Request for Proposals. Brand Identity and Communication Strategy File# District of Sicamous

Transcription

1 Request fr Prpsals Brand Identity and Cmmunicatin Strategy File# District f Sicamus DISTRICT S REPRESENTATIVE: FINAL TIME AND DATE FOR RECEIPT OF PROPOSAL: ADDRESS FOR PROPOSAL SUBMISSIONS: Evan D. Parliament, Twn Manager eparliament@sicamus.ca 446 Main Street PO Bx 219 Sicamus, B.C. V0E 2V0 4:00 p.m. Pacific Standard Time Friday, February 19, 2016 Evan D. Parliament, Twn Manager 446 Main Street PO Bx 219 Sicamus, B.C. V0E 2V0 Prpnents must read the entire RFP dcument fr full details and requirements. THE DISTRICT RESERVES THE RIGHT TO CANCEL THIS RFP AT ANY TIME BEFORE OR AFTER THE CLOSING DATE AND TIME HAS PASSED, AND THE LOWEST PRICED, OR ANY, PROPOSAL WILL NOT NECESSARILY BE CHOSEN FOR NEGOTIATION OF A CONTRACT FOR SERVICES. District f Sicamus RFP Brand Identity and Cmmunicatin Strategy

2 TABLE OF CONTENTS PART A PROPOSAL DETAILS 1.0 PURPOSE AND PROJECT OBJECTIVES REQUEST FOR PROPOSAL TERMINOLOGY & ENQUIRIES Terminlgy 2.2 Enquiries 3.0 BACKGROUND The District f Sicamus 3.2 Lcal Gvernment in Sicamus 4.0 SCOPE OF SERVICES REQUIRED Part 1: Brand Strategy and Visual Identity 4.2 Part 2: Cmmunicatin Strategy 5.0 REQUIRED SUBMISSION CONTENT Name and Address f Prpnent 5.2 Prpnent Overview 5.3 Prpsed Cntract Administratr/Prpnent Cntact 5.4 Assciates, Emplyees, Cntractrs f Firm 5.5 References 5.6 Detailed Descriptin f Service Prvided 5.7 Additinal Infrmatin 5.8 Fee 5.9 Timeline 6.0 EVALUATION Mandatry Criteria 6.2 Scring PART B ADMINISTRATION 7.0 GENERAL TERMS AND CONDITIONS District Representative 7.2 Right t Cancel RFP and/r t Accept Prpsals 7.3 Cnfidentiality f Prpsals 7.4 Waiver f Liability fr Errrs 7.5 Prpnent s Risk and Warranty 7.6 Cnfidentiality f District Infrmatin 8.0 SUBMISSION OF PROPOSALS Time and Date fr Receipt f Prpsals 8.2 Submissin Frmat 8.3 N Amendments t Prpsals After Submissin 8.4 Withdrawal f Prpsals 9.0 EVALUATION Evaluatin Cmmittee 9.2 Evaluatin Criteria 10.0 SELECTION OF MANAGEMENT CONSULTING SERVICES PROVIDER Budget 10.2 Negtiatin with Preferred Prpnent 10.3 Cntract fr Services 10.4 Cmpliance with Laws 10.5 N Lbbying APPENDIX A Prpsal Submissin Frmat District f Sicamus RFP Brand Identity and Cmmunicatin Strategy

