Brand Foundation Visual Identity System Icons, Burst, Badges Fonts Templates App. Index

Transcription

1 Style Guide v 1.6

2 Brand Foundation Visual Identity System Icons, Burst, Badges Fonts Templates App Index

3 Brand Positioning Brand Pillars Brand Personality Brand Foundation

4 Being away from loved ones creates many challenges. BOSS Revolution understands those challenges and provides you with safe, simple, and affordable ways to stay in touch and send money to your loved ones back home. We do that by offering you communication and financial products, that not only simplify the way you live, but allow you to stay connected to your network back home, at all times. You are here, but you are also there. And BOSS Revolution is always by your side. Unite Your Worlds SM. Our brand positioning, pillars, and personality, form the strategic foundation of our brand. They are the blueprint for all of BOSS Revolution s actions and communications. Our brand positioning is a concise description of what makes our offer unique in the marketplace and relevant to our key audiences. It defines to whom we are trying to appeal, what makes our brand unique, and the benefits our audience receives. Brand Positioning 4

5 Our brand pillars represent our core beliefs. They help us to achieve our purpose. The brand pillars represent what we need to be known for and the services we provide our customers Keep these pillars in mind when developing your work. Think about how the activity you are planning can use the pillars to guide the brand, rather than using the specific words to express your idea. For communications pieces, also consider brand personality it works together with the brand pillars to ensure our written ideas align with our positioning. Belonging We connect you and bring you closer to your loved ones, to the people in your network of relationships. Security We provide safe, affordable, and friendly experiences. One step ahead We respond to your ever-evolving needs. Brand Pillars 5

6 Brand personality is the expression of a brand s human characteristics, emotional or behavioral, that distinguish one brand from another. Our brand personality and its expressions, both verbal and visual, play a critical role in developing deep emotional connections with our target audiences and in building long-term brand loyalty. Warm Dependable Driven Hardworking Friendly Ambitious Energetic Approachable Our brand personality is about communication. Collaborative Surprising Enthusiastic Brand Personality 6

7 Tagline Brand Components Brand Architecture Trademark Symbols Construction Protection Areas Minimum Size Sizes & Proportions Typography Correct Writing Incorrect Uses Preferred Colors Other Colors Imagery Style Visual Identity System

8 This section portrays the elements of our visual identity system that illustrate our brand. Our logo, color palette, typography, icons, and imagery style. All these elements work together to create a visual representation of not only the BOSS Revolution brand, but of our customers world. Used together, these elements create the unique look and feel that expresses our brand and connects our customers to what s important to them. Visual Identity System

9 Our logo is the heart of our visual identity. It represents the connections between our customers and their world. The kind of connections our company, products and services provide. Since our logo is one of our most prominent visual assets, it s important to use it correctly. It s the face of our company and often the first point of connection with our customers and partners. Tagline 9

10 Generic Generic with tagline Logo for specific service description (sub brand) Brand Components 10

11 Exceptional Use Only use this option when the preferred one (previous page) is not applicable due to space reasons. Generic Generic with tagline Logo for specific service description (sub brand) Brand Components 11

12 BOSS Revolution generic logo (with or without tagline) BOSS Revolution sub brands (always with black bar with specific service description) Brand Architecture 12

13 Trademark Symbols 13

14 The modules of the grid on which the brand is built, show the relation and disposition of the brand components. This relation cannot be altered. To maintain the integrity of the brand, it is recommended to apply it from an original digital file rather than recreating it. Construction 14

15 A protection area is set to avoid interferences and visual tension and preserve the integrity of the brand. This area keeps it away from other brands, borders, texts, photographs, illustrations. The area of brand protection is defined by a module we call x, where x equals the height of the word BOSS. Protection Areas 15

16 To preserve the legibility of the brand, do not reduce it to less than the indicated size. Minimum Size 16

17 The IDT brand + Symbol of Trust, should be applied in a different corner, respecting the BOSS Revolution brand. It s size should not exceed 50% of the BOSS Revolution brand. Sizes & Proportions 17

18 Impact abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ,:;!?( ) Helvetica Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ ,:;!?( ) Typography 18

