AUSTRALIAN HR INSTITUTE

Transcription

1 THE MAGAZINE OF THE AUSTRALIAN HR INSTITUTE AUSTRALIAN HR INSTITUTE MEDIA KIT

2 AHRI AND AHRI MEMBERS WHO IS AHRI? The Australian HR Institute (AHRI) is the only national association in Australia representing human resource and people management professionals. AHRI currently has over 20,000 members and is one of Australia s fastest-growing associations. WHO ARE AHRI MEMBERS AND HOW DO THEY USE THE MEMBER COMMS? AHRI members are predominantly human resource and people management professionals including HR directors and managers, specialist and general HR practitioners, consultants, line managers and team leaders. THERE ARE OVER 20,000 AHRI MEMBERS 90% OF READERS USE HRM PLATFORMS to stay up-to-date on the latest industry news 77% of HRM readers work in companies with more than 101 employees 35% OF READERS ENQUIRED ABOUT products or services after seeing them advertised on HRM platforms 47% OF OUR READERS noticed sponsored editorial VISITS TO THE 2,656,942 AHRI WEBSITES IN % CONSUME HR OR BUSINESS NEWS THROUGH THE HRM PLATFORMS at least once a week 92% OF HRM READERS agree that HRM Magazine, WEBSITE, E-NEWSLETTERS & video s, contain interesting & relevant content. HRM MAGAZINE IS HIGHLY VALUED BY MEMBERS AS A CREDIBLE AND USEFUL RESOURCE TOOL. 80% of AHRI members consider HRMonthly to be an important benefit of their membership Sources HRM Magazine Reader Survey 2013 & AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co

3 HRM AND AHRI PLATFORMS THE MAGAZINE OF THE AUSTRALIAN HR INSTITUTE 14,276 audited circulation HRM MAGAZINE 11 issues per year HRMONLINE.COM.AU 27,049 Unique visitors p/m 57,603 Page impressions p/m? HRM WEEKLY UPDATE 34,040 circulation HRM AM NEWSLETTER 33,864 circulation 34,488 unique visitors p/m AHRI.COM.AU 246,041 page impressions p/m WHAT S ON AT AHRI WEEKLY UPDATE HOW YOU CAN REACH AHRI MEMBERS AND HR PROFESSIONALS STUDENT: WHAT S ON AT AHRI MONTHLY ENEWSLETTER 5,814 circulation average open rate 24% Source: Stats taken from Google Analytics and Informz November ,962 circulation 17% average open rate 18% CTR click through rate 2O% See page 6 for examples of the solutions we can tailor for your brand and message. 3 AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co

4 Wellbeing isn t just an HR discussion, it s a profit discussion, says Arianna Huffington A BULLYING CULTURE? Why HR must help challenge bad behaviour OLDER, WISER, WASTED What can be done to end age discrimination? JULY ISSUE 34 hrmonline.com.au THE MAGAZINE OF THE AUSTRALIAN HR INSTITUTE OPPORTUNITIES AND RATES HRM INVALUABLE CONTENT FOR AHRI MEMBERS Via print, and digital platforms, HRM reaches AHRI members and the wider HR professionals across various platforms in an integrated member communications strategy. Across all platforms, HRM delivers members quality, independent content that can be used as a trusted business tool in their day to day and long- term career. Here are details and rates for some of the advertising opportunities across the HRM platforms that will ensure you are in front of HR professionals. SLOW andsteady WINS race the HRM MAGAZINE Double page spread...$7,650 Full page...$4,750 Half page...$3,030 Series incentives: For a series of 3+ ads apply a 5% saving, for a series of 6+ apply a 10% saving, for a series of 11 apply a 15% saving. Loading rates Cover % Right hand page first half % Right hand page % Sponsored Content full page... $6,000 HRM WEEKLY UPDATE x4 position 1...$6,000 x4 position 2...$5,000 x4 position 3...$4,000 x4 position 4...$3,000 x2 sponsored posts...$5,000 Ads must run for consecutive weeks through a month. Ads sold on less than 4x package will incur a 20% loading HRM AM DAILY E-NEWSLETTER A 20% discount has been applied to the rates below x4 Position 1...$2,750 x4 Position 2...$2,200 x4 Sponsored Content...$4,800 HRMONLINE.COM.AU x1 month home page Position 1...$1,500 Position 2...$1,250 Position 3...$1,000 Position 4...$750 Position 5...$500 Position 6...$400 x1 month all pages (exclud. home page) Position 1...$2,500 Position 2...$2,250 Position 3...$1,500 Position 4...$1,250 Position 5...$1,000 Position 6...$800 x1 month sponsored content page Sponsored Content page...$6,000 HR:Careers The HR:Careers section is used to advertise job listings and is located on the homepage of HRMOnline.com.au and prices start at $350. Rates do not include GST. Host your content in the trusted environment of HRMonline.com.au and drive traffic to it from the AHRI and HRM platforms. 4 AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co

