Rate Card. One News Place St. Augustine, FL Ph: (904) Fax: (904) staugustine.com

Transcription

1 Rate Card One News Place St. Augustine, FL Ph: (904) Fax: (904) staugustine.com

2 One News Place St. Augustine, FL Phone: (904) Fax: (904) Rate Card Florida Newspaper Advertising Network (FNAN) Florida Press Service (FPS) Florida Newspaper Advertising and Marketing Executives (FNAME) Newspaper Association of America (NAA) Newspaper Advertising Co-op Network (NACON) Florida Newspaper Co-op Association (FNCA) Metropolitan Sunday Papers Audit Bureau of Circulation (ABC) ABC Coupon Distribution Verification Audit PERSONNEL Publisher V.P. of Revenue Development Director of Advertising Sales Manager Employment & Classified Line Ad Manager Marketing Administrator Production & Graphics Director A. All Rates contained herein are net as shown. No Agency commissions or further discounts are allowed unless otherwise noted. B. All display advertising takes the run of the paper, unless otherwise specifically requested in each case. Every effort will be made to comply with the request, but position is not sold or guaranteed. Advertising orders are not accepted on a position or omit basis. C. A yearly contract, signed in advance, is required to earn other than the open rate and to qualify for discounts. D. Publisher reserves the right to revise advertising rates upon 30 days notice and all contracts are accepted subject to this condition. E. Publisher reserves the right to refuse or cancel any advertisement. F. Advertiser represents and warrants that all statements contained in copy submitted by advertiser are true, and Advertiser agrees that it Ron Davidson Tonya Clay Cheryl Brunk Liz Borten Josh Maret Lynne Carter Steve Carswell REPRESENTATIVES NPI and Publishers Representatives of Florida Inc. TERMS OF PAYMENT All rates are net cash with order unless credit has been approved by the Publisher. Where credit has been extended invoices are payable on terms stipulated on the invoice statement. Publisher will invoice advertiser on a monthly or cash basis depending on financial conditions and known credit data. All charges that are over 30 days or more past due will be assessed a delinquent charge of 1.5% per month. The delinquent charges will continue monthly until account becomes current. Advertising Policy will indemnify and hold harmless Publisher from liability, including reasonable attorney s fees and other costs of defense, arising from any actions or claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from publication of Advertiser s copy. G. The St. Augustine Record will not be liable for any error in advertisements to a greater extent than the cost of the space occupied by the error. The publisher will not incur any liability for errors after the first day the ad appears. Any errors should be reported immediately to the advertising department for corrections as soon as possible. Publisher is not responsible for errors on copy received after deadline. H. All advertising space will be credited once as dollars toward contract fulfillment, except as otherwise noted. I. Advertising set to resemble news matter must carry the word Advertisement at the top of the advertisement. 1 J. Some advertisers may be temporarily extended a $500 courtesy credit limit pending the final credit extension decision, providing a completed credit application has been submitted for review. K. Application of Retail Rates: Retail display rates apply to advertisers who sell a product or service to the public through one or more local retail outlets owned and operated by the advertiser and do not apply to other types of advertising. All rates and discounts apply to individual advertisers. L. All rates subject to any applicable tax. M. Customers receive a maximum of two proofs per ad. Any proofs thereafter will be billed at $25/per proof for changes. N. Ads cancelled after deadline will be billed at 50% of agreed upon rate. O. By submitting an order to run advertisement in The St. Augustine Record you are agreeing to all terms and conditions presented in this rate card.

3 Product Portfolio a product to meet every need RETAIL ROP... p. 4 CLASSIFIED Automotive, Real Estate, Employment & Line ads including The Welcome Mat, Driving... p. 5 ONLINE staugustine.com, The St. Augustine Record s home on the web over 1.2 million monthly unique visitors*... p. 8 INSERTS Preprint; Design, Print & Deliver...p. 10 Special Publications St. Johns TU Sampler TMC product mailed every Thursday, tab format (18,000 mailed weekly)... p. 14 My St. Johns Sun over 19,000 published weekly in the Northwest area of St. Johns County each Saturday, tabloid format... p. 14 Shorelines Published by the Florida Times Union Wednesdays & Saturdays reaching Ponte Vedra and Jacksonville Beaches... p. 14 Where Quick Guide pocket sized tourist magazine distributed at over 250 locations printed seasonally 2x per year (350,000 distributed annually)...p. 9 Neighborhood Newsletters distributed monthly to over 24,000 households in the following communities with localized news content, tabloid format... p. 15 Civic Advocate First Coast News Journal Southern Comfort Marsh Creek News Journal North Shores News World Golf Village Community Journal Palm Coast Neighborhood News Other Products Wraps Heavy stock paper insert often used to hold other preprinted inserts 2 standard pages or 4 tab full color Home Delivery Poly Bags place your advertising message on our bags used for home delivery Rack Cards 11x17 poster on the front of newsstand boxes Newspaper in Education a program which delivers newspapers to classrooms Anchored Advertising Front Page Positions Stock Page 2 column x 7 retail island ad position available Tue Fri & Sun Sports Strip 6 column x 2 retail ad space anchored at the bottom seasonal availability Business Bios 4 column x 10 1/2 retail ad space featuring your business: photo & write-up on Monday and Tuesday s page 3A Weather Page 6 column x 10 ½ retail ad space on bottom of page, Full color position Sunday A section Front 6 column x 10 ½ retail ad space in Main News Sunday, Full color position The Scoop RETAIL ad placement on page 2A everyday Driving Page 10 column 10 ½ classified section front ad space Friday, Full color position Drift Monthly progressive lifestyle publication targeting ages ,500 racked free at over 50 locations in St. Augustine, tabloid format... p. 19 Specialty Advertising Products Front Page Sticky Notes A peel off glossy, color sticker on the front page! Limited to one per day. Inside front sections also available... p. 18 Comic Spadeas/Gatefolds special advertising positions on the Sunday comics Other Information St. Johns Co. Demographics & Reader Profile...p. 4 Mechanical Specifications... p Special Sections & Event Calendar...p *omniture site catalyst Jan 2010 report 2

