2017 Media Kit 80% 83% 79% National Court Reporters Association Sunrise Valley Drive, Suite 400 Reston, Virginia NCRA.

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1 2017 Media Kit 80% of readers spend at least 30 minutes with each issue of the JCR, and 40% spend more than an hour! 83% of readers took buying action as a result of an ad. 79% of readers work with a firm with nine or fewer employees. That means your ad is seen by decision makers. National Court Reporters Association Sunrise Valley Drive, Suite 400 Reston, Virginia NCRA.org NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

2 7 ways to reach this influential audience Connect with court reporters, firm owners, captioners, and legal videographers using an integrated approach that includes print and online advertising. This reinforces your company as an industry thought leader, which adds value to your sales proposition. Below are seven ways NCRA helps you reach potential clients and customers. 1 JCR Journal of Court Reporting NCRA s flagship publication reaches 16,000 industry professionals 10 times per year. Advertising opportunities help you present your story with your branding. Ads range from $195 to $3,025. See page 4 for details. 2 JCR advertorial allows industry thought leaders to provide a more in-depth presentation pairing one page of content with a one-page ad for an additional $1,500 above the rate for a full page. These are limited to one advertorial per issue, offered on a first-come, first-served basis; maximum three per advertiser in a 10-issue cycle. The two-page advertorial/advertisement spread will typically appear near the end of the departments section and before the features, giving your message prominence and exposure. See page 4 for requirements and details. JCR Court Reporter Listing (CRL) mini box ads run near the back of each issue. These display ads range from $195 for the first 1/12 page to $125 per additional 1/12 page in the CRL section. JCR classified advertising follows the CRL ads in the back of each issue; members enjoy discounted classified ad rates. See NCRA.org/classifieds for details. NCRA Sourcebook print and online, ultimate industry directories NCRA publishes enhanced member directories in print once a year and online every day. Both versions are widely distributed in the legal arena as well as in the deaf and hard-of-hearing community to increase each member s networking options and showcase each member s professional skills and credentials to those who are seeking such services. The NCRA Sourcebook is published in August 2017, and it includes upgraded member listings as well as display advertising from members or nonmembers. The NCRA Sourcebook has an active 12-month reading cycle from August 2017 through July See page 6 for details. The NCRA Online Sourcebook is published online in real time and is accessible by members and nonmembers. Members may upgrade their complimentary listing information to share additional details. A limited supply of rotating carousel ads is offered; call to inquire about pricing and availability. 3 JCR Weekly mobile-friendly e-newsletter This skimmable and highly sought service provides timely updates and essential news with links to TheJCR.com and NCRA.org. Published 48 times a year, usually on Wednesday, the format is ideal for getting your message in front of younger members. It reaches more than 13,400 readers. Ads for nonrotating medium rectangle boxes are available, ranging from $500 to $800 per month. See page 8 for details. 2 NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

3 4 TheJCR.com news feed Members and nonmembers read this lively news feed, which supplements the print magazine with articles unique to the online format, ranging from longer articles to updates on industry news. The news feed is refreshed on average twice each week with links to related items in the JCR Weekly and on NCRA.org. Ads for rotating or nonrotating medium rectangle boxes are available, ranging from $250 to $400 per month. See page 8 for details. 5 TheJCR.com advertorial modifies the classic print advertorial to include an Industry Partner Showcase written by the advertiser in a news-style article with information that goes beyond a standard promotional message, such as a successful case study involving an NCRA member using your product or service. An extract of the article will appear on TheJCR.com and link to your website where the full advertorial will appear. You may embed a logo or author photo with the advertorial text. The JCR Weekly also links to the advertorial to extend the reach. Advertorials are limited to one per month, offered on a first-come, first-served basis. Advertorial rates range from $1,000 to $2,500. See page 8 for requirements and details. NCRA.org website NCRA s home page averages more than 130,000 total sessions each month and 918,000 total page views each month. Display ads are available on the home page, and employment ads are available (for those seeking or hiring) in online classifieds. Display ads for rotating or nonrotating medium rectangle boxes are available, ranging from $600 to $900. See page 9 for details. 6 Up-to-Speed student quarterly e-newsletter New for 2017, this lively publication has the dual audience of member and nonmember court reporting students and the schools who prepare them for careers as court reporters, captioners, or legal videographers. Ads range from $600 to $800. See page 9 for details. 7 Sponsorship & event advertising NCRA offers a variety of sponsor options to keep your company s name and message in the minds of this audience year-round or tied to a specific event. The two primary events that include sponsor options are the NCRA Firm Owners Executive Conference each spring and the NCRA Convention & Expo each summer. Both events accept advertising in the on-site programs distributed to attendees. Call Barbara Armentrout at to inquire about opportunities. It s easy to place an ad. After you select the ads you want, fill out the contract on pages 10 and 11 and return it to adsupport@ncra.org. If you have questions about: Display advertising contact Barbara Armentrout by phone or barmentrout@ncra.org Classified advertising or CRLs contact Vivian Thompson by phone or vthompson@ncra.org NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

