The Brave New Digital World New Opportunities for MR

Transcription

1 The Brave New Digital World New Opportunities for MR MRSS Asia Research Conference 6th-7th August 2014 Fairmont Hotel Singapore Gold Sponsors Silver Sponsors Sponsor Coffee Sponsor Best Paper Sponsor

2 The Brave New Digital World New Opportunities for MR 6th-7th August 2014 Fairmont Hotel Singapore PRE-CONFERENCE WORKSHOpS 6th August 2014 MORNING SESSION 09:00 am 12:00 noon Workshop Leader: Ray Poynter Director Vision Critical & The Future Place Social Media, Communities & Market Research Workshop Outline: The workshop covers four key areas: 1. Quantitative research approaches to social media, such as monitoring and listening, including sentiment analysis and text analysis. 2. Qualitative approaches, including netnography and the creation of social discourses. 3. Creating and using research communities. 4. Creating and utilising you own social media presence. The workshop will show examples and case studies and will highlight the challenges facing market researchers based in Asia, including different social media platforms and different languages. AFTERNOON SESSION 02:00 pm 05:00 pm Workshop Leader: Sally Joubert CEO, Luma Australia ESOMAR Representative Australia Mobile Research Goes Everywhere: How Mobile is Changing the Way We Do Research Workshop Inspiration: How many times have you sat in a conference and heard people say our industry has to change or we need new skills to cope with the ever changing business environment? We always talk about the fact that long boring surveys are a thing of the past and that we need to be more social and mobile to reach out to consumers in their space. We hear these comments all the time and this was the inspiration for our research into research and this workshop. It is time for us to be able to do things smarter, quicker and cheaper. This requires thinking differently and using new mobile research skills. Workshop Outline: The workshop is designed to enhance your mobile research knowledge and skills. Including: Insights from online versus mobile parallel testing Enhancing and adapting questionnaires for the smaller screen Taking advantage of mobil Using Mobile to change the way we do research

3 Dave McCaughan evp and director, truth central global asia pacific managing director, mccann worldwide hong kong Who Needs A Nose! : The Truth About Your Fifth Sense Melissa Gil director, customer intelligence and living analytics, singtel Harnessing the Power of Big & Small Data: Understanding the Whats and the Whys Stephen Jenke consultant Keeping Up With Data Protection and Privacy Laws Across the Globe Benjamin Smithee chief executive officer, spych market analytics The Dawn of A New Era of Insights & Intelligence: When Research Runs the World Rob Valsler regional director, millwardbrown Marketing In A Multi- Screen World Pravin Shekar kreator-in-chief, krea esomar council member Screw The Box: Hatke Learning for MR from the World of Frugal Innovation Nancy Jaffe director, cross platform audience measurement, southeast asia, the nielsen company The TV Experience, Transformed Manisha Dikshit managing partner, consumer faces Understanding Wearability Arno Hummerston Managing Director, Digital Market Intelligence, Client Services International, GfK A Perfect Paradox More to Measure Equals Less Confidence in Digital Ad Effectiveness John Smurthwaite asia pacific ambassador, esomar Global Market Research Issues Vijay Raj cmi director research innovation and protocol management, unilever Market Research and Technology From Adapting to Cope to Adopting to Win Ray Poynter director, vision critical & the future place Market Research Has Changed, Have You?

4 programme Thursday, 7th August :00 Registration 9:00 Welcome & Introduction JOAN KOH, president, market research society, singapore 9:10 Who Needs A Nose! : The Truth About Your Fifth Sense dave mccaughan, evp and director, truth central global asia pacific managing director, mccann worldwide hong kong 9:55 Harnessing the Power of Big & Small Data: Understanding the Whats and the Whys melissa gil, director, customer intelligence and living analytics, singtel 10:20 Keeping Up With Data Protection and Privacy Laws Across the Globe stephen jenke, consultant 10:45 Morning Networking & Refreshments 11:15 The Dawn of A New Era of Insights & Intelligence: When Research Runs the World benjamin Smithee, chief executive officer, spych market analytics 11:40 Marketing in A Multi-Screen World rob valsler, regional director, millwardbrown 12:05 Market Research and Technology From Adapting to Cope to Adopting to Win vijay raj, cmi director research innovation and protocol management, unilever 12:30 Networking Lunch 1:30 Screw The Box: Hatke Learning for MR from the World of Frugal Innovation PRAVIN SHEKAR, kreator-in-chief, krea esomar council member 1:55 The TV Experience, Transformed nancy jaffe, director, cross platform audience measurement, southeast asia, the nielsen company 2:20 Understanding Wearability manisha dikshit, managing partner, consumer faces 2:45 Afternoon Networking & Refreshments 3:15 A Perfect Paradox More to Measure Equals Less Confidence in Digital Ad Effectiveness Arno Hummerston, Managing Director, Digital Market Intelligence, Client Services international, GfK 3:40 Global Market Research Issues John smurthwaite, asia pacific ambassador, esomar 3:55 Market Research Has Changed, Have You? ray poynter, director, vision critical & the future place 4:40 Cocktail Party

5 The Brave New Digital World New Opportunities for MR MRSS Asia Research Conference 6th-7th August 2014 Fairmont Hotel Singapore 4 easy ways to register Phone : On-line : secretariat@mrssingapore.org.sg Post : Market Research Society Singapore (Attention: Jacqueline Soh) 18 Boon Lay Way # Tradehub 21 Singapore Registration Before 6 July 2014 After 6 July 2014 Member Non-Member Member Non-Member 1 day conference + 2 workshops o S$ 800 o S$1000 o S$1000 o S$ day conference + 1 workshop o S$ 700 o S$ 875 o S$ 875 o S$ day conference only o S$ 350 o S$ 440 o S$ 440 o S$550 Pre-conference 2 workshops o S$ 500 o S$ 625 o S$ 625 o S$780 Pre-conference 1 workshop o S$ 400 o S$ 500 o S$ 500 o S$625 MRS Members: MRS Australia, India, Indonesia, Japan, Malaysia, Philippines and Thailand MRSS Members: MRS Singapore individual and corporate Prices are in Singapore Dollars Conference registration package includes: Admission to all conference sessions; admission to cocktail reception; all refreshments and networking luncheon; conference documentation including list of participants and free access to the exhibition. For registration or sponsorship details, please contact secretariat@mrssingapore.org.sg Please register Name Job title Company/ Organisation Address Postcode Tel Method of payment o Bank Transfer o Crossed cheque payable to Market Research Society Singapore o Please invoice me Signature Country Fax Venue and hotel accommodation Venue Fairmont Hotel, Singapore 80 Bras Basah Road, Singapore Tel: Fax: Hotel Accommodation The conference fee does not include hotel accommodation. Please make your bookings directly with the hotel and state that you are a delegate at MRSS s conference THE BRAVE NEW DIGITAL WORLD. Please book early to avoid disappointment. Payment Payment must be received before the conference to guarantee your place. Should you be unable to attend, a substitute is welcome at no extra charge. A 50% refund and the conference documentation will be provided for cancellations received in writing up to 14 days before the event date. No refunds will be made for cancellations received less than 2 weeks prior to the event. MRSS reserves the right to cancel or alter the content and timing of the program or the identity of speakers for reasons beyond its control. Bank Transfers Payment by bank transfer must quote the delegate name and transfers should be made to United Overseas Bank Ltd, UOB Main, 80 Raffles Place UOB Plaza 1, Singapore Account name: Market Research Society Singapore Account No Swift Code: UOVBSGSG form to secretariat@mrssingapore.org.sg