Role Profile MARKETING EXECUTIVE

Transcription

1 Role Profile MARKETING EXECUTIVE

2 COMPANY OVERVIEW Informa is one of the world s leading knowledge providers. We create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide. The Academic Publishing Division publishes specialist books and journals. Operating as the Taylor & Francis Group, it is recognised internationally as one of the world s leading education publishers through its five main imprints: Taylor & Francis, Routledge, CRC Press, Garland Science and Cogent OA. It has a portfolio of more than 110,000 book titles and 2,400 journals available in both print and digital formats, across subject areas within Humanities and Social Sciences, and Science, Technology and Medicine. The Business Intelligence Division provides specialist data, intelligence and insight to businesses, helping them make better decisions, gain competitive advantage and enhance return on investment. It has a portfolio of more than 100 digital subscription products, providing critical intelligence to niche communities within five core industry verticals: Pharma & Healthcare, Finance, Maritime & Law, TMT, and Agriculture & Food. The Global Exhibitions Division organises transaction-oriented Exhibitions and trade shows, which provide buyers and sellers across different industries and communities with a powerful platform to meet face to face, build relationships and conduct business. Informa has a portfolio of over 150 Exhibitions, serving a number of core verticals, including Health & Nutrition, Beauty, Property & Construction and Pop Culture. The Knowledge & Networking Division incorporates all of the Group s training, learning, conference, advisory and congress businesses. It organises content-driven events and programmes that provide a platform for communities to meet, network and share knowledge. It runs around 3,000 conferences and training events across the globe each year, covering a range of subject areas, but with a particular focus on Life Sciences, TMT and Finance. The fifth division is Global Support, which is right at the heart of Informa. Global Support ensures the business meets our obligations, protects our assets, collaborates across divisions and ensures all operations consistently run to the highest standards. The Group Finance function along with Strategy and Business Planning, Technology, Corporate Finance, Group Treasury, Group Tax, HR, IPCo, Legal and Shared Services ensure together that all operations run consistently across the business, to the highest standards. Globally Informa has over 150 offices in more than 43 countries and employs 6,500 staff around the world. Marketing Executive Informa PLC 2

3 GUIDING PRINCIPLES Our guiding principles represent a clear statement of what we believe in, they define our goals and provide a focus for all our activities. These principles individually may not be unique but together help to define us and help make our company easier to understand, which makes us easier to trust and consequently easier to do business with. Companies with a clear view of what they stand for have a powerful sense of purpose that helps them to perform better and last longer. These principles also help define our ethical viewpoint, which is important as a company is influenced by what it believes in. Employees are drawn to companies that share their ethos; customers and partners want to do business with people that work to similar standards and ideals. Individual businesses within Informa may have their own values, which focus on particular aspects or traits, but overall they support and contribute to the Informa Guiding Principles. They are the same throughout the world, reflecting the way we operate. They are flexible enough to adapt to different cultures whilst giving us a common, consistent approach. Commercially focused - Informa is a business and as a business we have an obligation to all our stakeholders to be as profitable as we can. We achieve this by understanding our customer s needs, evaluating our offer and identifying potential new revenue streams. This ensures our products and services deliver real value to individuals and their organisations. Acting with responsibility - We aim to be honest and fair in all we do. We treat people with respect regardless of their background, lifestyle or position. Our commitment to Corporate Responsibility reflects our recognition that our customers, people, shareholders and communities increasingly favour companies that work in a responsible and sustainable way. Excellence in all we do - We put quality first, constantly looking for better and more innovative ways to create, produce and deliver our product and services. We keep our customer in mind at all times and always try to meet and exceed their expectations by delivering the best possible results. Freedom to succeed - We give our people the space and support they need to perform their roles to the best of their ability, we encourage them to make their own decisions and be responsible for the outcomes and not be hampered by bureaucracy or consensus decision making. Marketing Executive Informa PLC 3