4 JCR Journal of Court Reporting Published 10 times a year, the JCR delivers unparalleled access to more than 16,000 individuals, institutions, and companies representing freelance/independent contractor reporters, official court reporters, CART captioners, broadcast captioners, court reporting firm owners, legal videographers, instructors, school officials, and students. Many court reporting students are adults embarking on a second career. All of these professionals rely on the JCR for information on trends, tips on increasing skills, ideas for business development, and news about products and services. JCR advertising rates & specs 2017 Per-issue rates reward frequency 1 issue 3 issues* 10 issues* Full page $3,025 $2,995 $2,850 1/2 page $1,935 $1,815 $1,765 1/3 page $1,275 $1,205 $1,170 1/4 page $995 $950 $900 1/12 page (CRL only) $195 $195 $195 With special reservation: Full page with advertorial $5,525 $3,995 n/a Cover 2 (inside front) n/a $4,235 $3,655 Cover 3 (inside back) n/a $4,185 $3,835 Cover 4 (back cover) n/a $4,425 $3,995 Rates are gross; 15 percent discount for advertising agencies Additional ad sizes and black and white rates available on request * invoiced monthly when published; advance payments accepted Court Reporter Listing (CRL): $195 first state; $125 each additional state Each 1/12-page CRL ad includes a courtesy listing (company name and page number for ad) in the Action Locator Index. Expanded boldface listings in the Action Locator Index are available at additional $50 each. Each expanded listing contains a full physical address, phone, , and URL. 4 NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

5 JCR material specifications Ad size Width Height Full page, covers 2, 3, or 4 Bleed Trim Live area No bleed JCR ad dimensions FULL PAGE Allow 1/4-inch bleed on all four sides " x " Non-bleed 7.125" x 9.875" HALF PAGE ISLAND 4.68" x 7" 1/2 page, horizontal /2 page, island /3 page, square /3 page, vertical /4 page /12 page (CRL only) Advertorial spread page or cover + page spread Spreads trim to 15.5 x , allow for 0.75 overlap to accommodate gutter 1/4 PAGE 3.36" x 4.875" HALF PAGE HORIZONTAL 7.125" x 4.875" 1/12 CRL only 1/ " x 2" 1/3 PAGE SQUARE 4.68" x 4.875" 1/3 PAGE VERT " x 9.875" JCR contract reservation and materials deadlines Issue date Contract due Materials due Editorial theme Jan Nov. 1, 2016 Nov. 15, 2016 Captioning Feb Dec. 1, 2016 Dec. 15, 2016 Freelancer v. employee; continuing ed March 2017 Jan. 1, 2017 Jan. 15, 2017 Keep up your skills; JCR Awards April 2017 Feb. 1, 2017 Feb. 15, 2017 Your next certification; Firm Owners survey report May 2017 March 1, 2017 March 15, 2017 Legislative update; Veterans History Project update June 2017 April 1, 2017 April 15, 2017 Business 101 July 2017 May 1, 2017 May 15, 2017 Realtime tips Aug see NCRA Sourcebook on page 6 Sept July 1, 2017 July 15, 2017 Online testing; oral histories Oct Aug. 1, 2017 Aug. 15, 2017 Courthouse updates Nov./Dec Sept. 1, 2017 Sept. 15, 2017 Tools of the trade Jan Nov. 1, 2017 Nov. 15, 2017 International perspectives NCRA reserves the right to change the editorial calendar without notice, but we will make every effort to keep advertisers informed. NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

