Research Method, Cesemed & ESC, 30 hours. Emotions et sentiments en marketing, ESC, 30 heures Marketing Decisions Making, Msc, 30 heures

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1 Noel ALBERT Assistant Professor of Marketing KEDGE BUSINESS SCHOOL KEDGE noel.albert@kedgebs.com EDUCATION Ph.D. [Marketing] University of Grenoble (France) Postgraduate Degree [Marketing] University of Grenoble (France) Bachelor s Degree University of Savoie (France) EXPERIENCES AT KEDGE BUSINESS SCHOOL Courses taught Research Method, Cesemed & ESC, 30 hours Marketing Management, ESC, 30 hours Research Method, Cesemed & ESC, 30 hours Marketing Management, ESC, 30 hours Research Method, Cesemed & ESC, 30 hours Marketing Management, ESC, 30 hours Emotions et sentiments en marketing, ESC, 30 heures Marketing Decisions Making, Msc, 30 heures Emotions et sentiments en marketing, ESC, 30 heures Luxury brands & consumers emotions, Msc, 30 heures Marketing sensoriel, ESC, 30 heures

2 2 Noel ALBERT Marketing relationnel, ESC, 30 heures Marketing Decisions Making, Msc, 30 heures Research Activities Publications will be listed at the end Topic 1 Brand Love, Brand Passion & Brand Affection Topic 2 Brand Consumer Relationships OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held 2011 Visiting Professor at Rollins College, Winter Park (Florida) Assistant Professor at Wesford Business School, Grenoble (France) Assistant Professor at University of Savoie, Chambéry (France) Assistant Professor at University Claude Bernard, Lyon (France) Assistant Professor at University of Savoie, Chambéry (France) Courses taught Segmentation and Positioning, Quantitative Data Analysis, Qualitative Data Analysis, Retailing, Marketing Case Studies. BUSINESS EXPERIENCE Le Sphinx Developpement, Chavanod (74), Research analyst PUBLICATIONS Chapters in Books The role of brand love in brand consumer relationships, in Fetscherin M.; Heilmann, (Eds), Consumer Brand Relationships: Meaning, Measuring, Managing, Edition Palgrave Macmillan, 2015.

3 Noel ALBERT 3 Articles published in refereed journals HAHN T. and ALBERT N., Strong reciprocity in consumer boycotts, Journal of Business Ethics, forthcoming. ALBERT Noël (2014), Le sentiment d amour pour une marque: antécédents and pertinence managériale, Management & Avenir, 72, 6, AMBROISE Laure, PANTIN-SOHIER Gaëlle, VALETTE-FLORENCE Pierre and ALBERT Noël (2014), From endorsement to celebrity co-branding: personality transfer, Journal of Brand Management, 21, 4, ALBERT Noël, MERUNKA Dwight and VALETTE-FLORENCE Pierre (2013), Brand passion: relational antecedents and outcomes, Journal of Business Research, 66, 7, ALBERT Noël and MERUNKA Dwight (2013), The role of brand love in brand consumer relationships, Journal of Consumer Marketing, 30, 3, ALBERT Noel and VALETTE-FLORENCE Pierre (2010), Measuring the Love Feeling with Interpersonal Love Items, Journal of Marketing Development and Competitiveness, 5, 1, ALBERT Noel and VALETTE-FLORENCE Pierre (2010), L amour d un Consommateur pour une Marque : Dimensions Exploratoires, Marchéet Organisation, 12, ALBERT Noel, MERUNKA Dwight and VALETTE-FLORENCE Pierre (2010), Développement et Validation de deux Nouvelles Echelles de Mesure de l Amour pour une Marque, Innovations, 31, 1, ALBERT Noel, MERUNKA Dwight and VALETTE-FLORENCE Pierre (2008), When Consumers Love their Brands: Exploring the Concept and its Dimensions, Journal of Business Research, 61, 10, pp ALBERT Noel, MERUNKA Dwight and VALETTE-FLORENCE Pierre (2008), The Feeling of Love toward a Brand: Concept and Measurement, Advances for Consumer Research, San Francisco (October). Communications published in conference proceedings ASHRAF Rohail, ALBERT Noel and MERUNKA Dwight Cross national reinvestigation of consumer involvement for corporate and product ads: evidence from France, Pakistan and USA, Global Marketing Conference, Honk-Kong, 2016.