19 When writing BOSS Revolution always capitalize the word BOSS, and the letter R in Revolution. BOSS Revolution Correct Writing 19

20 Don t stretch or rotate Don t change colors Don t add, take out, or modify elements like type, vector or images Incorrect Uses 20

21 The preferred color for backgrounds in any case is always BOSS Revolution red. Color version over original BOSS Revolution red. Color version over light or white background. Web: #e21b23 Pantone: 1797 C CMYK: RGB: Web: #e21b23 Pantone: 1797 C CMYK: RGB: Web: #231f20 CMYK: RGB: Web: #ffffff CMYK: RGB: Web: #231f20 CMYK: RGB: Web: #ffffff CMYK: RGB: Preferred Colors 21

22 Color version over dark or black background. Black and white version over dark or black background. Black and white version over light or white background. Web: #e21b23 Pantone: 1797 C CMYK: RGB: Web: #231f20 CMYK: RGB: Web: #ffffff CMYK: RGB: Web: #231f20 CMYK: RGB: Web: #ffffff CMYK: RGB: Web: #231f20 CMYK: RGB: Web: #ffffff CMYK: RGB: Other Colors 22

23 The images will reflect the users of BOSS Revolution, and/or the services of the brand (photographs or Illustrations), always within the personality traits of the BOSS Revolution brand: Driven Hardworking Ambitious Warm Friendly, Approachable Dependable Energetic, Enthusiastic Collaborative Surprising Photographs of people should reflect: "Here" immigrants living in the US, users of the services (not kids for instance). And "There" (their loved ones abroad, in this case, of different ages). They should have a natural feel, not perfectly styled, but also neither dirty or rumpled. Looking real and within the grasp of BOSS Revolution customers' lifestyles and aspirations. Imagery Style 23

24 Products Icons Platforms Icons Brand Icons Benefits Icons Other Icons Bill Payment Icons Money Transfer Icons Products Bars $1 Free Burst $1 Free App Burst BOSS Revolution Club BOSS Cares Icon Social Media Icons App Store Badges PLUS Plan RAF Program Icons, Burst, Badges

25 PINLESS MOBILE TOP UP INTERNATIONAL MOBILE TOP UP DOMESTIC MOBILE TOP UP MOBILE TOP UP CARD CALL ME E-GIFT MONEY TRANSFER BILL PAYMENT INTERNATIONAL DOMESTIC VISA PRODUCTS VISA VIRTUAL BILL PAYMENT BILL PAYMENT ACCOUNT PREPAID VISA CARD PINLESS MOBILE TOP UP INTERNATIONAL MOBILE TOP UP DOMESTIC MOBILE TOP UP MOBILE TOP UP CARD CALL ME E-GIFT MONEY TRANSFER BILL PAYMENT INTERNATIONAL DOMESTIC VISA PRODUCTS VISA VIRTUAL BILL PAYMENT BILL PAYMENT ACCOUNT PREPAID VISA CARD Products Icons 25

26 WEB PORTAL PHONE ACCESS RETAILER MOBILE PORTAL HARD CARDS KIOSK MOBILE APP WEB PORTAL PHONE ACCESS RETAILER MOBILE PORTAL HARD CARDS KIOSK MOBILE APP Platforms Icons 26

27 BRANDING TV ADS INTEGRATIONS GRASSROOTS BRANDING TV ADS INTEGRATIONS GRASSROOTS Brand Icons 27

28 IDT TECHNOLOGY A SOLID PARTNERSHIP A PROFITABLE BUSINESS MODEL A STRONG BRAND IDT TECHNOLOGY A SOLID PARTNERSHIP A PROFITABLE BUSINESS MODEL A STRONG BRAND Benefits Icons 28

