Magazin Z 2011 Advertising rates For clients outside Switzerland

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1 Magazin Z 2011 Advertising rates For clients outside Switzerland 1

2 Table of contents 2 Contents Characteristics Page 3 Media data Page 4 Publication Page 5 Categories Page 6 Advertising rates and special placements Page 7 Terms and discounts Page 8 Advertising formats Page 9 Technical data and deadlines Page 10 Services Page 11 Contacts Page 12 All rates in Swiss Francs excluding 8%. Subject to change. General Terms and Conditions as per apply.

3 Characteristics 3 The lifestyle magazine celebrating the finer things of life Magazin Z is the monthly lifestyle magazine of Neue Zürcher Zeitung and NZZ am Sonntag. It focuses on key aspects of exclusive lifestyles, international fashion, exquisite design and the world of watches and jewellery. Z Die schönen Seiten offers in-depth insights into sophisticated lifestyles and fascinating stories from the upmarket world. The magazine is published in conjunction with Neue Zürcher Zeitung and NZZ am Sonntag, so the editorial content reflects the high standards of the NZZ publishing house. With its clear typeface, Z is also a visual reflection of the NZZ publishing values and NZZ brand: understated, quintessential and contemporary.

4 Media data 4 Performance and readership data Magazin Z 1 Print run Switzerland 320,000 copies Readership German-speaking Switzerland 665,000 readers Reach German-speaking Switzerland 15,3% Neue Zürcher Zeitung Print run total 136,894 copies Switzerland 123,079 copies outside Switzerland 13,815 copies Readership German-speaking Switzerland 306,000 readers Reach German-speaking Switzerland 7,0% Composition men/women 63%/37% Co-publication with Frankfurter Allgemeine Zeitung Print run NZZ und NZZ am Sonntag 1 320,000 copies F. A. Z. 393,888 copies Total 713,888 copies Readership NZZ und NZZ am Sonntag 1 665,000 readers F. A. Z. 1,072,000 readers Total 1,737,000 readers Gross contacts NZZ und NZZ am Sonntag 1 811,000 people F. A. Z. 1,072,000 people Total 1,883,000 people NZZ am Sonntag Print run Switzerland 129,813 copies Readership German-speaking Switzerland 505,000 readers Reach German-speaking Switzerland 11,6% Composition men/women 53%/47% 1 Figures supplied by publisher on the basis of NZZexecutive. Sources: WEMF-Auflagen-Bulletin 2010, MACH Basic , IVW II/2010

Publication 5 Publication Magazin Z appears 8 times a year and addresses seasonal themes: die schönen seiten ausgabe september 2010 stil ein modischer Paso doble trends die besten herbst-looks von

5 Publication 5 Publication Magazin Z appears 8 times a year and addresses seasonal themes: die schönen seiten ausgabe september 2010 stil ein modischer Paso doble trends die besten herbst-looks von den laufstegen Jubiläum Zegna wird 100 Jahre alt Main theme Publication date Deadline for Advertising Copy deadline special placements deadline Spring fashion 19/20 February 27 December January 26 January Watches/jewellery 1 26/27 March 7 February 23 February 2 March Travel/motoring 1 14/15 May 14 March 13 April 20 April Home/interior design 11/12 June 18 April 11 May 18 May Autumn fashion 1 3/4 September 6 June 3 August 10 August Celebrating food, wine and a beautifully set table 8/9 October 15 August 7 September 14 September Watches/jewellery 5/6 November 29 August 5 October 12 October Gifts 1 3/4 December 10 October 2 November 9 November Co-publication with Frankfurter Allgemeine Zeitung Frankfurter Allgemeine Zeitung and Neue Zürcher Zeitung produce a major print-run of the lifestyle supplement Z Die schönen Seiten. Magazin Z is published four times a year to the high publishing standard readers have come to expect from NZZ and FAZ. Distribution on Saturday as an insert to Neue Zürcher Zeitung inserted in NZZ am Sonntag on Sundays 4 times a year as an insert in the Saturday edition of FAZ Targeted distribution at Zurich and Basel airports Systematic distribution of special issues at events like Basel World 1 With the option of additional placement in Frankfurter Allgemeine Zeitung.

6 Categories 6 Categories at a glance Category Content Object of desire The product of the month, photographed by Paul Graves Studio Visit to the workshop of a master craftsperson Art market Current auctions, noteworthy galleries and promising contemporary artists Shopping The latest shopping Meccas from around the world Marketplace Superb finds from the whole lifestyle spectrum Design Sought-after furniture classics, personal favourites and designer tips for a happy life Travel New discoveries, places to be and a very special hotel recommendation Dinner is served Culinary innovations, fine cuisine, Daniela Chemelli s recipe of the month and wine tips from Peter Keller Kaleidoscope A colourful pot-pourri of stylish objects Beauty Decorative and fragrant options from the world of beauty Wellness The best spas and feel-good treatments Back then Celebrities comment on a photo from their past

7 Advertising rates and special placements 7 Standard advertisements Fixed formats Rate 2/1 Page 65,940. 1/1 Page 32,970. 2/2 Pages 41,220. 2/4 Pages 26,790. 1/2 Page 20,560. 1/4 Page 10,300. Co-publication with FAZ Combination rate Discount If also placed in German edition of Magazin Z. 10% Rates On request Special placements Placement Rate Inside front cover 39,560. Inside front cover plus page 3 79,120. Outside back cover 42, st right-hand 1/1 page 36, st left-hand 1/1 page 36,270. 2/1 pages panorama ad. prior to main theme 69,850. 2/1 pages panorama ad. as section centrefold 69,850. Series of advertisements On request

