Marketing. National Association for Interpretation

Transcription

1 Marketing Opportunities National Association for Interpretation

2 Grow your Business and your network of potential clients. NAI NATIONAL Conference November 14 18, 2017, Spokane, Washington Are you looking for the opportunity to get your organization s name in front of thousands in the professional heritage interpretation community? If yes, you won t want to miss out on sponsoring at NAI s National Conference! About The Conference Each year, over 700 professional heritage interpreters come together to learn from visionaries in the industry, experience hands-on techniques and network with their peers at NAI s National Conference. Why Sponsor Sponsoring at a National Association for Interpretation (NAI) conference provides the perfect venue for your organization to connect face-to-face with decision makers in the professional field of interpretation, build your brand awareness, and showcase your organization. With over 6,000 members in 35 countries, NAI is the largest association in the field of heritage interpretation. Our sponsors will have unique marketing opportunities to reach decision makers from across different organizations including parks, museums, nature centers, zoos, historical and cultural sites, university programs, commercial tour companies, and theme parks. Our Sponsorship Packages and Resource Expo Are Designed to Maximize Your Organization s Visibility. Below is a sampling of the unique benefits some of our packages offer: Showcase your organization s products to over 700 expected attendees. Increase your organization s brand awareness and reach our members though NAI s sponsorship marketing channels. Opportunities for promotional s Recognition in program guide and conference signage Advertisements on conference website (1,500 unique pageviews per month) Print ads in Legacy magazine (Circulation 6,000+) Attendee list for marketing Social media shout-outs. The sooner you sign on, the more market exposure your organization will have! NAI2017 November Contact Margo Carlock, Executive Director mcarlock@interpnet.com, x800

3 We ll find the right fit for you. SPONSORSHIP OPPORTUNITIES Premier Sponsor $5,000 Only two (2) Exclusive Premier Sponsorships are available. The Premier sponsors will have their brand broadly recognized throughout the conference. Benefits: Exclusive opportunity to address conference participants at a general session (Unique Benefit) Your organization banner (you provide) at one (1) keynote address (Unique Benefit) Registration for two (2) attendees ($1,000 value) Complimentary Premium Booth in the Resource Expo ($1,000 value) Prominent sponsor recognition on all event-related marketing & promotional collateral: registration announcement (26,000+ impressions), conference ads in two (2) issues of Legacy (circulation 6,000+), flyers, and conference s (26,000+ impressions per ). Prominent sponsor listing on all at-event signage. Banner ad (728 X 90 pixels) and link on conference website for six months Full-page ad in program guide ($635 value) Three (3) social media posts on Facebook (6,000+ followers) and Twitter (1,950+ followers) Pre- and post-conference attendee list with contact mailing information including s Two (2) promotions during the year to our 26,000+ contact list Sponsor one of the following events Kickoff Party at the Northwest Museum of Arts & Culture Networking Lunch in Resource Expo Silver Sponsor $800 $2,000 Benefits: Prominent sponsor recognition on all event-related marketing & promotional collateral: registration announcement (26,000+ impressions), flyers, and conference s (26,000+ impressions per ) Sponsor listing on all at-event signage Logo and link on conference website Quarter-page ad in program guide ($265 value) One (1) social media post on Facebook (6,000+ followers) and Twitter (1,950+ followers) Pre-conference attendee list with contact mailing information including s Choose from one of the following events: Sponsor Coffee Break in Resource Expo on Thursday $800 Sponsor Go Green! Your logos on water stations and recycle containers $1,000 Sponsor Transportation $1,000 (your organization logo posted in every bus, along with a promotional item (that you supply) in every seat) Sponsor Program Guide (your logo on front cover) $1,200 Sponsor Tote Bags $1,850 (Deadline October 6! Put your logo on 1,000 walking billboards that are in use long after the conference is over!) Sponsor Registration $2,000 (Deadline September 15! Put your organization logo on all registration materials, including name badges handed out to over 700 attendees) Gold Sponsor $3,000 Benefits: Registration for one (1) attendee ($500 value) Complimentary Standard Booth in the Resource Expo ($900 value) Prominent sponsor recognition on all event-related marketing & promotional collateral: registration announcement (26,000+ impressions), flyers, and conference s (26,000+ impressions per ). Prominent sponsor listing on all at-event signage Banner ad (468 X 60 pixels) and link on conference website Half-page ad in program guide ($450 value) Two (2) social media posts on Facebook (6,000+ followers) and Twitter (1,950+ followers) Pre- and post-conference attendee list with contact mailing information including s Sponsor one of the following events: Leaders Only Breakfast in Resource Expo Sponsor Concurrent Session Track Welcome Reception in Resource Expo Closing Reception in Resource Expo Bronze Sponsor $150 $750 Benefits: Sponsor recognition on all event-related marketing & promotional collateral: save the date, flyers, and conference s Sponsor listing on all at-event signage Logo and link on conference website Pre-conference attendee list with contact mailing information Choose from one of the following events: Sponsor Hospitality Room Refreshments for Volunteers $150 Sponsor Interpretive Sourcebook $150 Sponsor Board Meeting Breakfast $300 Sponsor Special Evening Event $500 each Daily E-newsletter (your logo on our daily update s) $500 Sponsor Live Auction Event Bar (Thursday) $750 Contact Michele Farmer, Events Manager mfarmer@interpnet.com, x805

