Real Estate Builder Rates

Transcription

1 The Washington Post Real Estate Builder Rates 2017 Washington Post Media covers 64% of the Washington metro market in an average week, with a cumulative* seven-day reach of 3.1 million readers in the Washington Designated Market Area (DMA) and more than 2.7 million readers in the Washington metro market. The Washington Post Nearly half of Washington metro market adults read the printed Post each week. TOTAL PRINT CIRCULATION: 359,158 (Daily); 551,360 (Sunday) AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 992,727 (Daily); 1,352,906 (Sunday) AVERAGE ISSUE READERSHIP, WASHINGTON DMA: 1,089,964 (Daily); 1,516,082 (Sunday) Sources: Nielsen Scarborough 2016, Release 1; AAM Audit, 2015 washingtonpost.com reaches nearly 1.7 million adults in the Washington DMA each month and more than 66 million unique visitors across the United States. Readers rely on washingtonpost.com for award-winning, up-to-the-minute news, live online discussions and original video content. Sources: Nielsen Scarborough 2016, Release 1; comscore Media Metrix, April-June 2016, three-month average Express is our free daily newspaper published in a convenient tabloid format to provide a brief read of the day s news. It is distributed via courtesy racks and hawkers at key urban locations and Metro stations to active and upwardly-mobile Washingtonians Monday through Friday. TOTAL CIRCULATION: 143,132 AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 339,864 Sources: Nielsen Scarborough 2016, Release 1; CAC Quarterly Data Report, Q Real Estate Builder El Tiempo Latino is our free Spanish language newspaper published on Fridays and distributed in nearly 1,400 locations including Metro stations, bus stops, retail outlets and embassies. El Tiempo Latino is read by more adults than all other Washington-area Spanish language newspapers combined. TOTAL CIRCULATION: 49,472 AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 121,151 Sources: Nielsen Scarborough 2016, Release 1; AAM Audit, 12 months ending December 31, 2015 Washington Post Mobile offers anyone with a mobile phone access to The Washington Post s unparalleled local and national news, analysis and commentary; readers can also sign up for text alerts to make sure they stay informed wherever they are. Washington Post Mobile leverages the latest mobile advertising technologies to help advertisers benefit from this highly-engaging medium. Washington Post Mobile Apps The Washington Post App for ipad The Washington Post App for Kindle Fire The Washington Post News App The Going Out Guide App D.C. Rider Explore D.C. *Cumulative includes The Washington Post, washingtonpost.com, Express and/or El Tiempo Latino in a seven-day period. Source: Nielsen Scarborough 2016, Release 1 Visit washingtonpostads.com for the latest information, including advertising rates, deadlines, sales contacts, new opportunities and details about how to send ad materials electronically. 1

2 Contacts Advertising General Hotline Toll-Free (ext ) Print and Online Display Advertising (including The Washington Post, Express, El Tiempo Latino and washingtonpost.com) Washington, D.C. Metro Area Fax: Classified Advertising (including The Washington Post, Express, El Tiempo Latino and washingtonpost.com) Washington, D.C. Metro Area Outside Metro Area Advertising Web Site Tel: (ext. 5800) Fax: Real Estate Rate Qualifications The following rates apply to display and classified advertising for the sale of real estate. Please refer to separate rate schedules for: washingtonpostads.com n Automotive Industry n Education n El Tiempo Latino n Express n Financial n General n Jobs n Movie Distributor n Real Estate Broker n Residential Rentals (Property Management) n Retail n Special Industry (including Travel/Resort and Co-Op) n The Washington Post Magazine n washingtonpost.com Real Estate Advertising Rates All positions are at the publisher s option. