2014 Astera Software

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2 Abut the Astera Alliance Prgram Gals: Cllabrate with OEM partners t develp cmplex data integratin slutins based n Astera s unique.net technlgy Wrk with reseller/system integratr and OEM partners t bring Astera-enabled data integratin and management slutins t market quickly, easily, and with greater impact Wrk with partners t demnstrate, train, and supprt slutins built n Astera sftware Prvide straightfrward and affrdable pricing t maximize partner prfits

3 Astera Overview ØBackgrund Incrprated in 1990 HQ in Westlake Village, CA ØEstablished Cmpany Building business slutins fr ver 16 years Experts in develping.net applicatins Crss-industry expertise High custmer satisfactin ØPrven Prducts and Services Over fur years in prductin Over 150 custmers, many enterprise class Scalable Intuitive interface

4 Astera Custmers Breadth f Custmers/Slutins Financial Wells Farg Randlph-Brks Federal Credit Unin Raymnd James Reliance Trust Educatin Vanderbilt University CnnectEdu Tur Cllege Gddard Systems Schlastic Nn-Prfit The United Methdist Church Fcus On The Family Randlph-Brks Federal Credit Unin Presbyterian Hmes & Services Faith Cmes By Hearing Gvernment USDA City f Ldi, CA Rbesn Cunty, NC Cuyahga Metrplitan Husing Authrity City f West Blmfield, MA

5 Astera Value Prpsitin Astera delivers a next-generatin cmplex data integratin system that ffers key benefits in the fllwing areas: Market leader in vercming cmplex data challenges Astera s.net based data integratin slutin stack is the nly embeddable middleware n the market fr OEM Micrsft-based slutins Data integratin, ETL, and data quality features all in a single platfrm Ease f use and shrt learning curve that reduces develpment cst and time Cmprehensive data exchange capabilities cut custm cde writing Can be leveraged by business users with minimal IT supprt Fast and easily embeddable parallel data prcessing engine Straightfrward and affrdable pricing 5

6 Partnership Opprtunities OEM Slutin prviders wh embed Astera technlgy directly within their enterprise sftware and services slutins Jint prduct supprt, training, and cnsulting services t custmers Jint marketing prgrams and sales and business develpment Resellers/System Integratrs Industry-specific slutins fr custmers that include Astera sftware Offer Astera sftware as part f value-added slutins that address the specific IT needs f custmers Redistribute Astera s sftware and prvide direct custmer training and supprt

7 Prgram Benefits Gld and Platinum partners receive discunted training fr their emplyees and fur free cnsulting hurs fr the first custmer Astera services fr custmer training and cnsulting are prvided t all partners at Astera s standard rates All partners are prvided with ne free license fr inhuse use Discunts fr subsequent licenses, bth in-huse and resale

8 Marketing Opprtunities Marketing pprtunities are prvided fr Gld and Platinum partners, including: Astera prduct marketing materials: datasheets, slide decks, white papers Access t Astera Alliance Prgram web prtal Access t Astera sales and marketing materials and tls Permissin t display the Astera lg n partner s website Jint webinars n partnered slutins PR supprt fr partner annuncements Supprt fr partner marketing cllateral that invlves Astera prducts C-hsted marketing events and shws r partner shwcase pprtunities at Astera shws and events

9 Sales and Business Develpment Opprtunities Astera wrks with its Gld and Platinum partners t supprt sales and business develpment effrts: Dedicated partner manager assigned as g-t resurce Supprt fr scheduling and running dems Supprt fr training Technical supprt fr trials Technical supprt fr prf f cncept requests Jint lead generatin and partner referrals Access t pre-sales technlgy resurces such as Astera technical specialists and supprt prgrams

10 Prduct Supprt Gld and Platinum partners receive nging Astera prduct supprt: Mnthly prduct updates Training webinars Access t Astera s prduct radmap Advance briefings n prduct annuncements