BUY2 GET1 FREE VM WINDOW & INSTORE GUIDELINES LAUNCH DATE : 18 JULY 2018

Transcription

1 BUY2 GET1 FREE VM WINDOW & INSTORE GUIDELINES LAUNCH DATE : 18 JULY 2018

2 VM INSTRUCTIONS Please follow the BUY2 GET1 FREE VM Guideline closely and adjust the display according to your own store s size, shape & stock allocation. Merchandise Planning team will share the BUY2 GET1 FREE Product list to all stores. Merchandise all BUY2 GET1 FREE products from the front of store using the first 2 3 wall-bays of each department based on your stores stock levels. - Highlight the BUY2GET1 FREE PRODUCT on top of wall-bays using the strutcards. - All products must be highlighted using the Green sticker I M ON PROMO. - Use the regular green price point shelve talker with inserts & 3cm away attached the BUY2 GET 1 FREE shelve button. Merchandise products on the front ends of the gondola as per floorplan refer to pages & 16 - Highlight BUY2 GET1 FREE PROMO by hanging the Danglers above the gondola. - All PROMO products must be highlighted using the Green sticker I M ON PROMO. - Use the regular green price point shelve talker with inserts & 3cm away attached the BUY2 GET 1 FREE shelve button. AFTER BUY2 GET1 FREE PROMO ENDS, DO NOT DISPOSE ANY POS. KEEP ALL THE POS IN THE STOCK ROOM FOR FUTURE USE.

3 IMPORTANT TIPS FOR INSTALLATION : WINDOWS Place window poster 20CM above the window gondola Hang dangler in front of each other at different heights Strut card must place at the side of the window. Suggestion: It can be placed on a wooden base, if it looks too low Use the regular green price point shelve talker with inserts & 3CM away attach THE BUY2 GET1 FREE Shelve BUTTON All BUY2 GET1 FREE products as per Product list must be highlighted with I M ON PROMO stickers. FOR UAE STORES ONLY : TOYSCHOOL Strutcard placed correctly. IMPORTANT REMINDER : FOR UAE STORES ONLY : 1. All BUY2 GET1 FREE products as per MP Team s product list must be highlighted with I M ON PROMO STICKER 2. Place TOYSCHOOL Strutcard on floor, clearly visible to customers 55cmx60cm Strutcard AFTER BUY2 GET1 FREE PROMO ENDS, DO NOT DISPOSE ANY POS. KEEP ALL THE POS IN THE STOCK ROOM FOR FUTURE USE.

4 BUY2 GET1 FREE WINDOW ELEMENTS All Stores with windows will receive Window Banners, Strutcards, Danglers & 8cm shelve buttons, Product sticker s I m on Promo IMPORTANT REMINDER : 1. The I m on promo Stickers will arrive in stores late, please attach to all BUY2 GET1 FREE products as soon as you receive it 8cmx8cm plinth and window gondola Buttons 3cmx3cm Product sticker I m on Promo FOR UAE STORES ONLY : 2. The Toyschool Strutcard will arrive in stores, please place it in your window as soon as you receive it. See placement plan on Pages 6-8 Window Banners 90cmx160cm poster for high ceiling window 85cmx130cm for low ceiling window. ELC Dubai Mall & ELC Ajman CC will receive 90cmx180cm ELC Yas Mall will receive 120cmx180cm 67cmx67cm StrutCard Dangler with 4m nylon string AFTER BUY2 GET1 FREE PROMO ENDS, DO NOT DISPOSE ANY POS. KEEP ALL THE POS IN THE STOCK ROOM FOR FUTURE USE. 3. For stores with NO windows, Kindly place Strutcard near TILL POINT/CASH DESK 55cmx60cm Strutcard

5 BUY2 GET1 FREE WINDOW ELEMENTS Front View 1. Place window poster above the window gondola 1 3. Hang dangler in front of each other at different heights Place TOYSCHOOL Strutcard on floor, clearly visible to customers Top View POS Placement 4 4.Place strutcards on floor or on a wooden base

6 BUY2 GET1 FREE WINDOW ELEMENTS Checking & Signing off window ATTENTION TO DETAIL: All Window Banners must be hung Straight and at eye level (not too high & not too low) Place TOYSCHOOL Strutcard on floor, clearly visible to customers Buttons must place 3cm away from Green price point on each shelf of the Window gondola & Plinth box Front View Buy2 GET1 FREE Strutcard must be placed at the side of the window Suggestion: It can be placed on a wooden base, if it looks too low (see DFC mock window next page)

