Welcome! My name is Courtney. Today we will be exploring social media engagement and marketing tools and strategies.

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Julianna Debra Freeman
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1 Welcome! My name is Courtney Today we will be exploring social media engagement and marketing tools and strategies.

2 Intro What is the point of social media? How do I get my message out there in a way that is relatable and behaviorinfluencing? Some tools to get started. Opportunities for collaboration.

3 break the ice! Make a list of values, adjectives and other keywords that describe your program or agency. Assign value to each one based on how relevant it is to your identity. Begin to create a word cloud out of these words, reflecting relevance in word size, placement and style.

4 Why did we do that? Knowing who you are and how you want the world to see you are important! Your online presence should have an authentic voice and personality. Unified messaging. Goal-setting. Know your strengths. Make note of the things that are missing. Make note of the things that you like. Make note of the things that are not forwarding your mission.

5 Objectives Solicit and retain donors. Recruit volunteers. Disseminate information. Learn about and engage with your community! Feel free to revisit page 2 throughout our discussion and write down some personalized objectives.

6 What [is] Social Media? My definition: A network of many platforms and users, bridging cultural, economic and geographic divides through idea-sharing, collaboration and engagement. FaceBook Instagram Twitter Canva Hootsuite

7 Content Marketing Consumers have increased control over what content they consume. Traditional, outbound messaging is not the only way to engage with your audience. In fact, it is losing its effectiveness in some demographics. The good news: your work is important, relevant and interesting! Appeal to the inner angel, not just the inner bookkeeper.

8 Content Marketing Relevant Valuable Resonant Consistent Non-interruptive Behavior-influencing

9 Goals What are you trying to achieve? What has worked in the past? What has not been effective? Do you have a timeline?

10 Authenticity Social media is meant to connect people with common goals and interests. Don't just reach out to sell-draw people in with your authentic voice! Make sure everyone managing your channels is on the same page.

11 Value People are more likely to consume your content and share your messages if they are relevant, resonant and useful. Create AND Curate.

12 Influence Instead of trying to reach as many people as possible, try to engage the people who already believe in you! "Flip the Funnel" Widens your audience and reinforces authenticity.

13 Interaction Communication is both speaking AND listening. Don't forget to express gratitude. Golden Rule.

14 Consistency Building a relationship requires working at it every day. Be consistent in frequency, message and values.

15 Instagram is an online mobile photo-sharing, video-sharing, and social networking service. Users have a profile with a custom bio and a feed of other users you follow. Share pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Use hash tags (#) to find people who share your interests. Not a great way to share URLs.

16 Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but those who are unregistered can only read them. Also used hash tags, but you have to be more selective because of character limit. Unlike FaceBook and Instagram, you cannot edit past tweets. Mobile AND desktop friendly. Use sites like bitly.com to shorten your links so you do not waste characters.

17 FaceBook FaceBook is the world s largest social network. You can share many different types of content, but visual messages tend to be more successful. There are free analytics tools so you can track your engagement and reach. You can also use groups and invites to target smaller audiences. As of 2014, 74% of all online adults were using social media. 64% of entire adult population (United States) uses FaceBook.

18 FB Examples Family Church Whittier has been partnered with the Los Angeles Regional Food Bank for 14 years. 14 years! From left to right, this is a photo of Maria Kozycz (volunteer for 14 years), James Depalma (Compassion Ministry Director) and Mary Ann Covarrubias (first year volunteer). Maria and Mary Ann volunteer for at least 12 hours every week help those struggling in their community. These agency coordinators are responsible for three food distributions every Sunday, serving an average of 130 families every week. Clients usually receive three bags of food (produce, frozen meat and dry goods) each week. The volunteers even make special bags of food for homeless clients who don't have the ability to make prepared food. The majority of the food these # HungerHeroes distribute comes from the Food Bank. We are honored to be partnered with people who are making such a huge difference in their communities. Thank you for being a part of our mission! Your hearts of service and passion for compassion are inspiring. # WeFeedLA # community

19 FB Examples

20 FB Examples

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23 Collaboration! You have stories that people want to hear. Help us connect with your clients, donors and volunteers so we can raise awareness about hunger in our community!

24 Contact Information Courtney Morra, Marketing & Communications ext. 196 Like us on FaceBook!

Ping! s Guide to Social Media

vii. Ping!'s Guide to Social Media Ping! s Guide to Social Media Social media is the perfect way for us to let the world know about Ping! But much more than that, it encourages the audiences participation/interaction,