Dedicated to the very best things in life, Red is a brand that women have an enormous emotional connection with.

Transcription

1 Media Pack 2014

2 The story Dedicated to the very best things in life, Red is a brand that women have an enormous emotional connection with. Launched in 1998, Red was a game-changer that described a demographic of women to themselves in a way that had not been done before. Here was an exquisitely illustrated, emotionally intelligent lifestyle magazine for cool, contemporary, thoughtful women; by women just like them. Fifteen years on an army of loyal, engaged Red women continue to identify passionately with the brand on-line, on the page and in person. 24/7 we offer our audience brilliant writing and sumptuous visuals that the title is rightly famous for with a new injection of wit, news-making features coups, star-power and sharpened design. Glorious fashion both aspirational and accessible - will play a key role in the Red mix; with an additional emphasis on shopping and service. We know our readers want to dream and crave real solutions. Beautiful, empathetic, inspirational and empowering, Red speaks to every aspect of our 30something readers busy lives (with a little fantasy on the side!). Sarah Bailey, editor-in-chief

3 Editorial Pillars FASHION Red Fashion is glamorous and stylish with an edgy confident mix of high end and accessible fashion. Global shoots with an international feel for the Red reader who is serious about fashion. Fashion & creative director Nicola Rose Executive fashion & beauty director Emily Gegg Fashion & shopping editor Laura Fantacci Redonline.co.uk Marisa Bell Contributors: Caroline Issa, Evyan Metzner, Gaia Geddes, Bella Freud, Steph Stevens, Imogen Fox, Jess Cartner-Morley BEAUTY Directed by Annabel Megson our beauty insider gives Red beauty a new energy that has a luxurious quality, grown up interviews and a gloss that inspires Beauty Director Annabel Meggeson Beauty editor at large Rosie Green Beauty editor Kim Parker Executive Fashion & beauty director Emily Gegg Redonline.co.uk Marisa Bell

4 RED LIVING Red Living is elegant, simple and inspiring. Living combines interiors, homes, food and drink. Beautiful photography and inspired editorial helps the Red reader to create and innovate. Lifestyle director Pip McCormac Living editor Sarah Keady Redonline.co.uk Hannah Gilchrist RED SELF An informative relevant guide to wellness and well-being. Health topics include: Diet, Body, Nutrition, Fitness and the latest health research and information for the body and mind. Health director Brigid Moss Redonline.co.uk Hannah Gilchrist RED ESCAPES Red Escapes is a rich sun-drenched section that gives holiday inspiration for the Red traveller. Features include: stylish getaways, seasonal breaks, guides to cultures to explore and buying property abroad. Escapes/deputy editor Saska Graville Redonline.co.uk Ben Cooper

5 Red Reader Profile Combined Circulation...191,000 Readership...471,000 ABC1...82% AB...50% Affluent Business Women...75% are working

6 The Red Reader Red readers spent a huge 599 million on clothes and accessories in the last 12 months 67% of Red readers agree that it is important to them to look well dressed 71% would say that they have a good sense of style (364,000) Red readers spent 41 million on watches and jewellery in the last 12 months Red readers spent 22 million on handbags in the last 12 months Red readers spend on average 11 million on beauty products per month Brand Champions Red readers are almost twice as likely than the average woman to be brand champions of beauty products 71% of Red readers agree they like to try out new food products 53% of Red readers agree their families spend a lot on food 277,000 Red readers are always looking for ways to improve their home Red readers spent 113 million on funiture in the last 12 months Red readers spent 530 million on holidays and short breaks in the last 12 months Red readers spent an average of 1,482 per person on their last holiday or 508 on a shortbreak 261,000 Red readers are interested in reading about health and fitness SOURCE: TGI JUL 13 - JUN 13 SOURCE: PREMIER TGI 2013

