Media Kit Connect with the largest director institute in the world* *2016 AICD Annual Review

Transcription

1 Media Kit. Connect with the largest director institute in the world* *2016 AICD Annual Review

2 A Community of Directors. As the most engaged and fastest growing community of directors in the country, the Australian Institute of Company Directors (AICD) sets the agenda for excellence in governance for large, medium and small organisations, ASX listed companies, government bodies and not-for-profit organisations. With 40,100+ members, AICD is the largest director institute in the world. AICD meets its members needs by making positive impacts on society and the economy via an extensive education and events program as well as through its digital, social, video and print content. AICD is the gold standard for governance education in Australia membership growth yoy* 1 in 4 have a 10 year+ tenure* Paid for annual membership 82% are directors 40,100+ members 5.5%

3 Company Director Media Network. National. Engaged. Loyal Company Director network offers a new market-leading cross-channel advertising opportunity for accessing a highly valuable and hard-to-reach audience. The network includes magazine, EDMs, experiential within Business Centre Member Lounges and bespoke event or round table sponsorship EVENTS Event attendees: Australian Governance Summit 1,000 Essential Director Update 5,000 Curated Round Tables Engagement: 87% attended a free or paid for event* Engage Discover 138, 000+ Brand touchpoints Creating advocacy for your brand Connect COMPANY DIRECTOR MAGAZINE Subscribers: 40,100+ members 11 monthly issues Highly targeted, directly mailed Engagement: 83% read Company Director* Inform EDMS Subscribers: The Boardroom report monthly 37,318 The Membership update monthly 36,139 Weekly Directorship 9,257 The Economist 5,022 Engagement: 84% read or open an AICD (s)* average member tenure* 7 year BUSINESS CENTRE AND MEMBER LOUNGES Visitation 7 member lounges Monthly traffic approx 5,000 Engagement: 59% are extremely/very satisfied with member lounge*

4 Why invest? Guaranteed distribution: Personally addressed and direct mailed each month (excluding January) Read consistently: 83% read every issue* High repeat read: 2.8 times per month** Less Wastage: Provides cost efficiencies to reach C-Suites within the business competitive set*** No.1 read Business title amongst Senior Business Executives: making it significantly more widely read than any business title in Australia. Reaching twice as many Institute members as The brand touchpoints Highly valued: Over 2 in 3 Senior Business executives see Company Director magazine as enhancing their High Retention: Average 6 month shelf life** Immediacy: 3 in 5 readers open Company Director within 3 days** Loyalist: Average 7 year member tenure* Australian Financial Review** Qualified audience: 61% pay for their own membership* 138,000+ AICD membership** **IPSOS Media Readership Survey for Company Director Magazine 2014 ***Roy Morgan April

5 The Audience.

6 The AICD Audience. The leaders of Australian Business 87% are C-Suite executives* 82% are Directors** Influential Decision Makers:** Non-executive Director or Chair: 34% Business Owner: 11% Executive Director: 11% Managing Director: 11% Senior executive reporting to a board: 9% Consultant: 7% Manager: 5% Company Secretary 2% Other: 9% Gender 70% males & 30% females** High net worth: Average savings and investment of $2.3million* Average Age 77% are aged 35-64** Lovers of Luxury & Travel:** 90% fly First or business class internationally Spend an average of 23 nights overseas per year Travel 9.4 time for business per year Travel 2.4 times internationally per year Over 1 in 2 enjoy reading detailed research reports, legal updates and news stories*** Member Industry Sector** Agriculture Foresty/Fishing Energy Manufacturing Construction Personal and Other Services Other 5 8 Mining 9 9 Property and Business Services 19 Health and Community Services Finance and Insurance Education Government Administration and Defence annual membership Paid for *IPSOS Media Readership Survey for Company Director Magazine 2014 * ***Company Director Survey