7 BUY2 GET1 FREE WINDOW DFC MOCK STORE MERCHANDISING TIPS: Merchandise your windows by gender groupings that is BOYS (BLUE), UNISEX TOYS TOYSCHOOL (ORANGE) & GIRLS (PINK). Ensure that your Display flows from BOYS UNISEX TOYSCHOOL GIRLS DISPLAY. BOYS TOYSCHOOL GIRLS Highlight PRICE POINTS from LOWEST PRICE on TOP to HIGHEST PRICE at BOTTOM. Place SHELVE & PLINTH BUTTONS next to GREEN PRICE POINT to highlight BUY2GET1 FREE PROMO. IMPORTANT REMINDER: 1. Highlight products with I M ON PROMO sticker. FOR UAE STORES ONLY : 2. Place TOYSCHOOL Strutcard on floor, clearly visible to customers 55cmx60cm Strutcard IMPORTANT NOTE : ALL ITEMS USED IN THE PHOTO ABOVE ARE FOR ILLUSTRATION ONLY AND MAY NOT BE THE ACTUAL PRODUCT, PLEASE USE BUY 2 GET 1 FREE PRODUCT LIST TO ENSURE THE CORRECT ITEMS ARE MERCHANDISED IN YOUR WINDOWS

8 BUY2 GET1 FREE WINDOW CHECKLIST 1. Window glass and inside are cleaned? 2. Are All lights in windows working and focused on products? 3. Window Banner is hanging straight, centered and visible to the customer. 4. The window gondola, plinths and props are positioned correctly as per guideline? 5. The window Strut cards and Danglers are placed correctly as per guideline. 6. The product displays are neat and as per guideline instructions? 7. All price points are correct and have been added to the window gondola and plinths? 8. Lights are re-adjusted and directed to all display units & poster. 9. I have achieved a perfect window 10. I have signed off my window? Retail is Detail.People respect what you inspect

9 INSTORE MERCHANDISE TIPS & INSTALLATION : Merchandise all BUY2 GET1 FREE products from the front of store using the first 2 3 wall-bays of each department based on your stores stock levels. - Highlight the BUY2GET1 FREE PRODUCT on top of wall-bays using the strutcards. - All products must be highlighted using the Green sticker I M ON PROMO. - Use the regular green price point shelve talker with inserts & 3cm away attached the BUY2 GET 1 FREE shelve Button. Merchandise products on the front ends of the gondola as per floorplan refer to pages & Hang THE DANGLERS 20CM above every Gondola at eye level which has the BUY 2 GET 1 FREE PRODUCT merchandised on it. - A3 TENTCARDS can be placed alternatively on the top shelves, on the front end cap of each Gondola. - All PROMO products must be highlighted using the Green sticker I M ON PROMO. - Use the regular green price point shelve talker with inserts & 3cm away attached the BUY2 GET 1 FREE shelve Button Please ensure you follow the correct layout floorplan with the shape, size closest to your store- REFER TO PAGES The DEMO TABLE FRONT & TOP COVERS, Please stick the front cover carefully, The TOP COVER is placed on the table and the ACRYLIC is then placed on Top, Please store safely after use, as it will be used in future. IMPORTANT REMINDER : FOR UAE STORES ONLY : 1. All BUY2 GET1 FREE products as per MP Team s product list must be highlighted with I M ON PROMO STICKER 2. Place TOYSCHOOL Strutcard on floor, clearly visible to customers 55cmx60cm Strutcard

10 BUY2 GET1 FREE INSTORE ELEMENTS All Stores will receive Demo table covers (TOP & FRONT), Strutcards, A3 Tentcards, Danglers, 8cm shelve Buttons, Product stickers I m on Promo & Toyschool Strutcard IMPORTANT REMINDER : 1. The I m on promo Stickers will arrive in stores late, please attach to all BUY2 GET1 FREE products as soon as you receive it A3 Tent Card Demo Table (Top) 8cmx8cm Wallbay & Instore Gondola Buttons FOR UAE STORES ONLY : 3cmx3cm Product sticker I m on Promo 2. The Toyschool Strutcard will arrive in stores, please place it in your window as soon as you receive it. See placement plan on Pages For stores with NO windows, Kindly place Strutcard near TILL POINT/CASH DESK Demo Table (Front) 67cmx67cm StrutCard Dangler with 4m nylon string AFTER BUY2 GET1 FREE PROMO ENDS, DO NOT DISPOSE ANY POS. KEEP ALL THE POS IN THE STOCK ROOM FOR FUTURE USE. 55cmx60cm Strutcard