29 FREE APP NO FEES SHARE YOUR ACCOUNT BALANCE PAYER TO PAYER FREE APP NO FEES SHARE YOUR ACCOUNT BALANCE PAYER TO PAYER SIMPLE ONE TAP DIALING CRYSTAL CLEAR SOUND QUALITY EASY DIALING WITH PINLESS CALLING SIMPLE ONE TAP DIALING CRYSTAL CLEAR SOUND QUALITY EASY DIALING WITH PINLESS CALLING BOSS SHARE COMPETITIVE RATES WORLDWIDE AVAILABLE IN ENGLISH AND ESPAÑOL BOSS SHARE COMPETITIVE RATES WORLDWIDE AVAILABLE IN ENGLISH AND ESPAÑOL USE FROM HOME, OFFICE OR MOBILE ADD FUNDS IN STORES, ONLINE OR FROM THE APP USE FROM HOME, OFFICE OR MOBILE ADD FUNDS IN STORES, ONLINE OR FROM THE APP Other Icons 29

30 Domestic International Domestic International Bill Payment Icons 30

31 RECIPIENT BANK DEPOSIT BANK WITHDRAWAL RECIPIENT BANK DEPOSIT BANK WITHDRAWAL BANK INFORMATION COLLAPSE EXPAND BANK INFORMATION COLLAPSE EXPAND CREDIT CARD CREDIT/DEBIT CARD HOME DELIVERY CREDIT CARD CREDIT/DEBIT CARD HOME DELIVERY EXCHANGE CASH PICKUP OFFER EXCHANGE CASH PICKUP OFFER LOCATION LOCATION Money Transfer Icons 31

32 Bars for each product to be applied on corresponding communication pieces. Products Bars 32

33 $1 Free Burst 33

34 $1 Free App Burst 34

35 BOSS Revolution Club 35

36 BOSS Cares Icon 36

37 Social Media Icons 37

38 App Store Badges 38

39 Logo Icon Logo Icon RAF Program 39

40 Place the pertaining country name here CUBA COUNTRY CUBA COUNTRY PLUS Plan 40

41 Print Fonts Digital Fonts Fonts

42 Print fonts are to be used on POP pieces such as posters, banners, flyer's, and brochures. Helvetica Neue LT Pro 47 Light Condensed 57 Condensed 67 Medium Condensed 77 Bold Condensed 87 Heavy Condensed 97 Black Condensed Print Fonts 42

43 Digital fonts are to be used on websites, web banners, appboy, and s. Roboto Condensed Light Regular Bold and/or Helvetica Light Regular Bold Digital Fonts 43

44 Poster POS Screen Banners - Homepage Banners - Ads Kiosk TV Commercial Facebook Twitter Templates

45 Product bar with corresponding icon and description of service (see page 31) OIOIOI Flag or flags corresponding to the country or countries Headline Helvetica Neue LT Pro 87 Heavy Condensed Graphic (Over red, white or other background) Sub headline Helvetica Neue LT Pro 77 Bold Condensed IOIOIOOIOIOIOIOIOOIOIOI IOOIOOIIOIO IOIOIOIOIOIOOO IOIOIIOIOIOIOIOIOIO IOOOIOIOIOIIIOOIIOIOOIIOIOIOIIIOOIIOOIOIIOIIOIO Red curve optional Helvetica Neue LT Pro 77 Bold Condensed BOSS Revolution logo with tagline IDT logo & BOSS Revolution url on bottom left IOIIOIOOOOIOIOIOIOI IOIIOIOOOOIOIOIOIOI IOIIOIOOOOIOIOIOIOI Servicio sujeto a los términos y condiciones de Boss Revolution. Vea tarjeta y/o visite para términos completos, tarifas actualizadas y información adicional. Para tarifas actuales, pregunte en su tienda de Boss Revolution. Las llamadas telefónicas desde se cobrarán a un máximo de 1.5 adicional por minuto. $1 adicional será agregado a la tarifa del primer minuto a cada llamada desde un teléfono publico. 1 minuto redondeado. El costo de la llamada será redondeado al próximo centavo entero. El balance de la cuenta no expira; sin embargo, si no se realizan llamadas durante 12 meses, la cuenta se volverá inactiva e IDT dejara de proveer el servicio. La cuenta puede reactivarse en cualquier momento contactando servicio al cliente. Las tarifas (después del periodo efectivo) y términos están sujetas a cambios sin previo aviso. 11in x 17in or 18in x 24in Disclaimer App store and social media icons always on bottom right. App icons used only if corresponding service (sub brand) is available in the app. Poster 45