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. The Washington Post will seek to comply with position requests and other stipulations that appear on insertion orders. Full-Run Classified Rates Applicable to both display and non-display advertising. Open Rates (per agate line) Consecutive Insertions Daily Sunday 1-2 Insertions $14.01 $ Insertions $11.69 $ Insertions $10.92 $ or More Insertions $10.21 $13.15 Annual Agreement Rates (per agate line) Total Daily Sunday Annual Number of Insertions Number of Insertions Spening 1x 2x* 3x* 1x 2x* 3x* $10,000 $10.38 $9.42 $9.07 $14.33 $13.28 $12.94 $25,000 $10.30 $9.33 $8.96 $14.25 $13.22 $12.88 $50,000 $10.08 $9.11 $8.80 $13.99 $12.93 $12.61 $75,000 $10.01 $9.05 $8.73 $13.89 $12.86 $12.51 $100,000 $9.80 $8.86 $8.55 $13.73 $12.68 $12.35 $150,000 $9.76 $8.82 $8.49 $13.68 $12.63 $12.28 $225,000 $9.72 $8.78 $8.44 $13.58 $12.56 $12.21 $300,000 $9.68 $8.74 $8.39 $13.51 $12.45 $12.13 $375,000 $9.66 $8.72 $8.36 $13.43 $12.40 $12.07 $450,000 $9.62 $8.64 $8.32 $13.36 $12.33 $12.00 $600,000 $9.53 $8.59 $8.26 $13.27 $12.24 $11.90 $800,000 $9.36 $8.42 $8.10 $13.05 $12.03 $11.70 $1,000,000 $9.30 $8.34 $8.04 $12.94 $11.94 $11.61 $1,250,000 $9.23 $8.27 $7.97 $12.87 $11.87 $11.54 $1,500,000 $9.09 $8.15 $7.85 $12.78 $11.77 $11.44 $1,800,000 $8.80 $7.87 $7.58 $12.52 $11.53 $11.20 $2,000,000 $8.62 $7.73 $7.41 $12.29 $11.30 $10.98 $2,250,000 $8.44 $7.56 $7.25 $12.03 $11.06 $10.75 $2,500,000 $8.27 $7.40 $7.11 $11.77 $10.81 $10.53 $3,000,000 $8.09 $7.24 $6.97 $11.53 $10.60 $10.30 * There is a 10-line minimum per insertion, repeated consecutively without change. Insertions must be on the same order. Thursday and Sunday full-run and part-run insertions count toward the number of insertions. Part-Run Classified Rates Sunday (per agate line) Three zoned Real Estate Classified editions, including the District of Columbia, Maryland and Virginia, are available every Sunday. District of Columbia $4.27 Maryland $8.65 Virginia $8.65 Maryland/D.C. $9.69 Virginia/D.C. $9.69 If the total rates for all zones exceeds the full-run rate, the fullrun rate will be charged.

3 Real Estate Display Advertising Rates 2017 Real Estate Builder Rates Saturday Real Estate The following rates are based on frequency contract commitments. Annual agreements must be signed in advance. All Saturday Real Estate advertising counts toward display frequency and DVD contract fulfillment. Annual Frequency Ad Size 4x 12x 24x 48x Two Facing Full Pages $9,620 $8,880 $8,140 $7,400 Full Page $4,810 $4,440 $4,070 $3,700 Half Page $3,380 $3,120 $2,860 $2,600 Quarter Page $1,950 $1,800 $1,650 $1,500 Color Premium:* 10% *Color premium is to be added to the cost of space only. Rates are per ad, net. All display ads are modular sizes. See your Washington Post Media 2016 Ad Book for details. Builder Template Ads and Online Community Gallery With every display ad purchased in the Saturday Real Estate section, an allotment of complementary builder template ads and online communities are given. The number of free templates and galleries are determined by the size of your ad. Ad Size Purchased Free Templated Ads Per Week* Free Online Communities per Month** Two Facing Full Pages Full Page 6 6 Half Page 