JOB# aafes.com Sign Kit

Transcription

1 INSTRUCTION SHEET (<. shopmyexchange.com PROGRAM: Shopmyexchange.com 4th Quarter sign kit. STRATEGY: Online shopping sales are growing. To continue this trend, shopmyexchange.com signing will be strategically placed at key locations to reinforce the online presence. This kit is designed to continuously keep the website message in the forefront of customers shopping experience. DISTRIBUTION: These signs are being shipped by automatic distribution and will not be available for re-order. Limited quantities will be available by contacting com. Some signs are available through Readylink (see individual print availability for each sign). Additional quantities for select items can be downloaded and printed locally from Vmag using the path: Signs and Posters > Catalog/Shopmyexchange>Shopmyexchange > shopmyexchange.com. QUESTIONS: For questions regarding the execution of this program, please contact Anne Duffley at For questions regarding the content of this kit, contact IMPORTANT GUIDELINES: Unless otherwise noted, display sign kit items until an updated shopmyexchange.com kit is distributed. Items will be displayed at the main Exchange, unless otherwise noted in store location section. This kit supersedes aafes.com sign kit previously distributed. Upon receipt of this kit, remove Instruction all signsletter with(v aafes.com reference and install new elements in2006 accordance with this / CRC ) November instruction sheet. aafes.com Sign Kit This kit supersedes the previous shopmyexchange.com sign kit. Previous kit is to be removed and discarded. Other important guidelines: t t t t Do not alter the ad campaign sign kit. Do not stray from the instruction sheet. Do not create your own ad campaign signs. Do not create brand-specific online vendor signs. V / CRC KIT Counter Sign 5.5 x 7 PROGRAM: Direct Marketing sign program. STRATEGY: The aafes.com sign kit is designed to direct customers to additional shopping opportunities on the AAFES website. Discard previous shopmyexchange.com and aafes.com sign kits and display this kit upon receipt. morees! chooicre m ion! l se ect morees! chooicre m ion! l se ect ORDERING INFORMATION: This sign kit is being introduced via automatic distribution. Additional quantities can be ordered through the Atlanta Publications Warehouse using the order numbers V / CRC Duratrans can be ordered by logging on to Poster 22 x 28 ImageLink.com. V / CRC KIT V / CRC KIT Duratran 24 x 30 Giftware Sign 3.5 x 3.8 There s always more in store for you at your Exchange Online Store! V / CRC KIT Women s Apparel Baby Items Special discounts from dozens of Downloadable Music Games and Puzzles Tacticle Apparel and Gear Sporting Goods and Apparel CD s Computer Accessories Personalized Messages Personalized Military Apparel Stoneware Cooling/Heating Apparel aafes.com Mall logo s EXECUTION: For use in all stores worldwide. Use these signs throughout the store and at the Customer Service Area. Affix vendor Previous Kits: There s always more in store for you at your Exchange Online Store! There s always more in store for you at your Exchange Online Store! Page 1 of 21

2 Sign Kit Elements Snapshot Banner, 10 x 3, 1 ea. / kit Posters 22 x 28, 2 ea./kit 2 sided poster with generic design (1) on opposite side. See a sales associate for details. More selection, more savings! Peg Popper, 6 x 3.25, 25 ea./kit Side 1 Laptop Backer (Die cut), 13 x 9, 2 ea./kit Side 2 Hang Tag, 4 x 7, 15 ea./kit More selection, more savings! Shelf Popper 3.25, 25 ea./kit Door Cling, 48 x 3, 4 ea./ kit Page 2 of 21

3 Sign Kit Elements Snapshot C52, 48 x 5.5, 10 ea./kit 4 Way, 20 x 5.5, 10 ea./kit Jewelry Counter Cling 1, 6 x 6 2 ea./kit Jewelry Counter Cling 2, 6 x 6 2 ea./kit A52, 22 X 5.5, 10 ea./kit Powerzone Fixture Sign, 6 x 4, 10 ea./kit Appliance Card 7 x 5.5, 10 ea./kit Gift Registry Card, 7 x 5.5, 2 ea./kit Screen Saver (Vmag only) ask me about shopmyexchange.com Name Tag, x 2.5, 200 ea. /kit Mirror Cling, 24 x 5, 7 ea./kit Shelf Cards, 5.5 x 2.5, 3 ea./kit Page 3 of 21

4 Duratran Elements Snapshot Readylink Duratrans, 36 x 48, (Readylink Only Order at store level) 1 2 Duratrans, 24 x 30, (Readylink Only, Order at store level) Page 4 of 21