3 PART A PROPOSAL DETAILS 1.0 PURPOSE AND PROJECT OBJECTIVES The purpse f this Request fr Prpsals ( RFP ) is t slicit the best verall prpsal fr the prvisin f cnsulting services fr the develpment f a brand identity, including a lg and visual identity guide, and a cmmunicatin strategy fr the District f Sicamus (the District). The District currently has an ut-dated lg and tag line that d nt reflect the cmmunity tday as a beautiful, turism-based centre. Sicamus Cuncil has identified ecnmic develpment as a strategic pririty, which requires a brand and cmmunicatin strategy that will supprt marketing initiatives and business investment campaigns. As well, there is a grwing demand fr imprved cmmunicatin and engagement with residents, businesses, visitrs and cmmunity stakehlders, as well as internal cmmunicatin with staff. The brand strategy and visual identity guide need t reflect bth the cmmunity f Sicamus and the lcal gvernment as an rganizatin. The cmmunicatin strategy must prvide guidance n hw t imprve cmmunicatin and engagement while recgnizing that the District has minimal internal resurces r expertise. The District f Sicamus (the District) has identified the fllwing bjectives fr this prject: Gain insight int the brand prmise fr Sicamus based n the cmmunity as it is tday as well as its aspiratinal gals fr future turism-based grwth and business investment. Create a distinct, unique brand fr the District that will attract investrs, visitrs and residents. The brand will be flexible t allw fr applicatin in marketing fr businesses and turism. Imprve brand awareness f the District within the cmmunity, in target markets and within the rganizatin. Obtain creative building blcks that can be used t prduce future cllateral and marketing campaigns. Imprve and expand n cmmunicatin and engagement with public and internal audiences thrugh imprved tactics, messaging and prcesses t: Build cmmunity awareness Imprve custmer service and accessibility Maintain a high level f interest in District initiatives Help fster brad based cmmunity supprt fr District initiatives Facilitate the flw f infrmatin sharing and engagement between varius lcal and municipal audiences Fster a cnsistent, prfessinal image in all business dealings utilizing existing brand Imprve issues management and strategic cmmunicatin. Establish a Tl Kit f public educatin and engagement material using the branding platfrm (i.e. Infrmatin n bylaws, building prcesses, recreatin pprtunities, turism marketing, etc.) The budget allcated fr this prject is $45,000-$60,000. Any prpsals submitted pursuant t this RFP shall nt be ffers t cntract fr the prvisin f any f the services utlined herein, but shall nly be used t identify a preferred Prpnent with whm the District may negtiate a cntract fr the prvisin f the services. District f Sicamus RFP Brand Identity and Cmmunicatin Strategy Page 1

4 2.0 REQUEST FOR PROPOSAL TERMINOLOGY & ENQUIRIES The fllwing terms will apply t this Request fr Prpsal and t any subsequent Cntract. Submissin f a prpsal in respnse t this Request fr Prpsal indicates acceptance f all the fllwing terms: 2.1 Terminlgy a) District means the District f Sicamus. b) Cntract means the written agreement resulting frm the Request fr Prpsal executed by the District f Sicamus and the successful prpnent. c) Cntractr means the successful prpnent selected frm this Request fr Prpsal. d) Must, Mandatry r required means a requirement that must be met in rder fr a prpsal t receive cnsideratin. e) Prpnent means an individual r a cmpany that submits, r intends t submit, a prpsal in respnse t this Request fr Prpsal. 2.2 Enquiries Cpies f the Request fr Prpsal are available frm Mr. Evan D. Parliament r by sent t eparliament@sicamus.ca. Questins regarding this Request fr Prpsal shuld be directed t Mr. Evan D Parliament r by sent t eparliament@sicamus.ca. 3.0 BACKGROUND 3.1 The District f Sicamus The District f Sicamus is nestled between Mara Lake and Shuswap Lake as represented by its current lg "Gateway t the Shuswap." The scenic beauty f muntains and crystal lakes are an attractin t bth residents and visitrs. The area basts fur distinct seasns fr utdr enthusiasts. Sicamus' ideal climate, central lcatin and scenic setting ensure an exciting future. Incrprated in 1989, the District Sicamus is a yung, grwing cmmunity with a ppulatin f 2901 (2012 census) full time residents. The District supprts a grwing business cmmunity and yung, stable ecnmy. Sicamus has established itself as a turism-based cmmunity. With mre than 200 rental husebats available within the cmmunity, Sicamus has gained recgnitin as the "Husebat Capital f Canada and is a favured destinatin fr visitrs. Lcated apprximately halfway between Calgary and Vancuver n the Trans Canada Highway, Sicamus is als the nrthern end f the Okanagan Valley. Situated adjacent t the channel between Shuswap and Mara Lakes, the Eagle River als runs thrugh the cmmunity. All f these features cmbine t give Sicamus a spectacular natural setting and enables Sicamus t prvide an abundance f utdr recreatinal pprtunities. 3.2 Lcal Gvernment in Sicamus The business f the District f Sicamus is cnducted fficially by the Municipal Cuncil, which is cmprised f a Mayr and six Cuncillrs. All Cuncil business is cnducted at either Regular Cuncil meetings r Special Cuncil meetings, and all decisins are expressed either by a Cuncil Reslutin r a Bylaw. Many f the matters that Cuncil must cnsider are frwarded fr Cuncil s cnsideratin thrugh the recmmendatins f the varius Cmmittees. Municipal staff carry ut the instructins f Cuncil based n the decisins, which are made at Cuncil meetings. District f Sicamus RFP Brand Identity and Cmmunicatin Strategy Page 2

