ROLE DESCRIPTION Event Research Analyst

Transcription

1 ROLE DESCRIPTION Event Research Analyst Divisin: Crprate Services Lcatin: Sydney, Australia Grade Equivalent: 5/6 Kind f Emplyment: Onging ANZSCO Cde: Date f Apprval: August 2015 Agency Website: 1. OVERVIEW Destinatin NSW is a Public Service Executive agency with respnsibility fr devising and implementing strategies t grw the visitr ecnmy. Our particular fcus is n driving turism and acquiring and develping majr sprting and cultural events fr Sydney and Reginal NSW. In additin, Destinatin NSW is the majr investr in Business Events Sydney with the aim t secure mre internatinal cnventins, incentive travel reward prgrams, crprate events and exhibitins fr Sydney and Reginal NSW. Destinatin NSW is headquartered in Sydney, with ffices and representatives in Singapre, Hng Kng, Shanghai, Beijing, Chengdu, Guangzhu, Lndn, Germany, Ls Angeles, Auckland, Tky, Mumbai and Seul. See fr further details. VISION T make Sydney and NSW ne f the wrld s mst successful turism and events destinatins. MISSION T duble vernight visitr expenditure by 2020 and maximise the benefits f the visitr ecnmy fr NSW. CORPORATE GOALS Psitin Sydney and New Suth Wales as Australia s premier turism and majr events destinatins Attract and secure high value Majr Events Maximise yield and dispersal frm the Visitr Ecnmy Build a sustainable Events Calendar fr NSW Create and sustain a high perfrmance rganisatin STRATEGIC OBJECTIVES 1. Achieve visitr ecnmy 2020 targets and implement the Visitr Ecnmy Actin Plan. 2. Psitin Sydney & NSW as Australia s premier turism and events destinatin. 3. Develp the strngest and mst cmpelling events calendar in Australia. 4. Ensure strng industry, stakehlder and custmer engagement. 5. Deliver value in ur partnership/c-p prgrams. 6. Attract and retain the best staff and build staff capacity and capabilities. Event Research Analyst Page 1 f 8

2 2. PRIMARY PURPOSE OF ROLE - Cnduct analysis f quantitative and qualitative data t undertake event evaluatin n the visitr impact delivered by DNSW supprted events. - Cnduct analysis f quantitative data t evaluate Event KPIs as required. - Implementatin f DNSW events research prcesses and prgrams, including develpment f nline and face-t-face surveys, and crwd cunting with the events research team, external research suppliers and ther external stakehlders. - Analyse event research data t prduce reprts in an accurate and timely manner. - Cnduct setup and prcurement-t-pay activities as required fr Event research. 3. KEY ACCOUNTABILITIES KEY RESULT AREA % RESPONSIBILITY Rle Specific KPI s Event Perfrmance. 85 Develp quantitative and qualitative surveys and methdlgies fr varius Ensure bth pre & pst event This predminantly events t be used in the evaluatin f a DNSW supprted event. This includes nline, face t face, and crwd cunting methdlgies. research is cnducted in a timely and accurate manner includes: Directly liaise with event partners t crdinate research prgrams in rder t Prvide event evaluatin results Event Research setups, Pst event analysis, evaluate events against KPIs as established in the cntract between DNSW and event partners. This includes attending internally held cntract deliverables meetings with Event Owners which are facilitated by the Events Develpment team. within agreed timeline f receiving cmplete event data frm the Event Owner via the Event Develpment team Meetings with Directly liaise with the Events Research team and external stakehlders t Prduce a Perfrmance against Event Owners. facilitate the implementatin f primary research prgrams as necessary t evaluate events and campaigns. Gather, clean and analyse event evaluatin data, cllected via quantitative and qualitative methdlgies. Prduce visitr impact reprts and prduce (in cllabratin with ther Events Research staff) perfrmance KPI reprts in a timely and accurate manner. Prvide input and guidance (in cllabratin with ther Events Research staff) t event partners, external stakehlders and research service prviders t ensure cllectin f representative data and cntinuus imprvement f prcesses and methdlgy. Cnduct set-up and prcurement-t-pay activities as required fr Event Research. Wrk under the guidance f the Senir Analyst fr methds and research prcess and additinally with the manager re prcedure and plicy. Prvide reprts n specific event perfrmance, measurement f cntractual KPIs, survey results and data fr media releases as requested. Participate in methdlgical develpment and review activities as required. KPI s reprt fr each allcated event where a KPI reprt is cntractually required. Event Research Analyst Page 2 f 8

