National Advertising Rates

Transcription

1 National Advertising Rates Rate Card No. 69, Effective April 1, 2016

2 Published daily in Baton Rouge, Lafayette and New Orleans Rieger Rd. Baton Rouge, LA P.O. Box 588 Baton Rouge, LA Phone (225) or Direct (225) FAX (225) Member: Alliance for Audited Media, SNPA, Independent Newspaper Group and Inland Press Association. Capital City Press LLC THE National Advertising Rate Card No. 69, Effective April 1, Table of Contents TheAdvocate.com CATEGORY PAGE 1. Personnel Representatives National Rate Policy National Advertising Rates a. Black & White ROP Rates... 2 b. Tabloid Pages... 2 c. National Color Rates... 2 d. Preprinted Insert Rates... 3 e. Zoned Preprint Rates Sunday Select/Community Editions... 4 a. The Ascension Advocate... 4 b. The Livingston-Tangipahoa Advocate... 4 c. The Southside Advocate... 4 d. The Southeast Advocate... 4 e. The Zachary Advocate... 4 f. The Mid City Advocate... 4 g. New Orleans Front Page Ad Note Advertising Advocate Digital Advertising Special ROP Units Special Services Special Days/Pages/ Features ROP Depth Requirements Rates for Classified Sunday Comic Section Circulation Information ROP Deadlines Mechanical Requirements Special Classification Rates Terms & Conditions Personnel CEO...John Georges President/Publisher...Dan Shea General Manager...Sheila Runnels Advertising Director...Lou Hudson National Advertising Manager...Connie Settle National Advertising Coordinator..Karen Marchand 2. Representatives Independent 3. National Rate Policy a. Publisher reserves the right to refuse copy. b. All national advertising rates are subject to revision at any time. Current contract holders will be notified in writing 30 days prior to any rate adjustment. c. Advertising set to resemble editorial copy must carry the word advertisement at the top and must have a border. d. If a tax is enacted on advertising, these rates are subject to adjustment to reflect these taxes. e. In the event of unavailability of newsprint, the publisher reserves the right to ration advertising space, thereby changing the amount of space that may be contracted. f. Errors in advertisements must be reported within 10 days of publication and credit may be given on the first insertion only of a multiple insertion ad. g. All rates are net. h. Capital City Press LLC shall not be liable to advertisers for failure, inability or delay in performing hereunder if caused by an Act of God, war, strike, fire, floods, hurricane or any other cause beyond the reasonable control of Capital City Press LLC; but due diligence shall be used in curing such cause and in resuming performance. 1

3 4. National Advertising Rates-Net Rates A. Black and White ROP Rates (Contract and Non-Contract)** Regular Page (6 col. x 20 inches = 120 inches) 1. Baton Rouge, Acadiana and New Orleans Metros with all community newspapers (midweek or weekend)* 2. Baton Rouge, New Orleans and Acadiana Metros Level Inches Daily Sunday Level Inches Daily Sunday 1 OPEN $ $ $ $ $ $ $ $ ,320 $ $ ,640 $ $ ,350 $ $ OPEN $84.00 $ $61.00 $ $60.00 $ $58.00 $ ,320 $56.44 $ ,640 $55.00 $ ,350 $54.00 $ New Orleans Metro with all community newspapers (midweek or weekend)* 4. Baton Rouge Metro with all community newspapers* Level Inches Daily Sunday Level Inches Daily Sunday 1 OPEN $ $ $77.00 $ $76.00 $ $74.00 $ ,320 $71.00 $ ,640 $64.00 $ ,350 $62.00 $ OPEN $90.00 $ $67.00 $ $66.00 $ $64.00 $ ,320 $61.00 $ ,640 $54.00 $ ,350 $52.44 $61.78 * Community papers are published as follows: Baton Rouge: Midweek, Thursday; Weekend, Sunday New Orleans: Midweek, Wednesday; Weekend, Sunday **Thanksgiving Day, Christmas Day and Bonus Days have Sunday circulation distribution and are charged using the Sunday rate tables. B. Tabloid Pages (5 col. x 11 inches = 55 inches) FRiDay Red/Baton Rouge Entertainment, movies, restaurants, night clubs, music, etc. inch RaTE (OPEN)...$73.33 ThuRSDay Beaucoup/New Orleans Beaucoup +20% surcharge for the same ad; 25% surcharge for copy change. C. National Color Pricing Color ads incur an additional charge. all color is subject to availability and prior commitments. Net rates are as follows: Ad Size Daily per column inch Sunday per column inch 4-10 $25.12 $ $21.90 $ $18.68 $ or more $1058 flat charge $1,208 flat charge 2

