Social Media to Increase Business Opportunities and Growth. Presented by: Ben Smidt MGIC Digital Marketing Mgr.
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1 Social Media to Increase Business Opportunities and Growth Presented by: Ben Smidt MGIC Digital Marketing Mgr.
2 Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com Loan Officer Hub: TheLOhub.com Readynest: LinkedIn: MGIC.com/Linkedin YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook
3 Legal Disclaimer The information presented in this presentation is for general information only, and is based on guidelines and practices generally accepted within the mortgage finance industry and is not intended to be allinclusive. MGIC makes no representations or warranties of any kind with respect to the accuracy, completeness or suitability for any purpose of the information contained in this presentation. MGIC expressly disclaims any and all warranties, express or implied, including without limitation warranties of merchantability and fitness for a particular purpose regarding these materials and this presentation. In no event will MGIC be liable for any direct, indirect, incidental, punitive or consequential damages of any kind with respect the presentation or materials provided. All examples are hypothetical and are for illustrative purposes only. This presentation is not intended and should not be interpreted or relied upon as legal advice. We encourage you to seek advice from a qualified professional. By downloading any of the flyers or other materials provided by MGIC through the MGIC Creative Café, you certify that you are authorized by your employer to do so.
4 Agenda Facebook for Business Networking on LinkedIn Apps and Content Sources for Lead Gen
5 Social media is not a direct sales tool it is a relationship and brand-building tool 93% of customers expect companies to have a social media presence Source: ConeComm.com
6 78% of salespeople that market on social media outsell their peers. Source: Forbes
7 While you are evaluating them they are evaluating you!
8
9 No Hot Button Issues Reflect on the Company Money in the Door Reflect on You What s your personal brand?
10
11 People don t buy from brands, they buy from people they know and trust
12 Facebook for Business Founded February 4, billion monthly active users More than 1 trillion posts on Facebook +1 billion mobile users a month Largest personal social media site Source: Facebook.com & CNBC.com
13 Facebook for Business
14 Facebook for Business Why a Facebook Business Page makes sense. Efficiency: Over 1.8 billion people around the world use Facebook every month Scalability: 1 billion people use Messenger every month Profitability: By 2020, 2 billion people will use mobile banking Source: Facebook.com
15 Facebook for Business COMMUNITY FIRST Tag local businesses in your posts.
16 Facebook for Business How to Search & Be Found 0 Use to: find conversations, branding
17 Facebook for Business Partnerships Lunch n Learns Tagging Partners Checking In Hashtags
18 Facebook for Business Partnerships Closings Highlight Success Tell a Story Share Experiences
19 Partnerships Real Estate Listings Brand Exposure Findability Build Relationships
20 LinkedIn Basics The site officially launched on May 5, % of people on LinkedIn are looking for industry insights not jobs 47% of LinkedIn visits are now via mobile LinkedIn is the world s largest professional network on the Internet LinkedIn is the only major social media site with usage rates higher among ages 30- to 49 than 18- to 29 Source: LinkedIn.com
21 Networking on LinkedIn The LinkedIn Differentiator Network and Degrees of Connection Your network is made up of your 1st-degree, 2nd-degree, 3rd-degree connections, and fellow members of your LinkedIn groups. 1st-degree - People you're directly connected 2nd-degree - People who are connected to your 1st-degree 3rd-degree - People who are connected to your 2nd-degree Source: LinkedIn.com
22 Networking on LinkedIn Headshot Headline Background
23 Networking on LinkedIn Summary ` Reduce Doubt Get Found Highlight You
24 Networking on LinkedIn Endorsements Search Benefit Visibility LinkedIn Validates You!
25 LinkedIn Basics Education
26 Content Sources Content Tips Where do I find content?
27 Content Sources Content Tips Where do I find content?
28 Boolean Style Search Sources: News Blogs Web Video Books Discussions Finance
29 Apps for Lead Gen Apps to Pay Attention to: Provides Macro and Micro views of the industry Recipes Receive an or mobile notification on breaking news Memories Social Reminders IFTTT Timehop Local Community Alerts Nextdoor Be a Valued Trust Agent Word-of-Mouth (WOM) Answer Questions Provide Insights Make Me Move FSBO
30 Social Media Marketing Strategy Be a Social Media H.E.R.O Helpful Educational Responsive Original
31 Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com Loan Officer Hub: TheLOhub.com Readynest: LinkedIn: MGIC.com/Linkedin YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook
Social Media to Increase Business Opportunities
Social Media to Increase Business Opportunities Presented by: Ben Smidt Digital Marketing Program Specialist MGIC.com/social Twi$er: MGIC.com/Twi-er Blog: MGIC-Connects.com LinkedIn: MGIC.com/Linkedin
Overview Situational Analysis Current Social Media Strategy Suggested Social Media Strategy
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