Rate card 2017 No. 71

Size: px

Start display at page:

Download "Rate card 2017 No. 71"

Martina Goodman
6 years ago
Views:

1 Rate card 2017 No. 71 Valid from 1 st January 2017 Dates are subject to alterations

2 2017 Magazine profile DER SPIEGEL the German news magazine In Germany, DER SPIEGEL is justifiably considered to be synonymous with investigative journalism. The way in which the material is researched and the readers informed, this is what distinguishes it from all other media in the country. DER SPIEGEL is characterised by its in-depth information, sound research and reliable quality. The main emphasis of the magazine is on events affect ing politics and society. The key points of the modern SPIEGEL concept are: more background information a balanced mixture of short and long articles authors pieces stating pertinent points of view initiation of discussion forums in-depth treatment of the cover topic reader-friendly layout DER SPIEGEL not only reaches its core target group with great accuracy, but also achieves maximum coverage in many target groups of marketing relevance: highly edu cated people in senior occupations and with purchasing power that makes refined consumer behaviour possible. The magazine s unique concept and excellent journalistic reputation are reflected in the assessment of SPIEGEL readers. They confirm that SPIEGEL journalists have succeeded in developing an unmistakable style. Details of publisher Published by SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG Address Ericusspitze 1, Hamburg/Germany Hausanschrift Telephone, fax and Internet P.O. Box , Hamburg/Germany Ericusspitze 1, Hamburg See representatives/last page Terms General Terms of Business Technical specifications Accounts are due on publication day, or by special agreement within 30 days from the date of publication. A prepayment 2 % discount is allowed if the invoice amount is credited to the publisher s account not later than publication day and if no earlier invoices are due. Advertisement orders will be processed exclusively in accordance with the publisher s General Terms of Business. See The current and binding specifications can be found on Bank Value added tax number BIC Commerzbank AG, Hamburg, A/c , Sort Code DE COBADEFFXXX IBAN DE Delivery of printing material Support is available at: support@duon-portal.de or by phone The information contained in this rate card is subject to change during the course of the year. A currently binding rate card can be found under Frequency Publication day Weekly (see closing dates) Saturday (subject to alterations) PZN

3 Dates Basic rates, discounts and technical base data Basic rates 1/1 page coloured / b/w No. Publication date Closing date for advertisements and copy, and last day for cancellation ,735 69,061 02/17 03/17 04/17 05/17 06/17 07/17 08/17 09/ Ø Average rate 66,425 Ø = average rates for the whole year, weighted on the basis of calendar months and, where appropriate, rounded for presentation reasons. These rates cannot be booked. The allocation of an issue to a rate zone depends on the first day of sale of the issue concerned. For premium position rate see advertisement rates. Discounts Volume discount 3 pages 3 % 6 pages 5 % The SPIEGEL discount (total circulation) may be applied to bookings in SPIEGEL SPECIAL, SPIEGEL WISSEN and SPIEGEL GESCHICHTE during the same contract year. The deadline for advertisements and cancellations is one week earlier for cover pages and placements subject to a surcharge. Process Binding Support printing material Person in charge Last-Minute Offer Total print run: Offset Split run: Offset Further details on Wire-stitching support@duon-portal.de Phone or ask the production department Phone Fax Andrea Sielfeld Phone andrea.sielfeld@spiegel.de LAST MINUTE 10/17 11/17 12/17 13/17 14/17 15/17 16/17 17/17 18/17 19/17 20/17 21/17 22/17 23/17 24/17 25/17 26/17 27/17 28/17 29/17 30/17 31/17 32/17 33/17 34/17 35/17 36/17 37/17 38/17 39/17 40/17 41/17 42/17 43/17 44/17 45/17 46/17 47/17 48/17 49/17 50/17 51/17 52/17 01/ You want to place an ad just before printing? Call us, we make it possible! Tel Subject to alterations