4 Reader Profile 2010 St. Johns County Demographics St. Augustine: The First and The Best America s oldest continually occupied city, St. Augustine is anything but stodgy. With a history dating back to 1565, St. Augustine is an ideal destination for vacationers and transplants alike. It s 43 miles of magnificent beaches, excellent fishing and water sports opportunities, laid-back atmosphere and rich history make it the best place to be on Florida s eastern coast. St. Johns County is the 25th fastest growing county in the U.S. 56.1% of households have an income over $50,000 with 10.9% over $150,000 Average Nearby Cities Circulation* MON-FRI 16,034 SATURDAY 15,816 SUNDAY 17,659 Total Population...181,540 Total Households...85,362 Median Age years Median Household Income...$58,164 Distance Jacksonville, FL miles Daytona Beach, FL miles Orlando, FL miles Household Income Less than $15, % $15,000 to $24, % $25,000 to $34, % $35,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 or more % Age % % % % % % Other 4% Median age 54 Gender Male 45% Female 55% Employment Employed 55% Retired 30% Other 15% (Not Employed) Educational Attainment Total Population Age ,743 Grade K % Grade % High School Graduate % Trade/Tech/Vocational School...5% Associates Degree % Bachelor s Degree % Graduate Degree % Working on Post-Grad Degree...5% Completed Post-Grad Degree...16% Some College, No Degree % Source: Readership Study April 2007 Wilkerson & Associates *Publishers statement ending Sept. 30, 2009 as reported to Audit Bureau of Circulation 3

5 Retail Rates Open Rate $23.00 Daily (Mon-Thurs) $24.50 Weekend (Fri., Sat., Sun.) Blitz Rates All blitz rates include publication in the My St. Johns Sun (Sat.) 3-day blitz... $53.50 (Any 3 days within 1 week period same ad) 5-day blitz... $83.50 (Any 5 days within 1 week period same ad) 7-day blitz... $ (7 consecutive days same ad) 30-day blitz... $ The same ad running 30 consecutive days, with copy change once per week. Ad MUST run 30 days. Frequency Discount Rates Allows you to earn a substantial discount by running consecutive weekly advertising. Ad must run a minimum of once per week. Minimum ad size 6 inches. Signed agreement required. 4 Week... $ Week... $18.00 Bulk Contract Rates Bulk rates are based on an annual commitment. A signed agreement is required. 250 inches $ inches $ ,000 inches... $ ,000 inches... $ ,000 inches... $ ,000 inches... $ ,500 inches... $ ,000 inches... $ ,000 inches +... $12.00 Revenue agreements available upon request. Rates are per column inch unless stated otherwise. Daily = Mon.-Thurs. / Weekend = Fri.-Sun. T.O.M.A. Program Build Top Of Mind Awareness with your potential customers. Contact your St. Augustine Record advertising representative for details. Weekend to Weekday Pick-up Save 50% - Any ad appearing in our Saturday or Sunday paper may be repeated Monday or Tuesday or both days without copy changes for ½ price (half off Open, Frequency or Bulk Contract Rate only). Political and Transient rate ads excluded. Cannot be combined with any other discounts. Compass The St. Augustine Record s Arts & Entertainment Magazine. Publishes every Friday. Retail rates apply. Now distributed Free every Saturday at over 50 locations! Florida Times Union Special Rates for St Johns County Mon. Sat... $41.20 pci Sun... $42.85 pci Special Shaped Ads Get Attention! Use new creative shapes to stand out. Regular rates plus a 25% premium apply. Special Rates Church & Non-Profit Rates This rate applies to local established churches only; or to non-profit organizations registered with the Florida Secretary of State s office. Daily (M-Th) $13.50 Weekend (F-Su) $14.00 Combo Rates Pick-up ads from the Florida Times-Union. Daily (M-Th) $14.25 Weekend (F-Su) $14.75 Political Rates & Transient Rates Daily or Weekend - $24.50 Color Rates One color plus black $250 Two colors plus black $275 Three colors + black (Full Color) $375 Compass (based on availability) $6.00 pci Retail Full Color Rate $8.00 pci Mon-Thurs only, based on availability Contact your sales representative regarding these special services: Co-op Advertising 4

