IAEI 2019 Media Kit International Association of Electrical Inspectors Print & Digital Information Effective January 2019 iaei.org

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1 International Association of Electrical Inspectors Print & Digital Information Effective January 2019 iaei.org 1

2 News Magazine IAEI Magazine provides educational forums, updates on electrical codes, and reports of innovative research to facilitate the development and enforcement of practices designed to drive efficiency and compliance with the highest standards of product development and safety for the public as well as for electrical personnel. IAEI News was established in 1928 as the official organ of International Association of Electrical Inspectors. The magazine reaches authorities with power of product specification, approval, and acceptance. It is distributed primarily via print and is also available in a digital circulation via mobile app. Editorial Schedule* Circulation - Print Average print circulation - 10,356 Average readers per copy Average digital circulation - 5% Our readers are primarily IAEI Members who include electrical inspectors for jurisdictions, electrical inspectors for manufacturing, residential and commercial electricians, electrical contractors, testing agencies, and other electrical industry partners. The majority live or work in the United States and Canada. (sources: BPA Worldwide 2018 IAEI Brand Report, IAEI Member Survey) Call to arrange your best advertising value! Published: 6 times a year Issue January/February March/April May/June July/August Sept./October Nov./December * Subject to change Editorial Highlights Power Grids Energy Storage Electrical Safety Month Wind Power Solar Power Crisis/Natural Disaster Preparation 12x contracts: Lock in the current rates for 2 years and protect against rate increases. Bundled contracts: Save by combining print and digital advertising options. Closing Dates 10/7/ /7/2018 2/7/2019 4/7/2019 6/7/2019 8/7/2019 Material Due 10/17/ /17/2018 2/17/2018 4/17/2019 6/17/2019 8/17/2019 Important: Cover and preferred positions are non-cancellable for the term of the contract. Cancellations for other ads are accepted only prior to closing date and will incur a 50% service charge. All cancellations must be in writing. Agency fees are not handled due to IAEI s non-profit status. If new material is not received by materials due date, publisher reserves the right to insert copy last received. 2

3 IAEI News Magazine Ad Rates Preferred Positions Ad Size Full page 1x $5017 3x $4913 6x $ x $4538 Full-page, four-color only. Covers and other preferred position ads are non-cancellable. 2/3 page vertical $4750 $4634 $4347 $4193 Preferred rate premium: +10% to the Ad Rate 1/2 pg. horizontal 1/2 pg. vertical $4442 $4512 $4358 $4416 $4200 $4225 $4021 $4084 First Right Page Opposite Editorial Page Opposite First Read Page Center Spread 1/3 pg. vertical 1/4 page $3828 $3515 $3765 $3345 $3650 $3125 $3469 $3028 Incumbents in any preferred position must renew their contract by October 1 each year to retain their position. 2-page spread* Cover 2 or 3 (inside)* Cover 4 (back)* * Preferred Position $9606 N/A N/A $9373 N/A N/A $8967 $5688 $6700 Digital Magazine Add-On Rate $250 Add click-through ability for your print ad in the digital mobile app version. Production Questions: John Watson, jwatson@iaei.org Materials Extension Questions: Jonnie Vallar, jvallar@iaei.org, $8668 $5471 $6596 Preferred Position Specifications Color: four-color only Trim Size: 8-1/4 x 10-7/8 Binding: Perfect Cover: 4-color process plus layflat lamination File Format: High Resolution PDF File Submission: file to jvallar@iaei.org No Proof Required: We cannot provide a print proof prior to magazine printing. Production charges may be added to the insertion price for ads that do not meet above specifications. A minimum of $150 will be charged for any necessary changes. Ad Sizes Ad Size Size/Trim 1 Bleed Safety/Non-Bleed Full page* 8-1/4 x 10-7/8 8-3/4 x 11-3/8 6-3/4 x 9-3/8 * Bleed: Dimensions must be a minimum of 1/4 beyond trim on each side. Spread* 16-1/2 x 10.7/8 17-1/2 x 11-3/8 13-1/2 x 9-3/8 * Safety: Keep all live matter minimum 1/2 from trim and 5/8 from gutter. 2/3 page vertical 1/2 pg. horizontal 5-3/16 x 10-7/8 6-3/4 x 4-9/16 5-7/16 x 11-3/8 4-7/16 x 9-3/8 * For bleed on sizes less than a full page, make arrangements in your contract. 1/2 pg. vertical 3-1/4 x 9-3/8 * InDesign template available on request. 1/3 pg. vertical 2-1/8 x 9-3/8 1/4 page 3-1/4 x 4-9/16 1 inches, width x height 3