46 Graphic (Over red, white or other background) Helvetica Regular and/or Helvetica Bold OIOIOIOIOIOIOIOIOIOIOIOIOIO Oioioioioioioio OIOIOIOIOIOIOIO Oioioioioioioioioioioioioioioioioioioioioioioioioio 1024px x 768px Graphic (Over red, white or other background) Helvetica Bold Helvetica Regular Disclaimer, IDT logo, BOSS Revolution url OIOIOIOIOIOIOIOIOIOIOIO OIOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIO Additional balance promo valid only for Boss Revolution Pinless per minute service recharges of $5 or more made on January 13, 2016 (12:01 AM EST 11:59 PM PCT). Customer will receive additional 10% (20% for BR Club members) of the amount recharged to be applied to the customer s Boss Revolution account. Promotion applies only to Boss Revolution Pinless per minute service recharges and does not apply to the purchase of any unlimited plan or any other recharges. All methods of recharge qualify (online, in store, in app, through IVR and hard cards). Promotion can t be combined with any other offer or promotion, except free $1 given to new Boss Revolution customers and consumers who download and activate the Boss Revolution Mobile App per terms of that promotion. Bonus amount may only be used for Boss Revolution Pinless service on a per minute basis. Bonus amount may not be used or redeemed to purchase any other product or service offered through Boss Revolution. Bonus amount is non-refundable, has no cash value, and may not be pooled with or transferred to another customer s account. Bonus amount expires in accordance with normal Boss Revolution Pinless service terms. IDT reserves the right to suspend or change the promotion at any time without notice. Boss Revolution Pinless service subject to terms and conditions located at Service provided by IDT Domestic Telecom. 1366px x 768px App store and social media icons always on bottom right. App icons used only if corresponding service (sub brand) is available in the App. POS Screen 46

47 Spend more time talking. Less time recharging. Can't see our images? Click here Snippet Graphic CTA Always above the fold Helvetica Bold Helvetica Bold Helvetica Light OIOIOIOIOIOIO Lorem ipsom dolor OIOIOIOIOIO Pellentesque ac tortor at purus pharetra tincidunt Helvetica Light Sit amet ridiculus Lorem ipsom dolor Sit amet ridiculus BOSS Revolution logo with tagline Lorem ipsum dolor sit amet, ridiculus mattis amet. Nunc dui nec ipsum magna, laoreet vulputate enim. Nostra rutrum integer adipiscing. Cras quisque sapien perspiciatis, eu nec consequat feugiat urna fusce, dictum ac id. Eu ipsum risus, aliquet lacinia justo, bibendum non mus dictum commodo elit. Donec euismod sed bibendum egestas eleifend dictum, vel nibh maecenas, et ultricies fusce rutrum leo velit. Ac integer tellus dictum facilisis lacus, phasellus augue, proin fusce sodales wisi sed viverra, vel cras bibendum elementum. Volutpat lectus sollicitudin amet in, leo nam donec elit pe llentesque eget, sagittis tempor donec feugiat nullam, ut augue sed dui dui, ac auctor quam mi dut 47

48 Helvetica Regular and/or Helvetica Bold IOOIOIOIOIOIOIOIOIOIOOIOIO Oioioioioiooioioioioiooioioioioioioioio ioiooioioioioioioioioioioioioioioioioioioioio Graphic 1140px x 300px IOOIOIOIOIOIOIOIOIOIOOIOIO Oioioioioiooioioioioiooioioioioioioioio ioiooioioioioioioioioioioioioioioioioioioioio Graphic 480px x 320px Safe area (text should not be over navigation elements/arrows/dots) Banners - Homepage 48

49 Helvetica Regular and/or Helvetica Bold Graphic OIOIOIOIOIOIO OIOIOIOIOIOIO Oioioioioioioio oioioioioioioio OIOIOIO OIOIOIOIO OIOIOIO OIOIO Oioioio oioioioioioio oioioioio 300px x 250px OIOIOIOIOIOIOIOIO OIOIOIOIOIOIOIO Oioioioioioioioioioioioioioioioioioioio 728px x 90px 160px x 600px Banners - Ads 49

