AUGUST 20, 2016 SPONSORSHIP PACKAGE
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1 AUGUST 20, 2016 SPONSORSHIP PACKAGE
2 MISSISSAUGA ITALFEST FERRAGOSTO IN THE CITY MISSISSAUGA S PREMIER ITALIAN FESTIVAL Mississauga ITALFEST is Mississauga s first and premier Italian festival. Named one of the Top 100 Festivals & Events in Ontario, ITALFEST takes place annually in August, and is a free event celebrating all that is Italian. Featuring delicious food and crafts from 40+ vendors and artisans, cultural and family-oriented activities, entertainment from local and international talent, a thriving marketo and much more, the festival spotlights a community rich in heritage, entertainment and family values. A jewel in our city s line up of premier events Mayor Bonnie Crombie, City of Mississauga 2
3 AN EPICENTER OF ITALIAN CULTURE HIGHLIGHTING FOUR MAIN AREAS OF ACTIVITY Heritage Music Food Crafts A celebration of culture with traditional dance performances, bocce and scopa tournaments, soccer challenges, and an exhibition of art and architectural pieces Concerts by top Italian international headliners, showcases from emerging Italo-Canadian local talent, and a variety of music-filled familyoriented entertainment Culinary experts in Italian cuisine, cooking demonstrations, pizza and pasta eating contests, and a variety of incredible samplings including authentic Italian-style dishes A thriving marketplace of vendors, artisans, and crafters displaying their merchandise, creations and artistries. From jewelry to pottery and clothing to framed prints 3
4 DRAWING IN 18,000+ ATTENDEES FROM MISSISSAUGA AND SURROUNDING COMMUNITIES AUDIENCE PROFILE GROWTH 18K 50% 125% MALE 50% 8K FEMALE 75% FAMILIES
5 ENGAGING THE COMMUNITY ONLINE AND THROUGH SOCIAL MEDIA FACEBOOK /mississaugaitalfest INSTAGRAM mississaugaitalfest During the month of the festival, we had the highest activity and engagement with more than 19,700 people reached organically on Facebook and 5,795+ tweet impressions. We are in the process of revamping and redesigning our website to provide a better service and user experience to our supporters and community 5
6 A TASTE OF FOOD, WINE, ART & HERITAGE EXPERIENCE SOME OF ITALY S FINEST IN THE HEART OF MISSISSAUGA 6
7 ENTERTAINMENT FROM INTERNATIONAL TALENT AND LOCAL EMERGING ARTISTS PAST PERFORMERS & ENTERTAINERS INCLUDE: SANDRO GIACOBBE Sandro Giacobbe Guido Grasso Victoria Fragomeni Rione Juno Marcello Colasurdo Trio Mediterronea Fred Angelo Frank Anthony Carlo Coppola The Canadian Dance Company 7
8 EXCITING EVENTS & INTERACTIVE ACTIVITIES COMPETITIVE AND RECREATIONAL FUN FOR THE WHOLE FAMILY BOCCE & SCOPA TOURNAMENTS YOUTH SOCCER CHALLENGE DANCERS HERITAGE & CULTURAL CENTRE FACE PAINTERS COOKING DEMONSTRATIONS PIZZA & PASTA EATING CONTESTS KIDS PIZZA MAKING WORKSHOP
9 YOUR BRAND TAKES CENTRE STAGE WITH OPPORTUNITIES FOR ACTIVATIONS, SIGNAGE AND UNIQUE CUSTOMER EXPERIENCES STOP WISHING START DOING JOHN DOE REACH A LOYAL COMMUNITY Connect and engage with one of the most active and spirited cultures in Mississauga. Opportunities are available for on-site presence and activations, product sales and demonstrations, promotional experiences, advertising and signage through various vendor and sponsorship options.
