SPONSORSHIP OPPORTUNITIES

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2 SPONSORSHIP OPPORTUNITIES ABOUT THE RACE: Turkey Trot STL is one of the St. Louis area s premium Thanksgiving Day traditions and the perfect start to the holiday season. This unique event offers participants the ability to choose from four different locations; St. Charles Family Arena, Six Flags St. Louis, Downtown St. Louis, and Arnold City Park. The 2017 event drew nearly 9,000 participants from the St. Louis and surrounding areas. Over the years, TTSTL has become the largest timed run in the St. Louis area on Thanksgiving Day. The event features a 5K Run/Walk, a free Kid s Run, affordable entry fees, free pancake breakfast, multiple swag options, and an after party everyone of all ages can enjoy. CHARITY PARTNERS: In 2017, four tons of food and personal care items along with $5,000 in cash were donated to Circle of Concern, O.A.S.I.S, and Arnold Food Pantries, as well as the St. Patrick Center, supporter of the homeless. WHY PARTNER? Your partnership dollars will provide you with increased corporate and brand visibility while making a direct and meaningful impact in the lives of many families in the St. Louis and surrounding areas. Standard partnerships start at $1000. By sponsoring Turkey Trot STL, you receive many benefits (commensurate with sponsor level) including but not limited to: print media advertising, inclusion on TurkeyTrotSTL.com, social media mentions, print material and signage, logo on runner shirts, complimentary runners in the race, and more! DEMOGRAPHICS OF PARTICIPANTS Average age of participant: 32 59% of participants are female 83% of participants live in St. Louis area Participants from 41 states were represented in the 2017 race FLEET FEET ST. LOUIS Fleet Feet Sports is a locally owned and operated full-service specialty running business. We have provided professionally fit footwear and apparel, training, and racing opportunities for the St. Louis area since Our retail team directly interacts with approximately 5,000 active St. Louisans each month. Our retail customers are active consumers reflective of the running community as a whole. 68% run primarily to stay healthy 63% female; 37% male 28% are 35-44; 27% are 45-54; 19% are 25-34; 17% are % are married 36% have graduated from a 4-year college; 29% have a Master's degree 87% are employed full-time; 74% of those employed have an annual income of $50K or above 8 in 10 follow running-related content on social media; 40% follow their local running store 4 in 10 post-running-related content on social media The average event participation is 8 races per year It s a fun, family friendly event, and a St. Louis area Thanksgiving tradition!

3 Presenting Sponsor - $12,000 Reference to the event name, preceded by Presenting Sponsors name Presenting Sponsor logo inclusion on display print advertisements Presenting Sponsor logo inclusion on event signage and promotional materials Presenting Sponsor logo inclusion on start/finish line banners Presenting Sponsor banner displayed at premium location near start/finish line (supplied by sponsor) Presenting Sponsors invited to include promotional items/material in FFSTL customer bags (all 5 locations) Presenting Sponsors invited to include promotional items/material in series & individual race packets Presenting Sponsors logo included on mile marker signs for all series races Presenting Sponsors logo included on all races bibs for participants Presenting Sponsor logo inclusion on TurkeyTrotSTL.com, with link to company s website Presenting Sponsor logo inclusion in multiple e-blasts to Fleet Feet STL database (70,000+ subscribers) before and after the event Announcement of Presenting Sponsorship and promotion on FFSTL social media platforms (17,000+ reach) Inclusion with paid social media ad through FFSTL Facebook/Instagram Ad Manager Account Presenting Sponsors name included on event press releases 20 entries into TTSTL, additional employee entries at 15% discount if registered by 11/4/2018 Presenting Sponsor logo inclusion on event shirts (8,000+) Company representative to assist with 5K & Kid s Run start Opportunity to address participants at award ceremonies Reserved booth space in runner villages at each location Numerous announcements during event to promote Presenting Sponsor business

4 Major Partner - $8,000 Major Partner s logo inclusion on display print advertisements Major Partner s logo inclusion on event signage and promotional materials Major Partner s logo inclusion on start/finish line banners Major Sponsor banner displayed at premium location near start/finish line (supplied by sponsor) Major Sponsors invited to include promotional items/material in FFSTL customer bags (all 5 locations) Major Sponsors invited to include promotional items/material in series & individual race packets Major Sponsor logo inclusion on TurkeyTrotSTL.com with link to company website Major Sponsor logo inclusion in multiple e-blasts to Fleet Feet STL database (70,000 subscribers) before & after the event Announcement of Major Sponsorship and promotion on FFSTL social media platforms (17,000+ reach) Major Sponsors name included on event press releases 15 entries into TTSTL, additional employee entries at 15% discount if registered by 11/4/2018 Presenting Sponsor logo inclusion on event shirts (8,000+) Opportunity to address participants at award ceremonies Reserved booth space in runner villages at each location Numerous announcements during event to promote Major Partner business

5 Platinum Partner - $4,000 Platinum Partner s logo inclusion on display print advertisements Platinum Partner s logo inclusion on event signage and promotional materials Platinum Partner s banner displayed at premium location near start/finish line (supplied by sponsor) Platinum Sponsors invited to include promotional items/material in race packets Platinum Sponsor logo inclusion on TurkeyTrotSTL.com Platinum Sponsor logo inclusion in multiple e-blasts to Fleet Feet STL database (70,000 subscribers) before & after the event Announcement of Platinum Sponsorship and promotion on FFSTL social media platforms (17,000+ reach) Platinum Sponsors name included on event press releases 10 entries into TTSTL, additional employee entries at 10% discount if registered by 11/4/2018 Reserved booth space in runner villages at each location Numerous announcements during event to promote Platinum Partner business

6 Gold Partner - $2,000 Gold Partner s logo inclusion on event signage and promotional materials Gold Partner s logo banner displayed at premium location near start/finish line (supplied by sponsor) Gold Partner is invited to include promotional items/material in race packets Gold Sponsor logo inclusion on TurkeyTrotSTL.com Gold Sponsor logo inclusion in e-blast to Fleet Feet STL database (70,000+ reach) Promoted on Fleet Feet STL social media platforms (17,000+ reach) 5 entries into Turkey Trot STL Reserved booth space in runner villages at all TTSTL location Numerous announcements during event to promote Gold Partner business Event Booth Only - $725 per race Reserved booth space in runner village at specific Turkey Trot STL location o Turkey Trot Locations: St. Charles, Downtown St. Louis, Six Flags in Eureka, Arnold City Park

7 SPONSOR COMMITMENT FORM Company: Contact Name: Address: City/State/Zip: Phone: Signature: All sponsorship information about Turkey Trot STL will be mailed to the person at the above address. Level of Sponsorship: o Presenting Sponsorship: $12,000 o Major Partner: $8,000 o Platinum Partner: $4,000 o Gold Partner: $2,000 o Race Day Booth: $725 per race Location(s): Please contact Jules Vogel at /jules@fleetfeetstlouis.com with questions or return this form to: Fleet Feet St. Louis Attn: Jules Vogel 3813 Mexico Rd. St. Charles, MO Sponsorship donations are due within 15 days of signing the sponsorship agreement form. It is the sponsor s responsibility to provide a vector art file of their logo in order to include on marketing materials. Feet Feet is not responsible for information provided to us by sponsors, please make sure all information provided is correct

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