6 Real Estate & Automotive & Employment **Line Ads Open (5 line minimum) (per line) 1-6 Days 7-13 Days Days Mon-Sat $3.64 $1.46 $1.40 Sun only $6.60 $5.20 $5.15 Agency(gross) $8.58 $7.80 $7.80 Employment 2010 **DISPLAY (Black & White, 8-inch minimum) Mon-Sat Sun. Open $24.50 $28.75 Agency (Gross) $36.50 $40.75 **staugustine.com/jobfinder & Yahoo hot jobs, $ day post plus $250 flat 30 day post on YAHOO HOT JOBS. You may add: Screen $ Border $ Reverse $ Bold.50 $20 for logo/graphics CONFIDENTIAL BOXES Mail & Pick-up Replies $25 Real Estate & Automotive Dealer Association Rates Available to bonafide automobile dealer associations. $14.25 per column inch. Monday-Wednesday Pick Up Rate Any ad appearing in our weekend paper may be repeated Monday thru Wednesday without copy changes for 30% off. Color charges excluded. Contract Rates Contract rates are based on an annual commitment. A signed contract is required. Color rates are per column inch and based on availability. Inch Rate Color 500 $8.02 $ $7.06 $ $6.65 $ $6.48 $ $6.26 $ $5.99 $ $5.68 $ $5.55 $ $5.43 $ $4.95 $ $4.46 $2.09 Online Employment Packages + jobs.staugustine.com 30 Day Job Posting Packages manage resumes, create a company profile and update job descriptions in real time plus find candidates & view resumes with Hot Hire Search included free for 3 months! Any job posting may be picked up into The Record newspaper for $1/ per line or $14 /inch any day of the week! Postings are good for 12 months from date of purchase. 3 postings $ postings $ th FREE! 9 postings $ th FREE! 14 postings $ th FREE! 20 postings $ th FREE! Job Slot Packages purchase your very own parking spaces for job openings! Ideal for business with continual hiring needs and multiple positions to fill during the year. Manage resumes, create a company profile and update job positions in real time, plus find candidates & view resumes with Hot Hire Search included free for 12 months! Any job posting may be picked up into The Record newspaper for $1/per line or $14 /inch any day of the week! Slots require a 12 months agreement from date of purchase and can be updated with new positions as often as needed. 3 slots $456.27/mo 4 slots $556.85/mo + 5th FREE! 6 slots $650.22/mo 7 slots $743.59/mo 8 slots $836.96/mo 9 slots $894.40/mo +10th FREE! Other post quantities available, call for a quote. Other slot quantities available, call for a quote. **Employment ads may include front page advertising online at under Local Top Jobs. All ads will be published online daily at for a small fee.

7 *OPEN RATE (price per line, 4 line min.) 1 Day 3 Days 7 Days Sun. $3.08 Mon-Thur. $1.93 $1.35 Mon-Sun $1.11 Internet $11 Add: Screen $5, Border $10, Reverse $5, Bold.25 REAL ESTATE (price per line, 4 line min.) 1-3 Days 4-29 Days 30 Days Fri-Sun Mon-Thur Mon-Sun $ Internet $21 1wk, 2+ wks $13 first wk., $8/wk thereafter Add: Screen $7, Border $5, Reverse $5, Bold.25 /word, Graphic $10 GARAGE SALES (price per line, 4 line min.) 1-2 Days 3 Days 4-30 Days Mon-Sun $1.93 $1.11 $1.05 Internet $11 Add: Screen $3, Border $3, Reverse $5, Bold.25 /word, Graphic $10 Garage Sale Kit $5 SERVICE DIRECTORY (4 line minimum. Must be pre-paid.) 30 Days $56 Each additional line $6 Internet $15 Merchandise 1 Day 3 Days 7 Days Sun. $3.08 Mon-Thur. $1.93 $1.35 Mon-Sun $1.11 Internet $11 10-day special: $39 for 4 lines. Extra lines additional. Classified Line & In-Column Ads Celebrations (engagements, weddings, anniversaries) Package A...FREE... Up to 2 text (no photo)...1 column format Package B...$35... Up to 4 (small photo optional)...1 column format Package C...$75... Up to 8 Photo Included...1 column format Package D...$95... Up to 10 Photo Included...1 column format Package E...$ Up to 16 Large Photo Optional...2 column format Package F...$ Up to 20 Large Photo Optional... 2 column format The deadline for Sunday publication is 5pm each Tuesday. Announcements are published on a space available basis in the order in which they are received. Submit & view packages online at staugustine.com/celebrations, prepayment is required. Inquiries: celebrations@staugustine.com Obituaries A free obituary will publish one time in The St. Augustine Record and is limited to 5 lines in length. Additional information may be included at $4 per line. The free obituary includes the name in larger text at no additional charge. The free obituary is limited to the following information: Name, age, city, date of death, service information, funeral home in charge of arrangements, and surviving blood relatives including spouse, parent, children, siblings, number of grandchildren and great grandchildren. Obituaries that exceed five lines will be paid obituaries. Veterans will also be noted with a flag graphic at no charge. Paid Obituary Charges & DEADLINES $4 per line beyond the first 5 lines $20 1 column photograph Free American Flag graphic for all Veterans $10 All paid obituaries include this charge and receive an online guestbook through legacy.com. The daily deadline is 2pm for publication in the next day s paper. Obituaries received will publish the next day unless a specific day is noted. Send to obits@staugustine.com view entire obit policy online at staugustine.com/obits PLACE YOUR AD 24 Hours a day, 7 days a week on staugustine.com Transportation 1 Day 3 Days 7 Days Sun. $3.08 Mon-Thur. $1.93 $1.35 Mon-Sun $1.11 Internet $11 Automotive 10-day special $39, 90-day special $59 for 4 lines. Extra lines additional. LEGAL NOTICES Line & Display (per inch)...$10.25 Debt Waiver $16.50 Fictitious Name $25. Additional affidavits $2 each. THANK YOU/ IN MEMORY (Must be pre-paid 3 business days in adv.) Small (1col. x 6 in.) $45.00 Medium (3 col. x 3 in.)...$65.00 Large (2 col. x 6 in.)...$90.00 * Open rate ads include classes 400s, 700s, 800s & 900s only. These ads must be pre-paid. General Policies: The St. Augustine Record reserves the right to correctly classify and edit copy, reject or cancel any advertisement at any time. Key wording of advertisements appearing in some categories is required by the St. Augustine Record. All ads placed by phone are read back to the advertisers at the time of placement. A major copy change during schedule constitutes a new ad and new charges. A small percentage of calls between our employees and customers are evaluated by supervisory personnel. Calls are randomly selected to insure customers receive prompt, courteous service and accurate information. These calls are not recorded. Ads $75 or less must be pre-paid. All free ads must be placed on our website at staugustine.com. Cancellation Policy: Cancellation of ad is effective THE NEXT AVAILABLE ISSUE. Cancellation number is required for inquiries concerning your bill. 6 Monday Friday 8am-5pm Place an ad 24 hrs/day toll Free Fax number