4 Advertisment Sizes and rates S: Type area (width x depth) A: Trim size (width x depth) Trimming allowances can be found on 2/1 page S: 400 x 259 mm A: 424 x 280 mm 1/1 page S: 188 x 259 mm A: 212 x 280 mm 2/3 page S: 124 x 259 mm A: 136 x 280 mm 1/2 page, across S: 188 x 128 mm A: 212 x 137 mm 3/6 page, junior page S: 124 x 173 mm A: 136 x 181 mm 1/3 page, s/col S: 60 x 259 mm A: 72 x 280 mm 1/3 page, corner ad S: 124 x 128 mm A: 136 x 137 mm 1/3 page, across S: 188 x 84 mm A: 212 x 93 mm 1/4 page, across S: 188 x 62 mm A: 212 x 71 mm 1/6 page, d/col* S: 124 x 62 mm A: 1/6 page, s/col* S: 60 x 128 mm A: * The format is complemented by external advertisements to 1/3 or 2/3 page. Gross rates in Euro Standard sizes All colours / b / w All colours / b / w Ø All colours / b / w 2/1 1/1 1/1 2/1 1/1 1/3 page, 2 nd cover page + page 3 page, 2 nd cover page page, 4 th cover page page, 1 st 2/1 page inside page, 1 st 1/1 right hand page inside page, 1/3 next to editorial 180,526 74,027 77, ,017 70,891 33, ,730 81,492 84, ,934 78,039 36, ,145 78,382 81, ,135 75,061 34,973 2/1 1/1 3/6 2/3 1/2 1/3 1/3 1/4 1/6 page page junior page 1 page page, across 2 page, corner ad 1 page, s/col or across page, across page, s/col 3 or across 125,470 62,735 46,842 46,842 40,150 36,700 28,231 23,526 16, ,122 69,061 51,566 51,566 44,199 40,400 31,077 25,898 18, ,850 66,425 49,598 49,598 42,512 38,858 29,891 24,910 17,713 Additional sizes upon request. Ø Average rates (cannot be booked). 1 For technical reasons the number per issue is limited. 2 Surcharge for solus positioning 10 %. 3 Complemented by external advertisement to 1/3 or 2/3 page. Ad combination 5 % surcharge for two or more consecutive fractional page ads.

5 Advertisment Split run Advertisement options For technical reasons, only four 1/1 pages per issue are possible. Please see next page for dates. Glued-on inserts Upon request. Circulation Circulation includes single copy sales and subscriptions. Position No position guarantees can be given. Right of deferment Dates of publication can be deferred following consultation with the agencies and clients. Discounts Quantity discounts for split run orders 3 pages 3 % 6 pages 5 % Discounting is separate for each split run region. Advertisers, who also book in DER SPIEGEL (total print run) during contract year may apply their discount to the split run advertisements. Technical data Printing proces Offset printing Printing material The distribution areas may differ slightly from the Nielsen areas. Distribution areas Print run* Net paid circulation* Rate for 1/1 page in Euro All colours Rate for 1/1 page in Euro All colours Ø Nielsen 1 Nielsen 2 Nielsen 3a Nielsen 3b Nielsen 4 Nielsen 5 Nielsen 6, 7 Nielsen 5, 6, 7 In-flight copies 148, , , , ,000 46,000 64, ,000 63, , ,918 86,173 88,655 92,942 38,916 54,000 92,916 74,436 15,750 16,170 13,000 12,920 13,450 10,280 10,170 14,500 11,300 16,750 17,270 13,750 14,060 14,650 11,260 11,060 15,200 12,440 16,333 16,812 13,438 13,585 14,150 10,852 10,689 14,908 11,965 Ø = Average rates cannot be booked. Further information on split run ads is available at * 2nd Quarter 2016 No. Publication date Closing date for advertisement and cancellations Closing date for printing material January, February, June, July, August 02/17 04/17 06/17 08/ March, April, May, September, October, November, December 10/17 12/17 14/17 16/17 18/17 20/17 22/ January, February, June, July, August 24/17 26/17 28/17 30/17 32/17 34/ March, April, May, September, October, November, December 36/17 38/17 40/17 42/17 44/17 46/17 48/17 50/17 52/ Subject to alterations

