TAILOR-MADE FOR CITIES...

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1 ing t e rk a M s e i Cit. W O R G. E R A H S. T E E M an e p o Eur s, ice ng f f o ti ist arke r tou y m or & cit f ion ux m iat urea rope g.co c n i o u b t E ss n arke e A ntio ns in m h s T ve io itie t n anc e co anisa p o g.eur or w ww #WeAreECM

2 TAILOR-MADE FOR CITIES... ECM is committed to give equal benefit and profile to members from capital, leading and smaller European cities. Our members are Tourist Boards, Convention Bureaux and City Marketing Organisations represented by their: CEOs / city managers / marketing managers / conventions managers / research managers / visitors servicing / leisure marketing / communications. Our members can also be National Tourist Boards, National Convention Bureaux and Regional entities, whether it refers to Leisure, Meetings Industry or City Marketing. - Join ECM and establish permanent contact with cities - Benchmark your organisation with European peers While keeping its focus on cities, ECM proposes National and Regional entities to tackle this perspective by establishing permanent contact and working together with cities, one of the basis to enhance national business....connected TO NATIONAL & REGIONAL ORGANISATIONS

We make better city marketeers Exchange information on valuable platforms and forums Benchmark amongst members Develop new ideas and products Anticipate future needs Provide essential research

3 We make better city marketeers Exchange information on valuable platforms and forums Benchmark amongst members Develop new ideas and products Anticipate future needs Provide essential research Determine barriers to future growth Tailor members needs Provide business opportunities Network with other industry associations to be part of the latest developments and trends WHAT WE DO & HOW WE DO IT Knowledge and best practice exchange Education Business workshops Thematic meetings and best practice sessions Research insights and tools to benchmark city performance, improve operational efficiency and make better business decisions Teaching future leaders 24h/day intranet: library, contacts We develop and create city marketing knowledge and expertise

4 Our members take it all! European Cities Marketing is the only membership association dedicated to strengthening city marketing in Europe. 1 Empower your organisation Develop your potential through the exchange of information, experience and best practice with European cities and your national counterparts. Gain better knowledge of how your counterparts are working and better understanding of the cities challenges. Benefit from the outcome of city-based Knowledge Groups focusing on: the Meetings Industry; City Cards; City Marketing; Digital Destinations; Research & Statistics; Tourist Information Centres. Attend our twice-yearly industry-specific conferences run for ECM members and featuring internationally celebrated speakers. Strengthen your expertise, attend annual Expert Meetings on City Cards, Tourist Information Centres... with a European network of experts, increase the competence, expertise and motivation of your team through exchanging best practice, experience and know-how on practical and daily issues. 2 Improve your competitiveness through exclusive research and insight into European cities Get regular and up-to-date information on the evolution of city destinations. Obtain access to exclusive studies (worth as membership benefit), and see at a glance the latest performance data of cities in Europe. - ECM Benchmarking Report: features the volume of urban tourism in Europe. - ECM Meetings Statistics Report: collects corporate and non-corporate meetings. - ECM Finance Survey: gathers financial models of City Tourist Organisations. - City Tourism Benchmark Tool: benchmark based on cities bednights, arrivals, capacity & occupancy rates. - City Tourism Monitor: tracks perceptions of immediate and future trends. - Shopping Barometer: a pricing benchmark of various services bought by tourists. - ECM-MKG Destination Observatory: regular reports presenting the development of the hotel industry. - TCI Research: highlighting city competitiveness based on the visitors experience. - ForwardKeys: reports on Europe as a destination regarding travel behaviour.

3 Strengthen your destination through promotional activity and business workshops Participate in city tourism workshops: either run exclusively for members, or at preferential rates that offer

- Meet Europe: a half-day event targeted at associations in Brussels, Paris, and other suitable destinations, to do business with top-quality buyers, pre-selected for the event.