4 D. Preprinted Insert Rates 1. Full Run - Daily (except Mondays) Cost Per Thousand NO. OF TAB Pgs. THE ADVOCATE single sheet/ $ pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab pg. tab sunday Rates, add $2.00 CPM Call for rates on preprints larger than sizes listed. Flexi/Mini-tabs (maximum 7 x 10 ) will be billed at one-half the number of regular tab pages. Blow-ins will be counted as additional pages. Call for rates on preprints larger than sizes listed. Flexi/Mini-tabs (maximum 7 x 10 ) will be billed at one-half the number of regular tab pages. Blow-ins will be counted as additional pages. Thanksgiving Day, Christmas Day and Bonus Days have sunday circulation distribution. Thanksgiving Day and Christmas Day require full run preprint quantities as defined by the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/sunday select zones. Black Friday and all sundays between Thanksgiving and Christmas: Full zone runs only (by metro market) with required community/sunday select zones. No additional zone breakouts. 2. Full Run Preprint Frequency Discounts Advertisers with annual preprint contracts will earn these discounts for preprints: NuMBER OF INsERTs ANNuAlly DIsCOuNT 5-9 inserts 5% inserts 10% inserts 12.5% inserts 15% 40 or more inserts 20% 3. Preprint Packaging Requirements a. SUPPLEMENT SIZE: Preprinted supplements must be at least 5 x 7 and not larger than x 12. b. PAPER WEIGHT: Minimum 30 lb. stock - Tabloid Minimum 60 lb. stock - single sheet c. SKIDS: skids must be solid base with solid runners. skid top should be wood and must conform in size to skid base. Deck must be covered in cardboard before loading to prevent curling. shrink-wrapped skids must have protective corners to prevent crimping. d. STACKING: supplements must be brick stacked in convenient lifts (6 12 ) well jogged with no turns. supplements should be stacked so that most folded edges are turned toward the center of the skid. Cardboard tie sheets must be used between each tier and on top to prevent distortion. supplements must be recessed a minimum of 1/2 from the skid edge (all sides) to prevent crimping. DO NOT tie supplements together in bundles. skids must not exceed 5-1/2 feet in height, must contain the same number of copies (except for the last), and must contain a skid tag indicating product and number of copies. e. DELIVERY: Must be in plant seven days prior to run date. A proper bill of lading must accompany all shipments and should indicate (1) Advertiser, (2) Number of skids and (3) Number of copies. supplements must be shipped prepaid to: The Advocate Rieger Road Baton Rouge, LA Phone: or Earlier deadlines apply for holidays. Call for details. E. Zoned Preprint Rates COST PER THOUSAND NuMBER OF PREPRINTs 15,000 to 35,001 to 55,001- NO. OF Pgs 35,000 55,000 plus single sheet $53.02 $51.82 $ tab / 2 standard tab / 4 standard tab / 6 standard tab / 8 standard tab / 10 standard tab / 12 standard tab / 14 standard tab / 16 standard to tab / 24 standard 52 tab / 26 standard to tab / 30 standard 64 tab / 32 standard to tab / 36 standard 76 tab / 38 standard to tab / 42 standard sunday rates, add $2 cpm Flexi/Mini-tabs (maximum 7 x10 ) will be billed at one-half the number of regular tab pages. Preprint distribution minimums: 15,000 daily; 25,000 sunday. ZONED PREPRiNT SPECiFiCATiONS a. Zip Code distribution is available in the Baton Rouge area in the following parishes: East Baton Rouge, West Baton Rouge, Ascension and livingston and is available in the in all parishes. b. A charge of $250 is incurred for cancellation within 10 days of run date. 3