4 IAEI Mobile App Sponsor High visibility sponsorship of the IAEI mobile app - it s an updated ios and Android app for our members designed to put membership resources at their fingertips in addition to including the digital magazine reader that includes all pages of the magazine including print advertisements. Some members and subscribers only receive their IAEI News Magazine in digial format, so this app will have dedicated users in addition to occasional users. There are three above-the-fold sponsor brand placements that have user visiblity every time the app is opened and when the user returns to the home page during app use. The sponsor logo includes a link to the sponsor s URL. Rate: Call for rate. Visit our Sponsors Specs: Graphic: 900 x 300 px, PNG format Link type: URL IAEI Partners IAEI Partners include those companies, agencies, and industry partners that hold an IAEI group membership. Inspection Agencies with a premier professional membership for one active inspector also qualify as partners. This may be an ideal opportunity for your company or organization to gain ongoing member visibility while your employees who are part of that group receive all the benefits of a professional or premier professional member of the association: discounts on publications and training, great industry networking and local education opportunities, and much more. Benefits vary per membership category. The IAEI Partners listing is available through the IAEI Mobile App and also through the IAEI.org website, so it has dual visibility. It is also displayed at other places as appropriate. Group memberships start at $695 for a minimum of five members. 4

5 IAEI News Website Home page This is the companion site for the print magazine. Articles from the magazine appear here sometime after they appear in the magazine issue, attracting many visiters based on the quality articles. This site offers monthly advertising. Average monthly visitors: 65,640 Two ad locations available: Top banner on home or article pages Article page right column options Ad Specifications Insertion schedule must be at the beginning of a monthly period. For example, March 1, Closing date is 15 days prior to the beginning of the insertion date month. Cancellations cannot be accepted after closing date. Acceptable file formats: GIF, JPF, PNG. Animated GIF may not loop more than 3 times. Inside article page Ad Rates Ad Size Size 1 3 mo. Top banner, home 468 x 60 $2100 Article page options Top banner, article* Product Showcase Skyscraper Half Skyscraper Rectangle Button Text link 468 x x x x x x 90 N/A $1550 $1950 $2450 $1850 $1550 $950 $550 6 mo. $3600 $2600 $3550 $4550 $3450 $2800 $1850 $ mo. $6200 $4150 $6400 $8250 $6300 $5150 $3000 $1250 Creative: Ads must fill the entire alloted space (ex. 180 wide by 150 high pixels) and have a 1 pixel border, dark gray or black recommended or other obvious colored border to visually separate the ad from other site content. The advertiser name or registered URL must be included. Links: URL links must be provided. iaeinews.org (iaeimagazine.org) statistics Unique average monthly visitors: 65,640 Average monthly page views: 186,580 Average monthly sessions: 78,088 The majority of this audience comes from the United States and Canada, followed by India, the United Kingdom, Philippines, Australia, and many other countries across continents. (sources: BPA Worldwide 2018 IAEI Brand Report and Google Analytics) 1 pixels, width x height 5

