Image Storage and Management

Transcription

1 97 Libbey Industrial Parkway Suite 300 Weymouth, MA Phone: Fax: Image Storage and Management Kristy Holch Group Director December /6/05 InfoTrends/CAP Ventures Page 1

2 Session Outline Scope of storage, management, archival Opportunities, why important What is the status? Why hasn t it caught on more? What is needed to accelerate it? 12/6/05 InfoTrends/CAP Ventures Page 2

3 What is included in storage, archival, management? Software Backup drives, servers Media, CD, DVD, flash media, paper, ink 12/6/05 InfoTrends/CAP Ventures Page 3

4 What is included in storage, archival, management? (continued) Online services, memberships ADDED SECURITY FEATURES Capacity Monthly Price Annual Price (Best Value!) 250MB $5.80 $4.93 (Save 15%!) $ GB $17.95 $15.25 (Save 15%!) $ ENCRYPTION FIREWALL PRIVACY 128-bit encryption data transfers (SSL or Triple-DES). Triple-DES option provides an additional level of protection Cutting-edge firewall technology managed by a dedicated security monitoring system Strict internal controls and policies to ensure your files are secure and accessible only by those authorized 5GB $49.95 $42.45 (Save 15%!) $ Iomega Online Storage Consumer Edition REDUNDANT STORAGE Wallets, storing/sharing solutions Stored files are copied on Telco-grade disk drive systems and redundantly backed up. Data loss is virtually impossible with two physically redundant servers located on the east and west coasts Nikon Coolwalker MSV-01 $279 30GB Epson P /6/05 InfoTrends/CAP Ventures Page 4

5 Archival/Management Market for Personal Content How much worldwide incremental revenue could be attributed to consumer desire to preserve Photos? Also Videos, Music, Copyright Content >$35B Wallets Services Media Back-of-Envelope Estimates Included in monthly bill from cable co., telco, or ISP? Spending on long-life media rather than cheapest media <$10B Servers, Drives Software Amassing personal content; falling prices; home networks; crash fears Small because basic features free in OS and devices? 12/6/05 InfoTrends/CAP Ventures Page 5

6 Why isn t it big business yet? Consumer attitudes Procrastinate Sounds unpleasant Problem isn t visible until it s too late Storage solutions are confusing, no clear winner Longevity of CD? DVD formats? Services? Hard drive? Flash? Software keyword metadata? Inks and paper? Migration issue new PC, new SW app, new formats Lack a holistic solution that is part of the sharing/ printing workflow 12/6/05 InfoTrends/CAP Ventures Page 6

7 How consumers archive photos today U.S. Home Printing Study August 2005 via Web 1,005 responses. The panel was selected to mirror the general population of Internet users specifically by age and gender. Slight skew toward female respondents. 12/6/05 InfoTrends/CAP Ventures Page 7

8 Q24: How are you currently storing digital photos? In multiple folders/sub folders on my computer CDs Digital camera memory cards I print them In only one folder on my computer Online photo service DVDs In my program on my computer Floppy disks Portable USB hard drive In my Web-based service I don t have any digital photos to store Network Attached Storage drive ZIP disk Work Server Other 1% 2% 10% 9% 9% 6% 8% 5% 5% 5% 4% 11% 13% 8% 12% 7% 12/6/05 InfoTrends/CAP Ventures Page 8 17% 19% 20% 30% 33% 25% 48% 40% 43% 6-05 OPS Study 0% 10% 20% 30% 40% 50% 60% 70% Percentage of Respondents Source: InfoTrends 6-05 Online Photo Services and 8-05 Home Printing Web Surveys, base = DC users 58% 8-05 Home Print Study Multiple Responses Permitted

9 Q26: Have you created a back-up of your photos in case your computer crashes or you have a computer virus? No 45.0% Yes 55.0% Source: InfoTrends 8-05 Home Printing Web Survey N= 645 respondents who transfer their digital photos to a PC 12/6/05 InfoTrends/CAP Ventures Page 9

10 Q27: When is the last time you created a backup? Within previous 12 months 4.5% Within previous 6 months 13.2% Over 12 months ago 1.1% Never 1.1% Within the previous week 22.8% Within previous 3 months 24.5% Within previous month 32.7% Source: InfoTrends 8-05 Home Printing Web Survey N= 355 respondents who create a back-up of digital photos that are stored on a PC 12/6/05 InfoTrends/CAP Ventures Page 10