10 SPONSORSHIP LEVELS & BENEFITS TITLE * PRESENTING PLATINO ORO ARGENTO BRONZO AMICI CUSTOM $15,000 $10,000 $8,000 $5,000 $2,500 $1,000 EVENT WELCOME ADDRESS ü AD IN ITALFEST PROGRAM FULL PAGE 4C FULL PAGE 4C HALF PAGE 4C QUARTER PAGE 4C QUARTER PAGE 4C EIGHTH PAGE 4C BUSINESS CARD 4C PRINT & MEDIA RECOGNITION ü CORPORATE BANNER ** DISPLAYED ON-SITE ü ü WITHIN SPECIFIED AREA WITHIN SPECIFIED AREA VENDOR BOOTH *** (SPACE ONLY) 20 x 10 PROMINENT AREA 20 x x x 10 COMPANY LOGO ON PROMO MATERIAL PHOTO OPPORTUNITIES W/ DIGNITARIES & SPECIAL GUESTS INCORPORATED INTO LOGO ü WITH PRESENTED BY TAGLINE ü ü ü ü ü COMPANY LOGO ON WEBSITE ü ü ü ü ü ü NAME ONLY ON-SITE PROMOTION ON JUMBO SCREEN LOGO + 00:15 SPOT LOGO LOGO LOGO LOGO NAME ON RIBBON SCREENS NAME ON RIBBON SCREENS VIP PASSES (FOR RESERVED AREA) INVITATION TO SPONSOR APPRECIATION NIGHT TICKETS 6 TICKETS 4 TICKETS 4 TICKETS 2 TICKETS 2 TICKETS 2 TICKETS *CUSTOMIZED PACKAGE AVAILABLE **SPONSOR-SUPPLIED ***INCLUDES VENDOR LIABILITY INSURANCE, TABLE & CHAIRS
11 ADDITIONAL SPONSORSHIP OPPORTUNITIES TARGET YOUR AUDIENCE WITH ONE OF OUR INDIVIDUAL SPONSORSHIP PACKAGES LOCAL TALENT SPONSOR $6000 Emerging talent of Italian descent will be highlighted and perform throughout the festival. This is a prime opportunity for your company to support up-and-coming singers, dancers, actors and poets of Canadian- Italian heritage. Benefits include: Your company identified as Entertainment Sponsor in all marketing & promotional material Company name & logo on signage in the designated entertainment area indicating Entertainment sponsored by Company logo & link on Mississauga ITALFEST 2016 event website 10 x 10 Booth Space Sponsor to supply own equipment 16 VIP passes PASTA EATING CONTEST SPONSOR $2000 A popular afternoon highlight, the Pasta Eating Contest will test the stamina of all those who dare to eat pasta without a fork and spoon and still be able to stand when done! Benefits include: Company name & logo on signage in the designated contest area indicating Pasta Eating Contest sponsored by Company logo & link on Mississauga ITALFEST 2016 event website 10 x 10 Booth Space Sponsor to supply own equipment 10 VIP Passes VIP LOUNGE SPONSOR $3500 Located near the glass pavilion in Celebration Square, the VIP Lounge is By Invitation Only for all sponsors, special guests and dignitaries. Benefits include: Company name & logo on signage in the VIP Lounge designated area indicating VIP Lounge sponsored by Company logo & link on Mississauga ITALFEST 2016 event website 10 x 10 Booth Space Sponsor to supply own equipment 14 VIP Passes HERITAGE CORNER SPONSOR $3000 The Heritage Corner is an area that will host a variety of programs focusing on Italian cultural activities. Benefits include: Company name & logo on signage in the designated heritage area indicating Heritage Centre sponsored by Company logo & link on Mississauga ITALFEST 2016 event website 10 x 10 Booth Space Sponsor to supply own equipment 12 VIP Passes MEDIA SPONSOR CUSTOM (NON EXCLUSIVE) If you are interested in becoming a media sponsor for the event, please contact the event organizers at chair@mississaugaitalfest.com 11
12 ALWAYS IN GOOD COMPANY JUDGING BY SOME OF THE SPONSORS AND FRIENDS WE KEEP
13 WHAT THEY ARE SAYING A FEW WORDS FROM OUR BIGGEST SUPPORTERS Mississauga ITALFEST is a highly anticipated festival, a jewel in our city s line up of premier events throughout the summer and one that I am extremely proud to support. BONNIE CROMBIE MAYOR, CITY OF MISSISSAUGA Mississauga ITALFEST is an outstanding event. It is a valuable contribution to the city of Mississauga and is enjoyed by all who attend, regardless of age or ethnicity. LENNY LOMBARDI PRESIDENT, CHIN RADIO/TV INTERNATIONAL There is always something for everyone at Mississauga ITALFEST. A little taste of Italy visits Mississauga whenever Mississauga ITALFEST takes place. NANDO IANNICCA COUNCILLOR, MISSISSAUGA 13 10
14 FOOD SPONSORS VENDORS ARTISANS DEMONSTRATIONS PRODUCT DISPLAYS
15 CONTACT US Our Office Our Event Location Our Phone / Website 1525 Trotwood Ave. Mississauga, ON L5G 3Z8 Celebration Square, Civic Centre 300 City Centre Drive Mississauga, ON Tina Colalillo (416) Patti Jannetta (416) chair@mississaugaitalfest.com L5B 3C1
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