3 KEY RESULT AREA % RESPONSIBILITY Rle Specific KPI s Relatinship Management Operatinal and Financial Management (including Reprting) 5 Participate in relatinships with external research service prviders t facilitate accurate and timely cllectin f data and t ensure bth DNSW and its key event partners research and evaluatin bjectives are cntinually met. Engage with event partners t understand the event, establish relevant research prgrams and surce infrmatin and data as required t measure cntractual KPIs. Maintain strng nging relatinships with all internal stakehlders t wrk twards Visitr Ecnmy Taskfrce bjectives. 5 Prvide accurate and timely reprts. Assist in the reprting f research results t event stakehlders, partners and internally. This includes checking the wrk f ther team members. Prvide a range f ther ad hc research, infrmatin and reprts t supprt effective decisin making, as required. Wrk with external research suppliers t ensure value fr mney fr research services is prvided. Cntinual input f ideas fr new systems and prcesses t maximise efficiencies in analysis and delivery f results. Create and draft manuals and prcess dcuments fr review relating t tasks undertaken by the Events Assessment and Reprting team. All issues regarding internal and external relatinships raised and reslved prmptly in timely fashin and dcument as required. Ensure nging psitive relatinships with internal and external stakehlders are maintained and fster new relatinships All internal and external reprts accurate and delivered t deadline. Adherence t budget. N greater than up t 5% variance. Nil audit r cmpliance issues. Adhere t all Destinatin NSW Plicies and Prcedures. Apprpriate strage f all files and dcumentatin maintained. Ensure value fr mney achieved frm research suppliers. All Half-Year and Yearly Perfrmance reviews cmpleted, reviewed and discussed the Manager, Event Assessment; including training needs, areas fr develpment, ptential career pprtunities and mtivatin; by January 31st and June 30th. All Perfrmance issues addressed in a timely fashin and dcumented as required. Event Research Analyst Page 3 f 8

4 KEY RESULT AREA % RESPONSIBILITY Rle Specific KPI s Team wrk and cllabratin 5 Fster a cllabrative team spirit fcused n service delivery t bth internal and external clients. Practively keep up t date with issues that may impact the Visitr Ecnmy and actively participate as team member acrss Destinatin NSW, cntributing t and undertaking special prjects and activities, as required. Represent Destinatin NSW at industry, Gvernment and public frums and n wrking parties and cmmittees as requested. Prmte teamwrk and achievement f cmmn purpse by sharing infrmatin and ideas. Undertake ther duties as directed by the Manager, Directr, General Manager r CEO. All issues regarding internal and external relatinships raised and reslved prmptly in timely fashin and dcumented as required. All issues regarding the team wrk addressed in a timely fashin and dcumented as required. Infrmatin and advice prvided t ther Destinatin NSW business units in a timely manner. Destinatin NSW represented in an apprpriate manner. 4. KEY CHALLENGES Applying a high degree f analytical prblem slving and creative reasning skills t perate effectively in a rapidly changing envirnment and initiate and develp innvative ideas. Balancing a range f cmpeting pririties and multiple prjects in a cnstantly changing envirnment and wrking within very tight decisin making deadlines impsed by Gvernment and industry stakehlders. Being strngly custmer-fcused and frequently able t priritise and manage multiple tasks/demands set by senir management including matters with critical turnarund times required by clients and Gvernments. Demnstrated ability t achieve timely and effective utcmes given the diverse nature f prjects which can invlve detailed research. Preparing cmprehensive and detailed reprts, briefs and infrmatin which will supprt decisin making and rganisatinal reprting requirements. Keeping abreast f relevant industry trends, prgrams and legislative requirements. 5. KEY RELATIONSHIPS REPORTS TO Manager, Event Assessment DIRECT REPORT/S Nil INTERNAL Manager, Event Assessment Event Assessment team Directr, Prgram Perfrmance and Assessment General Manager, Crprate Services and CFO Event Research Analyst Page 4 f 8

5 Event Develpment Team Reginal Alliances and Events team Legal, Marketing & Cmmunicatins, Industry & Partnerships team CEO & Senir Management Visitr Insights and Perfrmance team Prgram Insights & Reprting team EXTERNAL Research suppliers & cnsultants, Research Industry netwrks Event wners r rganisers Ticketing agencies e.g. Ticketek Gvernment entities such as Sydney Harbur Freshre Authrity, NSW Department f Premier and Cabinet - Cmmunity Engagement and Events Divisin, NSW Treasury and NSW Department f Trade & Investment 6. ROLE DIMENSIONS DIRECT REPORTS: 0 BUDGET: N/A 7. DECISION MAKING AUTHORITY DELEGATIONS N/A INDIVIDUAL DECISION MAKING Exercises discretin in determining the apprach t wrk and prjects assigned and is respnsible fr interpretatins and recmmendatins made. Wrks autnmusly n a range f prjects and initiatives and undertakes research and analyses infrmatin independently. Prvides and seeks advice and infrmatin frm DNSW clleagues, event partners, research suppliers and ther external stakehlders n prjects. Identifies key issues and reslves ptential issues at an early stage Can wrk t set pririties with prescribed deadlines as determined by the timing f events and set by the Events Develpment team and the Manager, Events Assessment and Reprting. C-rdinates the prject either individually r participates within teams, surces infrmatin and prvides advice n rganisatinal aspects f wrk. IN CONSULTATION DECISION MAKING Cnsults with clleagues, event partners, research suppliers and ther external stakehlders n cmplex issues and pririties. Receives advice and guidance frm General Manager, Directr, Manager Event Assessment, Senir Research Analysts, Legal team and clleagues cncerning plicies and prcedures. Event Research Analyst Page 5 f 8