50 Helvetica Regular and/or Helvetica Bold IOIOIOIOIOIOI IOIOIOI IOOIOIOIOIOI Graphic (Over red, white or other background) OIOIOIOIOIOIO 240px x 300px - SWF file Graphic (Over red, white or other background) Helvetica Bold Helvetica Regular IOIIOIOIOIOIOIOIOIOI Oioioioioioioi Ioioioioioioioioooioiiooio Ioioioioioioioiioioioioioioioioioioioioiiioi Disclaimer, IDT logo, and BOSS Revolution url Additional recharge balance promo valid only for BOSS Revolution pinless Per Minute service recharges of $5 or more made on XXXXXXXXXXX, 2015 (12:01 AM EST 11:59 PM PCT). Customer will receive a bonus amount depending on amount of recharge, which will be applied immediately to the customer s BOSS Revolution Per Minute account: 5% bonus for recharges between $5-$9; 10% bonus for recharges between $10-$14; and 30% bonus for recharges of $15 or more. Percentage bonus amount based on recharge amount. Promotion only applies to BOSS Revolution pinless Per Minute charges and does not apply to the purchase of any BOSS Revolution pinless unlimited plan or any other recharges including IMTU or domestic top up. All methods of recharge qualify (online, in store, in app, through IVR and hard cards). Promotion can t be combined with any other offer or promotion, except free $1 given to new BOSS Revolution customers and consumers who download and activate the BOSS Revolution Mobile App during the period November 27, 2013 through January 31, Bonus amount may only be used for BOSS Revolution pinless service on a Per Minute basis and will not generate any retailer and/or distributor commission. Bonus amount may not be used or redeemed to purchase any other product or service offered through BOSS Revolution. Bonus amount has no cash value, may not be pooled or combined with any other customer s bonus amount and may not be transferred to another customer s account. Bonus amount is not subject to refund and expires in accordance with normal BOSS Revolution pinless service terms. IDT reserves the right to suspend or change the promotion at any time without notice. BOSS Revolution service subject to terms and conditions. Ask retailer and/or visit for complete terms, current rates and additional information. Service provided by IDT. 759px x 668px - SWF file App store and social media icons always on bottom right. App icons used only if corresponding service (sub brand) is available in the App. Kiosk 50

51 Red background Logo with tagline Social media hashtag or any other corresponding information Disclaimer with IDT logo #ioioioioioioioioioi Lorem ipsum dolor sit amet, magna imperdiet tellus, nam eros nulla, amet donec nullam commodo nonummy, volutpat a metus, commodo amet. Et mauris ligula. Enim sem suspendisse. Elementum cursus sed diam ac wisi, tortor urna volutpat, quam mauris phasellus eu quis hac sed. Cursus aliquam sed aliquet vitae amet, dui mauris odio est, lobortis nunc fermentum amet non accumsan mi, a maecenas purus donec integer sapien, donec ultrices ac ligula nisl nec. Sodales maecenas conubia integer sem turpis maecenas, turpis ligula purus conubia in. App store and social media icons always on bottom right. App icons used only if corresponding service (sub brand) is available in the app. TV Commercial 51

52 Facebook Generic BOSS Revolution logo Facebook 52

53 Twitter BOSS When writing BOSS Revolution always capitalize the word BOSS, and the letter R in Revolution. Generic BOSS Revolution logo Twitter 53

54 App Icon App Fonts & Colors App Characters Appboy App

55 App Icon 55

56 Fonts Proxima Nova Light Regular Bold Moonflower REGULAR BOLD Primary colors #cd0001 R: 205 G: 0 B: 2 #75c73f R:117 G: 199 B: 63 #00bff3 R: 0 G:191 B:243 Secondary Colors # R: 17 G: 17 B: 17 # R: 37 G: 37 B: 37 # R: 54 G: 54 B: 54 #4d4d4d R: 77 G: 77 B: 77 # R: 85 G: 85 B: 85 #a0a0a0 R: 160 G: 160 B: 160 App Fonts & Colors 56

57 App Characters 57

58 Helvetica Regular and/or Helvetica Bold 48 px margin Graphic 696px x 354px 48 px margin Appboy 58

59 Thank You