MEDIA DATA LOGISTIK HEUTE Stand: 12/2015

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1 MEDIA DATA LOGISTIK HEUTE Stand: 12/2015 1

2 Fact Sheet LOGISTIK HEUTE LOGISTIK HEUTE competence for supply chain management As the logistics magazine with the highest circulation in the German market - LOGISTIK HEUTE offers an online platform which is a daily must-read for top decision-makers along the entire transport and logistics chain. Traffic Target Group Sections Page Impressions: Visits: Unique Visitors: Newsletter-Subscribers: ,4% of the readers are top decisionmakers and consultants* 45,8% are working in the corporate governance and other areas of the entire logistics chain* Aktuelles Magazin Karriere Kompetenz Branchenguide 2

3 Market research Source: AGOF internet facts Nutzeranteil Usershare in Prozent percent Affinity index Gender Men Women Age years years years years and older Position Commercial decision makers HHNI* under and higher Affinity index: Ratio btw. average penetration of media into the target market divided by average penetration of media into the reference target * Commercial decision makers = Self-employed, liberal professions, high level officials, executives *HHNI = Household net income 3

4 Ad Specials Integrations Cooperations Button + Microsite The classic advertorial Link to an external landing page or an integrated microsite with individual product info in look & feel of the site. Button Individual Microsite: Further specifications on request Button: max. width 300 px, Position on request 4

5 ebooklet Special The intelligent combination of editorial and customized content Image-transfer and increased sympathy Undivided attention Consisting of editorial and customized content (in each case maximally three pages. Thematic concentration on the customer s wishes in consultation with the online editorial team. Observance of journalistic freedom and editorial independence. Minimizing wastage Increasing the advertising effectiveness Performance review and investment security If interested, we like to give you further information on: Customer s advertising media Customer s content Editorial s content 2 3 The customer is represented by an exclusive wallpaper. Supportive effect guaranteed by: Editorial- and advertisingpromotion as well as co-branded advertising materials. presented by + customer`s logo 5

6 LOGISTIK HEUTE weekly informs about important occasions of the logistic industry. The news-part is about news and backgrounds. The service-part informs about appointments, personalities and news of the science. Distribution interval: Date of dispatch: Type of distribution: Weekly Thursday HTML & text Subscribers: Target audience: Advertising options* Option 1: Size Image: Weight: Digits: Deciders of the industry, trading and services Text ad in the news part 175 x 140 pixel max. 20 kb max. 350 digits incl. spaces Option 2 Option 2: Size: Weight: Fullsize Banner in the news part 468x60 pixel, max. 20kb, gif, jpg *The order of the positions is variable. 6

7 Rate Card Section-booking Website-rotation Segment-rotation Channel-rotation Portfolio-rotation Full Banner Super Banner Medium Rectangle Skyscraper (Universal) Flash Layer Wallpaper Banderole Ad AdBundle ,50 Halfpage Ad Billboard Ad Sitebar Floor Ad Advertorial (Button + Microsite) On request Newsletter Integrated 310 fixed All rates in CPM unless otherwise indicated. Our General Terms of Business are included in the businessad rate card or can be found as download on 7

8 Conditions and Specifications Volume discounts* From % From % From % From % From % From % * Be granted in relation to cash / goods discounts. Minimum booking volume (net) 25% TCP-surcharge for Expandables 10 % TCP-surcharge for Video-Ads Terms and Conditions Technical specifications Delivery of the advertising media Three working days before the placement of advertisements to banner@businessad.de Redirect Third-Party-Advertising is possible Targeting: Comprehensive possibilities for targeting: Regional / national (A - Austria, CH - Switzerland ) Temporary Browser-specific Operating systems Quality control Optimized campaign monitoring Transparent Reporting 8

9 For Further Information. Business Advertising GmbH Headquarter Kronprinzenstraße Düsseldorf Business Advertising GmbH Sales Office Hamburg Stresemannstraße Hamburg Tel.: Fax: Tel.: Fax: Website: 9