4 4 Quarter Page 2 2 Photo Ads Rates 2 columns x 35 line ad 2 columns x 50 line ad Sunday Real Estate Guide Full Run MD $424 $626 Full Run VA $424 $626 Full Run $628 $931 Saturday Real Estate* Full Run Saturday Add-On with a Sunday Purchase $160 $227 Monthly Frequency Discount Buy two or more photo ads within a calendar month and receive a 20% discount on Sunday photo ads run within a month s time frame (D.C. ads come free with the purchase of Maryland or Virginia ads). *Sunday dimensions are 2 columns x 35 lines and 2 columns x 50 lines. Saturday dimensions are 2 columns x 40 lines and 2 columns x 52 lines NOTE: In the new tabloid format, 2 columns by 35 lines is 3.26 x 2.50, and 2 columns by 50 lines is 3.26 x Additonal templated ads and the Online Community Gallery can be purchased à la carte. Contact your Account Manager for details. *Template ads must run in the same issue as the paid display ad. Ads are sorted by state (DC/MD/ VA). Color is not guaranteed. **Online gallery communities appear on washingtonpost.com/realestate. Saturday Real Estate Premium Positions Size Rate Front Page Strip $3,500 Back Page $8,000 Pages 4 or 5 $7,500 Advertorial* 10% Any Specified Page* 10% Front page strip, back page, and pages 4 and 5 rates are inclusive of space, color and premium. *Premium is added to the cost of space only. 3

4 2017 Dollar Volume Discount Rates The following rates are based on gross contract year spending across Washington Post Media products. An annual agreement must be signed in advance. Full-Run Display Rates* Annual Spending Daily Sunday Open $ $ $25,000 $ $ $50,000 $ $ $75,000 $ $ $100,000 $ $ $150,000 $ $ $225,000 $ $ $300,000 $ $ $375,000 $ $ $450,000 $ $ $600,000 $ $ $800,000 $ $ $1,000,000 $ $ $1,250,000 $ $ $1,500,000 $ $ $1,800,000 $ $ $2,000,000 $ $ $2,500,000 $ $ $3,000,000 $ $ *All rates are net, per column inch. Full-Run Color Premiums Broadsheet (minimum 60 column inches)* Tabloid (minimum 30 column inches)** Daily Sunday $8,491 $10,480 $4,256 $5,244 *Rate is for full page only. Other rates are available for smaller sizes in Health & Science and Food. **Tabloid rates do not apply to Saturday Real Estate. See Page 3 for Saturday Real Estate color rates. Combination Discounts Advertisers with an annual agreement may receive a discount from their agreement rate of: n 15% on the second insertion of a full-run ad repeated within seven days n 30% on the third through seventh insertion of a full-run ad repeated within seven days Repeat ads must run within seven days of the first insertion. For example, if the first ad runs on a Friday, the second through the seventh ads must run before the following Friday. The discount applies only to charges for space (premiums, color charges, etc., are not discounted). All ads must be on the same order. Repeat insertions must use the original ad with only minor changes (store hours, etc.). Any and all changes to ad content must be requested on or before the space deadline for a specific publication date. Saturday Real Estate advertising is not eligible. Position Premiums* (per column inch) Section Daily Sunday A Section Pages A2, A3 or A5 $220 $228 Page A4 $172 $179 Pages A12 through A19 $109 $116 Back Page (flat rate) 1 $30,734 $33,392 The Fed Page $182 N/A First Business Page Strip Ad 2 $4,288 N/A Stock Table Strip (flat rate) 3 $4,288 N/A Health & Science Page 2 to 11 and Back Page $145 N/A Other Specified Pages $109 N/A Metro Weather Page (flat rate) $3,949 $3,949 Outlook Section N/A $172 TV Grid Opposite (Style section) $109 N/A Weekend Pages 2 to 11 and Back Page $148 N/A Other Specified Pages $111 N/A Other Specified Pages/Sections $109 $116 1 Premium includes both position and color charges. Minimum size is 6 columns by Premium includes both position and color charges. Ad size is 6 columns by 3. Frequency discounts are available. 