6 AD SPECIALS Loose inserts, stitched-in inserts, glued-on inserts Loose inserts Loose inserts are printed matter enclosed in the magazine. Rate per thousand copies Extra weight on request. Stitched-in inserts Stitched-in inserts are printed matter/brochures which are firmly fixed to the magazine. Stitched-in inserts which, due to their design, are not recognisable as advertising must be marked with the word ANZEIGE in 8-point semibold print. Rate per thousand copies Stitched-in inserts with a different volume on request. Glued-on inserts Glued-on inserts are postcards and other printed matter which are glued on to a basic advertisement so that they can be removed and used by interested parties. Rate per thousand copies Samples and glued-on inserts of a higher weight on request. Without subscription Subscription* Without subscription Subscription* Without subscription Subscription* up to 20 g pages 8 pages 12 pages Postcards Booklet up to 20 g up to 20 g pages 8 pages 12 pages Postcards Booklet up to 20 g Ø Average rate up to 20 g pages 8 pages 12 pages Postcards Booklet up to 20 g * For bookings in the subscription circulation only we levy a surcharge of 28. per thousand copies. When booking split editions in areas smaller than Nielsen regions, a surcharge of 11. per thousand copies will be levied. The basis for calculation is the current print run. Inserts containing the advertising of several advertisers are possible following special agreement. Rates upon request. For discounts see next page. Ø Average rates cannot be booked. Loose inserts Sizes Minimum size 105 mm wide x 150 mm high Maximum size 190 mm wide x 260 mm high Circulation Total print run or split runs (we reserve the right to defer the insert). Please consult us about the actual number of inserts required and the allocation of copies between the printers in Marienfeld and Pforzheim prior to the printing deadline. A surplus of 1 % should be produced. Closing date for orders and last day for cancellations 4 weeks before the first date of sale. Stitched-in inserts Sizes (page size/gutter) Bleed size 216/226 mm wide x 285 mm high (10 mm binding edge including trim top, bottom 4 mm and outside edge 4 mm) Trimmed size 212 mm wide x 277 mm high Circulation Total print run or split runs (we reserve the right to defer the insert). Please consult us about the actual number of inserts required and the allocation of copies between the printers in Marienfeld and Pforzheim prior to the printing deadline. A surplus of 3 % should be produced. Closing date for orders and last day for cancellations 6 weeks before the first date of sale. Glued-on inserts Sizes Minimum size 60 mm wide x 85 mm high Maximum size 150 mm wide x 200 mm high Basic advertisement Basis 1/1 page, smaller sizes after consultation. Charge according to rate card. Circulation Total print run or split runs (we reserve the right to defer the insert). Please consult us about the actual number of inserts required and the allocation of copies between the printers in Marienfeld and Pforzheim prior to the printing deadline. A surplus of 3 % should be produced. Closing date for orders and last day for cancellations 4 weeks before the first date of sale. Delivery of loose inserts, stitched-in inserts and glued-on inserts The inserts must be well packaged, fully machine-processable and are to be delivered carriage-paid 10 to 7 days before the first day of sale to: Pro Bind, Professional Binding GmbH, Bielefelder Straße 61, Marienfeld and/or STARK Druck GmbH + Co. KG, Im Altgefäll 9, Pforzheim. The exact division of circulation and packaging standards are described in the order con firmation. Incoming goods cannot be checked (for quantity and quality) at the printing plant. Should any processing problems with ad specials arise, the completion of the SPIEGEL magazine takes priority. Samples The publishers require final samples 3-4 weeks before publication of the magazine. Ad specials must be checked by us for processability before the order is issued. The contents and design must be agreed with the publishers before going to press. Info sheets, specific dates and circulation requirements for ad specials: Please contact your local representative. We will be pleased to advise you regarding individual solutions. Detailed information on ad specials is also available on