7 Geographic Profile of Members. Reach National and Global audience With coverage across all major Australian cities and regions, AICD membership represents hard-to-reach business decision-makers nationally. Company Director magazine has the ability to target specific WA geographic locations. 11% NT 1% SA 6% QLD 17% NSW 30% 40,100+ members* VIC 25% ACT 4% International 3% TAS 3%

8 Company Director Magazine.

9 Company Director Magazine. Connect with the leading minds of Australian business As a magazine read by 83%* of members, Company Director is the main communication to all AICD members, identified as the number one benefit of being a member. As the voice representing the pinnacle of the Australian business community, Company Director and its associated content channels will come together in an exciting new strategy. It is designed to better reward members with engaging, insightful and cutting-edge content that positions the AICD as the leader in corporate governance training, knowledge, networking and performance. Company Director is full of expert advice, insights and tools for board directors, from the best professional development courses to in-depth features on the biggest governance issues of the day. Company Director magazine takes you behind the scenes of Australia s leading boards and business sectors to deliver the latest knowledge and thought leadership and keeps you informed on everything you need to know about Australian business culture. Company Director content will be strategically amplified across all AICD member-facing digital and social channels. 11 issues per year Mailed directly to members' homes Guaranteed circulation of 40,100+ Amplified to 34,000+ social followers read Company Director* 83%

10 The Evolution. Leading the evolution of Company Director is Editor-in-Chief, Narelle Hooper. Narelle Hooper is a highly experienced and respected journalist and author as well as a non-executive director of The Ethics Centre, the Documentary Australia Foundation and the women s global entrepreneurship accelerator SBE Australia. Narelle has reported for Australia s leading media groups (ABC, SBS, BRW, AFR) and has demonstrable interest in business governance, performance and sustainable leadership models. I m delighted to have the opportunity to work with this important community of Australian leaders at a pivotal time for decision makers and look forward to increasing the relevance, reach and engagement of Company Director across all platforms. What's New? Evolving the content via a larger book size, the new Company Director magazine will include: New features and contributors that will drive thought leadership on the hottest topics in governance and board excellence New sections designed to meet members needs and reinforce AICD s commitment to excellence including advocacy, education and networking Exclusive access to White Papers with expert analysis of the latest topics A complete redesign that delivers an exciting, contemporary look and feel Guaranteed distribution Narelle Hooper Editor-in-Chief

11 Editorial Sections. Advocacy The biggest trending topics in local and international governance and business, always from a board perspective. Leading columnists share their insights for a mustread section that covers the most important topics of the day. Includes: Exclusive reports on national advocacy campaigns and their results Roundtables with leading commentators on the latest issues affecting boards and business Expert opinions on the Government business issues that matter Intelligence The latest thinking and research matched with expertise and tools for board directors. This section delivers the ultimate in expert knowledge from business insiders and influencers. Includes: Expert opinions from thoughtleaders on the latest ASIC decisions Analysis of major and timely areas of legislation and their implications for Australian businesses, from ASX to SME and NFPs In-depth profiles of business leaders on their career highs and lows Analysis of major business trends and their implications for all board sectors Performance The best courses, insights and tools to improve board quality, compliance, performance and governance effectiveness. In-depth interviews with Australia s high profile business leaders. Includes: Valuable, expert advice on board performance Exclusive profiles of business leaders that tell the real story behind their failures and successes The Debate: panel discussions with the smartest opinion leaders on cutting edge topics affecting boards and business success Boardroom Tools: the best skills and resources to help board members perform, organise, collaborate and report Connect Networking and mentoring insights, access to events, courses, surveys and board opportunities. Includes: The Mentor + Director Date: how mentoring supports skills, knowledge and success throughout a career Networking skills and advice from the experts The latest events and courses for up-skilling across all board sectors Reward Take advantage of special offers, award programs and exclusive member benefits. Includes: The List: a round-up of the names and influencers who are making their mark on Australian business Exclusive Special Reports on the topics that really matter Scholarships and how to get them shelf life* Average 6 month *IPSOS Media Readership Survey for Company Director Magazine 2014

