Transcription

1 AN INTRODUCTION

2

3 CONTENTS 2 About us 4 Why use OOH advertising? 6 Our journey 8 International Sales 12 UK 16 The Netherlands 20 Spain 24 France 28 Ireland 32 Contact us

4 ABOUT US This guide provides an overview of Exterion Media and our core businesses. We ll showcase the power and potential of Outdoor and share with you our insights on the value and importance of the Outdoor audience. Above all, we ll introduce you to our five key European markets: the UK, the Netherlands, Spain, France and Ireland, and highlight the different ways we can reach and engage audiences in each of these countries.

5

6 WHY USE OUT-OF-HOME ADVERTISING Out-of-Home (OOH) advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match. Here are just some of the unique advantages of the OOH advertising: Connecting with the right audience The great thing about Outdoor is that it connects with people by placing unmissable messages in their path. What s more, the people you reach most with outdoor are the people you most want to reach young, urban, mobile, active, connected, professional and light TV viewers. The active space The context in which OOH advertising reaches people is the active space. People are alert, absorbing information, out there, in a positive mind-set and open to visual stimulus.

7 Impressions that last Done well, OOH creative can stick in the mind for decades. The amplification medium OOH carries the message to new people and demands its own unique form of attention. It s also the medium which leads to the most mobile searches, and the one with the biggest word of mouth effect. Innovation OOH media is changing the urban landscape, transforming the look of cities and allowing brands to reach audiences in new and impactful ways.

8 OUR JOURNEY Through the use of data, audience insight, and innovation, we are offering brands an unprecedented ability to deliver effective and impactful across our OOH environments. AUDIENCE Using the latest research and insight we can better understand our audience DATA With access to unrivalled data sources, we are able to strategically and effectively pinpoint and target your audience INNOVATION We are constantly improving our assets with the latest technology and nurturing partnerships to create the most innovative campaigns

9

10 INTERNATIONAL SALES Whether you choose our digital formats in London, capitalise on one of our impactful canvases in the heart of Paris, or dominate a key train station in Dublin - our portfolio of advertising solutions is growing and we continue to be leaders in foreign innovation and creativity. Our International Sales team have an in-depth understanding of our global portfolio of assets offering clients a single point of coordination, simplifying both the planning and buying process. We are able to provide specific market recommendations to international advertisers and their agencies backed up by research and insight. 1. Campaign brief 2. Information request CLIENT 4. Targeted & relevant campaign proposal KEY ACCOUNT MANAGER 3. The best local recommendations MARKETS

11

12

13 OUR REACH We engage and deliver audiences on a local and multi-country scale through our core markets and local partnerships Exterion Media Local Partners UK France The Netherlands Spain Ireland

14 UNITED KINGDOM 3.8m 1.5b 49.5m 93% We deliver 3.8 million impacts each week. (Route 27) TfL Rail Estate oversees 1.5 billion passenger journeys each year. (TfL) Our Bus advertising delivers a fortnightly reach of 49.5 million. (Route 27) In just one week, we reach 93% of the UK population. (Route 27)

15 Pages 7/8 - The Netherlands Stats: Nearly 50% of the total population lives in the Randstad region (Randstad monitor 2017) The Randstad is the fourth-largest economy in Europe (Randstad monitor 2017) Exterion Media assets reach over 70% of the Dutch population (2018) 87% of Dutch people are influenced in the last 30 minutes before purchase (last window of influence, 2011) Photos to add: (see folder with photos) - Digital - Street Furniture - Rail - Bus - Another digital

16 4 Key Cities 1. London 2. Manchester 3. Birmingham 4. Glasgow 5. Leeds 6. Liverpool 7. Newcastle 8. Sheffield Underground Bus Retail Rail Digital Interactive Tram National Regional London Manchester Birmingham Glasgow Leeds Liverpool Newcastle Sheffield

17

18 THE NETHERLANDS 70% 4th 50% 314 Exterion Media assets reach over 70% of the Dutch population. (2018) The Randstad is the fourth-largest economy in Europe. (Randstad monitor 2017) Nearly 50% of the total population lives in the Randstad region. (Randstad monitor 2017) Exterion Media s national network covers 314 railway stations including 100,000+ cities. (2018)

19

20 Key Cities 1. Amsterdam 2. Rotterdam 3. The Hague 4. Utrecht 5. Eindhoven 6. Tillberg National Street Furniture Retail Rail Digital Touch Screens Airport The Randstad Region The Randstad Region

21

22 SPAIN 88% 79% 77% 81.8m Spain leads the world ranking in mobile penetration with 88% of unique users. (Ditrendia report mobile in Spain and in the world 2017) More than 79% of Spaniards want to be informed about promotions and offers through advertising. (AIMC Brands 2016) 77% of Spaniards have seen OOH advertising during the last week. (AIMC Brands 2017) With over 81.8 million visitors per year, Spain is the third most visited country in the world. (Frontur 2017)

23

24 Key Cities 1. Madrid 2. Barcelona 3. Alicante 4. Seville 5. Bilbao 5 2 Digital Bus Tram Billboard 1 National Regional 3 Madrid Barcelona 4 Alicante Seville Bilbao

25

26 FRANCE 77% 77% of French people own a smartphone and, for the first time, this rate of equipment exceeds that of computers. (Deloitte, 2017, Global Mobile Consumer Survey) 81% 81% of the French population use their car every day. (SIMM-TGI Avril R1 2017) 65% OOH covers 65% of France. (Affimétrie Q1 2017) 7.2b OOH generates 7.2billion contacts each week in France. (Affimétrie Q1 2017)

27

28 Key Cities 1. Paris 2. Lyon 3. Marseille 4. Toulouse 5. Lille 6. Bordeaux 7. Nice 5 1 Billboard Digital Canvas Ecrin Wall National Regional Paris 2 Lyon Marseille Toulouse Lille Bordeaux Nice

29

30 IRELAND 82% 71% 75% 87% 82% of Irish urbanites have seen an OOH ad in the last week. (Ireland on the Move, 2015) 71% of under 35s feel positively about digital OOH advertising. (Digital Effect 2, 2017) 75% of adults in the rail environment in Ireland welcome OOH advertising as a distraction on their daily journey. (The Right Track / Kantar MRBI 2016) 87% of Dublin adults 18+ will see a T-side ad on a Dublin bus in a two-week campaign. (Joint National Outdoor Research Q4 2017)

31

32 Key Cities 1. Dublin 2. Cork 3. Limerick 4. Galway 5. Waterford Northern Ireland 4 1 Billboard Bus Retail Rail Digital Stadium National Regional 3 Dublin 5 Cork Limerick 2 Galway Waterford

33

34 CONTACT US Want to know more about us? Contact our International Sales Team at: +44(0) Join the conversation!

35

36