7 Digital SPIEGEL The digital SPIEGEL with a new layout New layout components: Overview: By clicking on the logo on the upper left-hand margin within an article, the user returns directly to the table of contents. Vertical navigation: Users can discover all of an article s content by scrolling down. By using the bar navigation on the left-hand margin, the reader can immediately recognise his location within the article. Reader guidance: Swiping further to the right or the left takes the user to the next or previous article. This makes switching between individual articles easier. Interaction: Various interactive functions are possible within an article (e.g. printing or recommending an article). Rates Fixed-position formats Fullscreen 9,500 Fullpage Ad in a requested category (e. g. economy, politics) Halfscreen 7,000 corresponds to 1/2 page in print Column Ad 6,000 corresponds to 1/3 page in print CPMformats Billboard Halfpage Ad Content Ad 70 CPM From a technical viewpoint, these forms of advertising correspond to the online formats. 60 CPM The means of advertising are delivered in rotation via the AdServer and appear within the 50 CPM editorial articles. The minimum booking volume is 4,000. Form of advertising (Selection) Fullscreen Halfscreen Column Ad Billboard Halfpage Ad Content Ad

8 Contact Representatives SPIEGEL MEDIA Advertisement Sales International Miriam Weißenborn Ericusspitze Hamburg (Germany) Tel Fax miriam.weissenborn@spiegel.de Asia Mezzomedia Limited Matthew Farrar 904, Kinwick Centre 32, Hollywood Road Central Hongkong Tel Fax mfarrar@mezzogroup.com Austria SPIEGEL MEDIA Bastian Nissen Schellingstraße Munich (Germany) Tel Fax vb.muenchen@spiegel.de Belgium/Netherlands/Luxembourg IMS Gjalt Dijkstra Dwarslaan BB Blaricum Tel Fax info@imsales.nl France Adnative S.A. Hildegard Addari 2, rue Fortuny Paris Tel Fax hildegard.addari@adnative.net Greece A&O Media Worldwide Nikos Barbopoulos 11, Tzavella str Halandri Tel Fax info@a-omedia.com Italy Mediart Anke Brockmeyer Via Fratelli Rosselli 247/c Porto San Giorgio (AP) Tel Fax Mobil info@mediartitalia.it Scandinavia International Media Sales Finn Greve Isdahl Postboks 44 FANTOFT 5899 Bergen Tel Fax fgisdahl@mediasales.no Spain/Portugal Heinrich Bauer Ediciones Stefanie Franck Calle Pedro Teixeira, 8 5 planta Madrid Tel Fax Mobil stefanie.franck@bauer.es Switzerland SPIEGEL MEDIA Bastian Nissen Schellingstraße Munich (Germany) Tel Fax vb.muenchen@spiegel.de Switzerland West Publicitas International AG Oliver Michler Viaduktstrasse 8 CH-4002 Basel Tel Fax oliver.michler@publicitas.com Turkey Titajans Dis Tanitim Ltd. Sti. Hilmi Z. Erdem Nispetiye Cad. Ihsan Aksoy Sok. Modern Apt. No. 2D/ Etiler-Istanbul Tel Fax titajans@titajans.com United Kingdom/Ireland International Graphic Press Ltd. Carl Cullingford Talbert House 52A Borough High Street London SE1 1XN Tel Fax info@igpmedia.com U.S.A. World Media Conover Brown 19 West 36th Street 7th Floor New York, N.Y Tel Fax sales@worldmediaonline.com

Rate card 2017 No. 42

Rate card 2017 No. 42 Valid from 1 st January 2017 Dates are subject to alterations 2017 Magazine profile manager magazin is the monthly business magazine for decision-makers and directors. Business at