4 Interpretation Resource Expo NAI s Resource Expo is the perfect venue to draw in new customers and connect face-to-face with decision makers. RESOURCE EXPO Schedule This year the Resource Expo is expanding opportunities for visibility for our Exhibitors: Welcome Reception in the Expo with a Hosted Bar on Wednesday night. Our Leaders Only Breakfast in the Expo on Thursday morning. Coffee Break in the Expo Thursday morning. Marketplace of Ideas poster session in Expo Thursday. Showcasing the Silent Auction Items throughout the Expo both Wednesday and Thursday. NAI Professional Awards, Federal Agency Excellence Awards, and Interpretive Media Awards all on display throughout the Expo both Wednesday and Thursday. Networking Lunch for Conference Attendees in the Expo on Thursday. Wednesday, November 15 1:30 4:00pm Exhibitor Move-In 4:30pm Resource Expo Opens 4:30 6:00pm Resource Expo Opening Reception (with Hosted Bar) 6:30pm Resource Expo Closes Thursday, November 16 8:00am Resource Expo Opens 8:30 9:30am Leader Breakfast in Resource Expo 9:45 10:15am Coffee Break in Resource Expo 12:30 2:30pm Lunch in Resource Expo 4:30 6:00pm Closing Reception & Silent Auction (with Hosted Bar) 6:00 7:00pm Live Auction! 7:00 9:00pm Resource Expo Closes & Exhibitor Move-Out Live Auction with a Hosted Bar on Thursday evening. 700 Resource Expo Information: Attendees Location: The Davenport Grand Hotel, 333 W Spokane Falls Blvd, Spokane, WA. Room Block: Book your rooms early to avoid the hotel selling out! Room Rates: $ Single/Double. Cutoff to book a room is Friday, October 20, Book in NAI s room block at Exhibit Space: Be sure to lock in your exhibit space today to ensure your organization has a seat at this essential conference that gathers professional heritage interpreters from across organizations all under one roof. Sign up online to exhibit at NAI 2017 at Booth Fees: 8 x10 Booth Fees Includes: 6 Skirted Table, Two (2) Chairs, One (1) Wastebasket, One (1) 7 x44 Organization Sign Meeting Registration for two (2) representatives that include full access to all conference sessions and networking. Complimentary WiFi in the Resource Expo Complimentary electricity in Resource Expo Exhibitor Directory listing in NAI s Conference Program Guide Exhibitor Directory listing on NAI s website Pre-conference attendee list with contact mailing information Full conference attendee list on site Discounted Advertising rates for the Conference Program Guide FEES regular commercial commercial standard plus Advanced (By August 15, 2017) Premium Booth $900 $750 $650 Standard Booth $800 $650 $650 Full (By November 1, 2017) Premium Booth $1,000 $850 $750 Standard Booth $900 $750 $750 Extra items are additional fees Contact Michele Farmer, Events Manager mfarmer@interpnet.com, x805