8 TMC Products 2010 Total Market Coverage Saturday: Circulation 15,000 Readership 37,500 OPEN $14.71 p.c.i. 6 week $12.61 p.c.i weeks 1/8 page $45 1/4 page $80 1/2 page $145 Full page $275 Pick-up rate from The St. Augustine Record - $8.41 Color: 1 Color $130 Full color $215 Space Reservation Deadline: Tuesday 5pm OPEN 6 week 13 week 26 week ednesday: *Distribution-26,035 $15.99 $15.16 $14.25 $ week **Rea $12.82 Pick-up rate from The St. Augustine Record - $10.20 Color: 1 Color - $225 2 Color - $255 Full Color - $405 Space Reservation Deadlines: Saturday - Tuesday 5pm & Wednesday - Thursday 5pm Wednesday: Distribution-26,035 Readership-62,484 Saturday: Distribution-28,421 Readership-68,210 Delivered FREE to every home in North Hampton and South Hampton communities, Inside the Gate, Stonehurst Plantation & Cimarrone. Each publication is delivered the first week of the month to every door step in each community. Each Homeowner s Association provides news that is important to its residents. Space Reservation: 3rd Monday Proof Deadline: 3rd Wednesday Classified Ad Deadline: 3rd Friday RATES: 1/6 page = $50 Open / $35 12-month 1/3 page = $95 Open / $65 12-month 1/2 page = $180 Open / $ month 2/3 page = $225 Open / $ month Full page = $300 Open / $ month Color = $75 flat rate Pick-up Rate: Pick-up from the TU or Record for $2.75 per column inch. 7

9 Top Leaderboard (A) & Bottom Leaderboard (D) 728 x 90 pixels $10.00 CPM StAugustine.com Block Ad (C) 300 x 250 pixels $15.00 CPM Online Sections Wedding Guide homes.staugustine.com Online Visitors Guide Starting at $95/month. Link button and directory listing. Ask your sales representative. $75/month with $99 set-up fee. includes story, photos and links and many more log on to view! Common Terminology Banner a graphical ad that runs online. CPM cost per thousand (impressions). Clicks or Click-Throughs how many times a reader clicked on the ad to find more information. Frequency how many times your ad is exposed to different people. Impressions each time your ad is on the page being viewed. Monthly Unique Users a user that has visited the site and is counted only one time in a 30 day period. Page View the number of times a page on our site is downloaded into a browser. Reach how many different people see your ad. Rich Media Advanced technology used in internet ads such as streaming video, user interaction and special effects. On Average: 1.4 Million monthly page views, 162,000+ monthly unique users** Most Visited Areas of staugustine.com Local News Obituaries Classified Sports Visitors Guide SPOTTED Advertising Rates Name Type Size* Cost A Top Leaderboard 728 x 90 $10.00 CPM B Skyscraper 160 x 600 $10.00 CPM Skyscraper (B) 160 x 600 pixels $10.00 CPM C LREC 300 x 250 $15.00 CPM D Bottom Leaderboard 728 x 90 $3.00 CPM Specialty Ad: Corner Peels, Sliding Boards, video banners ask your sales representative! 8 * Sizes are in pixels, Rates are subject to change without notice. ** Omniture Site Catalyst January 2009-December 2009.

10 350,000 yearly distribution Reach The Tourist Market Today The St. Augustine Where Quick Guide is a premier tour and travel publication that provides useful, local information for visitors to this area. We publish over 350,000 copies a year and distribute to over 200 locations in St. Johns County, as well as Florida Welcome Centers all over the state. In addition to advertisers, The Where Quick Guide features interesting, informative editorial features intended to lead the reader to understand and enjoy the diverse attractions and entertainment available in St. Augustine. We include maps, tide charts, golf course listings, calendar of events, dining and shopping listings to make our guide invaluable to the tourist. Full Color Monthly Rates Why choose Where Quick Guide? Each issue has up-to-date, detailed road maps and a calendar of events to direct visitors to attractions and other happenings. The editorial coverage is rich, varied and targeted to a diverse range of tastes and interests. Features typically include historical spots, arts & entertainment, nature trips, outdoor and children s activities, local folklore, humorous pieces and photo essays. One Issue two Issues 6 months 12 months Full Page $350/mo $250/mo ½ Page $275/mo $175/mo ¼ Page $225/mo $125/mo Premium Stock Positions Back Page $650 Inside Front & Inside Back Covers $550 All premium positions are for 1-year contract only. Distribution is the key to successful print advertising. Where Quick Guide is showcased in attractive racks and is available at hundreds of distribution points. Wherever you find travelers, you ll find us - the finest hotels, motels, restaurants and attractions are all proud to display Where Quick Guide Issue Dates & Deadlines Issue Issue Dates Deadline Winter/Early Summer January June November 13 Late Summer/December July December May 21 Magazine trim size 5 1/4 x 7 1/4. For Bleed ad 1/4 inch to all sides. Mechanical Specifications For ads supplied electronically, we prefer high resolution pdf files. We also accept InDesign (2 & CS), Photoshop & Illustrator Files. We can not accept Quark, Pagemaker, or Freehand files. Laser prints will NOT be accepted as camera ready. All screen and printer fonts and ORIGINAL art files must accompany ads submitted in any form other than pdf. Any ads that are not exact Where Quick Guide measurements will be returned to advertiser for adjustments. Please provide a hard copy for proofing.files can be submitted on CD-Rom or posted on our ftp site. For information on posting ads to our ftp site, please contact your sales representative. Internet users all over the world are using our website to plan their vacations. Our website, staugustine.com, connects users to all the information needed to plan a St. Augustine vacation. Travel planning is the #2 reason people use the internet. Our website is fun, easy to use and our advertisers are getting phenomenal results. AD SIZE INCHES DECIMALS Full Page 5 7/8 x 7 3/ x Copy Area 4 1/2 x 6 1/2 4.5 x 6.5 ½ Vertical 2 1/8 x 6 1/ x 6.5 ½ Horizontal 4 1/2 x 3 3/ x ¼ Vertical 2 1/8 x 3 3/ x ¼ Horizontal 4 1/2 x 1 7/ x Coupon 4 7/8 x 1 1/ x 1.5 9