8 Terms and discounts 8 Terms Reservations are accepted on the basis of preferred placements. We may need to reposition banners, ad series, double pages and fixed inserts from time to time. Ideally advertisements should appear within 3 months of being reserved. Otherwise top placements may be reassigned. Z Die schönen Seiten has a limited number of pages and requests for advertising are confirmed in the order in which they are received. We may not be able to accept some late bookings due to lack of space. Discounts Volume discounts Amount Discount Amount Discount Amount Discount 12,000. 2% 300, % 1,000, % 35,000. 3% 350, % 1,500, % 70,000. 4% 400, % 2,000, % 100,000. 5% 450, % 2,500, % 125,000. 6% 500, % 3,000, % 150,000. 7% 600, % 4,000, % 175,000. 8% 700, % 5,000, % 200,000. 9% 800, % 250, % 900, % Bookings made on one account for the following publications will qualify for volume-related discounts: Neue Zürcher Zeitung, NZZ am Sonntag, NZZ Folio, Magazin Z, NZZ campus, NZZ Chronik and NZZ BusinessCombi. Repeat discounts 3 repeats 5% 5 repeats 10% 8 repeats 15%

9 Advertising formats 9 Fixed formats Standard advertising formats 1/1 page Type area: mm With bleed margin: mm Panorama advertising formats 2/1 pages Type area: mm With bleed margin: mm 1/2 page portrait Type area: mm With bleed margin: mm 1/2 page landscape Type area: mm With bleed margin: mm 1/4 page portrait Type area: mm With bleed margin: mm 1/4 page landscape Type area: mm With bleed margin: mm 2/2 pages Type area: mm With bleed margin: mm 2/4 pages Type area: mm With bleed margin: mm 1 Plus 3 mm Randbeschnitt je Page.

10 Technical data and deadlines 10 Technical specifications Colour/greyscale images 300 dpi Logos/bitmaps 1200 dpi Grid size Cover: 70 lines/cm (175 lpi) Content: 60 lines/cm (150 lpi) Minimum/maximum dot 2%/98% UCR (total ink density) Cover: 320% (cyan + magenta + yellow + black) Content: 280% (cyan + magenta + yellow + black) Colour process Four-colour CYMK throughout Pantone colours converted to CMYK Image standard Cover: ISO norm ISOcoated_V2.icc Content: ISO norm ISOcoated_V2 300.icc Data format High-end PDF Data delivery Medium CD or DVD Via anzeigen@nzzmedia.ch Via PrintOnline With Magazin Z in the reference line Please direct any questions to: Phone +41 (0) or

11 Services 11 NZZ Media services and rates Order changes per title Date correction 10. Format adjustment 10. New print material etc. 10. Cancellation of order per title Without alternative date 20. Sample and invoice copies per item Sample copy (immediate courtesy copy) in addition to free sample 20. Invoice copy in addition to free copy 5. Box number ad rate Express fee per order 40. per delivery 30. Colour proof for new orders per proof Colour proof 1/1 page 30. Colour proof 1/2 page or less 20. Good-to-print proof per proof 2 nd good-to-print proof or more 10. Content alterations of files per file Simple corrections or alterations 20. Creating a PDF print file 20. per hour Complex changes to digital files 170. Creation of desktop publishing material 170. Dunning per reminder Administration cost for second reminder or more 30. Interest on late payments 5% Management of cost centres per cost centre 25. per year Brochure inserts Additional booking of partial editions (not total edition, split by Zurich region or city) 300. Invoices per invoice Copies of invoices for 3 rd copy or more 5. Split invoice (per final invoice) 20. Retrospective invoice corrections 20. Copies of invoices attached to payment reminders 5. Special invoices or delivery to addresses other than client base 5. Special evaluations/statistics Special courier External courier Text entry for NZZexecutive.ch Internal translations External translations per hour 170. per delivery/ shipment third-party charges +20. per advertisement 55. per hour 170. per order third-party costs +20.

12 Contacts 12 Anzeigen Publicitas AG NZZ Media Seehofstrasse 16 CH-8021 Zurich Telefon +41 (0) Fax +41 (0) Pascale Maurissen Product Manager for Magazin Z Die schönen Seiten pmaurissen@nzzmedia.ch Telefon The global Publicitas network with its NZZ titles is available for foreign clients to advertise in from abroad. With the help of the «location finder» in the «offices network» under you can find the contact person in your country. Advertisements from French-speaking Switzerland Publicitas SA NZZ Media Avenue Mon-Repos 22 Case postale 7082 CH-1002 Lausanne Telefon +41 (0) Fax +41 (0) ygumy@nzzmedia.ch Advertising industry/cross media marketing Neue Zürcher Zeitung AG Marketing Werbemarkt Falkenstrasse 11 CH-8021 Zurich Telefon +41 (0) Fax +41 (0) nzzwerbung@nzz.ch

NZZ Chronik 2011 Advertising rates For clients outside Switzerland

NZZ Chronik 2011 Advertising rates For clients outside Switzerland 1 Table of contents 2 Contents Characteristics Page 3 Media data Page 4 Publication date Page 5 Advertising rates Page 6 Advertising formats