12 Company Director is Cost Efficient. Cost per '000 to reach C-Suite audience* By reaching a higher proportion of C-Suites this gives advertisers a concentrated reach compared to other business magazines. This provides a more efficient solution to reach C-Suites than the competitors $257 $1,495 $1,505 $1,998 $3,230 Less wastage AICD FINANCIAL REVIEW MAGAZINE BOSS MONEY MAGAZINE WISH Source: *magazines excluding AICD: Readership - Roy Morgan, April, C-suites, AICD: based on 82% of the total 39,000 members, 82% figure from AICD Member Tracker debrief 2016 Based on casual rate cards

13 Member Engagement. Company Director readers are highly engaged Senior business executives are 52% more likely than the population to be highly engaged with the magazine. (new) Company Director Smart Investor Money INTHEBLACK Time The Age (Mon-Fri) The Australian Financial Review (Mon-Fri) Herald Sun (Mon-Fri) CIO The Sydney Morning Herald (Mon-Fri) The Weekend Australian Magazine Virgin Australia Voyeur The Australian Financial Review Magazine Smarter Business Ideas INDEX (population average 100) are Directors* 82% The Daily Telegraph (Mon-Fri) The Australian (Mon-Fri) Good Weekend The Deal Jetstar Magazine Wish AFR Boss **IPSOS Media Readership Survey for Company Director Magazine 2014

14 Engage and Convert Beyond the Magazine.

15 EDMs. Enewsletters are the most used element of membership AICD s EDMs receive high open and click thru rates and provide an effective way to reach a lucrative audience that opts in to receive content, driving them to directly to engage with your brand. What's new? Advertisers will now have the opportunity to engage with this audience through content, our new advertising format will include the opportunity to place either a content tile written by Medium Rare Content or standard brand advertising which typically sits above the fold. The Boardroom Report Keeps directors up to date with the latest news, stories, practical tips, profiles and features on governance issues Membership Update Contains articles, content, and promotions that are tailored to a member s sector, grade, location, tenure and interests Directorship Opportunity An opt-in sent to all Directorship Opportunities subscribers, containing list of all new job postings The Economist A registered for sent to a qualified audience from the AICD Chief Economist, Stephen Walters. Includes informative commentary on economic events such as Reserve Bank of Australia interest rate decisions, employment data, budget announcements and more read EDMs* 84% Property Average audience size Frequency Open rates Click rates The Boardroom Report 37,318 Monthly 40% 9% Membership Update 36,139 Monthly 42% 10% Directorship Opportunties 9,257 Weekly 55% 12% The Economist 5,022 Weekly/Daily 51% 2%

16 Experiential. Business Centre and Member Lounge Network Access The AICD provides members with exclusive and complimentary access to its business centres and lounges in seven capital cities nationally. Located in the CBD of each city, the lounges are the perfect place to work, host meetings, connect with colleagues or simply relax. Each centre includes: Complimentary wifi Computer and printing services Complimentary refreshments Governance publications, daily newspapers and news channels Meeting/training rooms configured to brief As this highly-valued audience uses the premium facilities within the lounges, we offer the opportunity for your brand to be visible, through brochure, catalogue or wifi presence. National brochure, newspaper and magazine displays are strategically positioned within training rooms, workstations and main thoroughfares to capture members throughout different moments of their stay. National Monthly Traffic: 5,000 Awareness: 64% of members* Locations: Sydney Melbourne Adelaide Hobart Brisbane Perth Canberra (launching late ) visits per month* 5,000