7 Advertising rates RATECARD 2014 FULL PAGE COLOUR Standard FPC ROM 15,908 Premium positions IBC 29,287 OBC 41,001 Fashion opener 29,287 Facing contents 32,947 Facing Eds letter 32,947 Facing Contributors 32,220 Facing letters 32,215 1st 25% LH 24,467 1st 25% RH 26,624 1st 3rd RH 25,225 1st 3rd LH 23,554 FH RH 23,554 FH LH 21,961 Prewell/ relevant 19,734 INSERTS **1st Bound in 108 per 000 **Bound in/tip on* 95 per 000 Loose insert 68 per 000 * Only 2x mechanical tip ons per issue ** Bound in based on a single page format. Multiple pages - price on application DOUBLE PAGE SPREADS Standard DPS ROM 31,833 Premium positions Gatefold 115,238 IFC DPS 58,575 1st DPS 56,343 Pre contents DPS 55,389 FH DPS 43,928 Prewell/ relevant 39,474 1st 25% DPS 53,481 1st third DPS 49,661 ADVERTORIALS Full page 18,841 DPS 35,797 * Production quoted on a bespoke basis TERMS & CONDITIONS Cancellation: 18 weeks prior to publication date. Terms and conditions are subject to standard PPA guidelines, available from publisher. All advertisements are subject to VAT at 17.5%

8 ONLINE.CO.UK Online rates RATECARD 2014 Ad Type Ad Size Name Section Name CPM Flat Rate Sponsored Content Competition N/A 8,000 Sponsored Content Advertorial N/A POA Digital Display Leaderboard Premium Channel 25 Digital Display Leaderboard ROS 23 Digital Display MPU Premium Channel 32 Digital Display MPU ROS 30 Digital Display Billboard Premium Channel 70 Digital Display Super MPU/HPU ROS 40 Digital Display Super MPU/HPU Premium Channel 43 Digital Display Expandable formats All Sections 2 surcharge HPU Roadblock HPU & Leaderboard Premium Channel 80 HPU Roadblock HPU & Leaderboard ROS 70 MPU Roadblock MPU & Leaderboard Premium Channel 70 MPU Roadblock MPU & Leaderboard ROS 60 Digital Display Overlay POA Digital Display Digital Gatefold All sections excluding Homepage POA Digital Display Ad Tiles All sections excluding Homepage POA Digital Display Portrait Ad All Sections 90 + production POA Digital Display Product Carousel All Sections POA Digital Display Roll for Video All Sections POA Digital Display Swell Ad All sections excluding Homepage POA Digital Display Channel Turnover All sections excluding Homepage POA Home Page takeovers Super MPU, MPU, Leaderboard, Skin Homepage 10,000 Premium Channel takeovers Super MPU, MPU, Leaderboard, Skin Premium Channel 10,000 Solus sponsorship Solus sponsorship 8,500 Solus weekly newsletter Solus weekly newsletter 7,500

9 Classified rates RATES & DIMENSIONS RATES & DIMENSIONS 1 Panel (75MM HIGH X 60MM WIDE) Panels Horizontal (75MM HIGH X 125MM WIDE) 1,852 2 Panels Vertical (160MM HIGH X 60MM WIDE) 1,852 3 Panels Horizontal (75MM HIGH X 190MM WIDE) 2,661 3 Panels Vertical (246MM HIGH X 60MM WIDE) 2,661 4 Panels (160MM HIGH X 125MM WIDE) 3,587 6 Panels Horizontal (160MM HIGH X 190MM WIDE) 3,224 6 Panels Vertical (246MM HIGH X 125 MM WIDE) 3,224 9 Panels (Full Page) (246MM HIGH X 190 MM WIDE) 7,871 ADDITIONAL CHARGES Spot Colour + 10% Full Colour + 20% DISCOUNTS Series Discounts 3 Months = 5% 6 Months = 10% 12 Months = 20% Group Discounts 2-4 Titles = 5% 5-9 Titles = 10%

10 Deadlines SCHEDULE FOR 2014 ISSUE AD COPY DEADLINE INSERT DELIVERY DEADLINE ON SALE Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan November December January February March April May July July August October October December January February March April May June July August September October November January January February March May May July August September October November December 2014 CONTACT DETAILS MAGAZINE & ONLINE Ad Director Tamsyn Spires PROMOTIONS Head of Promotions Laura Platt INSERTS & CLASSIFIED Classified Sales Manager Steve Bresgall Loose Inserts Manager Lawrence Mifsud PRODUCTION Group Production Manager Steve Osborne REGIONAL OFFICE Business Development Manager Danielle Sewell