Internet Brands Automotive Group 2018 MEDIA KIT
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1 Internet Brands Automotive Group 2018 MEDIA KIT
2 OUR AUDIENCE **Source: comscore.com 2017 data *Source: Google Analytics 2017 Average Monthly data
3 OUR AUDIENCE 4th Internet Wide For Auto* 11 MM+ Registered Users** 23 MM+ Unique Visitors** 1.0 MM+ Monthly New Conversations** 112 MM+ Monthly Page Views** 14 MM+ Mobile Page Views** *Source: comscore.com Sept data **Source: Google Analytics 2017 Average Monthly data
4 DEMOGRAPHICS AGE INCOME 18yr - 34yr 39% Under 25K 9% 35yr - 49yr 25% 25K - 40K 13% 45yr - 64yr 35% 40K - 60K 22% FEMALE 32% 60K - 75K 75K - 100K 10% 16% GENDER MALE 68% 100K or more 30% *Source: comscore.com Oct data
5 WHAT WE DO enewsletters In-Person Events Illustrations / Photos Social Media Content Videos Blogs Articles on Your Website Mobile Apps Webinars / Webcasts Online Presentations INDUSTRY WIDE 66% 63% 59% 58% 54% 54% 53% 49% 46% 45% OUR PRODUCTS enewsletters Videos Illustrations / Photos Editorial Reviews Blogs Mobile Apps Effectiveness Rating for B2C Tactics* *2018 B2C Content Marketing Trends North America: Content Marketing Institute/MarketingProfs
6 OUR AUDIENCE Our Psychographics RECREATIONAL BROWSERS Views car as means for other life goals Wants reliable and practical car Tries to make smart decisions Fuel economy conscious Hard working INFLUENCERS Independent Thinkers Performance Driven Adventurous Brand Loyal Commanders LIFE STYLE High Disposable Income Luxury Car Drivers College Educated Image-Driven Hobbyists Stylish Luxury Auto Buyers - 44 million Income >$100, million High End Home Owner - 49 million Do-It-Yourself - 37 Million Weekend Warriors - 35 million Home Improvement - 22 million Sports million Guys and Gears - 14 million *Source: Internet Brands First Party & Exelate Third Party Data
7 WHAT WE DO
8 OUR PRODUCTS We pair advertisers with engaged consumers CONSUMER TARGETING Site Banners Site Skins Mobile Banners Videos Native Contextual Keyword Targeting Audience Segment Targeting Geographic Targeting ORIGINAL CONTENT Blog How-Tos Product Review DIRECT MARKETING Blasts Marketplace Classified Monthly Newsletter CUSTOM MARKETING Group Buys Contests Product Reviews Giveaways SOCIAL MEDIA MARKETING Posting Facebook Instagram Twitter
9 SITE LIST Classifieds BikerHotline.com CollectorCarNation.com HotRodHotline.com OldRide.com RacingJunk.com SprocketList.com Acura AcuraForums.com AcuraZine.com TorontoIntegras.ca Audi AudiForum.ca AudiForums.com AudiWorld.com BMW 5Series.net Chrysler ChryslerForum.com CrossfireForum.org DodgeChallenger.com DodgeForum.com ModernHemi.com MoparForums.com Ford Cmoc.ca F150-Forums.com F150Forum.com F150Online.com Ford-Trucks.com FordForum.com MercuryForum.com ModMotorTech.com MustangBoards.com MustangForums.com PassionFord.com Ranger-forums.com TheMustangSource.com HarleyDavidson HDForums.com Honda CBRForum.com CivicForums.com Civicforumz.com FitFreak.net Honda-Acura.net HondaTech.com HondaAccordForum.com HondaCivicForum.com HondaForum.com HondaMarketPlace.com S2000.com S2Ki.com SuperhawkForum.com Hyundai