11 Retail Preprint Rates Insert Rates SIZE 1-2X 3-12X 13-25X 26-47X 48-95X X 120+ TMC Card / 8 ½ x 11 Flyer $37.30 / M $35.80 / M $35.80 / M $35.00 / M $33.50 / M $32.00 / M $30.60 / M $26 / M 4 tab / 2 std / 8 flexi $42.40 / M $40.70 / M $40.70 / M $39.90 / M $38.20 / M $36.50 / M $34.80 / M $26 / M 6 tab / 12 flexi $46.60 / M $44.70 / M $44.70 / M $43.80 / M $41.90 / M $40.10 / M $38.20 / M $26 / M 8 tab / 4 std / 16 flexi $50.70 / M $48.70 / M $48.70 / M $47.70 / M $45.60 / M $43.60 / M $41.60 / M $26 / M 12 tab / 6 std / 24 flexi $59.00 / M $56.60 / M $56.60 / M $55.50 / M $53.10 / M $50.70 / M $48.40 / M $26 / M 16 tab / 8 std / 32 flexi $66.20 / M $63.60 / M $63.60 / M $62.30 / M $59.60 / M $57.00 / M $54.30 / M $26 / M 20 tab / 10 std / 40 flexi $75.60 / M $72.50 / M $72.50 / M $71.00 / M $68.00 / M $65.00 / M $62.00 / M $26 / M 24 tab / 12 std / 48 flexi $77.60 / M $74.50 / M $74.50 / M $73.00 / M $69.90 / M $66.80 / M $63.70 / M $26 / M 28 tab / 14 std / 56 flexi $79.70 / M $76.50 / M $76.50 / M $74.90 / M $71.70 / M $68.50 / M $65.30/ M $28 / M 32 tab / 16 std / 64 flexi $82.80 / M $79.50 / M $79.50 / M $77.80 / M $74.50 / M $71.20 / M $67.90 / M $28 / M 36 tab / 18 std / 72 flexi $83.80 / M $80.50 / M $80.50 / M $78.80 / M $75.50 / M $72.10 / M $68.70 / M $28 / M 40 tab / 20 std / 80 flexi $84.90 / M $81.50 / M $81.50 / M $79.80 / M $76.40 / M $73.00 / M $69.60 / M $28 / M 44 tab / 22 std / 88 flexi $85.90 / M $82.50 / M $82.50 / M $80.80 / M $77.30 / M $73.90 / M $70.40 / M $28 / M 48 tab / 24 std / 96 flexi $86.90 / M $83.50 / M $83.50 / M $81.70 / M $78.20 / M $74.80 / M $71.30 / M $28 / M 52 tab / 26 std $88.00 / M $84.50 / M $84.50 / M $82.70 / M $79.20 / M $75.70 / M $72.10 / M $28 / M 56 tab / 28 std $89.00 / M $85.40 / M $85.40 / M $83.70 / M $80.10 / M $76.50 / M $73.00 / M $28 / M 60 tab / 30 std $90.00 / M $86.40 / M $86.40 / M $84.60 / M $81.00 / M $77.40 / M $73.80 / M $30 / M 64 tab / 32 std $91.10 / M $87.40 / M $87.40 / M $85.60 / M $82.00 / M $78.30 / M $74.70 / M $30 / M 68 tab / 34 std $92.10 / M $88.40 / M $88.40 / M $86.60 / M $82.90 / M $79.20 / M $75.50 / M $30 / M 72 tab / 36 std $93.20 / M $89.40 / M $89.40 / M $87.60 / M $83.80 / M $80.10 / M $76.40 / M $30 / M 76 tab / 38 std $94.20 / M $90.40 / M $90.40 / M $88.50 / M $84.80 / M $81.00 / M $77.20 / M $30 / M 80 tab / 40 std $95.20 / M $91.40 / M $91.40 / M $89.50 / M $85.70 / M $81.90 / M $78.10 / M $30 / M 84 tab / 42 std $96.30 / M $92.40 / M $92.40 / M $90.50 / M $86.60 / M $82.80 / M $78.90 / M $30 / M 88 tab / 44 std $97.30 / M $93.40 / M $93.40 / M $91.50 / M $87.60 / M $83.70 / M $79.80 / M $30 / M Mechanical Specs Paper for single sheet inserts should be a minimum of.007 paper stock thickness for best results. Paper stock less than.007 may be used but slippage and multiple insertions are more likely to occur. Minimum insert size Maximum insert size 5 wide x 7 deep wide x 11.5 deep Insert Policies Deadline for scheduling or cancelling inserts is 7 days prior to date of publication. All inserts are due at loading dock at least 5 full working days prior to date of publication. (Dock hours are 8:30am-4pm Monday Friday.) Print & Deliver Flyer Program Inserts are designed, printed and inserted into The St. Augustine Record on 60 lb. offset: Flyers 8 ½ x 11 One-Side... $64/M Flyers 8 ½ x 11 Two sided... $78/M Flyers/Two Color/One Sided... $82/M Flyers/Two Color/Two Sided... $100/M Flyers/Glossy Full Color/One Sided (5,000 minimum) 5,000-9, $120/M 10,000-19, /M 20, $81/M Flyers/Glossy Full Color/ Two Sided (5,000 minimum) 5,000-9, $139/M 10,000-19, $109/M 20, $92/M Insert Delivery Instructions Deliver all inserts (except TMC inserts) to The St. Augustine Record, conveniently located on the corner of SR 312 and SR 207. The St. Augustine Record One News Place St. Augustine, FL Phone: Directions from Interstate 95: On I-95 take exit 311 for State Road 207 No. towards St Augustine Beach. Drive about 3.5 miles, turn right on One News Place. *Rates subject to change throughout Ask your sales representative for current market price. 10 TMC Inserts Frequency Discount Contracts are available upon request. TMC Insert Deadlines & Delivery Inserts for the St. Johns TU Sampler TMC product do not come to The Record loading dock. They should be delivered to: Vertis Communications 250 Heller Park Court Dayton, NJ For information call (732) Loading dock hours are 6am-6pm, Monday-Friday. Inserts should arrive 8 business days prior to distribution. If you need directions, call your rep for faxed instructions.