5 may/june 2017 Volume 28, number 3 The magazine of The national association for interpretation ADVERTISING OPPORTUNITIES Advertising is the most important tool in the marketing toolkit. Advertising brings you customers who otherwise would not know you exist, and it reminds potential clients of what you offer. Advertising in spaces that guarantee interested sets of eyes is a good investment. Legacy Magazine NAI s premier periodical offers a forum for professionals in the field to exchange ideas and information. Articles, columns, and commentaries deal with practical issues relevant to frontline interpreters, planners, and managers. Reach: 6,000, six times per year Price: Issue options range from business card ($200) to full-page ads ($700) and front inside/back covers ($750). Discounts are available for multiple issue placements. National Conference Program Advertising in the National Conference program provides a highly visible way to be a part of this annual gathering of interpretation professionals. Ads are placed throughout the printed program, which is checked and rechecked many times a day during the conference and often remains a resource when conference attendees return home. Have your ad placed near a particular session listing or in the general information area. Reach: 800 1,200 in print; ads visible to anyone downloading a program from website Price: Options range from business card ($185) to full-page ($635) and front/inside, back covers ($825) Interpreter s Green Pages This directory of products and services is distributed as a removable insert in the March/ April issue of Legacy magazine. This allows members of the interpretation community to refer to it all year long when making purchasing decisions. Commercial members receive a free basic listing, which includes contact information and website. Cross listings are available for $25 each, and logos may be placed for $25. Display advertising is available and must be reserved by January 15 of the publication year. Reach: 6,000 in print; download available for one year on website Price: Options range from business card ($275) to full-page ($1095) and front/inside, back covers ($1270) Legacy InterpretInG Transportation #NAI2016 Nature Protection Cultural Connection NAI Nationa l Conference Corpus Christi, Texas, November 8 12, 2016 Green Pages Interpreter s March 2017 March 2018 NAI Now Electronic Newsletter Sponsor the monthly member news and have a banner ad placed at the top. Reach: 25,000, 12 times a year Price: $250 per issue. Discounts are available for multiple issue placements. NAI Website: InterpNet Sponsor the website for three months and have a banner ad placed on the pages of NAI s website. Reach: Roughly 8,000 visitors, 60,000 page views site-wide per month Price: Landing page = $500 for three months. Other pages = $250 for three months. Discounts are available for multiple placements. Contact Paul Caputo, Communications Director pcaputo@interpnet.com, x801

