Print & Digital Portfolio

Transcription

1 Tim Williamson Senior Copywriter CVs at the end Print & Digital Portfolio

2 Fidelity Investments Fidelity branded a taxi which drove around the City of London offering free rides Inside was what appeared to be a ten pound note tucked into the back seat When opened up it revealed a message encouraging investment in a Fidelity ISA (see inset) Winner of Campaign Gold Best Overall DM & Best Use of Outdoor awards

3 Fidelity Investments Trade campaign and winner of a Money Marketing Financial Services Award

4 COI Anti Smoking Pitch concept

5 South West Wales Tourism Part of a pitch that won the online account for the Welsh Tourist Board One of the ideas was to make a positive of the fact that so much rain falls in Wales

6 1 South West Wales Tourism 2 The pitch campaign also highlighted specific facts of interest to visitors to Wales 1 2 3

7 Fiat Scudo DM pack aimed at the busy small businessman to celebrate recent award wins for the Fiat Scudo Facts Brochure Headline Everything you need to know about the Fiat Scudo if you ve got time to read it Awards Brochure Headline Everything you need to know about the Fiat Scudo if you re run off your feet

8 EVERYTHING YOU NEED TO KNOW ABOUT THE FIAT SCUDO Fiat Scudo Banner /Emotion Window Part of an integrated campaign aimed at van drivers to announce recent Scudo awards If the business owner was busy but wanted information on the Scudo they could simply base their purchase decision on the judges opinion If they did have some time they were given the option to acquire more detailed information on which to base their decision EVERYTHING YOU NEED TO KNOW ABOUT THE FIAT SCUDO IF YOU RE IN A RUSH EVERYTHING YOU NEED TO KNOW ABOUT THE FIAT SCUDO EVERYTHING YOU NEED TO KNOW ABOUT THE FIAT SCUDO IF YOU VE TIME TO SPARE

9 Fiat Fiorino (Presentation concepts) Banner Part of an integrated campaign to tell small business van drivers that driving the compact Fiorino made the roads seem that little bit bigger and therefore more navigable THE COMPACT NEW FIAT FIORINO. SUDDENLY THE ROADS SEEM BIGGER

10 Gartmore Gartmore specialise in Alpha funds. Not for the faint hearted, these investments are aimed at those who are prepared to accept greater risk in the search for greater rewards An aggressive campaign for an aggressive investment

11 P&O Ferries Part of a campaign that scored spectacularly for brand recall

12 P&O Ferries P&O as part of P&Ople is a simple, memorable and cost-effective branding device

13 Tim Williamson Senior Copywriter 31 Woodhouse Road, Hove East Sussex BN3 5NA I've been an advertising copywriter since I left Durham University and have worked on everything from credit cards and investment managers to chocolates, beer and Interflora My integrated experience on TV, press and poster campaigns as well as DM packs, leaflets, brochures and digital, has allowed me to win various prestigious awards Full CV available on request Freelance Experience Agencies - ( Present) Craik Jones, Leo Burnett, Grey, Ogilvy Communications, Ogilvy Primary Contact, CMW, Wand, Juice (formerly MSB&K), Dunn-Humby, SBG Finex, CrazyHorse, Gyro, Ideas, Spinnaker, Inferno, Designate, Pepper Corporation and direct clients DM accounts - Boots, GreenPeace, Children's Society, Tesco, Fairy, Pampers, Times Educational Supplement, Warburtons bread, Madame Tussauds, ABN Ambro, AirMiles Fiat Scudo, Bravo & Fiorino Digital Accounts - Orange, John Lewis, Sony, JP Morgan, NewStar, BT, London Stock Exchange, P&O, Fiat Scudo, Bravo & Fiorino Press and Posters - Disney Mobile launch, Times Educational Supplement, Gartmore, Rentokil Initial, AIG Healthcare, PropertyFinder, P&O, Norwich and Peterborough Building Society Full Time Experience Publicis (Dec 97 - Sept 05) CCHM Ping (Nov 95 - Oct 06) Dewe Rogerson (Oct 87 - Oct 95) Awards Best Radio Travel Industry (2007) - P&O Ferries Campaign, Gold Best Overall DM (2000) - Fidelity Investments Campaign, Best Use of Outdoor (2000) - Fidelity Investments Money Marketing Financial Services Awards (2000) - Fidelity Investments Campaign of the Year Bronze (2000) - Fidelity Investments Tokyo Forum Gold Medal (1995) - Credit Bank of Japan, Press campaign Bronze Award New York Festival (1991) - TSB radio campaign Finalist New York Festival British Steel (1990) - British Steel Poster campaign Money Marketing Financial Services (1989) Campaign of the Year runner up - Gartmore