17 Bespoke Thought Leadership Events. One to one dialogue. Content crafted. Amplified The Australian Governance Summit is the largest gathering of the director community in The Essential Director Update is one of the most valued of AICD s events, attracting Personalised Events AICD hosts exclusive forums, lunches and the southern hemisphere, discussing topical trends and likeminded leaders into the on room. Hosted by roundtables designed specifically for key segments of discovering emerging issues. It attracts a diverse crowd Graham Bradley AO FAICD, the series is designed to its membership. These curated events provide a of governance professionals from a range of sectors, professions and industries and is a great opportunity for networking and receiving up-to-date information on the critical issues facing all organisations Attendance: directors and governance leaders Timing: March Duration: 2 days provide information about the critical changes to legislation and the director/governance landscape that impact on members as they prepare for the future. Attendance: 5,000 Timing: October/November Duration: Half Day cross-platform content solution for creating conversations with AICD s hard-to-reach, lucrative business elite. Roundtable discussions can be developed specifically in line with your needs or expertise. AICD is focusing on several content themes and hot topics for the year ahead, such as technology, innovation, skills and capability building, strategy and risk, board and attended an event* Location: Melbourne Paid for attendance Location: cities and regional centres around Australia Complimentary Event organisational culture, diversity and sustainability. Bespoke content amplification includes: White papers and reports 87% Surveys of member Research Insights on board behaviour or governance trends Articles in Company Director Magazine Podcasts and video series Please enquire with Medium Rare Content Agency about your involvement

18 Rates, Deadlines & Specifications.

19 The Rates. Company Director Magazine Size 1x 3x 5x 7x 9x 11x DPS $14,764 $14,321 $13,748 $13,061 $12,277 11,418 Full page $8,216 $7,970 $7,651 $7,268 $6,832 $6,354 Half page $4,235 $4,108 $3,944 $3,746 $3,522 $3,275 Third page $3,205 $3,109 $2,984 $2,835 $2,665 $2,479 Inside Front Cover $17,717 $17,185 $16,498 $15,673 $14,733 $13,701 Inside Back Cover $8,216 $7,970 $7,651 $7,268 $6,832 $6,354 Outside Back Cover $10,680 $10,360 $9,945 $9,448 $8,881 $8,259 Position Prior Contents DPS 20% Opposite Contents 20% First Third RHP 30% RHP 10% Positional Loading Company Director Production (includes design, writing and subbing) Full page $2,500 Double page spread $3,500 Inserts Insert weight (loose) CPM ' g $ g $ g $ g $ g $450 EDMs Product Ad unit Duration Rate The Boardroom Report MREC or Content tile Monthly $5,000 Membershhip Update MREC or Content tile Monthly $5,000 Directorship Opportunities MREC or Content tile Weekly $3,000 The Economist MREC or Content tile Weekly $3,000 EDM Production (includes writing and subbing) $500 40,100+ members* Business Centre Member Lounges Product Sponsorship Rights Duration Ports Quantity Rate Business Centre and Members Lounge National magazine display 1 month ,000 Events Please discuss sponsorship with Medium Rare Content Agency Inserts can be segmented by state and are dependent on weight Insert minimum investment is $5,000 Rates exclude GST

20 The Deadlines. Oct Nov Dec Feb Mar April May June Edm Send Date Booking Deadline Material Deadline ADVERTISING booking deadline ADVERTISING material deadline SUPPLIED INSERTS to printer HOME DELIVERED 29 Aug 5 Sep 11 Sep 29 Sep 2 Oct 9 Oct 12 Oct 1 Nov 31 Oct 7 Nov 13 Nov 30 Nov 18 Dec 22 Dec 11 Jan 1 Feb 29 Jan 5 Feb 12 Feb 1 Mar Events Sponsorship booking is required 3 months prior to event date. Please contact your representative on send dates Experiential Membership Lounge Brochure display bookings required 6 weeks prior to start date. Start date begins 1st month 26 Feb 5 Mar 12 Mar 29 Mar 28 Mar 5 Apr 11 Apr 1 May 1 May 8 May 14 May 1 Jun Directorship Opportunity Boardroom Report Membership Update 5 Oct 7 Sep 21 Sep 12 Oct 14 Sep 28 Sep 19 Oct 21 Sep 5 Oct 26 Oct 28 Sep 12 Oct 2 Nov 5 Oct 19 Oct 9 Nov 12 Oct 26 Oct 16 Nov 19 Oct 2 Nov 23 Nov 26 Oct 9 Nov 30 Nov 2 Nov 16 Nov 7 Dec 9 Nov 23 Nov 14 Dec 16 Nov 30 Nov 11 Oct 13 Sep 27 Sep 15 Nov 25 Oct 8 Nov 6 Dec 8 Nov 22 Nov 25 Oct 27 Sep 11 Oct 29 Nov 1 Nov 15 Nov brand touchpoints 138,000 Chief Economist 18 Dec 27 Nov 11 Dec Cancellation Policy: 21 days prior to material deadline