11 Q28: What is your plan for storing your digital photos for the long term? CDs 50.9% I have no plans for storing long term Folder(s) on my computer DVDs Printed photos 19.8% 19.1% 17.3% 15.1% Digital camera memory cards Online photo service Portable USB hard drive Floppy disks program on my computer ZIP disk Web-based service Network Attached Storage drive Other 8.3% 6.2% 5.8% 5.7% 3.0% 2.5% 2.4% 2.0% 0.8% Multiple Responses Permitted 0% 20% 40% 60% Percentage of Respondents N= 707 respondents who store their digital photos Source: InfoTrends 8-05 Home Printing Web Survey 12/6/05 InfoTrends/CAP Ventures Page 11

12 Q40: What percent of your photo prints are used for each of the following? Store prints in a shoebox or other container 6.1% Use prints for school or work project 4.2% Display prints without frame 5.1% Put prints in a scrapbook 8.0% Put prints in an exhibition, contest, or to sell 1.6% Other 2.4% Put prints in a photo album 32.2% Put prints in a frame 16.7% Give prints to friends/family 23.6% Source: InfoTrends 8-05 DC User Study via Web N= 772 respondents who print photos 12/6/05 InfoTrends/CAP Ventures Page 12

13 Q41: Generally speaking, how long do you need each of these types of prints to last? Up to 1 year Up to 5 years Up to 25 years Up to 100 years Prints in a photo album 15.5% 41.7% 39.8% Put prints in a scrapbook 5.1% 16.5% 38.6% 39.7% Prints in a shoebox or other container 7.5% 22.4% 38.8% 31.3% Prints in a frame 7.8% 28.4% 38.2% 25.6% Prints for friends/family 10.4% 30.6% 33.3% 25.7% Prints in an exhibition, contest, or to sell 29.0% 27.4% 19.4% 24.2% Prints displayed without frame (refrigerator, etc.) 36.8% 33.4% 14.7% 15.1% Prints for school or work project 53.1% 25.1% 10.0% 11.8% 0% 20% 40% 60% 80% 100% Source: InfoTrends 8-05 DC User Study via Web N= 772 respondents who print photos Percentage of Respondents 12/6/05 InfoTrends/CAP Ventures Page 13

14 Q41: Generally speaking, how long do you need each of these types of prints to last? Prints in a photo album 51.0 Put prints in a scrapbook 50.2 Prints in a shoebox or other container 42.2 Prints in a frame 36.6 Prints for friends/family 35.7 Prints in an exhibition, contest, or to sell 30.7 Prints displayed without frame (refrigerator, etc.) 20.8 Prints for school or work project Source: InfoTrends 8-05 DC User Study via Web Number of Years Prints Need to Last N= 771 respondents who print photos 12/6/05 InfoTrends/CAP Ventures Page 14

15 What will accelerate market? Industry-wide standards Short term standards difficult while technology is fluid Print life claims Wilhelm, I3A, ISO Metadata for keywords, tags Long term standards needed once technology plateaus Guidelines on best digital media for storage, different archival ratings Industry-wide educational messaging I3A Combine storage and sharing into one solution 12/6/05 InfoTrends/CAP Ventures Page 15

16 I3A Consumer Photo Archiving Guidelines Initiative Submitting companies: Eastman Kodak Company, Hewlett-Packard, and Fuji Photo Film Educate our customers on the risks and responsibilities they face with preserving digital images Includes retailers and consumers Creating the awareness will help trigger the demand for high-volume systems to address the as-yet unrecognized need in the imaging industry 12/6/05 InfoTrends/CAP Ventures Page 16

17 Other Drivers Libraries, museums, and governmental institutions researching the problem Over 100 format changes in television industry since 1960s 12/6/05 InfoTrends/CAP Ventures Page 17

18 Conclusion Storage, archiving, management is a potentially large opportunity Need is high, but demand is low Industry must work on standards and education Establish storage as a by-product of sharing process, not as end in itself Include automatic migration in process It s the right thing to do! 12/6/05 InfoTrends/CAP Ventures Page 18