5 5. Sunday Select/Community Editions The weekly subscriber/non-subscriber community editions distributed in the Baton Rouge and include feature stories, recipes, popular columnists, photos and hyperlocal content published in The Advocate or The New Orleans Advocate. These publications are distributed by adult private carriers to select zip codes in the areas listed in the table below. ROP ads are also available in all Community Editions. A separate rate card outlining rates, general provisions and conditions for publication for each community edition is available upon request. Please contact your multimedia sales consultant for the latest weekly distribution. NOTE: Community Edition preprints in the Baton Rouge Metro area require coverage of both subscribers and non-subscribers in their respective zips/zones. Community Edition BATON ROUGE AREA Paid Distribution with: Distribution Day(s) Subscriber Non-subscriber Distribution Zone(s)* The Ascension Advocate The Advocate Thursday Sunday Ascension Parish & select zips The Livingston-Tangipahoa Advocate The Advocate Thursday Sunday Livingston, Tangipahoa Parishes The Southside Advocate The Advocate Thursday Sunday 70808, 70809, The Southeast Advocate The Advocate Thursday Sunday 70816, 70817, The Mid City Advocate The Advocate Thursday Sunday 70802, The Zachary Advocate (ads also appear in: The Clinton Watchman & St. Francisville Democrat) NEW ORLEANS MIDWEEK The Crescent City Advocate The St. Tammany Advocate The East Jefferson Advocate The West Bank Advocate NEW ORLEANS WEEKEND The Weekend Advocate - Crescent City Edition The Weekend Advocate - St. Tammany Edition The Weekend Advocate - Jefferson Edition The Advocate Thursday Sunday (Zachary) & Clinton and St. Francisville areas The New Orleans Advocate The New Orleans Advocate The New Orleans Advocate The New Orleans Advocate Wednesday Wednesday Select zip codes in the Wednesday Wednesday Select zip codes in the Wednesday Wednesday Select zip codes in the Wednesday Wednesday Select zip codes in the N/A N/A Sunday Select zip codes in the N/A N/A Sunday Select zip codes in the N/A N/A Sunday Select zip codes in the *NOTE: Distribution Zones are subject to change. Please verify with your multimedia sales consultant. 6. Front Page Ad Note Advertising Available every day on the front page of all dailies and on all community and weekend products. A separate Front Page Ad Note Advertising rate card outlining rates, general provisions and conditions for publication is available. Contact your multimedia sales consultant for more information. 7. Advocate Digital Advertising Do you find marketing your large or small business in a digital world overwhelming? Our team of experts can share the latest industry trends and offerings to effectively target your customers in highly measurable ways. TheAdvocate.com, TheNewOrleansAdvocate.com, and TheAcadianaAdvocate.com collectively enjoy an audience that is unmatched across south Louisiana, allowing us to build you a powerful and comprehensive digital strategy. It s time to put the power of digital to work for your business! 4