6 NCRA Sourcebook print and online, ultimate industry directories NCRA publishes a member directory in two formats. These directories help members connect with each other and make it easy for attorneys, legal professionals, and the deaf and hard-of-hearing community to find the right court reporter, CART or broadcast captioner, or legal videographer for their needs. Members receive a complimentary basic listing in the print and online NCRA Sourcebook directories as part of their member benefits; members and nonmembers may purchase display advertising to enjoy a 12-month exposure to this audience NCRA Sourcebook, the print version of the member directory Members and other legal professionals receive the annual NCRA Sourcebook in August in lieu of the JCR. The print NCRA Sourcebook has three major sections: n Member Directory: This is the heart of the publication, containing listings of active NCRA members with their name, city/state, phone number, and professional credentials, certifications, and specialties. Member listings are organized within geographical CBSAs (core-based statistical areas) that match the member s address. Members: Purchase additional city listings at $99 each to ensure you are listed everywhere in the Member Directory where you have a business presence. Advertisers: Purchase display ads within the Member Directory, such as adjacent to your headquarters location or a city where you are seeking new business growth. n Firm Directory: Members have the option of expanding their complimentary listing information in the second section of the NCRA Sourcebook. Members may choose: Premium listing: $250 per expanded listing to include member name with NCRA credentials, certifications, and specialties; company name; full street address; ; website; 50-word description of the company Premium Plus listing: $395 per expanded listing to include all Premium options plus the company logo for more impact on the printed page Bulk pricing is offered on Premium Plus listings to help firms illustrate growth and presence in multiple markets. n Member Index: This handy index makes it easy to find members by last name, which is especially helpful if you don t know their specific geographic location. Ad sizes ½-page or larger are accepted in the member index; the ad can be positioned near your alphabetical listing if requested. n Members or nonmembers may purchase display advertising throughout the NCRA Sourcebook NCRA Sourcebook expanded options for members only Premium Listing $250 in Firm Directory per listing Premium Plus Listings in Firm Directory Listing #1 $395 Listing #2 $325 Listing #3 $300 Listing #4 $275 Listing #5 $250 Listing #6 & up $200 each NCRA SOURCEBOOK AD DIMENSIONS ARE THE SAME SIZE AS THE JCR MAGAZINE AD DIMENSIONS ON PAGE 5 6 NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

7 NCRA Sourcebook display advertising rates For members and nonmembers Full page $3,025 1/2 page $1,860 1/3 page $1,275 1/4 page $995 1/6 page $595 1/12 page in Firm Directory only $395 With special reservation Full page with advertorial $5,525 Cover 2 (inside front) $4,235 Cover 3 (inside back) $4,185 Cover 4 (back cover) $4,425 Rates are gross; there is a 15 percent discount for advertising agencies. Additional ad sizes and black and white rates are available on request; call to request special placements, which can include opposite the Table of Contents or other high-traffic locations in the directory NCRA Sourcebook contract reservation and materials deadlines These deadlines apply to display advertising materials as well as to the Premium and Premium Plus member listings and company logos for the Firm Directory. Issue date Contract due Materials due Aug May 1, 2017 May 15, 2017 All images 300 dpi or greater. CMYK (no PMS colors). Supply PDF/X1A files. NCRA Online Sourcebook updated and published in real time every day The NCRA Online Sourcebook is a dynamic reference tool to help law firms, paralegals, media contacts, and members of the deaf and hard-ofhearing community easily locate and connect with NCRA members. Members access their Sourcebook record at any time of day or night and update information in real time. Members and nonmembers can search by as many or as few data points as needed to identify and connect with NCRA members who are qualified to perform the service, whether it is freelance court reporting, legal videography, or CART or broadcast captioning. To provide robust results on a variety of search criteria, the following data points are part of a complimentary basic online listing for active members (when the member authorizes release of the data): name, NCRA credentials, professional type (whether freelance, captioner, instructor, etc.), city/state or province, ZIP code, telephone number, , URL, and the member s photograph. n Active NCRA members have the option of upgrading the complimentary basic listing to expand the terms found in a keyword search or to promote their firm. Members may choose: Premium listing: $250 per expanded listing to include member name with credentials, certifications, and specialties; company name; full street address; ; website; 50-word description of the services offered Premium Plus listing: $395 per expanded listing to include all Premium options plus the company logo for more impact n Additional city listings in the Member Directory are $99 per additional city. Use this option when you have additional business locations that are significantly distant from your primary address; remember that addresses in the same general area will come up in a ZIP code or radius search. n A limited inventory of display advertising is available for the NCRA Online Sourcebook; call Barbara Armentrout at to discuss availability and prices. NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