5 OPPORTUNITIES AND RATES AHRI WEBSITE CORPORATE MEMBER INFORMATION The AHRI website is a portal of essential information for the HR professional. AHRI.com.au is the place where members manage their membership, access white papers and reports, as well as information about seminars, conferences and events. The What s on at AHRI enewletter keeps members up to date with the latest AHRI news, events and training, along with industry developments that will help them develop their careers. AHRI.COM.AU Home page: x1 month... Leaderboard...$3,000 Search page: x1 month... Wide skyscraper...$1,500 All other Pages 25% share of voice...$5,000 50% share of voice...$8, % share of voice...$15,000 Text ads will run across each page of the section imbedding your marketing message across the AHRI site, as well as generating impressive click through rates to your own website. WHAT S ON AT AHRI x4 position 2 $2,500 x4 position 3 $2,000 STUDENT: WHAT S ON AT AHRI MONTHLY ENEWSLETTER x4 position 1...$1,000 x4 position 2... $800 x4 position 3... $600 Rates do not include GST We also have a range of bespoke native advertising opportunities across the AHRI.com.au sites. Please see page 6 for more detail. Talk to Adam about the advertorial, sponsored content options across the print and digital HRM platforms. Mahlab can work with you to create useful and engaging content for our audiences based on your area of expertise and objectives. Rates and production charges available on request. 5 AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co

6 THE MAGAZINE OF THE AUSTRALIAN HR INSTITUTE SMARTER MARKETING Mahlab Media are experts in helping your advertising campaign work hard on the AHRI platforms. You know your services and products, but we provide our expertise and recommendations so your brand stands out to our audiences. That will mean more leads for you and better ROI for your advertising dollars. We offer creative and native advertising solutions across both our print and digital platforms to maximise the impact of your campaign. CREATIVE ADVERTISING SPONSORED CONTENT ADVERTORIAL Use the latest in print and online technology to help your ad stand out as soon as someone picks up a magazine or sees your ad on the website or enewsletter. This can mean the reader spends more time on your ad and so has deeper engagement with your brand and message. Sponsored content, or native advertising is where you use the trusted environment of the AHRI content platforms (the magazine, website and enewsletter) to share your own useful, engaging and informative content such as research and case studies. We will edit this content and that can be your opportunity to show leadership and expertise in your sector. This is your chance to talk directly about your products and services. You can include call to actions, logos and contact details. Online we can offer: Skins that take over the website, expandable ad units and in-ad videos Rich media so that the ad interacts with the users and the ad changes when the users mouse passes over it. ADVERTORIAL Customisable tracking BIGmate has increased its capabilities to personalise its tracking systems with the adoption of Sierra Wireless technology. B IGmate, the recognised fleet GPS and asset/vehicle tracking company, knew they needed a platform that would allow a high level of customisation to cover their customers across a wide range of industries and sizes. To do so, the company desired to expand its connectivity options to cellular, to enable real-time data transfer in their solutions. Our products are very customer-driven, explained Mark Shield, Managing Director of BIGmate. Our development team builds custom applications to suit customer requirements, so we don t really do one-size-fits-all. If a customer needs a specific level of reporting or integration, that s our strength. BIGmate turned to M2M Connectivity, the distributor for Sierra Wireless in Australia, to The FX Series: supports low-power mode/features an open standards expansion card interface/features audio, digital I/O, Serial and USB as standard. help find the flexible, programmable The open development platform connectivity platform they were and extended memory of the in looking for, and so began FX100 opened up a lot of other a long-term relationship opportunities, said Shield. between the three innovative The design of the modem is solution providers. very modular, with hardware BIGmate has deployed BIGmate selected the expansion capabilities more than 1000 FX Series Sierra Wireless AirLink and support for multiple programmable modems FXT009 programmable communications technologies in field service vehicles across Australia and modem as one of its platforms, that allow us to meet specific beyond. which provided the open customer requirements. development platform they In BIGmate s GPS tracking needed to continue advancing their solutions, an FX Series modem offering GPS solutions. The company has continued to real-time data transfer is mounted in-vehicle and migrate their applications to next generation interacts with a driver through a touchscreen FX Series modems, currently focusing on the display on the front-end, and BIGmate s custom latest model FX100. asset tracking applications on the back-end. In-vehicle applications include everything from dispatch to speed checks and fuel checks, and Benefits the addition of cameras adds another layer of Variety of I/O interfaces, extended memory and safety monitoring. additional slots for integrating devices and easily BIGmate has an incredibly experienced adding custom boards Complete software package for developing solutions group, said Sean Taylor, sales manager embedded M2M applications and speeding at M2M Connectivity. They didn t want to spend time-to-market Rugged design for in-vehicle and industrial their time building hardware from the ground up, environments and we were able to introduce them to the FX Strong partner ecosystem to establish and maintain long-term customer relationships Series platform and support their code migration with each upgrade. DETAIL In print we can offer: Belly-bands Cover wraps Barndoors Tip-ons Gatefolds SUPPORTED BY Align your brand with an AHRI feature relevant to your marketing objectives. Prices for print and digital creative and native advertising are available on application. Mahlab can also offer design services. Mahlab can work with you to identify what it is you could say to this audience that will make them sit up and listen, as well as taking care of the writing and design. 6 AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co