11 Sports & Activity Till point Learning is Fun BUY2 GET1 FREE INSTORE FLOOR PLAN LARGE STORE OPTION Learning is Fun Arts & Creativity Baby & Toddler DEPARTMENT LEGENDS: Baby & Toddler Arts & Creativity Learning is Fun Let s Pretend Action & Adventure Sports & Activity Sports & Activity Action & Adventure Let s Pretend IMPORTANT NOTE : Merchandise all BUY2 GET1 FREE products from the front of store using the first 2 3 wall-bays of each department based on your stores SIZE & Stock levels Merchandise all BUY2 GET1 FREE products on the front ends of the gondola as per below

12 Till point BUY2 GET1 FREE INSTORE FLOOR PLAN MEDIUM STORE OPTION Learning is Fun Arts & Creativity Baby & Toddler DEPARTMENT LEGENDS: Baby & Toddler Arts & Creativity Learning is Fun Let s Pretend Action & Adventure Sports & Activity Sports & Activity Action & Adventure Let s Pretend IMPORTANT NOTE : Merchandise all BUY2 GET1 FREE products from the front of store using the first 2 wall-bays of each department based on your stores SIZE & Stock levels Merchandise all BUY2 GET1 FREE products on the front ends of the gondola as per below

13 Till point Sports & Activity BUY2 GET1 FREE INSTORE FLOOR PLAN SMALL STORE OPTION Learning is Fun Arts & Creativity Baby & Toddler DEPARTMENT LEGENDS: Baby & Toddler Arts & Creativity Learning is Fun Let s Pretend Action & Adventure Sports & Activity Action & Adventure Let s Pretend IMPORTANT NOTE : Merchandise all BUY2 GET1 FREE products from the front of store using the first wall-bay of each department based on your stores SIZE & Stock levels Merchandise all BUY2 GET1 FREE products on the front ends of the gondola as per below

14 BUY2 GET1 FREE INSTORE WALLBAY: MERCHANDISING INSTRUCTIONS Merchandise products from Top Shelve to Bottom Shelve, Small to large size items and all must be clearly marked with I m on PROMO sticker Place Strutcard above the wallbay where the BUY2 GET1 FREE product is merchandised Buttons must be placed 3cm away from Green price point on each shelf of the Wallbays. 3 I M ON PROMO STICKER 3. All BUY2 GET1 FREE products as per MP Team s product list must be highlighted with I M ON PROMO sticker, Visible to Customers.

15 BUY2 GET1 FREE INSTORE GONDOLA: MERCHANDISING INSTRUCTIONS Merchandise products from Top Shelve to Bottom Shelve, Small to large size items and all must be clearly marked with I m on PROMO sticker Hang THE DANGLERS 20CM above every Gondola at eye level which has the BUY 2 GET 1 FREE PRODUCT merchandised on it Buttons must be placed 3cm away from Green price point on each shelf of the Wallbays. 3 I M ON PROMO STICKER 3. All BUY2 GET1 FREE products as per MP Team s product list must be highlighted with I M ON PROMO sticker, Visible to Customers.

16 BUY2 GET1 FREE INSTORE DEMO TABLE : MERCHANDISING INSTRUCTIONS Merchandise TOP 5 demo products from the BUY2 GET1 FREE product list Hang THE DANGLERS above the DEMO TABLE at eye level (not too high & not too low) The TOP COVER is placed on the table and the ACRYLIC is then placed on Top, Please store safely for future use. 3 3.Front Cover stick on double sided tape is supplied on front cover. After use Please remove double side tape carefully, roll demo table front cover and store safely for future use.

17 BUY2 GET1 FREE INSTORE & WINDOW MOCK UP DUBAI FESTIVAL CITY IMPORTANT NOTE : ALL ITEMS USED IN THE PHOTO ABOVE ARE FOR ILLUSTRATION ONLY AND MAY NOT BE THE ACTUAL PRODUCT, PLEASE USE BUY 2 GET 1 FREE PRODUCT LIST TO ENSURE THE CORRECT ITEMS ARE MERCHANDISED IN YOUR WINDOWS

18 BUY2 GET1 FREE INSTORE DUBAI FESTIVAL CITY IMPORTANT NOTE : ALL ITEMS USED IN THE PHOTO ABOVE ARE FOR ILLUSTRATION ONLY AND MAY NOT BE THE ACTUAL PRODUCT, PLEASE USE BUY 2 GET 1 FREE PRODUCT LIST TO ENSURE THE CORRECT ITEMS ARE MERCHANDISED IN YOUR WINDOWS

19 POS KEEPLIST: All SALE POS (Posters, Demo Table Posters, Danglers and Now Tent Cards) CHRISTMAS RED SACK GREEN WINDOW SHELVING PLEASE STORE THE ABOVE SAFELY AS IT WILL BE USED IN FUTURE. CHRISTMAS RED SACK WINDOW HANGING SHELF