5 The Twn Manager is appinted by and reprts t the Municipal Cuncil. The Twn Manager versees the verall administratin f the Municipality, its fficers and emplyees. In additin, the Twn Manager is charged with keeping Cuncil up t date n crprate matters, advising Cuncil n plicy and ther matters and ensuring that Cuncil plicy is implemented. The Twn Manager als leads the senir management team and sets the verall strategic directin fr shrt and lng term administrative gals 4.0 SCOPE OF SERVICES REQUIRED 4.1 Scpe f Services Part One: Brand Strategy & Visual Identity Brand Develpment Research, which will include: Brand Audit Review The District will supply existing brand guidelines, samples f existing crprate templates and marketing and prmtinal materials as well as previusly cnducted research and dcumentatin, including a recent labur market study fr the area, Cuncil s strategic pririties, research prtflis fr varius District departments and the Official Cmmunity Plan. Discvery/Research The prpnent will be expected t cmplete market research t gain insight int the brand strategy and visual identity fr the cmmunity and the rganizatin, including cnsultatin with key District members and the cmmunity. Nte: Althugh extensive infrmatin gathering and research is ut f scpe f this RFP, the Prpnent may chse t supplement the prpsal with efficient, fcused and time-sensitive infrmatin gathering such as interviews with key persnnel r stakehlders Visual identity design and guidelines, which will include: Brand Psitining The Prpnent will develp the brand messaging and language t be used fr the District f Sicamus, including hw the cmmunity presents itself and hw the rganizatin s prgrams and services are described and identified. As part f this prcess, a simple dcument will be prduced fr internal purpses t clarify brand psitining by identifying fr example, the brand essence, character, brand prmise, key brand messages, audiences perceptins, and cmpetitive psitin. Visual Identity Design The Prpnent will create a brand visual identity based n the knwledge btained thrugh the branding and cmmunicatins strategy prcess. The District s preference is t present t Cuncil a final set f three (3) with a minimum f tw (2) ptins that clearly and creatively reflect and present hw and why Sicamus is a beautiful cmmunity t live in, visit and invest t all the audiences it serves and wants t serve. Brand Hierarchy The District f Sicamus brand will be the primary brand fr the rganizatin and the cmmunity. Under that primary brand, there may be a need fr sub-brands fr individual departments r specific marketing requirements such as turism campaigns. These sub-brands need t be cnsistent with the primary brand, and the Prpnents will be expected t prvide recmmendatins n hw best t accmplish this. Visual Identity Guidelines The visual identity guidelines dcument (r Brand Bk ) will specify, articulate, and District f Sicamus RFP Brand Identity and Cmmunicatin Strategy Page 3

6 depict the defining elements f the visual identity system and prvide examples fr marketing cmmunicatins materials. Fr budgeting purpses, we are suggesting the fllwing items t be included: Brand creative parameters (i.e. fnts, design styles, pht styles, clur palette, etc.) Acceptable and unacceptable uses f the brand Permissin guidelines fr lg use Samples f hw the brand culd be applied t website and scial media pages. Template develpment Based n the brand identity and guidelines, create templates that can be used by the District fr the fllwing: Crprate letterhead Business cards District Cuncil and Staff Crprate print ad template (e.g. Ntice f Meetings) Marketing print ad template (e.g. Recreatin prgrams) Recreatin prgram brchure Newsletter template 4.2 Scpe f Services Part Tw: Cmmunicatin Strategy Research Cmmunicatin Audit The prpnent will be expected t: Review and analysis f existing cmmunicatin plicies and practices related t internal and external cmmunicatin, Cuncil relatins, cmmunity engagement and media relatins Review and analysis f existing cmmunicatin strategies and tactics Cmplete market research t gain insight int rganizatin requirements and audience needs fr effective cmmunicatin and engagement. (Nte that this research cmpnent may be cmbined with the Brand Discvery/Research cmpnent.) Cmmunicatin Strategy Develpment The prpnent will be expected t: Update any existing cmmunicatin plicies and practices as required based n audit. Cmplete a cmmunicatin strategy that addresses audience needs and cmmunicatin messaging and tactics. Recmmend tactics t supprt effective cmmunity engagement Recmmend prcess changes t facilitate effective internal and external cmmunicatin. District f Sicamus RFP Brand Identity and Cmmunicatin Strategy Page 4