HyundaiAftermarket.org HyundaiForum.com GeneralMotors BlazerForum.com Buickforum.com Cadillacforum.com CamaroForums.com CamaroZ28.com ChevroletForum.com ChevyHHR.net CobaltSS.net CorvetteForum.com CorvetteForums.com Cruzechat.com GMforum.com HummerForums.com LS1Tech.com MonteCarloForum.com PontiacTalk.com Saabforums.com Saturnforum.com ThirdGen.org Infiniti G35Driver.com MyG37.com Isuzu IsuzuForums.com Jaguar JaguarForums.com Jeep Cherokeeforum.com JK-Forum.com JeepsCanada.com Kawasaki KawasakiForums.com Land Rover LandRoverForums.com Lexus ClubLexus.com LexusForum.com Mazda Mazda3Club.com MazdaForum.com MiataTurbo.net Miataforumz.com NoPistons.com RX7Club.com RX8Club.com V8Miata.net Mercedes MBWorld.org MercedesForum.com Mini MiniCooperForums.com NorthAmericanMotoring.com Mitsubishi EvolutionM.net MitsubishForum.com Nissan GTRforums.com Gtcarz.com Maxima.org My350z.com NissanForum.com S-Chassis.com ZDriver.com Oldsmobile ClassicOldsmobile.com OldsmobileForum.com Porsche 6speedOnline.com GermanAutoForums.com RennList.com Scion Scionlife.com Subaru I-Club.com Scoobynet.com Suzuki SuzukiForum.com Toyota 4RunnerForum.com CamryForums.com YotaTech.com Volvo VolvoForums.com Volkswagen VolkswagenForum.com Multi ATVConnection.com BikerForums.org Caraudioforumz.com DieselBombers.com DieselTruckResource.com GreenHybrid.com HomeMadeTurbo.com MuscleCarOwners.com Performancetrucks.net Stuntlife.com TampaRacing.com TeamSpeed.com TruckForums.com VADriven.com Wikicars.org ecommerce Autos.com CarsDirect.com SellMyCar.com TheCarConnection.com News/ Content Sites GreenCarReports.com MotorAuthority.com NewCarTestDrive.com
10 CONSUMER TARGETING
11 SITE BANNERS 728x90/970x250 ATF AD SIZES 728 x x x x x 600* *Where available ATF = Above the Fold
12 HOMEPAGE TAKEOVERS HOMEPAGE EDITORIAL 728x90 I 970x x250 I 300x600 Gutter Rails 728x90 (Bottom) HOMEPAGE INDEX 728x90 I 970x x250 I 300x x90 (Bottom)
13 MOBILE BANNERS 320x50/320x x 250
14 VIDEOS 300x250 Video Long form Pre-roll In-Feed In-Feed Pre-roll
15 NATIVE CONTEXTUAL
16 SPONSORED BLOG ADVERTORIAL
17 FORUM SPONSORSHIP FORUM SPONSORSHIP BUTTON This placement is within the forum itself allowing for a deep imprint of your brand message.
18 SPONSORED NATIVE THREAD CONTENT Threads appears on top of the other threads for easy visibility
19 ADDITIONAL OPPORTUNITY IN-POST SOCIAL FEEDS
20 SPONSORED EDITORIAL Breaking News Advertiser Original news content and featured article sponsored by brands
21 PERMANENT BANNER High Impact Banner This placement is a permanent banner with 100% viewability and client exclusivity 800x72
22 DIRECT MARKETING
23 BLASTS Client specific blasts using custom content
24 MARKETPLACE CLASSIFIED
25 MONTHLY NEWSLETTER Advertising Spot
26 CUSTOM MARKETING
27 GROUP BUYS
28 CONTESTS
29 PRODUCT REVIEWS
30 GIVEAWAYS
31 SOCIAL MEDIA MARKETING
32 POSTING
33 SOCIAL MEDIA Facebook, Instagram, Twitter
34 JOIN OUR FAMILY OF RECENT PARTNERS
35 CONTACT ANY QUESTIONS ABOUT ADVERTISING WITH INTERNET BRANDS ARE WELCOME Snookie Stoddard Director Marketing and Advertising
INTERNET BRANDS WHO WE ARE
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