6 IAEI Association Website The iaei.org website is the main site for our members - where they come for Chapter news and events, Code related books and education, membership renewal, and certification info. Our influential site visitors are directly involved with electrical safety through inspection, installation, or manufacturing. This site offers monthly advertising opportunities. Two ad locations available: Home page top banner Home page right column ads Ad Specifications Insertion schedule must be at the beginning of a monthly period. For example, March 1, Closing date is 15 days prior to the beginning of the insertion date month. Cancellations and changes cannot be accepted after closing date. Ad Size Ad Rates Size 1 3 mo. 6 mo. 12 mo. Acceptable file formats: GIF, JPF, PNG. Animated GIF may not loop more than 3 times. Creative: Ads must fill the entire alloted space (ex. 180 wide by 150 high pixels and have a 1 pixel border, dark gray or black recommended (or other obvious colored border) to visually separate the ad from other site content. Links: URL links must be provided. Top banner, home 468 x 60 Column options Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Half Skyscraper 120 x 300 Rectangle 180 x 150 $2100 $1950 $1950 $1850 $1550 $3600 $3550 $3550 $3450 $2800 $6200 $6400 $6400 $6300 $ pixels, width x height iaei.org statistics Unique average monthly visitors: 5,714 Average monthly page views: 33,348 Average monthly sessions: 8,736 The majority of this audience comes from the United States and Canada, followed by India, the United Kingdom, Philippines, Australia, and many other countries across continents. (source: Google Analytics) 6

7 Weekly Update IAEI s engaging weekly newsletter communicates the top industry news stories each Wednesday. Subscription is open and no cost, and readers include a mix of IAEI members and industry non-members. Average subscribers: 11,520/issue Average delivery rate: 99.7% Average open rate: 21.84% Average click rate: 19.93% Two ad locations available: Leaderboard In-line ad Ad Rates Ad Size Size 1 3 mo. 6 mo. 12 mo. Leaderboard 728 x 90 In-line options Skyscraper 120 x 600 $5150 $3600 $10,000 $7000 $18,550 $14,000 Wide 1/2 Skyscraper 200 x 300 $4350 $8450 $15,650 Half Skyscraper 120 x 300 $3100 $6000 $11,120 Product Showcase 200 x 175 $4100 $7900 $14,650 Callout Text Ads 150 char. $2600 $5000 $9300 Traditional Text Ads 75 char. $1550 $3000 $ pixels, width x height Ad Specifications Insertion schedule must be at the beginning of a monthly period. for example, March 1, Closing date is 15 days prior to the beginning of the insertion date month. Cancellations cannot be accepted after closing date. Artwork may be changed up to 3 times during a contract, sent at least 15 days prior use. Acceptable file formats: GIF, JPF, PNG. Animated GIF may not loop more than 3 times. Creative: Ads must fill the entire alloted space (ex. 180 wide by 150 high pixels) and have a 1 pixel border, dark gray or black recommended or other obvious colored border to visually separate the ad from other site content. The advertiser name or registered URL must be included. Links: URL links must be provided. IAEI reserves the right to use advertiser s main URL if none is provided. 7

8 IAEI Sponsorships & Promotions IAEI offers sponsorship of direct s, of events and event-related items, of webinars, and of larger sponsorship bundle packages. These additional opportunities may be contracted individually or in a bundle. Sponsors who commit to a level of $40,000, to include a group membership plus advertising or other sponsor support, receive Platinum Sponsor recognition. The particulars of a bundle will be developed to best meet the needs of the Sponsor. To discuss a sponsorship, please contact Jonnie Vallar at jvallar@iaei.org or call Direct IAEI can send s on behalf of sponsors to recipients of our Weekly Update contact list. Sponsors supply their own HTML , which is sent by IAEI "on behalf of" the sponsor. The final will contain an IAEI identification footer. This is available as a stand-alone option and as part of a bundle. Price: $3200 IAEI Appreciates Its Sponsors! 8

