Autoweek is a publication about car culture.

Transcription

1 2018 MEDIA KIT

2 Autoweek is a publication about car culture. 2

3 SO WHAT IS CAR CULTURE? It s not a lap time or set of figures. It s the things we actively choose to do with our cars racing, overlanding, track days, cruising and the late-night wrench sessions that make it all possible. It s the experiences ride-sharing can t deliver, the ones people of all ages and backgrounds dream of and seek out. Online and in print, Autoweek brings readers every corner of a vibrant car culture, uncovering stories that conventional car magazines don t. 3

4 No paid search, no drug store newsstands. Autoweek reaches a loyal, influential and highly engaged audience. RE A DE R E NGAGE ME NT % READERS PER COPY1 AVERAGE MINUTES SPENT READING EACH ISSUE1 HAVE BEEN A SUBSCRIBER FOR 10+ YEARS2 TOTA L B RA ND AUDIE NCE 6,689,194 PRINT4 WEB UNIQUE VISITORS5 SOCIAL6 2,638,268 4,050, ,458 4

5 DE MOGRA PHICS Autoweek readers are educated and diverse. HOUSEHOLD INCOME $60,000+ $75,000+ $100, % 40% 28% $ 61,026 MEDIAN HOUSEHOLD INCOME3 AGE AGE AGE % 55% MEDIAN AGE OF TOTAL AUDIENCE 3 GENDER 77.2% 22.8% MALE3 FEMALE3 EDUCATION RACE 48.6% 29.7% COLLEGE OR HIGHER EDUCATION3 NON-CAUCASIAN3 5

6 MAGAZINE Autoweek s five core sections cover every corner of a vibrant car culture. 01. LETTER FROM THE PUBLISHER A brief introduction to the issue, highlighting important stories and features. 02. START The latest developments in car culture in brief. 03. CAR LIFE Stories about road trips, events, DIY and the people and places that shape car culture. 04. DRIVES Our unique approach to the car review puts cars in context and focuses on the experience, not the numbers. 05. COMPETITION PRESS In-depth analysis, commentary and insight from the world of motorsport for fans both new and old. 6

7 AUTOWEEK.COM Our site, autoweek.com, reaches a fast-growing audience of engaged readers. 8,313,690 AVERAGE MONTHLY PAGE VIEWS 5 4,050,926 AVERAGE UNIQUE MONTHLY VISITORS % OF WEBSITE TRAFFIC COMES FROM TABLET / MOBILE 5 7

8 CORE E NTHUSIA ST S A demographically diverse group of Autoweek super-fans who ve opted in to serve as influencers, focus group members, and product testers, Our Autoweek Advisors have played starring roles in numerous successful custom content programs. ENGAGED Advisors provide an astounding 46% average survey response rate. AFFLUENT Median net worth of almost $900,

9 CUSTOM CONTE NT Since 1958, we ve been living in every corner of car culture. We understand this stuff and why people care about it. And, we have a knack for sparking enthusiasm in others. Our custom shop, Black Helmet Customs has a proven record of creating cost-effective editorial, video and events that deliver on the business objectives of our partners. WEB CONTENT FOR NISSAN EDITORIAL FEATURE FOR TOYOTA CUSTOM PRINT PIECE FOR ALFA 9

10 CONTACT NATIONAL ADVERTISING SALES SHOWROOM ADVERTISING SALES ONLINE ADVERTISING SALES DIGITAL MEDIA, PROOFS, & COPY Theresa Le Denise Sheldon OEM SALES Alan Luckwald National Sales Director Showroom Sales Representative Gerard Simmons Sara Hartman East Coast Ad Sales Manager Showroom Sales Representative Wheeler Morrison Southeast Ad Sales Manager Kathy Thorpe Midwest Ad Sales Manager Jason JK Koenigsknecht VP, National Sales Media Services Manager DEALER SALES Aaron Nichols VP, Dealer Sales F&I /AFTERMARKET / JUMPSTART CANADA Rob Bollinger VP, Strategic Development rob@jumpstartauto.com 10

11 1155 GRATIOT AVE. DETROIT, MICHIGAN Sources: 1. GfK MRI 2017 Fall 2. GfK MRI 2016 Subscriber Study 3. GfK MRI 2017 Doublebase 4. GfK, AAM 5. Google Analytics 6. Facebook, Twitter, Instagram 7. GfK MRI 2016 Fall Competitive Set: Automobile, Car and Driver, Motor Trend and Road & Track

12 2018 EDITORIAL CALENDAR JANUARY ISSUE I 1/8/18 12/4/18 12/11/18 JANUARY ISSUE II 1/22/18 12/18/18 12/25/18 FEBRUARY ISSUE I 2/12/18 1/8/18 1/15/18 MOTORSPORTS PREVIEW FEBRUARY ISSUE II 2/26/18 1/22/18 1/29/18 DETROIT AUTOSHOW MARCH ISSUE I 3/12/18 2/5/18 2/12/18 MARCH ISSUE II 3/26/18 2/19/18 2/26/18 DIY ISSUE *All Dates and Topics are subject to change, Contact your Autoweek sales representative for in-depth editorial focus. 12

13 2018 EDITORIAL CALENDAR APRIL ISSUE I APRIL ISSUE II 4/9/18 3/5/18 3/12/18 4/23/18 3/19/18 3/26/18 GENEVA NY MAY ISSUE I MAY ISSUE II 5/7/18 4/2/18 4/9/18 5/21/18 4/16/18 4/23/18 JUNE ISSUE I JUNE ISSUE II 6/4/18 4/30/18 5/7/18 6/18/18 5/14/18 5/21/18 MOTORSPORTS SPECIAL ISSUE *All Dates and Topics are subject to change, Contact your Autoweek sales representative for in-depth editorial focus. 13

14 2018 EDITORIAL CALENDAR JULY ISSUE I JULY ISSUE II 7/2/18 5/28/18 6/4/18 7/30/18 6/25/18 7/2/18 LE MANS 30 & UNDER AUGUST ISSUE I AUGUST ISSUE II 8/13/18 7/9/18 7/16/18 8/27/18 7/23/18 7/30/18 SEPTEMBER ISSUE I SEPTEMBER ISSUE II 9/10/18 8/6/18 8/13/18 9/24/18 8/20/18 8/27/18 WOODWARD/MONTEREY *All Dates and Topics are subject to change, Contact your Autoweek sales representative for in-depth editorial focus. 14

15 2018 EDITORIAL CALENDAR OCTOBER ISSUE I OCTOBER ISSUE II 10/8/18 9/3/18 9/10/18 10/22/18 9/17/18 9/24/18 PARIS NOVEMBER ISSUE I NOVEMBER ISSUE II 11/5/18 10/1/18 10/08/18 11/19/18 10/15/18 10/22/18 SEMA DECEMBER ISSUE I DECEMBER ISSUE II 12/3/18 10/29/18 11/05/18 12/17/18 11/12/18 11/19/18 AUTOWEEK AWARDS *All Dates and Topics are subject to change, Contact your Autoweek sales representative for in-depth editorial focus. 15