5 Outdoor Banner Generic Poster 10 x 3 EXECUTION: Use the Outdoor Banners facing toward street traffic on exterior of building. Secure at provided grommets insuring outdoor elements do not affect visibility. Insure banner is in good condition and hung properly throughout its life cycle. STORE LOCATIONS: Display a banner at the main Exchange. When additional banners are supplied, also display at the Express or other high traffic locations. LIFE CYCLE: Display upon receipt. Remove after 2 weeks. 22 x 28 EXECUTION: Use the Generic Poster in central checkout, customer service or mall area. Use a one-tier sign holder or Sekur frame. Page 5 of 21

6 Weekly Offers Poster INSTRUCTION SHEET Panel A Panel B Side 2 Side 1 22 x 28 Readylink: Under Category Shopmyexchage.com EXECUTION: Use the Weekly Offers Posters in the customer service area in a one-tier sign holder with side 1 facing majority of customer traffic. SIDE 1 SPECIAL INSTRUCTIONS: Plastic sleeves: Adhere 8.5 x 11 plastic sleeves to side 1 of panel a and panel b locations shown above. Sleeves included in kit. Panels A and B: Updates will be made to both panels (side 1) on a weekly basis. Panel A will showcase online Super Daily Specials. Panel B will showcase weekly sweepstakes. Artwork for Panels A and B will be available online. Use the following link to access Panels A and B updates: PVC Holder Ordering Info: Order through Excell Products. Call direct for item number 30598CS (8.5 x 11 wall mount holder with tape at $.52, bags of 20 for $10.40). Page 6 of 21

7 Click to Brick Poster Military Clothing 22 x x 28 EXECUTION: Use the Click to Brick Posters at central checkout, customer service or mall area. Use a one-tier sign holder. EXECUTION: Use the Build Your Official Military Uniform Posters in high traffic areas in your MIlitary Clothing Store. Use a one-tier sign holder. Photo mock up Photo mock up Page 7 of 21

8 Jewelry Counter Cling Generic Jewelry Counter Cling Wedding Registry 6 x 6 6 x 6 EXECUTION: Use the Shopmyexchange.com Jewelry Case Cling at the jewelry counter. Apply cling in the upper left hand corner of the facing side of the jewelry counter. Place the Shopmyexchange. com Jewelry Case Cling and the Wedding Gift Registry Cling together on the same facing side. Use all clings in kit. EXECUTION: Use the Wedding Gift Registry Jewelry Case Cling at the jewelry counter. Apply cling in the upper right hand corner of the facing side of the jewelry counter. Place the shopmyexchange.com Jewelry Case Cling and the Wedding Gift Registry Cling together on the same facing side. Use all clings in kit. Page 8 of 21

9 Peg Hook Poppers Shelf Poppers See a sales associate for details. More selection, more savings! More selection, more savings! 6 x 3.25 (die-cut) 3.25 Circular (die-cut) EXECUTION: Place Popper Signs on your Madix gondola fixtures. They should be perpendicular to the gondola run. EXECUTION: Place Popper Signs on Madix gondola fixtures with plastic clip. Page 9 of 21

10 Powerzone Fixture Sign Appliance Color/Model Sign 6 x 4 EXECUTION: Use Powerzone Fixture Signs with PowerZone channels to call out online selections: Sony, Sharp, and Apple products. 7 x 5.5 EXECUTION: Use Appliance Color/Model Signs in 3 tier appliance fixture in the major appliance department. Use appliance signs located near Kenmore, Whirlpool, Electrolux, GE and LG products. Page 10 of 21

11 Name Tag Attachment Breakroom Poster ask me about shopmyexchange.com x 2.5 EXECUTION: Place Name Tag Insert with associate name tag. See image below for correct placement. 22 x 28 EXECUTION: Place Break Room Poster in associate break room and warehouse walls. LIFE CYCLE: Display upon receipt. Remove when replacements are provided. Page 11 of 21

12 Laptop Backer for Online Shopping Side 1, Back Side 2, Front 11 x 7 EXECUTION: Sign is designed to be used on PowerZone arc and supplement PowerZone arc fixture sign kit. Use Laptop Extension Sign on back of display computer to alert customers to shop online while in the PowerZone. ADHESIVE STRIP NOTE: Apply Laptop Extension Sign to back of computer laptop screen by peeling adhesive from side 2 and lightly pressing adhesive surface to computer lid. When correctly applied, side 2 will face the viewer, above the computer screen, with side 2 graphics fully visible. Only solid light blue area will contact the back of the computer monitor with side graphics still visible on viewer s right. Be sure to install level with the top edge of computer display. LIFE CYCLE: Display upon receipt. Remove when replacements are provided. Page 12 of 21