5 3 Strengthen your destination through promotional activity and business workshops Participate in city tourism workshops: either run exclusively for members, or at preferential rates that offer excellent ROI. - City Fair: the most well-known European workshop on city tourism. A discount of 30% is available to ECM members. - Meet Europe: a half-day event targeted at associations in Brussels, Paris, and other suitable destinations, to do business with top-quality buyers, pre-selected for the event. Expand your business to new emerging markets according to demand (India focus: 50% discount on a 4-day roadshow in three different cities). Through the City Cards Project promote your city card to the public and trade industry under the We Love City Cards branding campaign. Build relationships and do business with other European cities. + WITH ECM INTRANET 4 Acquire knowledge and expertise Make the most of Meetings Industry training and personal development: by attending the ECM Summer School and learning from the Meetings Industry with its well-known and respected faculty, you can both develop your career and receive Clock Hours towards your CMP accreditation. ECM members are entitled to a discounted rate. Attend training sessions in all areas at all stages of your career. 5 Improve visibility and international recognition of your destination Show that your organisation belongs to the group of leading destinations in Europe. Strengthen your image in your country as a leading tourism destination. Facilitate dialogue with your politician leaders through specific events like the IMEX Politicians Forum. Network with ECM s partners at our events to benefit from new and exclusive business opportunities: Arrival Guides, ETOA, IBTM, IMEX, ForwardKeys, MKG, TCI Research. Work together with your European counterparts and be part of the team! CONNECT TO A PLATFORM THAT IS INDISPENSABLE FOR SHARING EXPERIENCE AND BEST PRACTICE

Members know best Philippe VIGNON Geneva Tourism & Conventions CEO ECM is the only organisation to gather once a year all CEOs of European destinations to discuss the

Bettina BUNGE Dresden Marketing Board CEO European Cities Marketing is the only network to connect Tourism Industry, Convention Bureaux and City Marketing organisations on

In addition, we have the chance as CVBs to offer our services to international associations and corporate clients via special ECM platforms like Meet Europe or the India

Erwin VAN DE WIELE Ghent Tourist Office Manager Nora DOLANSKÁ Prague City Tourism CEO ECM also recognises that we, as members, have specific interests and provides us with

6 Members know best Philippe VIGNON Geneva Tourism & Conventions CEO ECM is the only organisation to gather once a year all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. Bettina BUNGE Dresden Marketing Board CEO European Cities Marketing is the only network to connect Tourism Industry, Convention Bureaux and City Marketing organisations on a European level. We exchange our knowledge and work together to strengthen our daily business. In addition, we have the chance as CVBs to offer our services to international associations and corporate clients via special ECM platforms like Meet Europe or the India Meetings Industry Workshop. Erwin VAN DE WIELE Ghent Tourist Office Manager Nora DOLANSKÁ Prague City Tourism CEO ECM also recognises that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. As a delegate I like to go home, feeling loaded with insights into the topic, the challenges and the solutions, being able to project them on my situation. The ECM Knowledge Groups play a strategic role in helping us develop new ideas, products, insight and solutions in the areas of City Cards, City Marketing, Digital Destinations, Research & Statistics, Tourist Information Centres or the Meetings Industry. They are a goldmine!

Olivier OCCELLI Barbara SCHWAIGER Only Lyon Anna LINDSTRÖM Marketing Director Every year we have more and more City Cards specialists participating in the City Cards Expert

Through best practices and knowledge exchange, this meetings allow ECM member destinations to fine-tune their City Cards, their communication and marketing & sales strategy.

unique environment within ECM. It s a very open, friendly and prestigeless environment which opens for a honest dialogue and best practice sharing.

finance and sponsorship structures, as well bednights and spend.