6 NAI 2017 RESOURCE EXPO Silent Auction Silent Auction ROW F & B ROW NAI Store F & B 400 ROW ROW F & B ROW F & B ROW Silent Auction Silent Auction 921 C B A NAI Row NAI Row To Lobby & Elevators Restrooms Premium Booth Meeting Rooms Exhibitor and Sponsorship Terms and Conditions Assignment of Exhibit Space: Exhibitors who pre-register for booths early and are members will receive first choice. Remaining will be assigned on a first-come, first-served basis upon receipt of registration from. Every effort will be made to honor first choice locations, but preferred sites are not guaranteed. Booths will only be confirmed once payment is received. Payment Schedule: A deposit of one half (50%) of the space rental is due upon receipt of this application and is non-refundable. Reservations made after September 15 must be paid in full. Final payment (remaining 50%) is due September 30, Cancellation: Booth cancellations must be made in writing. At no time will the deposit (50%) be refunded to an exhibitor cancelling its space. Cancellations made before September 30, 2017 will be refunded 50% of full booth fee. Cancellations made after September 30 will not be eligible for a refund. Regulations: 1. Booth must be setup Tuesday, November 15 between the hours of 2:00pm and 4:00pm and ready for the Resource Hall opening at 4:00pm. 2. Booths must not be dismantled or packed before the close of the show at 7:00pm Thursday, November 16, Booths must be manned by an exhibitor during official Resource Exhibit Show Hours. 4. Each exhibitor must wear an official NAI 2017 Conference badge at all times to gain access to the Resource Expo and concurrent session. 5. Any live animal presentations or displays must have NAI approval and meet all hotel safety regulations and guidelines. 6. Exhibitors should be aware of local regulations regarding fire/safety and environment, to which they must adhere. 7. Exhibitor may not serve alcohol in their booths. 8. The Exhibitor agrees to indemnify and hold harmless NAI, its officers, members and employees from loss or expense (including legal expense) to any person or persons for or by reason of: any breach by the Exhibitor of this Agreement; any condition, defective or otherwise, of any apparatus, equipment or fixtures furnished by the Exhibitor in connection with its exhibit; and any act or omission of the said Exhibitor, its employees or agents. The Exhibitor s indemnity includes, but is not limited to, claims of copyright, trademark or patent infringement, unfair competition, and product liability. The Exhibitor expressly releases NAI and all aforementioned individuals from any and all claims for such loss, damage or injury. The Exhibitor assumes the entire responsibility for and hereby agrees to protect, indemnify, defend and hold harmless, the Event s venue, their employees and agents against all claims, losses and damages to persons or property, governmental charges or fines and attorney s fees arising out of or caused by the Exhibitor, or their employees or agents installation, removal, maintenance, occupancy or use of exhibit premises or a part thereof, excluding any such liability caused by the sole negligence of Event s venue, or contracted third-party service provider, its employees and agents. Liability Insurance: Exhibitor shall obtain and keep in force during the term of the installation and use of the exhibit premises, policies of Comprehensive General Liability Insurance and Contractual Liability Insurance. Insuring and specifically referring to the Contractual liability set forth in this Exhibit. In an amount not less than $2, Combined single limit for personal injury and property damage. 9. Exhibitors will receive an Resource Expo Manual from LCD Exhibition Services for all extra services.

7 Sponsorship, Exhibit & Advertisement Form Please fill-out the following form to confirm your sponsorship and exhibitor packages. Completed forms can be returned to Michele Farmer, Events Manager, at or call us at ext Contact Information Organization Name: Contact Person: Contact Address Contact Phone Address City/State/Zip Sponsorship Request q Yes I would like be a Sponsor for NAI 2017 Sponsorship Level: q $ 5,000 Premier q $3,000 Gold q $800 $1,850 Silver q $150-$750 Gold Sponsorship Option: Cost: $ Resource Expo Booth Request regular commercial commercial standard plus Advanced (By August 15, 2017) Premium Booth q $900 q $750 q $650 Standard Booth q $800 q $650 q $650 Full (By November 1, 2017) Premium Booth q $1,000 q $850 q $750 Standard Booth q $900 q $750 q $750 Booth Location: 1st Choice 2nd Choice 3rd Choice Conference Program Guide Ad Request Commercial Member: q Back Cover $825 q Inside Cover $730 q Full $635 q 1/2 Page $450 q 1/6 Page $185 Non Member: q Back Cover $1150 q Inside Cover $1000 q Full $850 q 1/2 Page $630 q 1/6 Page $255 Grand Total: $ Payment Information q Please send me an invoice q Check Enclosed q Please charge my credit card Card Type: q Visa q MC q AmEx q Discover Name on Card Billing Address Card Number ExpirationDate: SecurityCode: Signature Date By signing this form you agree to the exhibitor and sponsorship terms and conditions as outlined in this document. THANK YOU FOR SUPPORTING NAI! Once we receive your completed sponsorship form, NAI staff will contact you to discuss event arrangements, sponsorship benefits and recognition. Please send your high-resolution color logos (vector EPS preferred) to mfarmer@interpnet.com.

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