12 Insert Distribution 2010 Insert Quantities* Sunday Circulation Full Run 21,000 (No Zoned Inserts on Sundays) Monday -Saturday Circulation Full Run 19,000 TMC Total Market Coverage The St. Johns TU Sampler Delivered to all zip codes in St. Johns County. Wednesday Ponte Vedra Shorelines... 7,000 Thursday St. Johns Sun TU Sampler (Direct Mail)... 17,800 TOTAL...24,800 Zone & Quantities: Zone 1 St. Augustine South, The Shores, Hastings, Elkton, Flagler Estates, Palm Coast & Palatka Zip codes , 32033, 32145, 32137, This area is south of 207 east of I-95 & south of 214 west of I-95. The residential centers of St. Augustine Shores, Moultrie, St. Augustine South, & Hastings dominate the zone St. Augustine & Vilano Beach Zip code This area is north of 207 & 312 east of I-95 (excluding Anastasia Island) and north of 206 west of I-95 including the coastal areas north of the City of St. Augustine. This area caters to most of the tourists in St. Johns County. Historic St. Augustine, and most of its attractions are here. Anastasia Island Zip code Encompasses all of Anastasia Island and land south of the Matanzas inlet, includes Davis Shores, Lighthouse Park, St. Augustine Beach, Crescent Beach and Summer Haven. Mon-Sat Zoned Circulation...16,000* Sun Zoned Circulation...17,500* Zone 2 Ponte Vedra, Julington Creek, 210 Corridor, World Golf Village, & Intracoastal/Palencia Zip Codes , 32092, 32095, This area is north of 214 west of I-95 and north of SR 16 east of I-95. Mon-Sat Zoned Circulation...3,000 * Sun Zoned Circulation...3,400 * 11 Not Pictured: zip codes & Palm Coast in Flagler County *Annual averages: Quantities vary seasonally. Please contact your sales representative for specific monthly circulation quantities to ensure full coverage.

13 Mechanical Specs & Deadlines Modular Tabloids Size... Inches 1/8 Page x /4 Page x /2 Vert x /2 Horiz x Full Page x 11.5 Doubletruck x 11.5 Gutter is inches 1/4 page 1/2 page Vertical 1/8 page 1/2 page Horizontal 1/4 page Explore Magazine Size Inches 1/8 Page...3 ¾ x 2 3/8 1/4 Page...3 ¾ x 4 15/16 1/2 Horiz ¾ x 4 15/16 1/2 Vert....3 ¾ x 10 Full Page ½ x 11 (Ad copy must fit within 7 ¾ x 10 1/4 ) Doubletruck x 11 (Ad copy must fit within 15 ½ x 10 1/4 ) 3 col x 3 4 col x 6 All Neighbors & Compass 5 Column Tabloid Columns... Inches Double Truck Gutter is inches Platforms & Media Supported Applications The preferred format is HIGH RESOLUTION PDF, 300 dpi. We also accept InDesign (MAC or PC ), Photoshop and Illustrator documents. Formats PDF, TIFF, JPEG, or EPS. Camera Ready Ads All ads need to be complete and ready to run. If ad is to run black & white it needs to be sent black & white. If ad is to run color it needs to be CMYK not RGB. Delivery There are a variety of ways to send us the data, including: (ads@staugustine.com), Adsend, CD, internet or FTP (we can use your site or provide one). If the native file is sent we need all artwork and fonts used to create the ad. Please make sure files have extensions on them. We can no longer accept slick, velox or negative format. If you have further questions, please contact our advertising graphics department at RETAIL 1 column column column column CLASSIFIED 1 column column column column column column