6 Our digital offerings include: - Native Advertising Clearly labeled advertising that is nested in our website while retaining the look and feel of our own content. - Impression Advertising Home page Ads (including Takeovers) Section and Geo-targeted Impressions Extended Reach Campaigns - Retargeting Search and Website -Mobile/Tablet Advertising Advocate App Mobile Geo-fencing - Video Video Pre-roll You Tube Targeted Video Ads - Full Social Media Management - Social Media Ad Targeting - 24/7 Reputation Management - Responsive Design Website Builds - Search Engine Marketing (SEM) - Search Optimized Local Business Listings - Marketing - Newsletters - Blog Management 8. Special ROP Units a. Full-size double truck measuring 13 columns x 20 inches billed at 260 column inches. b. Other full width double trucks measuring 13 columns x 18 inches and 13 columns x 14 inches are accepted as space and position allow. c. A 10-column double truck measuring 11 columns x 20 inches accepted and billed at 220 column inches. d. Tab-size double truck measuring 11 columns x 11 inches billed at 121 column inches. 9. Special Services a. Electronic tearsheets of advertisements. No charge b. Affidavits of Publication are furnished free of charge when copies of papers in which the advertisement appeared have been depleted. Otherwise, there will be a $17.50 charge. 10. Special Days/Pages/Features a. EatPlayLive Food section - Thursday. b. TV Grid - Daily. c. Red - Friday. Entertainment (movies, restaurants, night clubs, music, etc.), - tabloid format. d. Beaucoup, a weekend arts & entertainment tabloid in The New Orleans Advocate on Thrusday. e. EatPlayLive - Sunday feature section. Books, travel, art, theatre, features, society, etc. - broadsheet format. f. Parade Magazine - Sunday. g. Color Comics - Sunday. h. Business - Daily. Expanded Business section on Sunday. 11. ROP Depth Requirements a. All ads measuring more than 18 inches in depth must run full depth of column (20 inches). b. Tabloid ads measuring more than 9 inches in depth must run full depth of column (11 inches). 12. Rates for Classified A separate classified rate card outlining rates, classifications and general provisions is available. Both agate, set-solid and classified display ads are accepted. 13. Sunday Comic Section Rates available upon request. 14. Circulation Information Single copy prices (all markets): The Advocate (Monday-Saturday) The Advocate (Sunday)... $2.00 Member of Alliance for Audited Media. Copies of audit and publisher s statement available. Due to growth initiatives, please call for latest circulation numbers. 15. ROP Deadlines DAILY NEWSPAPERS AD PUBLISHED IN PAPER SUNDAY EatPlayLive Business SUNDAY General News Sports MONDAY TUESDAY WEDNESDAY THURSDAY Beaucoup (New Orleans) THURSDAY EatPlayLive Food Section THURSDAY FRIDAY Wheels Red Section (Baton Rouge & Acadiana) FRIDAY SATURDAY THE COMMUNITY NEWSPAPERS ADS PUBLISHED IN: THURSDAY PAPER Livingston/Tangipahoa Mid City Southside Southeast Ascension Zachary Advocate & Plainsman The Watchman (Clinton) St. Francisville Democrat WEDNESDAY (New Orleans) Crescent City St. Tammany East Jefferson West Bank SUNDAY (New Orleans) Weekend 2 PROOF 1 PROOF NO PROOF/ SPACE RESERVATION COPY DUE 3 P.M. UNLESS INDICATED OTHERWISE MONDAY TUESDAY WEDNESDAY TUESDAY WEDNESDAY THURSDAY TUESDAY WEDNESDAY THURSDAY WEDNESDAY THURSDAY FRIDAY THURSDAY FRIDAY MONDAY TUESDAY 5 P.M. THURSDAY 5 P.M. MONDAY 5 P.M. THURSDAY FRIDAY MONDAY FRIDAY MONDAY TUESDAY FRIDAY MONDAY TUESDAY MONDAY TUESDAY WEDNESDAY TUESDAY WEDNESDAY THURSDAY 2 PROOF COPY DUE* 1 PROOF COPY DUE* TUESDAY NOON THURSDAY NOON MONDAY 2 P.M. FRIDAY 5 P.M. WEDNESDAY 2 P.M. MONDAY 5 P.M. NO PROOF/ SPACE RESERVATION COPY DUE* FRIDAY NOON TUESDAY 5 P.M. THURSDAY 5 P.M. FRIDAY 5 P.M. THURSDAY 2 P.M. TUESDAY 5 P.M. *Note: All copy due requirements for 2-proof, 1-proof and no proof are for week BEFORE publication. HOLIDAY DEADLINES SUBJECT TO MOVE 48 HRS. FORWARD FROM STANDARD DEADLINES DUE TO ADVANCE RUNS. June

