Essentials of Product Management Training

Transcription

1 Essentials f Prduct Management Training A 3 Day Curse Curse Overview The three-day Essentials f Prduct Management curse is all abut setting yu up fr success in yur Prduct Management career. Yu'll learn hw t identify yur custmers and dive deep int their prblems. Yu'll discver hw t use experimentatin and Minimum Viable Prducts. And yu'll learn techniques fr successfully building and launching yur prduct r service. The curse experience is designed arund interactive exercises, giving yu the pprtunity t practice using the tls and templates in the class envirnment, s yu re ready t use them n the jb. The curse is based n the Brainmates Prduct Management Framewrk and is endrsed by the AIPMM (The Assciatin f Internatinal Prduct Marketing and Management). Hw Much? The investment fr three full days f face-t-face training led by a Brainmates facilitatr is $2,995 AUD (inc. GST) per participant, including ntes and resurces. 1

2 Wh Shuld Attend? Thse new t Prduct Management and Prduct teams will benefit mst frm ding the curse. Thse wh are new will walk away with the perfect fundatin and essential tls in yur kit. Prduct teams wh attend will have everyne using the same language and prcess. Re-set the team and get ready fr imprved cadence and business utcmes. Learning Outcmes Participants will learn the fllwing: Uncver, priritise and test ideas. Mve frm custmer prblem fit t prduct market fit. Effectively plan the prduct delivery and g-t-market activities. Engage stakehlders thrughut the prduct design and implementatin prcess Maximise day-t-day activities, mnitring prduct perfrmance and keeping abreast f market changes. Business Benefits Organisatins will see immediate and nging benefits investing in Prduct Management capabilities: Mre prfitable, market-driven prducts and services. Delighted custmers. Minimizatin f prduct failure by remving gut-feel Prduct Management decisins. A cnsistent apprach acrss prduct teams and their stakehlders wh build, market, sell and supprt prducts. 2

3 Curse Syllabus Mdule 1 Fundatins f Gd Prduct Management What is a Prduct What is Prduct Management Understanding the varius rles in Prduct Management Psitining yur rle in the Prduct Management dmain Key Prduct Management cncepts Prblem befre slutin Buyers versus users Mdule 2 Starting With Strategy & Lifecycle Management Creating an effective Prduct Strategy Linking Business, Market and Prduct strategies Mapping between the Prduct Radmap and Prduct Strategy Creating and cmmunicating Prduct Radmaps Principles f Lifecycle Management Reprting and ptimising prduct perfrmance Mdule 3 The Brainmates Prduct Management Framewrk Brainmates ffers a practical, repeatable apprach that can be applied acrss many rganisatinal structures. The Framewrk includes three areas f fcus: Prduct Innvatin teaches Prduct Managers t quickly identify, test and chse pprtunities that slve custmer prblems and deliver rganisatinal benefits Prduct Design teaches Prduct Managers t cnduct user research, prttype and write effective user stries Prduct Implementatin teaches Prduct Managers t engage with ther rganisatinal stakehlders t deliver prducts 3

4 Mdule 4 Igniting Innvatin Generating, cllecting and priritising ideas Pursuing the right pprtunity thrugh custmer discvery and market research Aligning the pprtunity t strategy Iterating and testing the pprtunity t identify custmer prblem fit Calculating the pprtunity risks and financials Cmmunicating and presenting the pprtunity t stakehlders Making a judgement call t pursue r discard the pprtunity Mdule 5 Designing The Right Experience Learning the principles f Design Thinking Understanding custmer gals and tasks thrugh user research Synthesizing custmer data int meaningful user persnas and stry maps Prttyping slutins and testing fr prblem slutin fit Creating user stries and translating stries int prduct features Defining Minimum Viable Prduct thrugh a value and benefit priritisatin mdel Explring funding ptins fr slutin develpment Finalising the prduct financials Mdule 6 Realising Custmer Value Wrking effectively with design and technical teams t deliver the prduct Cmmunicating the value prpsitin and the prduct s cmpetitive psitin Engaging sales and marketing resurces t prmte the prduct thrugh right channels Preparing the cmpany fr prduct launch Launching and celebrating 4

5 Abut Brainmates Brainmates are Prduct Managers wh care deeply abut creating prducts and services custmers lve. Prduct Managers and Prduct Leaders cme t us fr training, caching, wrkshps and cnsulting. Our jb is t turn ur trainees and clients int superstar Prduct Managers. Yu can cunt always n us fr an pinin, tls and tips n Prduct Management. Abut the Trainer Nick Cster is c-funder f Brainmates. He splits his time between training and cnsulting. Yu can usually find him at a client site helping Prduct Owners and and Cchlear. Prduct Managers wrk mre effectively in Agile envirnments. Nick has deep experience f Prduct Management, having spent mre than 20 years wrking in rganisatins including Telstra, Westpac, ebay, Department f Justice, Lend Lease Cntact Us T find ut mre abut training yur Prduct Management team, and ther ways Brainmates can help yur business: G t us n training@brainmates.cm.au Call us n 1800 BRAINMATES