- ISSUE NOVEMBER 2016 TT623 6 LUXURY STAYS IN INDIA PLUS: HOW YOU CAN GO ON FAMIL TRIPS TO CANADA & SRI LANKA
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1 MEDIA - ISSUE NOVEMBER 2016 TT623 6 LUXURY STAYS IN INDIA 22 PAGE special - ISSUE JUNE 2017 TT629 Family holidays in HAWAII STAR WARS RETURNS TO IRELAND 34-PAGE SPECIAL WHAT S HOT FOR 2017? Print Post Approved PP630045/00036 AU$4.95 CANADA Bears, bikes and boats THAILAND Special offers for women incredibleindia.org PLUS: HOW YOU CAN GO ON FAMIL TRIPS TO CANADA & SRI LANKA NEW CALEDONIA Make your cake and eat it PLUS: CHINA, SCOTLAND, IRELAND AND FESTIVALS OF THE WORLD 2018 MAGAZINE AND DIGITAL MEDIA KIT
2 Print Post Approved PP630045/00036 AU$ ISSUE MAY 2017 TT628 MAGAZINE PROFILE BUMPER 68 PAGE ISSUE WEDDINGS Ideas for a perfect day SPECIAL REPORT Are high street agents doomed? COMPETITION Win a trip to Canada! Our top romantic holidays Hot tips for solo travellers PLUS: NEW AGENT INCENTIVES, FAMIL REVIEWS AND AGENCY OF THE MONTH - ISSUE SPRING 2016 TT621/ PAGE ADVENTURE SPECIAL Africa, India & South America ENGLAND Hidden treasures of the east 9great OUTBACK adventures PLUS: HAWAII, BALI AND LOADS OF FREE THINGS TO DO IN THE UK! PLUS: FANCY A FREE TRIP TO CANADA? FIND OUT HOW TO WIN INSIDE! - ISSUE APRIL 2017 TT627 SPECIAL REPORT Are women in travel paid enough? The marketplace is inundated with millions of marketing messages all vying for attention. It s imperative that your marketing spend provides the best ROI. Traveltalk Media couples the strength of its industry leading, tangible magazine with well considered online mediums to cross promote products and reach the industry from all angles. This not only builds the Traveltalk brand, but also the brands of its advertisers. ABOUT TRAVELTALK MEDIA Traveltalk Media comprises of Traveltalk magazine, Traveltalk newsletter, Facebook and Twitter. Our mission is to produce relevant, interesting, entertaining news and destination reports that travel agents and the travel industry look forward to reading. PROOF OF SUCCESS Traveltalk is now in its 35th year and is a well known and trusted brand in the travel industry. Traveltalk Media s ability to provide valuable mediums and return for our clients is evident in the 90% repeat advertising rate with both National and State-based brands. CONTENT Traveltalk s compact A4 size and fresh magazine-style format, written by an extensive network of experienced nationally and internationally-based journalists, cuts straight to the issues and delivers relevant news coverage to every travel agency in Australia each month. Despite the boom of digital media, research tells us that 75% of travel agents still value tactile magazines. Magazines offer many unique strengths style, glamour, tactile appeal and prestige are associated with the medium and contribute strongly to advertisers brand success. 6,126 Annual CAB audited circulation average per month, OCT 2016 SEPT 2017 Includes 5672 print and 452 digital emag downloads. DISTRIBUTION Retail and mobile travel agents 82% Accommodation, business and leisure 7% Wholesalers, tour operators and destination marketers 6% Carriers: land, sea and air 4% Support services: IT, travel health and insurance etc 1% READERSHIP Traveltalk Media publishes Traveltalk magazine (trade only) in February, May, July, October and November. The Bumper March, June, September and December (quarterly) issues are published in a consumer friendly format and are available in news agencies plus extra copies are distributed to the Domestic and international Qantas/ Virgin/Singapore airline lounges around Australia. Traveltalk is the FIRST travel industry news magazine to hit the travel agents desks on those months with an average monthly readership of 30,000. CONTACT DETAILS Advertising Mal Jenkins M: E: mal@traveltalk Jenny Rowland M: E: jenny@traveltalk Advertising Perth Debbie Sproule M: E: debbie@traveltalk Magazine editorial Jon Underwood E: jon@traveltalk Online editorial Gaya Avery E: gaya@traveltalk Mark Harada E: mark@traveltalk
3 MAGAZINE RATES ADVERTISEMENT SIZE Rate Full Page $5500 Half Page $4500 Third Page $3500 Quarter Page $2500 Double Page Spread $9500 Advertorial Page $5500 Strip Advertisement $1900 Quarter Page DPS $4500 BUMPER ISSUE (CONSUMER/TRADE) Full Page $5950 Half Page $4950 Third Page $3950 Quarter Page $2950 Double Page Spread $9950 Advertorial Page $5950 Strip Advertisement $1990 Quarter Page DPS $4950 WRAPS, INSERTS AND SPECIAL ORDERS Casual Rate 4 Page Cover Wrap $ Page Cover Wrap $ Page Cover Fold Out $13000 Single Page Inserts Full run of trade issue $5150 *All prices in Australian Dollars and exclusive of GST *Australian based advertisers please add 10% GST * 20% loading added to premium positions Australia s favourite travel news magazine - ISSUE OCTOBER 2016 TT622 ASIAN ESCAPES Borneo, Vietnam Laos & Cambodia Discover the heart of NEW CALEDONIA A WINTER S TALE EUROPE PLUS: HOW YOU CAN WIN A TRIP TO THE MALDIVES WORTH $40,000! BOOKING AND MATERIAL DEADLINES Editorial submissions and advertising space bookings should be lodged by the 10th of the month prior to publication. Advertising material is required by the 8th (unless otherwise advised) of the month prior to publication. Bookings cancelled after the 8th of the month (or the Friday before if 8th is on a weekend) may incur a full or partial charge should space remain unsold at press time. Material on hand will be used if advertising copy is not received by deadline.