4 ROLE PROFILE- MARKETING EXECUTIVE Location: London, 5 Howick Place Department: Informa Exhibitions Division: Global Exhibitions Reports to: Senior Marketing Manager JOB PURPOSE: To assist in the execution of the exhibitor, visitor and conference marketing campaigns across the Vitafoods events, part of Informa Exhibitions Global Health & Nutrition Network, by providing support to the marketing and event director in the co-ordination of the events. Also contribute to continued improvements in campaign planning, execution and analysis through effective teamwork. The job requires excellent marketing, project management, and communication skills plus the ability to consistently produce high quality work within timescales and budgets with the assistance of the relevant marketing managers/director. The role will be working within a marketing team, currently consisting of 7 people, within the London office, plus teams within Informa Exhibitions international offices. KEY DIMENSIONS: Main Duties & Responsibilities: To contribute to the marketing and communication strategies To execute marketing campaigns which achieve maximum penetration and response, through effective messaging and creative which are on time and within budget. To be the main point of contact for external marketing suppliers including creative agencies, mailing houses, printers, registration companies, PR and website agencies, and manage their deadlines and delivery. To produce clear and effective briefing documents for external suppliers and internal service departments. This will include sending creative changes back to the designers and ensuring proofs are delivered on time. To effectively communicate with internal colleagues on a regular basis. Collate all the relevant media (with media packs) and get on subscriptions list for these magazines/website portals then distribute to sales teams. To proactively manage external media and association relationships in order to extend the campaign to the broadest possible relevant audience. This includes setting up contra agreements, dealing with list swaps, data rental from externals and exhibitors, ensuring lists are seeded and monitor usage. Another important aspect is to check that any agreements are being fulfilled as per the contract throughout the campaign. To assist in the writing of marketing and sales collateral, including e-shots, direct mail and website copy. To proof-read copy for promotional material, press releases, sales collateral, blogs, websites etc. Maintain files with all the marketing/sales collateral from each show To oversee show websites from a marketing and content perspective, to ensure maximum stickiness To ensure websites are up to date and accurate at all times To contribute to LinkedIn group discussions and Twitter feeds and monitor activity To manage the fulfilment of supporter / partner marketing activity including despatch of printed invites, web banners and templates to exhibitors, past visitors and other in-house data To manage the despatch of promotional exhibitor mailings and s. To assist the marketing managers/director with the compilation of direct mail, advert and insert schedules, and ensure all deadlines are met. To write, set up, proof, send and provide reports and analysis for all exhibitor and visitor promotion e-shots. To be closely involved in the post event analysis after each event To understand the Infront Database System and use this to its full effectiveness in running a campaign. Liaise regularly with Informa s database team ensuring that we are up to date on data protection regulation. Ensure mailing returns are processed by the data team on an on-going basis. Marketing Executive Informa PLC 4

5 To be involved in the production of the official Event Guide. Liaise with event guide supplier to ensure all exhibitor entries and other content is written on time and all print production deadlines are met. To contribute to the planning and development of research campaigns to include annual strategic research, onsite research and post show exhibitor and visitor research. To understand and ensure budget control and maintain costs on an on-going basis To contribute to the development and evolution of each event and the marketing team as a whole, ensuring that Informa Exhibitions continues to retain its lead in providing outstanding quality shows. To attend shows and ensure the smooth operational running including taking care of media partners and other show partners (contras), managing registration and organising sales & press office and distribution points etc. Attend competitor shows as required and provide feedback and analysis, ideas etc. To build up a thorough knowledge and understanding of the industry sectors covered by the events. PERSON SPECIFICATION BACKGROUND KNOWLEDGE, SKILLS & EXPERIENCE: Essential Significant Exhibition marketing experience Highly organised Excellent communication/ interpersonal skills both written and verbal Understanding of direct marketing medium and integrated campaigns Thorough understanding of data segmentation and targeting Online marketing experience e.g. SEO, PPC, Social Media Significant exposure to management of design and print suppliers / agencies First-class copywriting skills Deadline and target driven Experience of working in a pressurised environment Proficient in the use of MS Office Proven track record in a B2B marketing environment Previous experience working on multiple events International experience Formal business/marketing higher education qualification Performance standards, considered effective when: When visitor and delegate targets are met within agreed budgets. Response rates are maximised. Time management campaigns hits deadline targets through effective planning. Creative skills and copywriting effective briefing of creative agencies to minimise copy changes and production time. Market knowledge and event evolution a good understanding of each product worked on in order to maximise relevance and impact of campaigns. Attention to detail all elements of the campaign is carried out effectively, on time and to budget, to a high standard. Analytical skills in depth analysis work is carried out post show to improve effectiveness for the following years and new initiatives are recommended to develop the products. Communication both externally and internally is effective and on an on-going basis. Time management information is produced within deadline targets through effective planning and support. Problems identified and awareness is raised early with solutions suggested. Interested applicants should send a covering letter and CV to RecruitmentGlobalSupportUK@informa.com. Candidates must be eligible to work in the UK. Marketing Executive Informa PLC 5