21 The Specifications & Guidelines. Sizes Insertion Trim Size (HxW) Type/design area (HxW) Bleed (HxW) Double page spread Material Submission To be supplied as two single pages Full page spread 270mm x 225mm 254mm x 209mm 280mm x 235mm Half horizontal 135mm x 225mm 119mm x 209mm 145mm x 235mm Half vertical 270mm x 112mm 254mm x 96mm 280mm x 122mm Third vertical 270mm x 75mm 254mm x 59mm 280mm x 85mm Australian Institute of Company Directors is a perfect bound publication Medium Rare accepts advertising material via Quickcut (Adstream) or SENDlite, service providers for electronic delivery of digital files. For more information regarding one of these providers contact: - Quickcut (Adstream): visit quicksend.com.au or to get additional Quickcut software, queries or support call Adstream on (Australia only tech support) or print@adstream.com.au - SENDlite: visit news.sendlite.com.au or call support on Guaranteed distribution When supplying advertising material it is essential that you have your complete booking number including the 2 letters at the end eg AB. Please ensure that you have the on-sale date and magazine name are entered. This will assist in keeping track of your advertisement. Ensure that the order of consecutive advertisements and left/right hand pages on double page spreads are noted in the material instructions. Please contact production prior to sending revised files and when sending revised files add an 'R' at the end of the file name. If production have not been advised there is no guarantee that revised material ill appear. Companies whose core business offering is competitive to AICD s products or services are not accepted even if they are advertising their brand and not advertising the specific product or service in the magazine. AICD retains the right to accept or refuse advertisements.

22 The Specifications & Guidelines. Loose Inserts Bound Inserts EDMs Loose inserts can only be randomly inserted - it is not possible to place a loose insert between specific pages. Concertina folded inserts cannot be mechanically inserted. Minimum size - 150mm high x 105mm wide Maximum size - 245mm high x 200mm wide The below ratio of insert stock (gsm) is recommended and can be used as a guide. Minimum Maximum 2 pages 100gsm 170gsm 4-6 pages 80gsm 150gsm 8 pages 65gsm 150gsm Minimum size - 140mm high x 105mm wide Maximum size - 270mm high x 225mm wide The below ration of insert stock (gsm) is recommended and can be used as a guide. Minimum Maximum 2 pages 130gsm 250gsm 4-6 pages 80gsm 150gsm 8 pages 65gsm 150gsm 10 pages 60gsm 130gsm pages 54gsm 115gsm MREC Format supplied.gif,.jpg or PNG. Must be under 100kb Content tile Supply 1x high-resolution image in.jpg or PNG that can be horizontally cropped. Image cannot include logos or text overlay Home delivered 10 pages 60gsm 130gsm pages 54gsm 115gsm Inserts can be segmented by state and are dependent on weight Insert minimum investment is $5,000 Companies whose core business offering is competitive to AICD s products or services are not accepted even if they are advertising their brand and not advertising the specific product or service in the magazine. AICD retains the right to accept or refuse advertisements.

23 Contact Details. For editorial enquiries For advertising enquiries Tony Trovato Group Advertising Director Phone Mobile tony.trovato@mediumrarecontent.com Matthew Samuel National Advertising Manager Phone matthew.samuel@mediumrarecontent.com Chris Joy VIC Advertising Director Medium Rare Content Agency Phone chris.joy@mediumrarecontent.com membership growth yoy* 5.5% Vikki Stacy WA/SA Manager Phone vikki.stacy@mediumrarecontent.com