3 Premium includes both position and color charges. Ad size is 6 columns by 3. Frequency discounts are available. 4 Premium includes both position and color charges; runs on the back page of the Metro section. Available size is 6 columns by Premium includes both position and color charges. Ad size is 2.5 x 1.5. Flat space rate is $2,407 daily and and $3,392 on Sunday. *Section premium positions do not apply to Saturday Real Estate. See Page 3 for Saturday Real Estate color rates. Section Front Advertising Frequency pricing is available. Contact your Account Manager for details. Section Day Broadsheet/ Tabloid* Arts Sunday Broadsheet Business Sunday Broadsheet Extras Sunday Tabloid Food Wednesday Broadsheet Health & Science Tuesday Broadsheet Local Living Thursday Tabloid Sports Daily/Sunday Broadsheet Style Daily Broadsheet Weekend Friday Tabloid *Broadsheet ad size is 6 columns x 3 ; tabloid ad size is 5 columns x 2. 4

5 Zoned Advertising Rates 2017 Real Estate Builder Rates Monthly Frequency Discounts* Annual Contract Rates** Open 2x 3x 4x 5x 13x 26x 48x Color*** Local Living (tabloid, publishes Thursday) per column inch per ad Full Run $ $ $ $ $ $ $ $ % DC $56.00 $53.76 $52.08 $50.96 $49.28 $48.72 $47.60 $ % Maryland $ $ $ $ $ $ $ $ % Montgomery $80.00 $76.80 $74.40 $72.80 $70.40 $69.60 $68.00 $ % Montgomery North $31.00 $29.76 $28.83 $28.21 $27.28 $26.97 $26.35 $ % Montgomery South $65.00 $62.40 $60.45 $59.15 $57.20 $56.55 $55.25 $ % Outer Ring Maryland $20.00 $19.20 $18.60 $18.20 $17.60 $17.40 $17.00 $ % Prince George s Extra $54.00 $51.84 $50.22 $49.14 $47.52 $46.98 $45.90 $ % Southern Maryland $16.00 $15.36 $14.88 $14.56 $14.08 $13.92 $13.60 $ % Virginia $ $ $ $ $ $ $ $ % Alexandria/Arlington $55.00 $52.80 $51.15 $50.05 $48.40 $47.85 $46.75 $ % Fairfax $80.00 $76.80 $74.40 $72.80 $70.40 $69.60 $68.00 $ % Fairfax North $65.00 $62.40 $60.45 $59.15 $57.20 $56.55 $55.25 $ % Fairfax South $31.00 $29.76 $28.83 $28.21 $27.28 $26.97 $26.35 $ % Loudoun $19.00 $18.24 $17.67 $17.29 $16.72 $16.53 $16.15 $ % Outer Ring Virginia $17.00 $16.32 $15.81 $15.47 $14.96 $14.79 $14.45 $ % Prince William $19.00 $18.24 $17.67 $17.29 $16.72 $16.53 $16.15 $ % Local Living Home (tabloid, publishes Thursday) per column inch per ad Full Run $ $ $ $ $ $ $ $ % Maryland and D.C. $ $ $ $ $ $ $ $ % Virginia $ $ $ $ $ $ $ $ % Extras (tabloid, publishes Thursday) per column inch per ad Loudoun $25.00 $24.00 $23.25 $22.75 $22.00 $21.75 $21.25 $ % Prince William $26.00 $24.96 $24.18 $23.66 $22.88 $22.62 $22.10 $ % Health & Science (broadsheet, publishes Tuesday) per column inch per ad Full Run $ $ $ $ $ $ $ $ Contract Rate Food (broadsheet, publishes Wednesday) per column inch per full page Montgomery, Howard and Northwest D.C. $ $ $ $ $ $ $ $ $3,937 Prince George s, Anne Arundel, So. MD and D.C. East $87.00 $83.52 $80.91 $79.17 $76.56 $75.69 $73.95 $72.21 $3,937 Virginia $ $ $ $ $ $ $ $ $3,937 Weekend (publishes Friday) per column inch per full page Montgomery, Howard and Northwest D.C. $ $ $ $ $ $ $ $ $3,872 Prince George s, Anne Arundel, So. MD and D.C. East $87.00 $83.52 $80.91 $79.17 $76.56 $75.69 $73.95 $72.21 $3,872 Virginia $ $ $ $ $ $ $ $ $3,872 Arts & Style (broadsheet, publishes Sunday) per column inch per full page Montgomery, Howard and Northwest D.C. $ $ $ $ $ $ $ $ $4,834 Prince George s, Anne Arundel, So. MD and D.C. East $ $ $ $99.19 $95.92 $94.83 $92.65 $90.47 $4,834 Virginia $ $ $ $ $ $ $ $ $4,834 * Monthly Frequency Discounts are based on a percentage off the open rate at the end of the month. Rates shown under the Monthly Frequency Discount are the effective rates after the discount has been applied. ** A signed agreement is required to qualify for Annual Contract rates. Only zoned advertising in Food, Weekend, Arts & Style, Local Living, Local Living Home and the Extras fulfills this agreement. *** Color charges are per zone. The minimum ad size for color in the Extras is 8"; in Health & Science, Food and Arts & Style it is 14"; in Weekend it is 36". Per ad color charge is based on total ad space cost. 5

6 2017 The Washington Post Magazine Publishes Sunday. Contact your Account Manager for complete information. Packages and Ad Options for washingtonpost.com Platinum Package $100 per community per month n Featured listings of your properties n Logo on search results and details pages n Lead form n Detailed lead tracking and reporting Builder Community Gallery $200 per community per month* n A page dedicated to a particular builder community (must have Platinum Package) n Descriptive text of the community and homes n Photos of the community and homes n Builder logo n Aggregates all listings for sale within that community onto one page Spotlight Listing Ad Video on Demand $550/month (Tier 1 areas) $350/month (Tier 2 areas) $75/month (all listings) *A one-time set-up fee of $100 is required to participate in the Builder Community Gallery. A minimum of five communities are needed before the gallery can go live. Saturday Real Estate Package Discount Saturday Real Estate advertisers with a signed annual frequency agreement are entitled to 25% off all Spotlight ads and $100 off every à la carte Builder Community Gallery purchase ($50 per additional community)! Express Publishes Monday through Friday n MODULAR AD RATES Open 10x 20x 35x 50x Within 7 days Open 2x 3x 4x 5x Double Truck Color $10,467 $9,392 $8,892 $8,092 $7,914 B&W $8,677 $7,791 $7,281 $6,465 $6,125 Full Page Color $4,982 $4,562 $4,319 $3,930 $3,767 B&W $4,132 $3,711 $3,468 $3,078 $2,917 Premium Position (modular) Double Truck $1,783 Full Page Back Page Pages 4 11 Other Specified Sponsorship Premium $1,050 $1,050 $853 $1,206 n INCH RATES Annual Open 10x 20x 35x 50x Within 7 days Open 2x 3x 4x 5x Rates $76 $69 $65 $58 $55 Color Premium (per column inch) $14 Position Premiums (per column inch) Inside Front $19 Page 3 Strip $22 Pages 4 to 11 $19 Weekend Pass Strip (front) $16 Other Specified Pages $16 Sponsorship Premium $22 Coverwraps 2-page Coverwrap $18,029 4-page Coverwrap $27,043 Sticky Notes Printing and Application $7,250 Application Only $6,000 6 Express Combination Rate Discount Advertisers that publish an ad in Express within a seven-day period before or after placing the same ad in other Washington Post products (ROP, The Washington Post Magazine, Local Living, the Extras, TV Week, Special Sections or Preprints) are entitled to the 50x rate for the Express ad. All ads must be on the same order. Insertions must use the original ad with only minor changes. Digs is a real estate section published on the third Wednesday of every month in Express. This section gets readers in the mood for real estate with articles about home improvements, purchasing advice, and upcoming developments and trends in condos and townhomes in D.C., Maryland and Virginia. Get the 50x Express rate; contact your Account Manager for details.