6 Wrks with clleagues, event partners, research suppliers and ther external stakehlders t make recmmendatins fr cnsideratin and prepare recmmendatins as t hw prgrams/prjects may be best managed within DNSW, ften with the invlvement f Gvernment agencies and industry stakehlders. Undertakes research and makes decisins in cnsultatin with clleagues, event partners, research suppliers and ther external stakehlders, relating t client needs, prgress f prjects and prvisin f advice. 8. ESSENTIAL REQUIREMENTS QUALIFICATIONS Tertiary qualificatin in a relevant field. EXPERIENCE A minimum f tw-three years quantitative research experience, including cllectin, analysis and reprting f data and cmprehensive knwledge f quantitative and qualitative research methdlgies. Demnstrated experience in executing market research prjects, including wrking with external research suppliers, questinnaire develpment, research analysis and presentatin. Demnstrated experience in wrking cllabratively with clleagues and building and maintaining effective relatinships with research suppliers and ther external stakehlders. SKILLS AND COMPETENCIES Prject management skills with the ability t manage multiple prjects and tasks. Knwledge f bth quantitative and qualitative research methdlgies. Advanced Excel including Pivt tables, Wrd and PwerPint, SPSS (r ther research package), and research survey sftware. Ability t meet tight research and reprting timeframes. Demnstrates initiative and prblem slving capabilities. Strng research reprt writing and presentatin skills. Strng wrk ethic with an emphasis n accuracy and attentin t detail. A gd understanding f statistical analysis. Intuitive and lgical thinker with demnstrated ability t interpret research data and derive key insights and recmmendatins. Ability t cmmunicate effectively bth verbally and in writing t bth internal and external stakehlders. Excellent custmer service skills and negtiatin skills. Ability t adhere t set pririties and can demnstrate accuntability. Event Research Analyst Page 6 f 8

7 9. CAPABILITIES FOR THE ROLE The NSW Public Sectr Capability Framewrk applies t all NSW public sectr emplyees. The Capability Framewrk is available at Belw is the summary list f capabilities and the level required fr this rle. The capabilities in bld are the fcus capabilities fr this rle. Refer t the next sectin fr further infrmatin abut the fcus capabilities. NSW Public Sectr Capability Framewrk Capability Grup Capability Name Level Display Resilience and Curage Act with Integrity Manage Self Value Diversity Cmmunicate Effectively Cmmit t Custmer Service Wrk Cllabratively Influence and Negtiate Deliver Results Plan and Priritise Think and Slve Prblems Demnstrate Accuntability Finance Technlgy Prcurement and Cntract Management Prject Management Adept Adept Fundatinal Fundatinal Fundatinal Event Research Analyst Page 7 f 8

8 Fcus Capabilities- The fcus capabilities fr the rle are thse in which new ccupant/s f the rle must demnstrate immediate cmpetence. NSW PUBLIC SECTOR CAPABILITY FRAMEWORK CAPABILITY GROUP AND NAME Persnal Attributes Act with Integrity Relatinships Cmmit t Custmer Service Relatinships Wrk Cllabratively Results Deliver Results Results Demnstrate Accuntability Business Enablers Prject Management LEVEL Adept BEHAVIOURAL INDICATORS Represent the rganisatin in an hnest, ethical and prfessinal way. Supprt a culture f integrity and prfessinalism. Understand and fllw legislatin, rules, plicies, guidelines and cdes f cnduct. Help thers t understand their bligatins t cmply with legislatin, rules, plicies, guidelines and cdes f cnduct. Recgnise and reprt miscnduct, illegal r inapprpriate behaviur. Reprt and manage apparent cnflicts f interest Take respnsibility fr delivering high quality custmer-fcused services. Understand custmer perspectives and ensure respnsiveness t their needs. Identify custmer service needs and implement slutins. Find pprtunities t c-perate with internal and external parties t imprve utcmes fr custmers. Maintain relatinships with key custmers in area f expertise. Cnnect and cllabrate with relevant stakehlders within the cmmunity. Build a supprtive and c-perative team envirnment. Share infrmatin and learning acrss teams. Acknwledge utcmes which were achieved by effective cllabratin. Engage ther teams/units t share infrmatin and slve issues and prblems jintly. Supprt thers in challenging situatins. Cmplete wrk tasks t agreed budgets, timeframes and standards. Take the initiative t prgress and deliver wn and team/unit wrk. Cntribute t allcatin f respnsibilities and resurces t ensure achievement f team/unit gals. Seek and apply specialist advice when required. Take respnsibility and be accuntable fr wn actins. Understand delegatins and act within authrity levels. Identify and fllw safe wrk practices, and be vigilant abut their applicatin by self and thers. Be alert t risks that might impact the cmpletin f an activity and escalate these when identified. Use financial and ther resurces respnsibly. Perfrm basic research and analysis which thers will use t infrm prject directins. Understand prject gals, steps t be undertaken and expected utcmes. Prepare accurate dcumentatin t supprt cst r resurce estimates. Participate and cntribute t reviews f prgress, utcmes and future imprvements. Identify and escalate any pssible variance frm prject plans. Event Research Analyst Page 8 f 8