Overview of Sponsor Packages and Opportunities

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1 Overview of Sponsor Packages and Opportunities Dynamics insights for SMB Partners OCTOBER 4-6, 2017 I MADRID, SPAIN

2 Directions EMEA - a Do-Not-Miss Event for Dynamics Partners Directions EMEA is an independent conference for Microsoft Dynamics partners from the ERP and CRM channels focusing on SMB customers. It is organized for partners by partners. Directions EMEA brings together developers, implementers, technical experts, sales and executive/owner representatives from Microsoft Dynamics Partners. The conference is where Microsoft Dynamics Partners go to get insight from Microsoft, hear about new features in Dynamics NAV and Dynamics 365 as well as Dynamics CRM integration. It enables knowledge sharing, networking and discovering new possibilities for future growth and collaboration. One of the event s goals is to provide the Dynamics community with the most comprehensive and up-to-date overview of ISV solutions and partner offerings. Thus, for Sponsors and Exhibitors, Directions EMEA is a unique opportunity to show their solutions to the largest Dynamics Partner forum and enhance their partner channel as well as to meet Microsoft executives to learn more on the Dynamics roadmap. The positive feedback on previous events and a high number of returning sponsors make Directions EMEA a do-not-miss event Attendees Companies Countries at the previous event

3 Directions EMEA in numbers Directions EMEA 2016 Attendance and Demographics Throughout 9 annual editions, the number of Directions EMEA attendees has been growing steadily, reaching 1793 in The 10th anniversary event in Madrid is likely to host over 2300 attendees from ERM and CRM partner channels. This year, the event addresses not only NAV partners, but all Dynamics partners focused on the SMB market. Attendees, incl. 487 completely new attendees Sponsors Companies The largest attendee groups were: Owners/Executive representatives from Dynamics Partners throughout EMEA 6% 22% 24% Sales & Marketing executives from partner companies representing EMEA Technical and development department representatives from Dynamics Microsoft Employess VAR s ISV/VAR Partners and Microsoft throughout EMEA Implementation and Technical Support personnel from Dynamics NAV Partners throughout the EMEA region. 25% 23% 52 ISV s Service Partners Countries * End users and recruiting companies are excluded from participation. * No details of sponsors and attendees will be provided to other sponsors or Microsoft.

4 Why sponsor? How to register? By Sponsoring or Exhibiting at Directions EMEA, you will have an opportunity to: Connect with new partners from around EMEA and remain top of mind for your existing partners Meet face to face with business leaders and professionals in the Microsoft Dynamics community Have an opportunity to share your ideas on the directions for Dynamics and add-on product development Demonstrate your readiness as a CSP to other partners Signing up as a Sponsor or Exhibitor is a quick, easy process and you will be continuously supported by our team of people, who are dedicated to making your experience at the event seamless and exceptional value for money. This year, all sponsors will be provided with access to the Sponsor Portal which will facilitate your communication with the Directions EMEA team and enable you to manage your deliverables and data. By using the portal, you will able to view an interactive map of the exhibition area where you can select your booth as well as schedule your meetings. The map link will be sent to you after you complete registration. Join the key players of the changing Dynamics world and become a Sponsor or Exhibitor at Directions EMEA 2017! To register, please use the direct link to the Sponsor Portal. Should you require more detailed information, please contact us at sponsor@directionsemea.com REGISTER

5 Venue Madrid, Spain Marriott Auditorium Hotel & Conference Center sq. meters of halls for exhibitions and presentations

6 Sponsor Packages Presentation Track Bronze Silver Gold - D365 Sales & Marketing Gold - D365 Financials Gold - General Description Available 4 750, , , , , ,00 Price Reserved 8-person table at the Party Night 20-minute presentation to the full audience after the first keynote 20-minute presentation to the Financials audience after the second keynote ± minutes presentation to the Sales and Marketing audience after second keynote ± minutes presentation to the full audience after the third keynote ±1700 One Presentation Track (45 min.; a 100-word description in the conference MobileApp) 3 sqm. 5 sqm. 7 sqm. 7 sqm. 7 sqm. Permanent booth in the lounge / exhibition area Complimentary meeting attendee registration fees Max. Super-Early-Bird price for all additional attendees Max. Early-Bird price for all additional attendees 4 to share and book 4 to share and book Private 8-person meeting room during the conference Company logo shown in the DirectionsEMEA mobile app Opportunity to place a roll-up banner on the main stage in the keynote room. Designed and placed by the Directions EMEA Committee Roll-up banner placed in the public area Logo on general sponsor banners (identifying all sponsors, grouped per level) 50 - word word word word word Company logo and description on the website with a link to the company URL from the time of until November 30 after Directions 50 - word word word word word Company logo in the conference app 1 minute 1 minute 1 minute Flash movie played before the start keynote 1 minute 1 minute 1 minute 1 minute 1 minute Recurring flash movie during the exhibition and party night Daily recognition and thanks for in general sessions to all attendees All-in 1 Message 2 per Message 1 per Message 1 per Message 1 per Message Blind mailing to attendees prior to the Directions EMEA conference Page bag insert or give-away in a bag given to attendees at registration

7 Gold - General PRE-EVENT MARKETING ACTIVITIES Sponsor Logo at the website Company logo at the directionsemea website with a link to the company URL. Description at the website 150-word description on the Directions EMEA website. CONFERENCE ACCESS Six (6) full attendee passes are included. All additional attendees eligible for the Super-Early-Bird rate, regardless of the registration date.