Salzburg Congress When it comes to looking at the future, the ECM Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend

7 Olivier OCCELLI Barbara SCHWAIGER Only Lyon Anna LINDSTRÖM Marketing Director Every year we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, this meetings allow ECM member destinations to fine-tune their City Cards, their communication and marketing & sales strategy. Uppsala Convention Bureau Director I love the fact that I can go to any ECM gathering with challenges that I face locally and come back home with a solution, all thanks to a unique environment within ECM. It s a very open, friendly and prestigeless environment which opens for a honest dialogue and best practice sharing. Jaume MATA Turismo Valencia Director of Innovation & Sustainable d Tourism By providing data, we can benchmark ourselves in terms of performance in the Meetings Industry, finance and sponsorship structures, as well bednights and spend. For the 50% of our members who do not have their own research departments, ECM can provide a unique and essential source of information. Salzburg Congress When it comes to looking at the future, the ECM Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, understand the nature of the Meetings Industry, and acquiring practical marketing skills. An unforgettable career-defining experience! Zlatan MUFTIC Sales & Marketing Manager Zagreb Tourist Board & Convention Bureau Convention Bureau Director Knowledge exchange and best practice sessions are set up according to our needs: from ambassadors programmes to meetings statistics, we always keep up to date of the best examples in Europe.

Members with benefits Access to exclusive research studies, worth 4 000 annually, included in the membership fee Reduced rate for participating in the ECM Summer School Benefit from exclusive

8 Members with benefits Access to exclusive research studies, worth annually, included in the membership fee Reduced rate for participating in the ECM Summer School Benefit from exclusive business opportunities reserved for ECM members - 15% discount to the Place Marketing Forum, dedicated to new regional marketing practices - 22% discount on your participation in Salon Mondial du Tourisme in Paris - 30% discount on your participation in City Fair workshop, dedicated to city tourism - 35% discount on your participation in the Connecting Travel Destination Showcase - 50% discount on our India Meetings Industry Workshop discount on your registration fee to the #DTTT Global discount on your registration fee to the Content Campus /year discount on your digital travel guides with Arrival Guides Access to ECM members exclusive events and projects - Meet Europe Workshop - We Love City Cards branding campaign - City Cards Expert Meeting

9 Members Aalborg Aarhus Amsterdam Antwerp Athens Barcelona Belfast Belgrade Bergen Berlin Bern Biarritz Bilbao Bolzano Bordeaux Bratislava Bruges Brussels Budapest Cologne Copenhagen Darmstadt Dijon Dresden Dublin Dubrovnik Edinburgh Espoo Florence Gdańsk Geneva Genoa Ghent Gijón Girona Gothenburg Graz Hamburg Heidelberg Helsinki Innsbruck Istanbul Jerusalem Kaunas Krakow Lausanne Leuven Linz Lisbon Ljubljana Lloret de Mar London Lucerne Luxembourg Lviv Lyon Madeira Madrid Malmö Malta Marseille Mechelen Monaco Montreux Moscow Munich Nice Nuremberg Opatija Oslo Paris Porto Poznań Prague Reims Reykjavík Rijeka Salzburg San Sebastian Seville Skopje St. Petersburg Stockholm Stuttgart Tallinn Tel Aviv The Hague Thessaloniki Timișoara Toulouse Turin Turku Uppsala Utrecht Valencia Vienna Vilnius Zagreb Zaragoza Zurich Affiliate members - national and regional organisations Catalunya Tourism Croatian National Tourist Board German National Tourist Board Netherlands Board of Tourism and Conventions Switzerland Tourism Member Luts'k Luts'k L'viv L'viv Rivne Rivne Ternopil Ternopil Chernivtsi Chernivtsi

10 DARE TO JOIN THE ECM FORCE! Fill in the ECM application form available on ECM Website ECM Board will review your candidature Once the Board approves your candidature and after reception of your payment, you will be a proud member of ECM Welcome to ECM and enjoy all of your membership benefits! THE TEAM Flavie Baudot Acting Head Katy Schmitt Events Coordinator Elsa Wolff Project Assistant Bénédicte Lack Communication & PR EUROPEAN CITIES MARKETING 29D rue de Talant, Dijon France Tel: Fax: headoffice@europeancitiesmarketing.com europeancitiesmarketing.com PARTNERS COMMUNICATION KNOWLEDGE BUSINESS INDUSTRY Printed in May 2017

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