13 Screen Saver Gift Registry Counter Card EXECUTION: Screen saver is designed to be used on PowerZone arc and supplement PowerZone arc fixture sign kit. Use Laptop Extension Sign on back of display computer to alert customers to shop online while in the PowerZone. Download files from Vmag. See page 11 for laptop extension info. LIFE CYCLE: Display upon receipt. Remove when replacements are provided. 7 x 5.5 EXECUTION: Use the Wedding & Gift Registry Counter Sign at the giftware department. Page 13 of 21

14 Glass Door Cling 48 x 3 Inner Door 2 Diagram C EXECUTION: Place Glass Door Cling on glass doors at main Exchange entrance. Place cling just above door handles, flush with metal horizontal panel (image A). On sliding glass doors with full glass panel, locate clings mid-way on sliding door, horizontal to ground, without obscuring pre-existing signing (image B). Place one set on outside doors and one set on inner doors facing incoming customer traffic. Outer Door 1 LIFE CYCLE: Display upon receipt. Remove when replacements are provided. Image A Image B Page 14 of 21

15 Hang Tags C52 Insert 48 x 5.5 EXECUTION: Use only in softlines where the C52 sign can be installed on C52 fixtures. 4 x 7 Side 1 Side 2 EXECUTION: Place Hang Tag Toppers in pricing sleeves with price point inserted on side 1. Use hang tags with high profile brands: Ashley, Weber, Char-Broil. Display Hang Tag Toppers primarily in the furniture and outdoor living departments when price sleeves are available. Page 15 of 21

16 4 Way Insert A52 Insert: 20 x x 5.5 EXECUTION: Use only in hardlines where merchandise is displayed on a endcap or 4-way fixture. Insert the signs into the appropriate channel run on the fixture. EXECUTION: Use the A52 Insert in softlines fixtures. Page 16 of 21

17 Shelf Cards EXECUTION: Display the Mall & Specialty vendor specific shelf cards in appropriate areas. Use the below list to place shelf cards. Place each card near items on shelves that are similar in nature. 5.5 x 2.5 Sign Location: Apparel & Accessories Hot Topic Peltz-Shoes Trendy Sole 5.11 Auto, Motorcycle and Hardware The Sportsman s Guide Computers and Electronics Alienware Office Depot Entertainment 24/7 Entertainment Game Zone Health and Beauty ProSalon Shop Botanic Choice Home and Garden Appliance Mercantile Sports and Outdoor Football Fanatics USPT Gear Toys Kazoo Toys Photo mock-up: Only Peltz is shown. Place all other cards in areas called out in the execution of this sign element. Page 17 of 21

18 Generic Medium Duratran Military Clothing Duratran 24 x 30 Order thru Readylink: Under Category Shopmyexchage.com 24 x 30 Readylink: Under Category Shopmyexchage.com EXECUTION: Use the Duratran in central checkout, customer service or mall area. Use Duratran fixtures in these locations. 24 x 30 and 36 x 48 can be ordered on Readylink in addition to 24 x 30 supplied in initial rollout. EXECUTION: Use the Duratran in central checkout, customer service or mall area. Use Duratran fixtures in these locations. 24 x 30 and 36 x 48 can be ordered on Readylink in addition to 24 x 30 supplied in initial rollout. Page 18 of 21

19 Click to Brick Poster Duratran Military Clothing Duratran 36 x x 48 EXECUTION: Use the Click to Brick Posters at central checkout, customer service or mall area. Use a one-tier sign holder. EXECUTION: Use the Build Your Official Military Uniform Posters in high traffic areas in your MIlitary Clothing Store. Use a one-tier sign holder. Photo mock up Photo mock up Page 19 of 21

20 Generic Large Duratran Mall & Specialty Duratran 36 x x 48 Order thru Readylink: Under Category Shopmyexchage.com Order thru Readylink: Under Category Shopmyexchage.com EXECUTION: Use the Duratran in central checkout, customer service or mall area. Use Duratran fixtures in these locations. 24 x 30 and 36 x 48 can be ordered on Readylink in addition to 24 x 30 supplied in initial rollout. EXECUTION: Use the Duratran in central checkout, customer service or mall area. Use Duratran fixtures in these locations. Page 20 of 21

21 Mall & Specialty Duratran Mall & Specialty Duratran 36 x 48 Order thru Readylink: Under Category Shopmyexchage.com 36 x 48 Order thru Readylink: Under Category Shopmyexchage.com EXECUTION: Use the Duratran in central checkout, customer service or mall area. Use Duratran fixtures in these locations. EXECUTION: Use the Duratran in central checkout, customer service or mall area. Use Duratran fixtures in these locations. Page 21 of 21