7 INSERTS LOOSE INSERT RATES QUANTITY SINGLE A4 2pp DL A3 FOLDED A4. 4pp PLUS National 13,500 $3,850 $4,620 ACT 625 $420 $510 Inserts can not be above 20 grams. Price on application for inserts above 20 grams. Folding and manual insertion charges will apply. If supplying pre-folded, please use a roll fold, NOT a Z fold. Inserts are inserted into the plastic wrap between the flysheet and the magazine. Other insert options include belly-bands, wrapped belly-bands (to specific pages), flysheet takeovers, tip-ons, pouches. NSW 3,750 $1,700 $2,100 Please speak to Adam for bespoke packages and quotes. NT 250 $420 $510 QLD 2,100 $900 $1,100 Insert Delivery address: Att: Mary Lucic D+D Mailing 1064 Canley Vale Road Wetherill Park NSW 2165 SA 820 $420 $510 TAS 250 $420 $510 VIC 3,560 $1,650 $1,980 WA 1,370 $650 $780 Quantity includes additional 5% to allow for spoilage. Maximum insert size is A4 flat or A3 folded. Insert distribution with HRM is limited to 9 inserts per issue and subject to availability at time of booking. Bound-in inserts are available: Prices on application. PLEASE NOTE All deliveries must be labeled with delivery label supplied by Mahlab. All insert ad material must be submitted for approval to Mahlab Media prior to the material deadline. Failure to submit material for approval may result in cancellation of the booking and the advertiser incurring a 50% late cancellation charge. For full terms and conditions including cancellation deadlines please visit terms-and-conditions. REMEMBER YOU CAN ALSO ADVERTISE ON THE FLYSHEET THAT IS ONSERTED TO THE FRONT OF THE MAGAZINE WHEN MAILING TO SUBSCRIBERS. 7 AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co

8 AHRI PLATFORMS SCHEDULES HRM MAGAZINE WHAT S ON AT AHRI WEEKLY UPDATE WHAT S ON AT AHRI GADUATE COVER DATE BOOKING MATERIAL ISSUE PUBLISHED DATE WEEKLY SEND AD MATERIAL AD BOOKING MONTHLY SENDS AD MATERIAL AD BOOKING February 16 Dec 19 Dec 1 Feb Every Tuesday Monday prior 1 month prior Fortnightly Wednesday Friday prior 1 month prior March 27 Jan 30 Jan 1 Mar April 3 Mar 6 Mar 5 Apr HRM WEEKEND UPDATE ENEWSLETTER WEEKLY SEND AD MATERIAL AD BOOKING May 31 Mar 3 Apr 3 May June 28 Apr 1 May 31 May Every Saturday Friday prior 1 month prior July 2 Jun 5 Jun 5 Jul HRM AM DAILY ENEWSLETTER August 30 Jun 3 Jul 2 Aug DAILY SEND AD MATERIAL AD BOOKING September 4 Aug 7 Aug 6 Sep Every Morning 1 week prior 1 month prior October 1 Sep 4 Sep 4 Oct HRMONLINE.COM.AU, AHRI.COM.AU November 29 Sep 2 Oct 1 Nov UPLOAD AD MATERIAL AD BOOKING December / Jan Nov 6 Nov 6 Dec 1st of each month 1 week prior 2 weeks prior 8 AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co