8 Choose from four digital channels and ad sizes JCR Weekly, mobile-friendly e-newsletter Published 48 times a year, the JCR Weekly is a skimmable e-newsletter delivering essential updates to readers of the JCR magazine in a format designed for phones, tablets, or desktops. Published most Wednesdays, JCR Weekly enjoys an impressive open rate of 32 percent and reaches your essential audience of more than 13,000 professionals who are court reporters, captioners, legal videographers, and others in this thriving industry. The JCR Weekly hyperlinks to TheJCR.com and vice versa to increase the scope of your ad message. JCR WEEKLY 300 x 250 JCR Weekly Reserve monthly Total for all quarterly* Total for all 12 months* Position 1A or 1B $800 $2,100 $7,680 Position 2A or 2B $600 $1,800 $5,780 Position 3A or 3B $500 $1,425 $4,800 JCR Weekly medium rectangle box ads are nonrotating TheJCR.com, news feed NCRA s twice-weekly news feed pairs your advertisement with fresh content to drive readers to the site repeatedly. TheJCR.com features unique articles, not published in the print magazine, as well as current industry news posted twice weekly on average. Members and nonmembers read TheJCR.com. Most articles from TheJCR.com are hyperlinked to the JCR Weekly and vice versa. THEJCR.COM 260 x 200 TheJCR.com Reserve monthly Total for quarterly* Total for 12 months* Position 1, nonrotating $400 $1,050 $3,840 Position 2, nonrotating $400 $1,050 $3,840 Position 2, rotating $375 $980 $3,600 Position 3, rotating $250 $650 $2,400 TheJCR.com medium rectangle box ads rotate with no more than three other ads * invoiced monthly; advance payments accepted 8 NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

9 NCRA.org, website NCRA s home page averages more than 130,000 total sessions each month and 918,000 total page views each month. Home-page visitors rely on the site for industry certification announcements and testing details, industry news, and Association-related information and events, including the NCRA Firm Owners Executive Conference and the NCRA Convention & Expo. NCRA.ORG 130 x 100 NCRA.org Reserve monthly Total for quarterly* Total for 12 months* Position 1, nonrotating $900 $2,360 $8,640 Position 2, nonrotating $850 $2,230 $8,160 Position 2, rotating $700 $1,840 $6,720 Position 3, nonrotating $800 $2,100 $7,680 Position 3, rotating $650 $1,700 $6,240 Position 4, rotating $600 $1,575 $5,760 Position 5, rotating $600 $1,575 $5,760 NCRA.org medium rectangle box ads rotate with no more than three other ads * invoiced monthly; advance payments accepted Up-to-Speed, mobile-friendly student quarterly Published quarterly in January, April, July, and October, NCRA s Up-to-Speed is a new publication for court reporting students and educators. It s delivered electronically in a format designed for easy reading on mobile phones, tablets, or desktops. The newsletter is distributed beyond the NCRA membership to share practical tips and industry insight essential to nurturing an important audience. UP-TO-SPEED 300 x 250 Up-to-Speed Total for 1 issue Total for 2 issues* Total for 3 issues* Total for 4 issues* Position 1A or 1B $800 $1,400 $2,100 $2,160 Position 2A or 2B $600 $1,150 $1,800 $1,960 Up-to-Speed medium rectangle box ads are nonrotating * invoiced monthly; advance payments accepted All digital channels feature medium rectangle box ads; there are rotation discounts on some positions. Ad sizes are in pixels 100 KB maximum file size for GIF or JPEG, and animation is allowed. Call Barbara Armentrout at to check availability. NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