8 Gold - General ON-SITE MARKETING ACTIVITIES EXHIBITION Keynote Presentation: One 20-minute presentation to the full audience after the third Microsoft s keynote Presentation Track One 45-minute presentation as a break-out session; session spots are given first come, first served Banner Advertisement: 1 large banner next to the main screen on the keynote stage 1 roll-up banner placed in the public area Sponsor Signage Logo on general sponsor banners (identifying all sponsors, grouped per level) Conference Mobile Application Includes sponsor logo, listing and booth number with interactive map Flash Movie: 1 Minute flash movie will be played in the last 10 minutes before opening It will be played in a loop with all sponsor movies at the exhibition area, and before the start of the party-night Meeting room Dedicated meeting room for conference days. Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room). Booth One 7 sqm booth space, L-shaped with one 50-inch integrated ledscreen. The back will be covered with your input, provided that you delivered timely and in a correct format. Electricity: 2kw, 3 connections delivered to the center of the booth, unless sponsor specifies an alternative location. Internet connectivity: The booth comes with a complimentary single, hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a network switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering general conference WiFi performance. It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area.

9 Gold - D365 Financials PRE-EVENT MARKETING ACTIVITIES Sponsor Logo at the website Company logo at the directionsemea website with a link to the company URL. Description at the website 150-word description on the Directions EMEA website. CONFERENCE ACCESS Five (5) full attendee passes are included. All additional attendees eligible for the Super-Early-Bird rate, regardless of the registration date.

10 Gold - D365 Financials ON-SITE MARKETING ACTIVITIES EXHIBITION Keynote Presentation: One 20-minute presentation to the Financials audience after the second Microsoft s keynote (approx attendees) Presentation Track One 45-minute presentation as a break-out session; session spots are given first come, first served Banner Advertisement: 1 large banner next to the main screen on the keynote stage 1 roll-up banner placed in the public area Sponsor Signage Logo on general sponsor banners (identifying all sponsors, grouped per level) Conference Mobile Application Includes sponsor logo, listing and booth number with interactive map Flash Movie: 1 Minute flash movie will be played in the last 10 minutes before opening It will be played in a loop with all sponsor movies at the exhibition area, and before the start of the party-night Meeting room Dedicated meeting room for conference days. Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room). Booth One 7 sqm booth space, L-shaped with one 50-inch integrated ledscreen. The back will be covered with your input, provided that you delivered timely and in a correct format. Electricity: 2kw, 3 connections delivered to the center of the booth, unless sponsor specifies an alternative location. Internet connectivity: The booth comes with a complimentary single, hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a network switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering general conference WiFi performance. It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area.

11 Gold - D365 Sales & Marketing PRE-EVENT MARKETING ACTIVITIES Sponsor Logo at the website Company logo at the directionsemea website with a link to the company URL. Description at the website 150-word description on the Directions EMEA website. CONFERENCE ACCESS Four (4) full attendee passes are included. All additional attendees eligible for the Super-Early-Bird rate, regardless of the registration date.

12 Gold - D365 Sales & Marketing ON-SITE MARKETING ACTIVITIES EXHIBITION Keynote Presentation: One 20-minute presentation to the Sales and Marketing audience after the second Microsoft s keynote (approx. 400 attendees) Presentation Track One 45-minute presentation as a break-out session; session spots are given first come, first served Banner Advertisement: 1 large banner next to the main screen on the keynote stage 1 roll-up banner placed in the public area Sponsor Signage Logo on general sponsor banners (identifying all sponsors, grouped per level) Conference Mobile Application Includes sponsor logo, listing and booth number with interactive map Flash Movie: 1 Minute flash movie will be played in the last 10 minutes before opening It will be played in a loop with all sponsor movies at the exhibition area, and before the start of the party-night Meeting room Dedicated meeting room for conference days. Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room). Booth One 7 sqm booth space, L-shaped with one 50-inch integrated ledscreen. The back will be covered with your input, provided that you delivered timely and in a correct format. Electricity: 2kw, 3 connections delivered to the center of the booth, unless sponsor specifies an alternative location. Internet connectivity: The booth comes with a complimentary single, hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a network switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering general conference WiFi performance. It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area.