4 4 Noel ALBERT Hahn Tobias et Albert Noel (2015). Reciprocity in consumer boycotts, International Association for Business & Society, Gunacaste, Costa-Rica, March Albert Noel (2013). Brand Relationships, Brand Love and the Consumer, Australian and New Zealand Academy, Auckland, New Zealand, 1-4 December 2013 Albert Noel (2013). The power of brand love: psychological and managerial relevance. Annual International Research Colloquium on Branding, Athens, GREECE, July & 1 August Albert Noel (2012), Effects of brand identification and brand trust on brand love, 12th International Business Conference, Honolulu, HW (May). Albert Noel (2012), Brand Love: Proposition of a New Scale, 12th International Business Conference, Honolulu, HW (May). Albert Noel, Merunka Dwight et Valette-Florence Pierre (2011), Passion for a brand: concept and consequences, Colloque International de Marketing, La Londe Les Maures (Juin). Fetscherin Marc et Albert Noel (2011), Bibliometric Analysis of Consumer Brand Relationship Research, 40th European Marketing Academy Conference, Ljubljana, Slovenia (May). Bécheur Imène, Albert Noel, Bayarassou Ola and Ghrib Hela (2011), Personnalitéde la marque, amour pour la marque et engagement affectif : liens et impacts, Colloque de l Association Tunisienne de Marketing, Hammamet (April). Albert Noel, Fetscherin Marc, Merunka Dwight and Valette-Florence Pierre (2011), Brand passion: exploring consumer/brand relationship antecedents and outcomes, Consumer Brand Relationship Colloquium, Winter Park, Florida (March). Fetscherin Marc and Albert Noel (2011), A bibliometric analysis of Consumer Brand Relationship Research, Consumer Brand Relationship Colloquium, Winter Park, Florida (March). Becheur Imene, Albert Noel and Valette-Florence Pierre (2011), Do agreable/pleasant brands genetare more love and affective commitment? A study on seven global brands, Consumer Brand Relationship Colloquium, Winter Park, Florida (March). Albert Noel, Becheur Imene, Merunka Dwight and Valette-Florence Pierre (2011), Brand Passion: exploring consumer/brand relationship antecedents and outcomes, Thought Leaders in Brand Management Conference, Lugano (March). Albert Noel, Merunka Dwight and Valette-Florence Pierre (2010), Passion for the Brand and Consumer Brand Relationships, Conference of the Australian and New Zeland Marketing Academy, Christchurch (December).

5 Noel ALBERT 5 Albert Noel, Virginie de Barnier and Valette-Florence Pierre (2010), Which Luxury Perceptions Affect Most Consumer Purchase Behavior? Exploratory Study in France, the United Kingdom and Russia, International Business Conference, Hawaii (May). Albert Noel, Merunka Dwight and Valette-Florence Pierre (2010), Brand Love: Antecedents and Consequences, Consumer Brand Relationship Colloquium, Winter Park, Florida (April). Albert Noel and Valette-Florence Pierre (2009), Measuring the Love Feeling to a Brand with Interpersonal Love Items, Conference of the Australian and New Zeland Marketing Academy, Melbourne (December). Albert Noel, Merunka Dwight and Valette-Florence Pierre (2008), Brand Love: Conceptualization and Measurement, Conference of the Australian and New Zeland Marketing Academy, Sidney (December). Albert Noel, Merunka Dwight and Valette-Florence Pierre (2008), Le Sentiment d Amour pour une Marque : Comparaison de deux Echelles de Mesure, Journées de Recherche en Marketing de Bourgogne, Dijon (Octobre). Albert Noel, Merunka Dwight and Valette-Florence Pierre (2008), Conceptualizing and Measuring Consumers Love towards their Brands, Society for Marketing Advances, St Pertersburg, Florida (November). Albert Noel and Valette-Florence Pierre (2008), Premiers Résultats d une Echelle de Mesure du Sentiment d Amour pour une Marque, Colloque National de la Recherche en IUT, Lyon (Mai). Albert Noel, Merunka Dwight and Valette-Florence Pierre (2008), La Mesure du Sentiment d Amour pour une Marque : Premiers Résultats, XXIV ième Congrès International de l Association Française du Marketing, Paris (Mai). Albert Noel, Merunka Dwight and Valette-Florence Pierre (2008), Loving a Brand: Concept and Culture, Conference of the American Marketing Academy, Austin, Texas (February). Albert Noel, Merunka Dwight and Valette-Florence Pierre (2008), Loving a Brand Across Culture: a French/US Comparison, Conference of the American Marketing Science, New Orleans, Louisiana (January). Albert Noel, Merunka Dwight and Valette-Florence Pierre (2007), The Feeling of Love towards Brands: the French Touch, Conference of the Australian and New Zeland Marketing Academy, Dunedin (December). Matthews-Lefevbre Clarinda, Ambroise Laure, Albert Noel and Valette-Florence Pierre (2007), Retailer Brands Versus Manufacturer Brands: the Influence of their perceived Value on Brand Attachment and Commitment, International Conference, Saarbrücken (June).

6 6 Noel ALBERT Albert Noel, Boyer Julie, Matthews-Lefevbre Clarinda, Merunka Dwight and Valette- Florence Pierre (2007), What does Loving a Brand Really Mean? A study of French consumers love affairs, Colloque International de Marketing, La Londe Les Maures (June). Albert Noel and Valette-Florence Pierre (2007), Le sentiment d amour pour une marque : dimensions dans un contexte français, XXIII ième Congrès International de l Association Française du Marketing, Aix-les-Bains (May). Albert Noel and Valette-Florence Pierre (2007), Peut-on Parler d Amour pour une Marque?, XXIII ième Congrès International de l Association Française du Marketing, Aix-les-Bains (May). Boyer Julie, Albert Noel and Valette-Florence Pierre (2006), Le Scepticisme du Consommateur face àla Publicité: Définition Conceptuelle et Proposition de Mesure, XXII ième Congrès International de l Association Française de Marketing, Nantes (May). OTHER RESEARCH ACTIVITIES Ad-hoc reviewers for journals: - European Journal of Social Psychology - Journal of Business Research - Journal of Customer Behavior - Journal of Brand Management - Journal of Consumer Marketing - Innovations Ad-hoc reviewers for conferences with proceedings: - Brand Consumer Relationship Colloquium (Florida). - International Colloquium on Corporate Branding, Identity, Image and Reputation (Lugano).