7 5.0 REQUIRED SUBMISSION CONTENT In rder t receive respnses in a unifrm frmat and t enable the fair evaluatin f prpsals received, Prpnents shuld structure Item 2 identified n the Prpsal Submissin Frmat (Appendix A t this RFP) in the rder utlined belw, and prvide the requested infrmatin, identifying each sectin by number. Please prvide: 5.1 Name and Address f Prpnent The crprate name, street address, mailing address, telephne number, fax number and address f the Prpnent s cmpany, and any branch lcatins r affiliates as may be applicable. 5.2 Prpnent Overview An verview f the Prpnent s cmpany including its size, years in existence, and an utline f the firm s experience in the area listed in this RFP. 5.3 Prpsed Cntract Administratr/Prpnent Cntact The name f an individual wh wuld be respnsible fr assigning and supervising services prvided t the District pursuant t any agreements entered int fllwing this RFP prcess. 5.4 Assciates, Emplyees, Cntractrs f Firm A list f partners, assciates, ther emplyees and any anticipated cntractrs wh might be assigned r engaged t prvide services t the District, the types f services that they might be invlved in, and their specific qualificatins and experience as they relate t thse services. 5.5 References A list f three (3) current r past clients t whm the Prpnent has supplied services similar in nature t thse listed in Sectin 3 and wh may be cntacted as references, including cntact name and telephne number fr each client. 5.6 Detailed Descriptin f Service Prvided A detailed descriptin f the services t be perfrmed by the Prpnent in develping and implementing the Brand and Cmmunicatin Strategy as utlined in the Scpe f Wrk and prviding ptential services that may be perfrmed in the future. Reference and describe in detail prvisin f the services listed in Sectin 4.1 and 4.2, including recmmended methdlgy and wrk prgram t successfully achieve the bjectives, key deliverables, and a timeline identifying milestnes fr the cmpletin f each f the bjectives. Reference and describe ptential services the Prpnent recmmends t be prvided, if any, and a detailed descriptin f services r assistance, if any, the District wuld be expected t prvide. List and describe items that the District wuld be expected t prvide tward cmpletin f the prject. 5.7 Additinal Infrmatin Any additinal infrmatin that the Prpnent wishes the District t cnsider in the evaluatin f its prpsal. 5.8 Fee The fee and all assciated csts specified separately fr Sectin 4.1 and Sectin 4.2. Fees may be described as an hurly rate, with an estimate f the all fund cst, r as a lump sum. Prvide a fee and all assciated csts, including taxes, fr items utside scpe f this Request fr District f Sicamus RFP Brand Identity and Cmmunicatin Strategy Page 5

8 Prpsal. 5.9 Timeline Prvide a detailed timeline fr cmpletin f the prject. It is intended that the prject will be cncluded by September 30, 2016, with the fllwing key milestnes: Research utcmes fr Brand and Cmmunicatin Strategy Brand Psitining Reprt Visual Identity Design Cncepts Develpment Recmmendatins fr Cmmunicatin Strategy based n research utcmes Finalizatin f Visual Identity Design Presentatin t Cuncil Develpment f Visual Identity Guide (Brand Bk) and templates Cmpletin f Cmmunicatin Strategy Presentatin t Cuncil 6.0 EVALUATION Evaluatin f prpsals will be undertaken by the Selectin Cmmittee. At the sle discretin f the Selectin Cmmittee, a shrt list f the highest scred prpnents will be develped, including reference checks. Prpnents n the shrt list may be invited t make a presentatin t the Selectin Cmmittee and/r Cuncil. The final selectin will be based n the District s determinatin f the best scring and apprval by Cuncil. 6.1 Mandatry Criteria The prpsals will be evaluated and rated based n bth the Mandatry and Desirable criteria set ut in this Request fr Prpsal dcument. Prpsals must be in English, and the Prpsal must be submitted by the apprpriate date and time; Prpsals must cntain respnses t infrmatin requested in sectin 4.0 based n the criteria f this Request fr Prpsal dcument t demnstrate ability t carry ut the terms f the cntract, delivery f a quality prduct and/r service within an apprpriate budget. Prpsals must clearly list, in detail, what services will be prvided with the assciated csts fr each cmpnent. Respnses must cntain a list f references f past prjects and wrk f this nature, with cntact names and telephne numbers. District f Sicamus RFP Brand Identity and Cmmunicatin Strategy Page 6

9 6.2 Scring Respnses will be evaluated against the Submissin Requirements. The evaluatins will be weighted as fllws: Criteria Cmpany prfile/qualificatins 20 Relative experience and references 20 Apprach 25 Knwledge f lcal gvernment 20 Pricing 15 Pints Ttal 100 The District reserves the right, in its sle discretin t clarify any Respnse withut becming bligated t ffer the same pprtunity t any ther Prpnent(s). The District, as a result f this RFP prcess, has n bligatin t establish a shrtlist f Prpnents and reserves the right t reject any and all submissins. District f Sicamus RFP Brand Identity and Cmmunicatin Strategy Page 7