4 SIZES MAGAZINE SIZES Double Page Spread Image Area 400mm w x 260mm h 420mm w x 297mm h 426mm w x 303mm h Full Page Image Area 185mm w x 260mm h 210mm w x 297mm h 216mm w x 303mm h Half Page Horizontal Vertical 185mm w x 130mm h 90mm w x 260mm h Third Page Horizontal Vertical 185mm w x 90mm h 60mm w x 260mm h Quarter Page Horizontal Vertical 185mm w x 70mm h 90mm w x 135mm h 1/4 Page DPS 420mm w x 70mm h 426mm w x 76mm h COVER WRAPS Contents Page Allow 66mm h for the Traveltalk masthead Two Page Front Wrap (Front cover and Inside Front Cover) 210 w x 297 h 216 w x 303 h Four Page Outer Wrap Image Area 400mm w x 260mm h 420mm x 297mm h 426mm w x 303mm h Allow 66mm h for the Traveltalk masthead Three Page Cover Fold Out (Inside Front Cover plus DPS) Image Area 400mm w x 260mm h 420mm x 297mm h 426mm w x 303mm h LARGE FILE SIZES Most files can be ed directly to production@traveltalk as a print quality PDF. Files larger than 12MB can be sent via on CD to our street address or via FTP. Please ensure that your files are zipped unless located in a single folder when sending via FTP. DIGITAL SPECIFICATIONS High resolution PDF files are our preference. Please ensure all images and adverts are in CMYK and are 300 dpi in resolution. All full page, double page spreads and cover wraps must include bleed. Other advertisement sizes do not require bleed. Advertising material and enquiries to: production@traveltalk and CC distribution@traveltalk
5 WEBSITE Traveltalk s website is fast, easy on the eyes, easy to navigate and free of clutter, all of which makes your ad stand out. With an average of over 18,000 users and over 47,000 page views each month you will maximise your exposure with top, bottom, or right hand column spots. SUPER LEADERBOARD Ad Type Super Leaderboard (ROS*) 1000w x 120h px Week $650 WEB HERO IMAGE Super Leaderboard (competition, news, skytalk pages) 1000w x 120h px $550 Double (ROS*) 300w x 500h px Double (competition, news, skytalk pages) 300w x 500h px $550 $350 VIDEO DOUBLE 300W X 250h px $350 Video Youtube link $600 Image Gallery 5 images + caption + link $500 Web Hero Image (Homepage rotates with 7 other images) 670w x 450h px content 200 words +URL $600 Brochure of the week $200 BROCHURE OF THE MONTH APP OF THE MONTH IMAGE GALLERY Ask about our Training Package which includes website and newsletter promotion POA SPECS Accepted formats jpeg, png, swf Max file size 50kb Flash ads are for web only and should be sent with links embedded within. Please include jpeg/gif version for tablets and mobile devices. LOGO BLASTER TILE *May share space with some subpage advertisements All charges are in $AUD and are exclusive of GST. Share of voice minimum 50%.
6 NEWSLETTER Tap into a captive market of over 14,000 travel professionals and enthusiastic travel consumers by advertising in our enewsletter. We know that 35% (and growing) of our subscribers are reading from a mobile device. Traveltalk now offers a fully mobile optimised platform guaranteeing you maximum value from your advertising dollars. We not only have the numbers, we have the type of reader you want. Our readers are actively engaged in the content we present. Their clicks count. And those clicks can be yours. Our newsletter attracts an average open rate of 20% and CTR of 25%. TOP Banner Per Insertion 10x Insertions Top 300w x 250h px 1 300w x 250h px 300w x 250h px News Hero Image 605w x 300h px (limited availability for special incentives and competitions) Solus EDM available Subject to conditions $650 $4500 $450 $3000 $350 $2000 $950 - $ Editorial Content Includes full page on website with image and copy $650 - Ask about our Training Package which includes website and newsletter promotion POA NEWS HERO IMAGE EDITORIAL CONTENT 1 Traveltalk Tease Per Insertion Exclusive Edm Banner 600w x 200h $950 Quiz web landing page Web Leaderboard 1000w x 120h $650 Double 300w x 500h $ w x 250h $350 EXCLUSIVE Quiz sponsorship (limited available) $2500 SPECS Accepted formats jpeg, png, swf Max file size 50kb Flash ads are not compatible with s. Material is due the Thursday the week before the ads are due to go live. Material to be sent to gaya@traveltalk and cc distribution@traveltalk To change or cancel digital bookings, 14 days notice prior to commencement of 1st ad must be given. 1 All charges are in $AUD and are exclusive of GST Payment terms on all digital ads must be paid in advance before 1st insertion. Late payment fees apply as per the attached Terms and Conditions
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