AUGUST 18-19, 2017 SPONSORSHIP PACKAGE
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1 AUGUST 18-19, 2017 SPONSORSHIP PACKAGE
2 MISSISSAUGA ITALFEST FERRAGOSTO IN THE CITY MISSISSAUGA S PREMIER ITALIAN FESTIVAL Mississauga ITALFEST is Mississauga s first and premier Italian festival. Named one of the Top 100 Festivals & Events in Ontario, ITALFEST takes place annually in August, and is a free event celebrating all that is Italian. Featuring delicious food and crafts from 50+ vendors and artisans, cultural and family-oriented activities, entertainment from local and international talent, a thriving mercato (market) and much more, the festival spotlights a community rich in heritage, entertainment and family values. A jewel in our city s line up of premier events Mayor Bonnie Crombie, City of Mississauga 2
3 AN EPICENTER OF ITALIAN CULTURE HIGHLIGHTING FOUR MAIN AREAS OF ACTIVITY Heritage Music Food Crafts A celebration of culture with traditional dance performances, bocce and scopa tournaments, soccer challenges, and an exhibition of art and architectural pieces Concerts by top Italian international headliners, showcases from emerging Italo- Canadian local talent, and a variety of music-filled familyoriented entertainment Culinary experts in Italian cuisine, cooking demonstrations, pasta and watermelon eating contests, and a variety of incredible samplings including authentic Italian-style dishes A thriving marketplace of vendors, artisans, and crafters displaying their merchandise, creations and artistries. From jewelry to pottery and clothing to framed prints 3
4 DRAWING IN 21,000+ ATTENDEES FROM MISSISSAUGA AND SURROUNDING COMMUNITIES GROWTH 21K AUDIENCE PROFILE 162% 35% MALE 65% 8K FEMALE 75% FAMILIES
5 ENGAGING THE COMMUNITY ONLINE AND THROUGH SOCIAL MEDIA FACEBOOK /mississaugaitalfest INSTAGRAM mississaugaitalfest In the 30 days leading up to the festival, we had the highest activity and engagement with more than 38,800 people reached organically on Facebook and 15,100+ tweet impressions. Our social networks increased 90% (FB), 44% (TW) and 169% (IN). A redesign of our website in 2016 increased the number of visits by 41% and improved the user experience. 5
6 A TASTE OF FOOD, WINE, ART & HERITAGE EXPERIENCE SOME OF ITALY S FINEST IN THE HEART OF MISSISSAUGA 6
7 ENTERTAINMENT FROM INTERNATIONAL TALENT AND LOCAL EMERGING ARTISTS PAST PERFORMERS & ENTERTAINERS INCLUDE: I Cugini di Campagna I CUGINI DI CAMPAGNA Sandro Giacobbe Frank Spadone Guido Grasso Mary Panacci Frankie Cole and The Four Wanderers Victoria Fragomeni Marcello Colasurdo Fred Angelo Frank Anthony Carlo Coppola 7
8 EXCITING EVENTS & INTERACTIVE ACTIVITIES COMPETITIVE AND RECREATIONAL FUN FOR THE WHOLE FAMILY BOCCE & SCOPA TOURNAMENTS YOUTH SOCCER CHALLENGE DANCERS HERITAGE & CULTURAL CENTRE FACE PAINTERS COOKING DEMONSTRATIONS PASTA & WATERMELON EATING CONTESTS KIDS PIZZA MAKING WORKSHOP
9 YOUR BRAND TAKES CENTRE STAGE WITH OPPORTUNITIES FOR ACTIVATIONS, SIGNAGE AND UNIQUE CUSTOMER EXPERIENCES STOP WISHING START DOING JOHN DOE REACH A LOYAL COMMUNITY Connect and engage with one of the most active and spirited cultures in Mississauga. Opportunities are available for on-site presence and activations, product sales and demonstrations, promotional experiences, advertising and signage through various vendor and sponsorship options.