10 PART B - ADMINISTRATION 7. GENERAL TERMS AND CONDITIONS: 7.1 District Representative Only the Twn Manager, fr the District f (the District s Representative ) is authrized t cmmunicate and therwise deal with Prpnents. The District s Representative will answer all questins in writing and will prvide a cpy f all questins and their answers t each Prpnent wh has prvided cntact infrmatin and a written intent t submit a prpsal. 7.2 Right t Cancel RFP and/r t Accept Prpsals This RFP is slely a request fr prpsals fr the prvisin f the utlined services. It is nt an invitatin fr tenders, an ffer t cntract, r an invitatin fr ffers capable f acceptance t create a cntract. Submissin f a prpsal by any Prpnent and its subsequent receipt by the District des nt represent a cmmitment n the part f the District t prceed further with any Prpnent. N cntractual r ther legal bligatins r relatinship between the District and any ther persn can r will be created prir t the terminatin f this RFP prcess, r therwise, except in a written cntract executed by authrized signatries f the District. The District is entitled t cancel this RFP at any time by written addendum issued t thse Prpnents that have ntified the District in writing f their intent t submit a prpsal, withut liability fr any lss, damage, cst r expense incurred r suffered by any Prpnent as a result f that cancellatin. In cnsidering any prpsals delivered in respnse t this RFP, the District reserves the abslute and unfettered discretin t assess, accept r reject any r all prpsals. The District may require clarificatin after the dates and times set ut in this RFP frm any ne r mre f the Prpnents in respect f prpsals submitted. The District may cmmunicate with, meet with, r negtiate with any ne r mre f the Prpnents respecting their prpsals r any aspects f the services utlined herein. 7.3 Cnfidentiality f Prpsals The District will receive all prpsals submitted in respnse t this RFP in cnfidence, including fr the purpses f sectin 21 f the Freedm f Infrmatin and Prtectin f Privacy Act, R.S.B.C. 1996, c The District cannt and des nt guarantee that infrmatin cntained in any prpsal(s) will remain cnfidential if a request fr access t prpsals is made under the Act. If a Prpnent cnsiders that any part f its prpsal is prprietary, including by reasn f prtectin by cpyright, the prpsal must clearly identify thse prtins cnsidered prprietary. 7.4 Waiver f Liability fr Errrs The District has used cnsiderable effrts t ensure an accurate representatin f infrmatin in this RFP. Hwever, the District accepts n respnsibility fr the accuracy r cmpleteness f this RFP (including any schedules, appendices r addenda) and n representatin r warranty, express r implied, is made r given by the District with respect t the accuracy r cmpleteness f the RFP (including any schedules, appendices r addenda). 7.5 Prpnent s Risk and Warranty Each Prpnent is slely respnsible fr the risk and cst f preparing and submitting its prpsal in respnse t this RFP and neither the District nr its fficials, emplyees r cnsultants (including the District s Representative) are liable fr the cst f ding s r bliged t remunerate r reimburse any Prpnent fr that cst. The sle risk, respnsibility and liability cnnected with reliance by any Prpnent r any ther persn n this RFP is that f each prpnent. 7.6 Cnfidentiality f District Infrmatin This RFP is the prperty f the District and is nt t be cpied r distributed withut prir apprval f the District Representative referred t in sectin 7.1. Any infrmatin acquired abut the District by a Prpnent during this prcess must nt be disclsed unless authrized by the District, and this bligatin will survive the terminatin f this RFP prcess. The awarding f any cntract r the reaching f any agreement fr the prvisin f services t the District will nt permit any Prpnent t advertise a relatinship with the District withut the District s prir authrizatin. 8. SUBMISSION OF PROPOSALS 8.1 Time and Date fr Receipt f Prpsals Three (3) cmplete cpies f each prpsal (n 3 ring binders please) plus ne lse, single-sided cpy fr cpying, tgether in a sealed single envelpe clearly marked as described belw, must be received by the District befre 4:00 p.m. lcal time, Friday, February 19, Attentin: Evan D. Parliament, Twn Manager District f Sicamus 446 Main Street PO Bx 219 Sicamus, B.C. V0E 2V0 Prpsals received after the time and date specified will be rejected as being invalid and will be returned unpened t the Prpnent curier cllect. All prpsals and subsequent infrmatin r material received shall becme the prperty f the District and shall nt be returned. The District reserves the right t make extra cpies f the prpsals fr use during the selectin prcess nly. District f Sicamus RFP Brand and Cmmunicatin Strategy Page 8