10 NCRA 2017 Advertising Contract Organization name Organization contact Address City/State/ZIP Phone JCR magazine advertising Issue Preferred position Cost Jan. Feb. March April May June July Sep. Oct. Nov./Dec. Frequency: 10x 3x 1x other Ad size: full page (bleed or non-bleed) 1/2 page 1/3 page 1/4 page 1/12 box Court Reporter Listing add bold to CRL index Signature Today s date For classified advertising in the JCR, please complete the Classified Advertising Contract, available at NCRA.org/classifieds. Payment information NCRA Sourcebook advertising Total cost for JCR insertions: Total cost for NCRA Sourcebook insertions: Total cost for NCRA Online Sourcebook insertions: Total cost for JCR Weekly insertions: Total cost for TheJCR.com insertions: Total cost for NCRA.org website insertions: Total cost for Up-To-Speed insertions: Ad agency discount (please see terms & conditions) Total cost for all insertions: Invoice me Check is attached (payable to National Court Reporters Association) Charge my credit card: Account # per issue (to be charged one month prior to reservation date) entire amount Visa MasterCard AmEx Please print name of cardholder Credit card signature By signing above, you agree to follow all advertising terms & conditions listed on this contract. Exp. date NCRA Sourcebook, the print version of the member directory OPTIONS FOR MEMBERS in the print NCRA Sourcebook: Additional city listing in the Member Directory portion at $99 per additional city I will provide additional basic listing information (member name, city/state, phone number, and professional credentials, certifications, and specialties) for additional city listing(s) to supplement my basic complimentary listing. Bill me at $99 per additional city. Expanded listings in the Firm Directory I authorize Premium listing(s) to expand my information beyond the basic listing to include member name with NCRA credentials, certifications, and specialties; company name; full street address; ; website; and 50-word description of the company. Bill me at $250 per Premium listing. I authorize Premium Plus listing(s) to expand an additional step and add my company logo to each Premium listing. Bill me for Premium Plus listing(s) based on the bulk-pricing grid below. Listing #1 $395 Listing #4 $275 Listing #2 $325 Listing #5 $250 Listing #3 $300 Listing #6 & up $200 each Member or nonmember display advertising Members and nonmembers may purchase display advertising in the Member Directory, the Firm Directory, the Member Index, or the pages that precede or follow each section. Ad size: full page (bleed or non-bleed) 1/2 page 1/3 page 1/4 page 1/6 page 1/12 page full page with advertorial cover 2, 3, or 4 Issue date: Preferred position: Cost: August NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