10 SPONSORSHIP LEVELS & BENEFITS *CUSTOMIZED PACKAGE AVAILABLE **SPONSOR-SUPPLIED ***INCLUDES VENDOR LIABILITY INSURANCE TITLE * FEATURED REGION PLATINO ORO ARGENTO BRONZO AMICI CUSTOM $15,000 $10,000 $7, $5,000 $2,500 $1,000 EVENT WELCOME ADDRESS ü ü AD IN ITALFEST PROGRAM FULL PAGE 4C FULL PAGE 4C HALF PAGE 4C QUARTER PAGE 4C QUARTER PAGE 4C QUARTER PAGE 4C LOGO PRINT & MEDIA RECOGNITION ü ü CORPORATE BANNER ** DISPLAYED ON-SITE ü ü WITHIN SPECIFIED AREA WITHIN SPECIFIED AREA VENDOR BOOTH *** (SPACE ONLY) COMPANY LOGO ON PROMO MATERIAL PHOTO OPPORTUNITIES W/ DIGNITARIES & SPECIAL GUESTS 20 x 10 PROMINENT AREA INCORPORATED INTO LOGO ü 20 x x x 10 WITH PRESENTED BY TAGLINE ü ü ü ü ü COMPANY LOGO ON WEBSITE ü ü ü ü ü ü ü ON-SITE PROMOTION ON JUMBO SCREEN VIP PASSES (FOR RESERVED AREA) INVITATION TO SPONSOR APPRECIATION NIGHT LOGO LOGO LOGO LOGO LOGO LOGO LOGO SWEET SEATS SWEET SEATS SWEET SEATS ü ü ü ü ü ü ü
11 ADDITIONAL SPONSORSHIP OPPORTUNITIES TARGET YOUR AUDIENCE WITH ONE OF OUR INDIVIDUAL SPONSORSHIP PACKAGES ENTERTAINMENT SPONSOR $20000 Emerging and established artists inspired by Italian music will be highlighted and perform throughout the festival. This is a prime opportunity to align your company with some of the top names in the industry or support up-and-coming singers, dancers, actors and poets of Canadian-Italian heritage. Benefits include: Your company identified as Entertainment Sponsor in all marketing & promotional material Company name & logo on signage in the designated entertainment area indicating Entertainment sponsored by Company logo & link on Mississauga ITALFEST 2017 event website Full page 4C ad in event guide 12 VIP Passes Invitation to sponsor appreciation night VIP LOUNGE SPONSOR $3500 DECOR SPONSOR FOOD SPONSOR Located near the glass pavilion, the VIP Lounge is By Invitation Only for all sponsors, special guests and dignitaries. Benefits include: Company name & logo on signage in the VIP Lounge designated area indicating VIP Lounge Decor sponsored by or VIP Lounge Food sponsored by Company logo & link on Mississauga ITALFEST 2017 event website Half page 4C ad in event guide 6 VIP Passes Invitation to sponsor appreciation night MEDIA SPONSOR CUSTOM (NON EXCLUSIVE) If you are interested in becoming a media sponsor for the event, please contact the event organizers at chair@mississaugaitalfest.com HERITAGE CENTRE SPONSOR $3500 The Heritage Centre is an area that will host a variety of programs focusing on Italian cultural activities. Benefits include: Company name & logo on signage in the designated heritage area indicating Heritage Centre sponsored by Company logo & link on Mississauga ITALFEST 2017 event website Half page 4C ad in event guide 6 VIP Passes Invitation to sponsor appreciation night PASTA EATING CONTEST SPONSOR $2500 The Pasta Eating Contest will test the stamina of all those who dare to eat pasta without a fork and spoon and still be able to stand when done! Benefits include: Company name & logo on signage in the designated contest area indicating Pasta Eating Contest sponsored by Company logo & link on Mississauga ITALFEST 2017 event website Quarter page 4C ad in event guide 6 VIP Passes Invitation to sponsor appreciation night WATERMELON EATING CONTEST SPONSOR $2500 Watermelon is a center point to the Ferragosto celebration. On a hot summer day in August, there s nothing better than enjoying this cold, refreshing fruit. Win or lose, everyone who enters gets a tasty treat. Benefits include: Company name & logo on signage in the designated contest area indicating "Watermelon Eating Contest sponsored by Company logo & link on Mississauga ITALFEST 2017 event website Quarter page 4C ad in event guide 6 VIP Passes Invitation to sponsor appreciation night 11
12 ALWAYS IN GOOD COMPANY JUDGING BY SOME OF THE SPONSORS, COMMUNITY PARTNERS AND FRIENDS WE KEEP
13 WHAT THEY ARE SAYING A FEW WORDS FROM OUR BIGGEST SUPPORTERS Mississauga ITALFEST is a highly anticipated festival, a jewel in our city s line up of premier events throughout the summer and one that I am extremely proud to support. Solmar Development Corp. is truly honoured to once again support Mississauga ITALFEST. Celebrate with your friends and family, right in the heart of downtown Mississauga. There is always something for everyone at Mississauga ITALFEST. A little taste of Italy visits Mississauga whenever Mississauga ITALFEST takes place. Mississauga ITALFEST is an outstanding event. It is a valuable contribution to the city of Mississauga and is enjoyed by all who attend, regardless of age or ethnicity. BONNIE CROMBIE MAYOR, CITY OF MISSISSAUGA GIUSEPPE PAOLICELLI GENERAL MANAGER, SOLMAR DEVELOPMENT CORP. NANDO IANNICCA COUNCILLOR, MISSISSAUGA LENNY LOMBARDI PRESIDENT, CHIN RADIO/TV INTERNATIONAL 13 10
14 FOOD VENDORS SPONSORS ARTISANS DEMONSTRATIONS PRODUCT DISPLAYS
15 CONTACT US Our Office Our Event Location Our Phone / Website 1525 Trotwood Ave. Mississauga, ON L5G 3Z8 Celebration Square, Civic Centre 300 City Centre Drive Main: (647) Tina Colalillo Executive Co-Chair Patti Jannetta Executive Co-Chair chair@mississaugaitalfest.com Mississauga, ON L5B 3C1
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WHAT: One of Greeley s Signature Gala Events! Top Chef of Northern Colorado combines a friendly competition between the area s top chefs, local celebrity judges, live music, an open bar and silent and
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