9 EVENT SPONSORSHIP OPPORTUNITIES 9 AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co

10 AHRI & HRM SPECIFICATIONS ARTWORK REQUIREMENTS SNAPSHOT COLOUR SPACE: CMYK SPOT/PMS COLOURS: NO FORMAT: PRINT PDF (WITH TRIM & BLEED) RESOLUTION: MIN 300DPI DIGITAL SPECIFICATIONS: MREC W300 x H250 pixels Format: jpg, gif Leaderboard w728 x h90 pixels Format: jpg, gif Wide Skyscraper w160 x h600 pixels Format: jpg, gif Section display ad - w205 x h240 Format: jpg, gif Maximum initial download file weight of 40k For animated gifs include a static image as safeguard for unsupported browsers, all key information should be on 1st gif panel. It will need to be a full finished file including links. Text ads. Headline: Max 40 characters including spaces. Body text: Max 93 characters including spaces. Exclamation marks can t be included in the copy. Ads with white backgrounds need to have a box around them. SPONSORED CONTENT: HRM Weekly Update Heading: 40 characters (including spaces), Body: 30 words. Heading should be short and snappy. Ones with numbers, questions, how to or calls to action like learn or read work well. Provide Read More URL. Image size: 592px wide x 253px deep. HRM AM Sponsored Content: Heading: 40 characters (including spaces), Body: 30 words. Heading should be short and snappy. Ones with numbers, questions, how to or calls to action like learn or read work well. Provide Read More URL. Image size: 592px wide x 253px deep. Handy Tip:Because of the length, it helps to think of it like a tweet. Clear and concise is best. This text is a short excerpt to entice people to click through to a larger piece of content or website. Material Deadline: 7 days prior to your send date Sponsored Content Hub Site on HRMonline.com.au: word article with hyperlinks + high res Image 880Wx736H + 4x MRECs (MREC s optional) PRINT SPECIFICATIONS Trim size W220mm x H285mm FULL PAGE Type area W190mm x H255mm Full bleed W230mm x H295mm ARTWORK Advertising should be submitted as CMYK press-ready PDF files with no special or PMS colours. PDF files should be submitted with crop marks and 5mm bleed on all sides where necessary. All images should be a minimum of 300 dpi at the size they re used and all fonts should be embedded. PDF files can be supplied on disk or via , and a proof should also be submitted. It is the responsibility of the advertiser to ensure that all PDF files are submitted to press-ready standard. Incorrectly supplied material will incur a production handling fee of $50. HALF PAGE HORIZONTAL Trim size W210mm x H135mm Type area n/a Full bleed n/a GOT A QUESTION ABOUT ARTWORK? Contact: Natasha Hancock, P artwork@mahlab.co Artwork delivery: Courier/Post: Mahlab Media 369a Darling Street, Balmain, NSW, AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co

11 MAHLAB MEDIA PORTFOLIO FOR OVER 15 YEARS MAHLAB MEDIA HAVE BEEN EXPERTS IN WORKING WITH ASSOCIATIONS TO HELP THEM USE INDEPENDENT, RELEVANT AND INFORMATIVE CONTENT TO RETAIN AND GROW THEIR MEMBERS. We understand that useful and inspiring content is essential for professionals to advance their careers in their chosen industry. By advertising in trusted member environments we can help you get your marketing messages in front of a niche and engaged audience of relevant decision makers. MORTGAGE & FINANCE ASSOCIATION OF AUSTRALIA ENGINEERS AUSTRALIA MFAA Prosper Magazine MFAA News MFAA OnAir MFAA.com.au Create Magazine Engage enewsletter engineersaustralia.org.au PROBUS SOUTH PACIFIC AUSTRALIAN WATER ASSOCIATION Active Retirees Magazine Probus enews Probus.com.au Current Magazine Source enewsletter AWA.asn.au Since 1997 Mahlab Media have been creating compelling content that generates new customers and engenders loyalty. Here are a few of the brands we work with 11 AHRI Australian HR Institute Advertising enquiries: Adam Davy adam@mahlab.co