9 TERMS AND CONDITIONS Effective January 2019 Issue iaei.org Advertorials Advertising simulating editorial content must carry the word advertisement in 8 point type or larger. Agency commission Prices net. IAEI is a nonprofit association, and no agency commission is allowed. Alterations An additional charge will be made for typesetting or alterations to print ads. Digital advertisers may change an ad three times per contract (for example, a different ad graphic and link per month). Alternate ads must be submitted at least fifteen days in advance. Approval of advertising All advertising is subject to publisher s approval. Since IAEI does not guarantee nor endorse products, we limit electrical parts and materials ads to those products that are code-compliant. Advertisements must have either the company s registered URL or name; in no case do we accept advertising with identifying the company. IAEI reserves the right to decline or cancel any submitted advertising or discontinue posting of any advertisement previously accepted if technical, fraudulent, or misrepresentative situations develop. We reserve the right to decline any link to or from the IAEI newsletter that is unacceptable. Billing Bills are rendered at the time of publication. Payment net 30, unless otherwise noted. Cancellation dates Cancellations accepted only prior to closing date and will incur a 50% service charge. All cancellations must be in writing. Covers and preferred positions are non-cancellable. Contract Rates Insertion orders or contracts should specify a definite schedule of insertions, issues, and sizes of space to qualify for a specific rate. A contract year begins with the first ad and extends for 12 months. When ad frequencies set forth in the contract schedule are not completed, the advertiser/agency will be re-billed at the actual rate earned for all advertising during the contract year. In lieu of a signed contract, ads will be billed at open rate. Financial Responsibility Advertisers are financially responsible for the account upon agency s failure to pay. Before an ad can be posted, IAEI must have a signed advertising Insertion Order, including billing address and telephone number. Indemnity It is understood that the advertiser agrees to indemnify and protect the International Association of Electrical Inspectors from any claims or expense resulting from the unauthorized use of any name, photo, sketch, design or words protected by copyright or registered trademarks, or labels in connection with the contracted advertising. Publisher copy protective clause Advertisers and advertising agencies assume liability to third parties for all content (including text, representations, illustrations, or of any sketch, map, labels, trademark or other copyrighted matter) or advertisements printed or displayed, and also assume responsibility for any and all claims arising therefrom made against the publisher. The advertiser agrees to indemnify any or all of them for damages owed to the third party and for the fees and costs associated with the controversy. The publisher reserves the right to reject any advertising that does not conform to publication standards. Rate protection policy Advertisers will be protected at their contract rates for the duration of present contract. Contracts may be canceled at the time rate changes become effective without incurring short rate adjustment, provided the contract rate has been earned up to the date of cancellation. Regulations covering acceptance of advertising As indicated under Contract and Copy regulations appearing in Standard Rate and Data Service (SRDS) Business Publication Edition. Short rate and rebate information Rates are based on total number of insertions used within each contract year. When total number of insertions upon which rate is based is not used within six months from date of contract, advertiser or agent agrees to pay short rate bill. If more space than that contracted is used, it is agreed the advertiser or agent shall be given all benefits in prices and discounts earned thereby Media Kit TERMS AND CONDITIONS Effective January/February 2019 Issue ADVERTISING CONTACTS International Association of Electrical Inspectors Mailing address: PO Box Richardson, Texas Physical address: 901 Waterfall Way, Ste. 602 Richardson, Texas Director of Publishing: Kathryn P. Ingley ext. 30 kingley@iaei.org Director of Advertising: Jonnie Vallar ext. 23 jvallar@iaei.org Creative Director: John Watson jwatson@iaei.org Editor: Seneé Seale ext. 27 sseale@iaei.org 9

10 SAMPLE AD SIZES Here are a variety of sample digital ad sizes for planning purposes; these are representative, not actual. top banner, website home page, 468 x 60 pixels leaderboard, Weekly Update newsletter, 780 x 90 pixels product showcase, website 250 x 200 pixels half skyscraper, 120 x 300 pixels skyscraper, 120 x 600 pixels callout text ad, newsletter 150 characters Sunt qui diciet ma quas mo ea iduntem corerehenet ut re lignime cus quunt etur mollenem nonetudetimoludam furacta, pubit, presti, senromhili con nono. wide half skyscraper, 200 x 300 pixels traditional text ad, newsletter 75 characters Sunt qui diciet ma quas mo ea iduntem corerehenet ut re lignime cus quunte. 10