14 Mechanical Specs & Deadlines Deadline Closing Times Display & Legal Publication Day Monday Tuesday Wednesday Thursday Friday Saturday Real Estate & Auto Saturday Sunday Line Ads Copy Due Thurs. 5:00 pm Thurs. 5:00 pm Fri. 5:00 pm Mon. 5:00 pm Tues. 5:00 pm Tues. 3:00 pm Wed. 5:00 pm Wed. 5:00 pm Publication Section Copy Due Compass (7 Days Prior) Fri. 3:00 pm Food Section Mon. NOON Religion Tues. 5:00 pm Business Tues. 5:00 pm Lifestyles Tues. 5:00 pm Welcome Mat Tues. 5:00 pm Job Display Ads Wed. 5:00 pm Driving Tues. 5:00 pm St. Johns Sun Extra (7 Days Prior) Wed. 10:00 am St. Johns Sun Mon. 5:00 pm Shorelines(Wed. & Sat.) Thurs. 5:00 pm TV Week (18 Days Prior) Tues. 5:00 pm 2:00 pm one day prior to publication, except for Sunday and Monday, deadline is 2:00 pm on Friday 2 col x 5 3 col x 6 Retail 3 col x col x Classified 5 col x col x Mechanical Measurements Retail Columns Inches Half Page Depth Full Depth Double Truck Classified Columns Inches Full Depth Doubletruck RETAIL 3 column column column column CLASSIFIED 4 column column column column column column column

15 January gus tab 1/5 1/17 February Chamber tab 1/9 2/2 Gus tab 1/25 2/5 Valentines Gift Guide Sharepage 1/29 2/7, 2/11 March Legal and Financial tab 3/5 3/20 Spring Home Improvement Sharepage 3/19 3/27, 3/30 Gus tab 2/15 3/6 April Easter Dining and Gift Guide Sharepage 3/15 3/23, 3/28 Explore - St. Johns County Magazine 3/12 4/24 Summer Fun Guide Broadsheet Wrap 3/26 4/10 Gus tab 3/22 4/3 May Flagler Explore Magazine 4/9 Mid-May Mothers Day Gift Guide Sharepage 4/23 5/2, 5/6 Chamber Newsletter Tab 4/9 5/3 Gus tab 4/19 5/8 Hurricane Guide tab 5/15 5/29 June Fathers Day sharepage 6/8 6/14, 6/16 Gus tab 5/24 6/5 July Kingfish Challenge wrap 6/21 7/9 Gus tab 6/21 7/3 Health Check Magazine 6/4 7/17 Best of Ballot On-line 7/1 7/19-8/13 Special Sections by Month August Chamber Newsletter tab 7/16 8/2 Back To School (R.O.P) Tab 7/23 starting 8/2 Gus tab 7/26 September Labor Day broadsheet Tab 8/27 9/6 High School Football broadsheet Tab 8/20 9/3 Fall Home Improvement Sharepage 8/27 9/4, 9/9 Gus tab 8/23 9/4 Best of winners Broadsheet 9/5 9/26 October Explore St. Johns Magazine 9/13 10/23 Think Pink special Section 9/27 10/10 Halloween sharepage 10/15 10/24, 10/28 Gus tab 9/20 10/2 November Chamber Newsletter tab 10/15 11/1 Gus tab 10/25 11/16 Explore - Flagler Magazine 10/1 Mid-Nov. School Board Annual Report Tab 10/22 11/13 Holiday Gift Guide Magazine 10/15 11/20 Thanksgiving Dining Sharepage 11/9 11/15, 11/17 December Holiday Greetings tab 12/11 12/25 Christmas Dining sharepage 12/10 12/16, 12/19 New Year s Happenings Sharepage 12/18 12/24, 12/29 Gus tab 11/22 12/4 Explore P R O GR E S S 2009 St. Johns County A supplement to the St. Augustine Record 14

