Social Media to Increase Business Opportunities
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1 Social Media to Increase Business Opportunities Presented by: Ben Smidt Digital Marketing Program Specialist MGIC.com/social
2 Twi$er: MGIC.com/Twi-er Blog: MGIC-Connects.com LinkedIn: YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook
3 The information presented in this presentation is for general information only, and is based on guidelines and practices generally accepted within the mortgage finance industry and is not intended to be all-inclusive. MGIC makes no representations or warranties of any kind with respect to the accuracy, completeness or suitability for any purpose of the information contained in this presentation. MGIC expressly disclaims any and all warranties, express or implied, including without limitation warranties of merchantability and fitness for a particular purpose regarding these materials and this presentation. In no event will MGIC be liable for any direct, indirect, incidental, punitive or consequential damages of any kind with respect the presentation or materials provided. All examples are hypothetical and are for illustrative purposes only. This presentation is not intended and should not be interpreted or relied upon as legal advice. We encourage you to seek advice from a qualified professional. MGIC.com/SocialMediaPolicy
4 Agenda Twitter for Listening Rethinking Facebook Networking on LinkedIn Apps for Lead Gen
5 Social media is not a direct sales tool it is a relationship and brand-building tool 93% of customers expect companies to have a social media presence Source: ConeComm.com
6 Social Media Channel An Opportunity 33% 47% Millennials rely mostly on blogs before they make a purchase Millennials are influenced in their purchases by social media Source: Forbes, 2015 & The Biz Journal, 2015
7 While you are evaluating them they are evaluating you!
8 MGIC.com/social MGIC.com/
9 Twitter for Listening Real-Time Alerts Twitter Notifications Understand Your Audience Spot Trends Monitor for Opportunities
10 Twitter for Listening Setting up: Twitter Notifications
11 Twitter for Listening Partnership Opportunities How to Find Opportunities Choose for Growth Focus on Reach 12,000 10,000 8,000 6,000 4,000 2,000 0 Jan Feb March April May June July Aug Sept Oct Nov Dec
12 Rethinking Facebook
13 Rethinking Facebook Facebook Fan Pages Set up for success Expand Reach Partnerships Business Hub
14 Partnerships Brand Exposure Findability Build Relationships
15 Rethinking Facebook Write on their Wall Digital WOM Like a post / Share a post Support referral partners Tag local businesses in your posts
16 Rethinking Facebook Why Pose a Question to Your Audience? Questions on Facebook get 100% more engagement Ask on Fan Page, on Personal Profile or via Should - Would - Which - Fill In the Blank Caption This Photo
17 Networking on LinkedIn Source: LinkedIn.com The site officially launched on May 5, % of people on LinkedIn are looking industry insights not jobs 47% of LinkedIn visits are now via mobile LinkedIn is the world s largest professional network on the Internet LinkedIn is considered most effective for B2B lead gen LinkedIn s fastest growing demographic are college graduates
18 Networking on LinkedIn v Headshot v Headline
19 Networking on LinkedIn v Summary Michael Smalley
20 Networking on LinkedIn v Summary Paul Philbin
21 Networking on LinkedIn v Endorsements LinkedIn Validates You! MGIC.com/social MGIC.com/
22 Networking on LinkedIn v List Education
23 Networking on LinkedIn v Recommendations Reduce Doubt Build Trust Strengthen Relationships
24 Networking on LinkedIn v Groups Share Knowledge Search Members Hobby Profession Community Customers
25 Networking on LinkedIn v Visibility Ask Answer Content Audience
26 Networking on LinkedIn Participation is Key! The value in being helpful
27 Lead Gen from Apps Recipes Macro and Micro views of the industry Receive an or mobile notification on breaking news IFTTT If new real estate is listed on Zillow, then send me Gmail Local Community Nextdoor Be a Valued Trust Agent Word-of-Mouth (WOM) Answer Questions Provide Insights Reviews Reduce doubt Increase Visibility
28 Recap Minimum Time Maximum Value Audience Value Goals
29 Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com LinkedIn: YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook
30 Join the conversation MGIC.com/Social
Social Media to Increase Business Opportunities and Growth. Presented by: Ben Smidt MGIC Digital Marketing Mgr.
Social Media to Increase Business Opportunities and Growth Presented by: Ben Smidt MGIC Digital Marketing Mgr. Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com Loan Officer Hub: TheLOhub.com Readynest:
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