Media Planner. CountyLine. Georgia C O N T A C T : accg.org

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1 2015 Media Planner Georgia government CountyLine accg.org C O N T A C T : County

2 The ACCG Advantage ACCG is Georgia s county association and works on behalf of county officials and their communities by providing public policy and legislative advocacy, leadership development, civic and community engagement initiatives, insurance and retirement programs that specialize in local government needs and other cost-saving programs. Formed in 1914 when county officials came together to help fund the state s first highway department, ACCG today serves as a catalyst for advancing Georgia s counties. State and local governments in Georgia are projected to spend $80 billion in They will spend $15.8 billion on health care and $7.2 billion on public safety.* *USGovernmentSpending.com, FY 2012 Report State Government Spending Georgia s GDP for 2012 was $433 billion, a more than $14 billion increase from Local Government Spending 12% Pensions 31% Health 21% Education 14% Other 11% Welfare 11% Transportation 11% Protection 40% Education 11% Health 38% Other Government Spending in Georgia FY 2012 ACCG Readership Georgia s county governments constitute the direct membership of ACCG. This encompasses 159 counties represented by more than 800 county commissioners. The association s constituency also includes 400 appointed county clerks, managers, administrators and attorneys, and more than 30,000 full-time and part-time employees. 81% Elected 18% Appointed 1% Civil Service/Career Reach 100 percent of county leaders in Georgia. 5% County Clerk 56% County Chairman, County Commissioner 17% Tax Commissioner *Administrator, Agency Head, Clerk of Court, County Attorney, Purchasing Director, Sherriff 10% Probate Judge Advertising with ACCG will promote your message to the decision makers who direct budget spending. Ensure you are marketing your product or service to the people who count. 12% Other*

3 Why ACCG? Advertising in Georgia County Government magazine and the CountyLine enewsletter gives you direct, year-round exposure to 100% of Georgia s counties. Contact your Naylor account executive today to reserve your space! Georgia County government Georgia County Government is distributed in Georgia to: County Commissioners County Managers Clerks Administrators County Attorneys The magazine is also mailed to the members of the Georgia Congressional Delegation, members of the Georgia General Assembly (180 House Members/56 Senators) and ACCG Partners. CountyLine is distributed monthly to more than 3,000 Georgia county leaders. Members can view archived issues of the enewsletter, giving your message repeated exposure. Georgia County Government has a print circulation of more than 3,800 copies plus a pass-along readership and a digital distribution of more than 1,100. In addition, digital issues are archived on the ACCG website for unlimited online access. CountyLine enewsletter

4 Georgia County government Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Full Color Rates Size 1-2x 3-4x Double Page Spread $2, $2, Outside Back Cover $2, $2, Inside Front or Inside Back Cover $2, $1, Full Page $1, $1, /3 Page $1, $1, /2 Page $1, $1, /3 Page $ $ /4 Page $ $ /6 Page $ $ /8 Page $ $ Black-and-White Rates Size 1-2x 3-4x Full Page $1, $ /3 Page $ $ /2 Page $ $ /3 Page $ $ /4 Page $ $ /6 Page $ $ /8 Page $ $ Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Digital Edition Rates Digital Edition Sponsorship Max $1, Digital Edition Sponsorship $1, Digital Edition Skyscraper $ Digital Edition Toolbar $ Direct-Mail Rates and Information Advertise your products and services by including your flier, brochure or postcard in the clear plastic bag in which Georgia County Government is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company. Net Rates* Pieces Furnished by Advertiser Surfaces Print Print & Digital 1-Page ( 2 surfaces) $1, $1, Page (4 surfaces)** $1, $1, Postcard $1, $1, *Advertisers placing a display ad and direct-mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value. **3-Pages (6-surfaces) or more available; quotes supplied upon request. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

5 Georgia County government Digital Edition In addition to print, Georgia County Government is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. Extend your print advertising investment with the unique benefits of digital media: Link your ad to the landing page of your choice Increase traffic to your website Interact with viewers to facilitate the buying process Generate an immediate response from customers Members and readers receive each issue via and each new issue is posted on the ACCG's website. A full archive of past issues is available, ensuring longevity for your online presence. Sponsorship Opportunities Sponsorship Max $1, Sponsorship $1, Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company s website or a corporate address. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Toolbar $ Your company name is displayed as a button on the Toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. When viewers click the button, a box containing descriptive text about your company and a link to your website will appear. Skyscraper $ The Skyscraper ad displays the entire time the digital edition is open, giving your message consistent and lasting exposure.

6 Print Specifications Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or Bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode; which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Digital Ad Copy Submission Go to the Naylor website at click on "Client Support." Under Advertisers menu option on the bottom left, click on "Ad Upload". Locate your publication code, advertising order number and advertising code in the box at the top, right-hand side of your advertising space contract. Simply fill in your company s contact information along with these three pieces of information, browse for your file and click submit. Changes or corrections resulting from problems of supplied material will be billed at cost plus 15%. Double Page Spread (DPS) 2/3 Page Magazine Trim Size: 8.375" x " DPS Live Area: " x 9.5", Full Page Live Area: 7" x 9.5" Full Page No Bleed Full Page Bleed 17" x " 7" x 9.5" 8.625" x " 2/3 Page 1/2 Page 1/2 Page Long Vert. 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x 9.5" 1/2 Page / Island 1/3 Page Square 1/3 Page 1/3 Page Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready " x 7" 1/4 Page 4.583" x 4.583" 1/4 Page 7" x 3" 1/6 Page 2.166" x 9.5" 1/6 Page Terms Payment due upon receipt of invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30 will be levied for returned checks. Cancellations In the event of cancellation of a contract, the client agrees to repay Naylor any discounts granted for multiple insertions less discount applicable for the number of insertions completed in the contract period. All premium positions and direct mailer pieces are non-cancelable. All cancellations must be received in writing prior to the advertising sales deadline. A charge of $30 will be levied for returned checks. Ad Agency Commissions All prices are net. Ad agency commissions are not included in quoted price. Shipping Instructions Ship all advertising materials to the attention of your account executive at: Naylor Association Solutions Deerfield Parkway, Suite 350 Alpharetta, GA Tel.: (800) Fax: (770) " x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 1/8 Page 1/8 Page 3.333" x 2.166" 2.166" x 3.333" Direct-mail Specifications: 1 page/2 surface 8.375" x " 2 page/4 surface 8.375" x " Postcard 6" x 4.25"

7 Online Specifications For more information, visit: Georgia County Government Digital Edition DIGITAL TOOLBAR 250 x 50 pixels Creative Accepted: JPG (300 dpi) words recommended for the expandable text box DIGITAL SPONSORSHIP MAX 543 X 705 pixels NO VIDEOS. Creative Accepted: JPG (300 dpi), SWF* DIGITAL SPONSORSHIP 550 x 480 pixels Creative Accepted: JPG (300 dpi), SWF*, FLV, MP4 DIGITAL SKYSCRAPER 200 x 783 pixels NO VIDEOS. Creative Accepted: JPG (300 dpi), SWF* DIGITAL BELLY BAND NO VIDEOS. PDF or JPG at x 4.5 inch (300 dpi) SWF* at 603 x 324 pixels *For a complete flash guidelines, please visit: CountyLine enewsletter Banner 120 x 240 pixels JPG only (no animation)