ESSENCE EXPERIENCES JOIN OUR 2016 JUNE 30 JULY 3 ESSENCEFESTIVAL.COM #ESSENCEFEST

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1 JUNE 30 JULY 3 JOIN OUR 2016 ESSENCE EXPERIENCES A feel-good, four-day super-event that glorifies soulful black music as a means of African-American community building, the Essence Festival feels more pressing and urgent than ever. Jason King, NPR Music JR THOMASON ESSENCEFESTIVAL.COM #ESSENCEFEST

2 ABOUT ESSENCE FESTIVAL

3 ABOUT ESSENCE FESTIVAL ATTENDANCE Nearly 500,000 Attendees from across the globe each year. AUDIENCE OVERVIEW 78% of Festival-goers are women 22% of Festival goers are men Media HHI: $61,890 Median Age: 41 30% of the Audience is under 35 74% of the audience are college graduates Average size of party attending the Festival: 4.6 AUDIENCE REACH 4.5 Billion Media & PR Impressions TOP 10 STATES OF ORGIN Louisiana Texas Georgia Florida California New York Mississippi Illinois North Carolina Alabama

4 NATIONAL BRAND SPONSORSHIP OPPORTUNITIES

5 NATIONAL BRAND SPONSORSHIP OPPORTUNITIES 2016 PROGRAMS BEAUTY + STYLE MONEY + POWER HEALTHY + HAPPY ESSENCE EATS This year, ESSENCE launched its first monthly Beauty Box exclusively curated by ESSENCE editors. Next July the ESSENCE Beauty Box and the Street Style franchise will converge on the Big Easy delivering the nation s largest Beauty and Style Expo at the 2016 ESSENCE Festival. Through a series of targeted programs, ESSENCE will empower, inspire and celebrate our audiences endeavors to live their most fulfilling life through financial wins, career development and entrepreneurship solutions ESSENCE and its partners will create an interactive environment for ESSENCE s Lifestyle Editors and Industry Experts to showcase the best in Health & Wellness and to encourage attendees to live a healthier and happier life. ESSENCE Eats is a 360 program that provides Festival foodies with a taste of home over Festival weekend with live experiences, sampling opportunities, and digital and social integrations.

6 NATIONAL BRAND SPONSORSHIP OPPORTUNITIES 2016 PROGRAMS FPO FPO FPO DAY PARTY The ESSENCE Festival Day Party Series is now an official part of the weekend s Must Do experiences. In 2016, the Day Party series will continue to soar from Flashback Friday to Hot Right Now Saturday. ENERTAINMENT ALL ACCESS The Entertainment All Access experience is now an industry leading platform designed to connect Hollywood s heavy hitters with the coveted audience. The experience returns in 2016 offering Festival-goers an exclusive FIRST LOOK at the hottest movies, episodes of their favorite shows and participate in cast talk-backs in the ESSENCE Screening Room. VIP ALL ACCESS + LUXE LOUNGE The Ultimate party weekend boasts the biggest names in music, TV, sports and cultural leadership and the ESSENCE Luxe Suite at the Convention Center and Superdome is where all the deals are done! ESSENCE offers its most exclusive clients unprecedented access to this VIP audience. SUPERLOUNGE 360 O The ESSENCE Festival Superlounge is a coveted destination for Festivalgoers as they experience live performances each night from their favorite artists. This exclusive opportunity is only available to Presenting and Major Sponsors (Max 4).

7 NATIONAL BRAND SPONSORSHIP OPPORTUNITIES SPONSORSHIP CONTACTS STACI HALLMON-BAZZANI NATIONAL SPONSORSHIP DIRECTOR New York, Ny P: ANIKA GRANT ASSOCIATE DIRECTOR, SPONSORSHIP New York, NY P:

8 ADDITIONAL ADVERTISING OPPORTUNITIES

9 ADDITIONAL ADVERTISING OPPORTUNITIES ADVERTISING OFFICES ADVERTISING SALES NEW YORK Danielle Brown Patricia Prinzi Kim Smith Colette Yorrick-Womack New York, NY P: New York, NY P: New York, NY P: New York, NY P: CHICAGO LOS ANGELES DETROIT Paul Johnson Midwest Sales Director 130 E. Randolph St., Suite 1700 Chicago, IL P: F: Haydn Wright Western Sales Director Wilshire Boulevard, Ste Los Angeles, CA P: F: Cristina Kruger Detroit Advertising Manager Woodward Avenue, Ste. 200 Bloomfield Hills, MI P: F:

10 PRINT NATIVE OPPORTUNITIES Authentically integrate your brand in custom native content packages within Essence.com s editorial environment. ESSSENCE will work with your brand to develop highly relevant content. FPO

11 DIGITAL NATIVE OPPORTUNITIES Authentically integrate your brand in custom native content packages within Essence.com s editorial environment. ESSSENCE will work with your brand to develop highly relevant content. FPO