13 Silver PRE-EVENT MARKETING ACTIVITIES Sponsor Logo at the website Company logo at the directionsemea website with a link to the company URL. Description at the website 100-word description on the Directions EMEA website. CONFERENCE ACCESS Three (3) full attendee passes are included. All additional attendees eligible for a valid or maximum Early-Bird rate, regardless of the registration date.

14 Silver ON-SITE MARKETING ACTIVITIES EXHIBITION Presentation Track One 45-minute presentation as a break-out session; session spots are given first come, first served Banner Advertisement: 1 roll-up banner placed in the public area Sponsor Signage Logo on general sponsor banners (identifying all sponsors, grouped per level) Conference Mobile Application Includes sponsor logo, listing and booth number with interactive map Flash Movie: 1 Minute flash movie will be played in the last 10 minutes before the opening It will be played in a loop with all sponsor movies at the exhibition area, and before the start of the party-night Booth One 3 sqm booth space, L-shaped with one 40-inch integrated ledscreen. The back will be covered with your input, provided that you delivered timely and in a correct format. Electricity: 2kw, 3 connections delivered to the center of the booth, unless sponsor specifies an alternative location. Internet connectivity: The booth comes with a complimentary single,hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a network switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering general conference WiFi performance. It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area. Meeting room 4 meeting rooms available for all sponsors to share, booking is required. Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room).

15 Bronze PRE-EVENT MARKETING ACTIVITIES Sponsor Logo at the website Company logo at the directionsemea website with a link to the company URL. Description at the website 50-word description on the Directions EMEA website. EMEA CONFERENCE ACCESS Two (2) full attendee passes are included. All additional attendees eligible for a vaild or maximum Early-Bird rate, regardless of the registration date.

16 Bronze ON-SITE MARKETING ACTIVITIES Presentation Track One 45-minute presentation as a break-out session; session spots are given first come, first serve Sponsor Signage Logo on sponsor banner (identifying all sponsors, grouped per level) Conference Mobile Application Includes sponsor logo, listing and booth number with interactive map Flash Movie: It will be played in a loop with all sponsor movies at the exhibition area, and before start of the party-night. Meeting room 4 meeting rooms available for all sponsors to share, booking is required. Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room). EXHIBITION Booth One 3 sqm. booth space with an integrated 28-inch ed-screen. The back will be covered with your input, provided that you delivered timely and in correct format. Electricity: 2kw, 3 connections delivered to the center of the booth, unless sponsor specifies alternative location Internet connectivity: The booth comes with a complimentary single,hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a network switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering General Conference WiFi Performance; It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area.

17 On-Site Marketing Opportunities Presentation Track Directions EMEA 2016 is the ultimate platform to enable ISVs and partners to get in front of the Directions channel. Directions EMEA 2017 will have a minimum of 36 dedicated sessions including sessions available to Gold and Silver and for purchase (14). All sessions will be scheduled by the committee and assigned on a first come, first serve basis. No more than one session can be booked. One 45-minute Presentation Track. One full attendee pass is included Website Description: 100-word description of the presentation on the Directions EMEA website. The final schedule for presentation tracks will be created during May-June, and is subject to change. The latest status will be published in the app during the conference.

18 On-Site Marketing Opportunities Make Directions EMEA attendees remember your company by contributing to conference gadgets. Conference bag (available for 2 sponsors) Mug Badge lanyard Pin badges Pen Notepad SSID - NAME: The company name used for General Conference Attendee WiFi SSID: Pillar banner 2 sides 500 Large Atrium flag (10x13,5 m) Ensure the highest visibility of your company by placing the banners with your company name and logo in the spacious Marriott Attrium, on pillars in the exhibition area and headrests. SPECIAL MEETING ROOMS Should you require a separate room on the pre-conference or post-conference day, please let us know. We will provide you with some options with the capacity that matches your needs. Headrests with the logo front and back Placed in the keynote room per day Other marketing opportunities such as daily refreshments can be discussed individually. For separate pricing, please contact: sponsor@directionsemea.com *All options available for sponsors described in this documents are subject to change.

19 Contact: Directions EMEA Ltd. I Enterprise House Beesons Yard Bury Lane, Rickmanworths Herts WD3 1DS United Kingdom Company Registration No VAT No. N I Copyright 2017, Directions EMEA Ltd. All rights reserved. This document is intended only for information purposes and its content can be modified without any notice. This document is not covered by any warranty on its accuracy and any other explicit or implied warranties on marketability or usability for a specific purpose. Liability limitation shall be applicable to any legal liability related to this document; the document shall not be used as a basis to establish any legal obligations directly or indirectly. Regardless of the purpose, copying or transferring any information herein in any form and by any means, both electronic and mechanical, shall not be permitted and requires the prior consent of Directions EMEA Ltd.

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