7 Preprinted Inserts 2017 Real Estate Builder Rates Size Number of Pages Flexie (6" x 7" to 9" x 11") N/A Tab (over 9" x 11" up to 11" x 13") N/A up to Standard (over 11" x 13") N/A up to Rates per 1,000 Pieces (based on number of pages selected) Open Rate $59.22 $66.03 $99.46 $ $ $ $ $ Total Pieces per Year 500,000 $58.29 $63.95 $84.70 $ $ $ $ $ ,000,000 $57.37 $61.87 $69.97 $98.93 $ $ $ $ ,500,000 $54.64 $57.82 $68.32 $95.13 $ $ $ $ ,000,000 $54.27 $57.19 $67.31 $93.24 $ $ $ $ ,000,000 $53.38 $56.55 $66.80 $89.58 $ $ $ $ ,000,000 $52.65 $56.43 $66.42 $89.46 $ $ $ $ ,000,000 $51.43 $55.80 $65.58 $86.78 $ $ $ $ ,000,000 $50.21 $52.91 $64.84 $81.76 $90.91 $ $ $ Each additional increment of two pages in excess of those shown above is $3.06 per 1,000 pieces. For preprints over 80 pages, ask your Account Manager for details. n A separate preprint agreement must be signed in advance to qualify for annual agreement rates. TMC and El Tiempo Latino quantities count toward the fulfillment of annual preprint agreements. n Inserts with editorial content will be charged a 30% premium and require the words Advertisement or Advertising Supplement to appear on each page. n Page size is determined by the way an insert reads as an advertising panel not by its final folded size. Billing is based on actual size, weight and page count as verified by the publisher at the time of insertion. n The Washington Post reserves the right to determine the page equivalent of free-standing inserts, including envelopes, cards, flaps or other inserts. n Distribution: Preprints are inserted into Tuesday, Wednesday, Thursday, Friday and Sunday newspapers. El Tiempo Latino preprints are inserted on Fridays. Minimum quantities apply; contact your Account Manager. n Different rates apply for Tuesday preprints. n Space reservations must be made before preprinted inserts are shipped to The Washington Post. n Preprints distributed on Thanksgiving Day are subject to a 10% premium surcharge. n The above rates are based on inserts meeting the published Market Select preprint specifications. Please refer to the Washington Post Media Ad Book or washingtonpostads.com for details. n Preprint advertisers are billed based on the ordered quantity, which is at the advertiser s discretion and which is reflected on the accepted insertion order. The ordered quantity may be equal to, greater or less than the estimates provided by The Washington Post. Provided, however, that if an advertiser ships a quantity greater than the ordered quantity, such advertiser may be required by The Washington Post to pay for any overage up to the applicable quantity set forth in The Washington Post s estimates. Those period estimates, as published by The Washington Post, may vary from the number of inserts distributed on a particular day. The Washington Post will not be responsible, nor will provide billing or rate adjustments, for shortages or overages resulting from these variances, including variances due to errors in the insertion or distribution process, shortages in the advertiser s delivery of preprints and inserts that are not within The Washington Post s insert specifications. n A $5 CPM premium will be applied to all microzones ordered. n Topper position available; contact your Account Manager. Shared Mail The Washington Post s shared mail program allows advertisers to reach non-subscribers on Thursday and Friday through the mail. Corresponding preprint rates apply for inserts weighing up 1.21 ounces. For pieces weighing more than 1.21 ounces, contact your Account Manager. Print and Deliver (P&D) The Washington Post offers insert creative, printing and distribution services. Custom quotes can be requested for non-standard products. P&D inserts can run in-paper, in shared mail, and/or in Savings Now!. Savings Now! Savings Now! is the Sunday opt-in preprint package distributed in targeted Zip codes. Savings Now! delivers preprints in a full-page color broadsheet that features quick-read shopping news and information. Available Zip-level zones include D.C., Fairfax, Arlington/Alexandria, Montgomery, Prince George s, Anne Arundel, Howard, Charles, Prince William and Loudoun. ROP advertising is available on the broadsheet. There is no duplication with in-paper or shared mail. More Opportunities Run your inserts in Express or El Tiempo Latino. See your Account Manager for details. All advertising is accepted subject to the terms and conditions and specifications of The Washington Post. For complete terms, conditions and specifications, please refer to the Washington Post Media Ad Book or washingtonpostads.com in addition to the information contained on this rate card. There will be a penalty charged for all ads cancelled or killed after the applicable deadline specified in the Washington Post Media Ad Book: 10% of the price of the cancelled ad (had it run). The rates contained in this document are subject to change. 7

8 2017 Real Estate Builder