16 Neighbors Monthly Neighborhood Publications 2010 Circulation World Golf Village 6,600 Marsh Creek News Journal 1,000 Civic Advocate 3,800 First Coast Communities Journal 6,600 North Shores News 3,000 Southern Comfort 3,300 Palm Coast Neighborhood News 5,000 Reach over 26,000 households every month! The St. Augustine Record works with each homeowners association to publish news that is important to its residents. Neighbors Advertising Rates $5.75 per column inch for one issue $3.00 per column inch for all issues (per issue, per month) Classified Marketplace $6.00 for 6 lines. Advertise first in The Record and try our special Pick-Up Rate of $3.00 per column inch for one or all Neighbors publications! Add full color for $75 per ad per issue 20% Discount with a 12 month contract Ad Delivery Delivery Deadline* Date** January World Golf Village 1/8 1/21 First Coast 1/8 1/21 Civic Advocate 1/8 1/28 Palm Coast 1/15 1/28 Southern Comfort 1/15 2/4 North Shores 1/15 2/4 February World Golf Village 2/5 2/18 First Coast 2/5 2/18 Civic Advocate 2/5 2/25 Marsh Creek 2/5 2/25 Palm Coast 2/12 2/25 Southern Comfort 2/12 3/4 North Shores 2/12 3/4 March World Golf Village 3/5 3/18 First Coast 3/5 3/18 Civic Advocate 3/5 3/25 Palm Coast 3/12 3/25 Southern Comfort 3/12 4/1 North Shores 3/12 4/1 April World Golf Village 4/2 4/15 First Coast 4/2 4/15 Civic Advocate 4/2 4/22 Marsh Creek 4/2 4/22 Palm Coast 4/9 4/22 Southern Comfort 4/9 4/29 North Shores 4/9 4/29 Ad Delivery Delivery Deadline* Date** May World Golf Village 5/7 5/20 First Coast 5/7 5/20 Civic Advocate 5/7 5/27 Palm Coast 5/14 5/27 Southern Comfort 5/21 6/3 North Shores 5/21 6/3 June World Golf Village 6/4 6/17 First Coast 6/4 6/17 Civic Advocate 6/4 6/24 Marsh Creek 6/4 6/24 Palm Coast 6/11 6/24 Southern Comfort 6/11 7/1 North Shores 6/11 7/1 July World Golf Village 7/2 7/15 First Coast 7/2 7/15 Civic Advocate 7/2 7/22 Palm Coast 7/9 7/22 Southern Comfort 7/9 7/29 North Shores 7/9 7/29 August World Golf Village 8/6 8/19 First Coast 8/6 8/19 Civic Advocate 8/6 8/26 Marsh Creek 8/6 8/26 Palm Coast 8/13 8/26 Southern Comfort 8/13 9/2 North Shores 8/13 9/2 15 Ad Delivery Delivery Deadline* Date** September World Golf Village 9/3 9/16 First Coast 9/3 9/16 Civic Advocate 9/3 9/23 Palm Coast 9/10 9/23 Southern Comfort 9/10 9/30 North Shores 9/10 9/30 October World Golf Village 10/1 10/14 First Coast 10/1 10/14 Civic Advocate 10/1 10/21 Marsh Creek 10/1 10/21 Palm Coast 10/8 10/21 Southern Comfort 10/8 10/28 North Shores 10/8 10/28 November World Golf Village 11/5 11/18 First Coast 11/5 11/18 Civic Advocate 11/5 11/25 Palm Coast 11/12 11/25 Southern Comfort 11/12 12/2 North Shores 11/12 12/2 December World Golf Village 12/3 12/16 First Coast 12/3 12/16 Civic Advocate 12/3 12/23 Marsh Creek 12/3 12/23 Palm Coast 12/10 12/23 Southern Comfort 12/10 12/30 North Shores 12/10 12/30

17 Sticky Notes Make your business really stick out! $825 Each Save more $770 ea. for 6 or more. Save Even More $670 ea. for 12 or more! Long Life! Your ad is removable, customers can keep your message handy. Online, too! Your note will be on the front of staugustine.com for 1 day Exclusive Front Page Advertising Immediate Impact Get results like no other advertising vehicle. Specifications & Deadlines: - All notes 3x3 with bleed - All ad copy due 14 working days prior to publication. Reserve Your Dates Now and Save! NOW AVAILABLE IN SPECIALTY CUTS Tent Arrow Diamond Stop Sign Other Shapes Available- Ask your Sales Representative For Information and Scheduling Heart House T-Shirt 16 Car

18 Fifty and Forward Gus is a monthly publication that features exciting content for the 50 and forward population in St. Augustine. Editor questions and Answers, Singles Scene, Travel, Lifelong Learning Classes and More! Gus is reaching your people. Publication Issue Deadline Date January 12/28 1/9 February 1/25 2/6 March 2/22 3/6 April 3/22 4/3 May 4/19 5/8 June 5/24 6/5 July 6/21 7/3 August 7/26 8/7 September 8/23 9/4 October 9/20 10/2 November 10/25 11/6 December 11/22 12/4 4,000 copies of will distribute Monthly *10% Discount 6 Month Commitment 2010 SPECIAL OFFER! FREE write-up On Yourour Business with 12-month agreement on 1/4 page ads or larger. 1. Full Page x 11.5 $ Half Page Horizontal x $ Half Page Vertical 4.75 x 11.5 $ Quarter Page 4.75 x $ Eighth Page 4.75 x 2.75 $75 *Does not include color charge. Add Full Color to Any Ad / $75 *20% Discount 12 Month Commitment

19 1/ Full Page x 11.5 includes Skyscraper Ad / Link on surfthedrift.com $395 2/ Half Page Horizontal x includes Skybox Ad / Link on surfthedrift.com $215 3/ Half Page Vertical 4.75 x 11.5 includes Skybox Ad / Link on surfthedrift.com $215 Drift is a local progressive lifestyle magazine, publishing the first Friday of each month targeting the market. Drift published its inaugural issue in September 2007 and is distributed free at over 80 St. Augustine locations. 6,500 each month. Publication Issue Deadline Date January 12/18 1/8 February 1/22 2/5 March 2/19 3/5 April 3/19 4/2 May 4/23 5/7 June 5/21 6/4 July 6/18 7/2 August 7/23 8/6 September 8/20 9/3 October 9/17 10/1 November 10/22 11/5 December 11/19 12/3 4/ Quarter Page Standard 4.75 x $125 5/ Quarter Page Vertical x 11.5 $125 6/ Quarter Page Horizontal x 2.5 $125 7/ Eighth Page Horizontal 4.75 x 2.5 $75 8/ Eighth Page Vertical x $75 9/ Sixteenth Page 2.5 x 2.5 $50 add Full Color to Any Ad / $75 Map & Directory Listings (Art, Food, Bar, Music) / $10 *10% Discount - 6 Month Commitment *25% Discount - 12 Month Commitment *Does not include color charge. 18