7 16. Mechanical Requirements A. Page Measurements Full Size Page - 6 columns (11 1/8 wide) x 20 deep. Tabloid Page - 5 columns (9 1/4 wide) x 11 deep. B. ROP Column Measurements WIDTH 1 column... 10p6...or or columns... 21p9...or or columns... 33p...or or columns... 44p3...or or columns... 55p6...or or 9 1/4 6 columns... 66p9...or or Double Truck width = 138p9 or or 23 1/8 depth = 20 C. Electronic Preparation The Advocate is offset printed from electronic paginated pages using 110 line screen. All digital photos should be a minimum of 220 dpi and no greater than 300 dpi and cropped to actual run size. Quality of supplied artwork, electronic ads and photos do significantly impact the quality of the printed product. The Advocate Creative Services uses Macintosh Format Equipment. When submitting a press-ready ad requiring no extra work on or before deadline, it must meet all of the following criteria. Adobe PDF is the preferred ad format. PDF ads can be uploaded at aduploads.theadvocate.com or sent to us by at csv@theadvocate.com. All PDF files must be created using Acrobat Distiller 7 or greater and either Press Optimized or Creative Services approved job options. All fonts in the PDF should be embedded. PC/Windows ads should be sent as Acrobat PDF files. All disks must be labeled with the account s name, publication date and return address. Acceptable Mac applications in order of preference: Acrobat In Design Quark Xpress Illustrator Photoshop Non-PDF submissions must include all files necessary to process the job including screen and printer Postscript Type 1 fonts, all EPS and TIFF files. All color print ads should use appropriate CMYK values No RGB, Lab, Pantone or other spot color methods accepted. The press screen line ruling is 110. All associated pictures should be no lower than 220 dpi and no greater than 300 dpi. TrueType fonts are strongly discouraged as we cannot guarantee output. Type 1 font substitutions may be made when available and with the client s approval. The Advocate cannot be responsible for improperly prepared submissions. Contact Creative Services at (225) or (225) for additional information. 17. Special Classification Rates Controversial, Political or Cause Advertising Rates and Policies Political rates for statewide or national candidates are the same as National Advertising Rates. Advance payment required. All political, controversial or cause advertising must state at the bottom of the advertising message Paid for by, with address. Controversial advertising or advertising that presents a statement of position on political, social or other issues is considered the same as political advertising. If the ad lists the names of persons supporting a position or candidate, the advertiser must submit evidence of consent (a release) for the use of supporting names. 18. Terms & Conditions a. Purchaser agrees to furnish all copy, art and other components necessary for production of advertisement prior to the times established by the publisher as deadlines. b. The publisher assumes no responsibility for the omission of any advertisement, or for any errors above the value of the actual space occupied by such error in advertisements submitted after published deadlines. Credit will not be given for such errors. The publisher reserves the right to edit, alter or omit any advertisement. c. Special or specified position cannot be guaranteed. d. Should the minimum space contracted for not be used within the contract period, the advertiser agrees to pay the difference between the inch rate contracted for and the rate for actual inches used. e. Preprint coverage areas will be matched as closely as possible to advertiser request based on zoning capability. The Advocate is not responsible for adjustments in coverage not requested by the client through an insertion order, and will not review any variances past 180 days. f. Community newspapers are distributed in select zip codes/ zones and may require both subscriber and non-subscriber coverage for inclusion in those zip codes/zones. g. The advertiser agrees to indemnify the publisher against any and all liabilities and expenses, including payment of judgments and attorney s fees and costs, arising from any and all claims involving the contents of any advertisements published. h. The advertiser agrees to assume sole responsibility for statements contained in his copy and to protect Capital City Press LLC against any and all liability, loss or expense arising out of claims of libel, unfair trade practices, unfair competition, infringement of trademarks, names of patents, copyrights and all violations of the right of privacy resulting from publication of the advertiser s copy /2016

8 10705Rieger Rd.,Baton Rouge, Louisiana70809