11 NCRA Online Sourcebook Published every day in real time NCRA member options in the NCRA Online Sourcebook: I authorize additional city basic listings in the NCRA Online Sourcebook. I will provide additional basic listing information (member name, city/state, phone number, and professional credentials, certifications, and specialties) for additional city listing(s) to supplement my basic complimentary listing. Bill me at $99 per additional city. I authorize Premium listing(s) to expand my information to include member name with NCRA credentials, certifications, and specialties; company name; full street address; ; website; 50-word description of the company. Bill me at $250 per Premium listing. I authorize Premium Plus listing(s) to expand an additional step and add company logo to each Premium listing. Bill me for Premium Plus listing(s) based on the bulk-pricing grid below. NCRA member and nonmember options in the NCRA Online Sourcebook: Contact me to discuss advertising on the NCRA Online Sourcebook carousel that displays on the initial search screen as well as with search results. NCRA Event Advertising 2017 NCRA Convention & Expo, Planet Hollywood, Las Vegas, NV, Aug , NCRA Firm Owners Executive Conference, Loews Don CeSar, St. Petersburg, FL, Jan , 2018 Contact Barbara Armentrout at or barmentrout@ncra.org or Vivian Thompson at or vthompson@ncra.org. NCRA digital advertising JCR Weekly; nonrotating medium rectangle box ad (300 wide x 250 high) Issue date: preferred position: cost: TheJCR.com; medium rectangle box ad (260 wide x 200 high) rotating NCRA Advertising Policies General Terms & Conditions for Advertising with NCRA Last updated July 2015 Definitions exclusive, nonrotating Issue date: preferred position: cost: NCRA.org; medium rectangle box ad (130 wide x 100 high) rotating exclusive, nonrotating Issue date: preferred position: cost: Up-To-Speed; nonrotating medium rectangle box ad (300 wide x 250 high) Issue date: preferred position: cost: Advertise, Advertising, and/or Advertisement shall include all paid advertising or promotional opportunities offered by NCRA, whether in print or online, including any and all display advertising, classified advertising, event and other sponsorships, advertising inserts, flyers, promotional items, etc. Advertiser shall include any individual or entity purchasing Advertising from NCRA, regardless of whether they are eligible for or hold NCRA membership. A. No advertisement may be false, misleading, deceptive, in poor taste, or contrary to the purposes and objectives of NCRA. NCRA will not publish or allow Advertisements that indicate a preference in terms of race, color, sex, national origin, age, disability, pregnancy, marital status, religion, sexual orientation, or political affiliation, or that may otherwise be offensive or distasteful. All such decisions shall be made in NCRA s sole discretion. B. Although the NCRA certifications and their abbreviations are personal certifications, the phrase includes RPRs or includes Registered Professional Reporters may be used by a court reporting/ captioning entity in its Advertisements if a majority of the court reporters/captioners employed or independently contracted by said entity hold said certification. This policy shall equally apply to other NCRA designations. C. Only designations currently conferred by NCRA, as well as designations for a court reporter/captioner that are officially recognized by the state in which the court reporter/captioner is licensed to practice, may be used to refer to the services or skills of a court reporter/captioner in an Advertisement. This Advertising Policy is not intended to prohibit or restrict the use of academic degrees or other professional designations unrelated to court reporting/captioning skills or services in Advertisements. D. A court reporting/captioning entity may advertise its stenographic services if a majority of the court reporters/captioners employed or independently contracted by the entity are members in good standing of NCRA and are actively engaged in providing stenographic services. E. A copy of this Advertising Policy and the NCRA Code of Professional Ethics shall be given to each individual or entity that submits an Advertisement. Each Advertiser must represent and agree in writing that it supports the purposes and objectives of NCRA and will be bound by the NCRA Code of Professional Ethics, if applicable to the Advertiser s business. Each Advertiser agrees to provide, upon request, satisfactory proof that the above requirements are satisfied. F. NCRA may reject or terminate any Advertising from any individual or entity whose activities are contrary to the purposes and objectives of NCRA or violate the NCRA Code of Professional Ethics, if applicable to the Advertiser s business. NCRA 2017 Media Kit For more information, barmentrout@ncra.org or call

12 Depend on NCRA to reach your target audience The National Court Reporters Association (NCRA) is internationally recognized as the premier educational and informational resource for its members and the public. Through its actively involved membership, the Association influences legislative issues and the global marketplace. NCRA s credential programs provide members with opportunities for success, financial advancement, and recognition. The court reporting and captioning industry is a community of small businesses that take great pride in their profession, and the JCR readers spend money on quality products and services that can help them better perform their jobs. They are very loyal to NCRA and are more likely to purchase from vendors they read about in the JCR magazine, the JCR Weekly e-newsletter, TheJCR.com news feed, or the print and online NCRA Sourcebook. Advertising with NCRA NCRA offers advertisers and sponsors a variety of options and platforms to reach this influential audience through the Association s website, online publications, print publications, and educational events. NCRA s member job titles include: Freelance reporter Official reporter CART captioner Broadcast captioner Court reporting firm owner Legal videographer Instructor School official Student National Court Reporters Association Sunrise Valley Drive, Suite 400 Reston, Virginia NCRA.org