11 8.2 Submissin Frmat All prpsals must be submitted t the District in hard cpy frm utlined in Appendix A t this RFP. Electrnic submissins such as facsimile r electrnic mail will nt be accepted. Envelpes cntaining submitted prpsals shuld be clearly marked CONFIDENTIAL with the full name and address f the Prpnent, the RFP title, and the clsing date and time nted in sectin 8.1 f this RFP. 8.3 N Amendments t Prpsals After Submissin A Prpnent shall nt be permitted t change the wrding r cntents f a prpsal after submissin t the District, unless requested t d s by the District fr the purpse f clarificatin. 8.4 Withdrawal f Prpsals Any Prpnent may withdraw its prpsal, either persnally r by written request t the District Representative, at any time prir t the scheduled clsing date and time nted in this RFP. 9. EVALUATION 9.1 Evaluatin Cmmittee Prpsals will be reviewed and evaluated by a cmmittee cmprised f District staff. Prpnents may be invited t give written r ral presentatins and/r t participate in interviews with the cmmittee. 9.2 Evaluatin Criteria Prpsals will be evaluated based upn, but nt limited t, in n particular rder: - Cmpliance with the RFP dcument, including prvisin f all infrmatin requested in sectin 4 f the RFP; - Demnstrated ability t prvide services in, and prven expertise in, the areas required by the District as listed in this RFP; - Qualificatins, experience, and prfessinal develpment f the Prpnent s staff, and in particular thse staff prpsed t be generally handling the prject; - Reference checks. 10. SELECTION OF MANAGEMENT CONSULTING SERVICES PROVIDER 10.1 Budget cmmunicatin prjects utside the scpe f this Request fr Prpsal Negtiatin with Preferred Prpnent The District may select ne r mre preferred Prpnents as a result f this RFP prcess, and may enter int negtiatins with the preferred Prpnent(s) in an attempt t settle the agreement necessary t implement the services generally described in this RFP. Prpnents must cmmit t negtiate in gd faith with the District if chsen as a preferred Prpnent Cntract fr Services The District may, at its sle discretin, enter int a written cntract with any ne f the Prpnents fr the prvisin f the services generally described in this RFP. There shall be n agreement, and n Prpnent shall acquire any legal r equitable rights r privileges with respect t this RFP r the services in questin, until such time as a written cntract has been duly executed by the signing authrities f the Prpnent and f the District. Any respnse t this RFP may becme part f any cntract entered int with a successful prpnent Cmpliance with Laws Prpnents are slely respnsible fr cmplying with all applicable Federal, Prvincial r Municipal legal requirements including the requirement f r fr any permits, licenses, fees, taxes r ther legal requirements that wuld rdinarily be required fr the implementatin r peratin f the service. Prpnents are slely respnsible fr familiarizing themselves, and ensuring that they cmply, with the laws applicable t the cllectin and disseminatin f infrmatin, including resumes and ther persnal infrmatin cncerning emplyees and emplyees f any subcntractrs N Lbbying Prpnents must nt attempt t cmmunicate directly r indirectly with any emplyee, cntractr r representative f the District, including the evaluatin cmmittee and any elected fficials f the District, r with members f the public r the media, abut the prject described in this Request fr Prpsals r therwise in respect f the Request fr Prpsals, ther than as expressly directed r permitted by the District. The District s budget range fr the Request fr Prpsal is $45,000 t $60,000 exclusive f tax. The selected candidate may be requested t cmplete ther RFP Brand and Cmmunicatin Strategy District f Sicamus Page 9

12 APPENDIX A Prpsal Submissin Frmat Please submit each cpy f yur prpsal in the fllwing frmat: 1. Title Page: Shwing RFP title, Prpnent s name and address, clsing date and time, and Prpnent s cntact persn and telephne number. 2. One page letter f intrductin: Signed by an authrized signatry. 3. Prpsal: Include a shrt (ne r tw page) summary f the key features f the prpsal and ALL infrmatin requested in Sectin 5 f the RFP. 4. Appendices: Any attached firm brchures, wrk samples r ther materials that demnstrate expertise and related wrk experience. RFP Brand and Cmmunicatin Strategy District f Sicamus Page 10