As a partner of the Health Care Summit, you have the opportunity to showcase your thought leadership on the most pressing health care related issues.

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1 SPONSORSHIP DECK

2 Over the course of a century, health and health care have made exponential progress. Inequalities, however, are still rife. On November 21-22, POLITICO is bringing the Health Care Summit to Amsterdam a world-renowned life science innovation center and the new home of the European Medicines Agency - for what will be its fourth successful edition, to debate on the policy and cooperative innovations to better public health for the whole of society. As a partner of the Health Care Summit, you have the opportunity to showcase your thought leadership on the most pressing health care related issues.

3 116+ top international policymakers, business leaders and influencers 8 months marketing campaign around the summit, reaching tens of thousands of stakeholders Livestream sessions 3.6K+ unique viewers 6 interactive roundtable sessions 28 speakers of which 12 were high-level policymakers 27% of attendees were senior national and international Government officials 1.8 M social impressions

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6 WE RE CATERING A PROGRAM TO ENSURE A HIGH QUALITY CONVERSATION AROUND HEALTH CARE. November 21st: Half Day JOINT INTERVIEW: HEALTH IN THE PANEL DISCUSSION: THE FUTURE OF EUROPEAN HEALTH OPEN FISHBOWL CONVERSATION: IDENTIFYING THE GAPS AND THE MOST PROMISING INNOVATIONS IN HEALTH CARE INNOVATION PITCHES: THE HEALTH CARE OF TOMORROW Summit Dinner November 22nd: Full Day Summit 3 panel discussions on: CLOSING THE GAP: ADDRESSING DETERMINANTS OF HEALTHS THROUGH INNOVATION FINDING A CURE FOR INEQUALITY IN DRUG INNOVATION HEALTH EQUALITY IN THE DIGITAL AGE: PROMISES AND PITFALLS 6 roundtable sessions on: PERSONALIZED MEDICINES AND EQUALITY DIGITAL TRANSFORMATION INNOVATION IN INTEGRATED CARE BALANCING ROI AND ACCESS DATA FOSTERING INNOVATION AND GETTING THE BASICS RIGHT

7 WE PROMISE THE BEST FORMATS FOR OPTIMAL DISCUSSIONS AND DEBATES interviews interviews are candid conversations between POLITICO s top journalists and newsmakers of the day. Panel discussions Panel conversations convene key decisionmakers from the public and private sectors to discuss and debate the key factors shaping a timely policy issue. Solution-oriented roundtable discussions Participants select one of the roundtables and join the discussion on the roundtable theme. Hosted by a POLITICO journalist, each session features cochairs and anchor-participants. This is an ideal format to gain insight into specific issues through solution-oriented discussions. Open fishbowl conversation 4 main speakers as well as an empty chair for members of the audience to spontaneously take part in the discussion. This is meant to reflect the broadest range of health care stakeholders and foster a dynamic and open discussion on the biggest challenges our health care systems are currently facing. Innovation pitches AI, blockchain, personalized medicines, genomics, apps What are the innovations that will most shape and change health care in the next few years? 6 innovators have 10 minutes to convince their solutions can make a difference and answer your questions! We ll then proceed to a vote interview Panel discussions Solution-oriented roundtable discussions Open fishbowl conversation Innovation pitches

8 WE PARTNER WITH KEY STAKEHOLDERS OVER THE LAST FEW YEARS, POLITICO has partnered with leading companies in the health care sector, insuring that its events and summits are well represented. WHO HAVE WE PARTNERED WITH IN THE PAST?

9 WE ENSURE A HIGH QUALITY AUDIENCE 30% 6% Corporations 37% EU, National, and Regional Institutions and Agencies Academics/Think Tanks 27% Trade associations WHO WAS ON THE LIST?

10 6/8 Months 4 Months 2 Months 1 Month 2 Weeks Marketing actions begin Marketing outreach intensifies through targeted s, social media, and promoted advertising First wave of printed brochure (5000 copies sent to key stakeholders across Europe) Second brochure Large outreach to contacts across Europe and beyond Marketing outreach becomes more focused on a smaller sample of key stakeholders Personalized marketing outreach to complete the list of participants (through phone and followups) Release of the Summit app / and finalization of logistics Summit Day!

11 TOTAL REACH: 2.4 MILLION TARGETED AUDIENCE:

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13 SPONSORSHIP PACKAGES

14 Position your business as the definitive leader in the health care sector. There is only one Leading Partner of the summit. THE BENEFITS PROGRAM SHAPING Participate in pre-summit brainstorm with programming team Ongoing program and speaker review sessions THOUGHT LEADERSHIP Option to deliver opening remarks Option to have one Subject Matter Expert to sit at each working group Recognition during the welcoming and closing remarks Submission of up to two (2) Sli.do polls to engage the audience Distribution of a white paper or collateral at the summit BRANDING & VISIBILITY Featured as Leading Partner in all print and digital promotion Mention in up to 4 marketing messages in POLITICO Playbook Premium branding throughout summit space and on all marketing materials and POLITICO.eu Dedicated space in the networking area HIGH LEVEL NETWORKING 2 seats at Summit Dinner 8 delegate passes for executives, clients, prospects for the Summit Green room access at the summit 30% discount on all further summit delegate bookings DEDICATED MEDIA CAMPAIGN Up to 4 POLITICO policy newsletter sponsorships - pending availability 3 full page print ads in POLITICO weekly 1 sponsored content article published and promoted online and in print

15 Position your organization as a key player in the sector. This package offers extensive pre-summit and onsite exposure only 3 available THE BENEFITS THOUGHT LEADERSHIP Deliver opening remarks at the start of the main day sessions, setting up the framework for discussion Recognition during the welcoming and closing remarks Submission of one (1) Sli.do poll to engage the audience BRANDING & VISIBILITY Featured as Presenting Partner in all print and digital promotion Mention in up to 2 marketing messages in POLITICO Playbook Premium branding throughout summit space and on all marketing materials and POLITICO.eu Dedicated space in the networking area HIGH LEVEL NETWORKING 5 guest passes for executives, clients, prospects for the summit 1 seat at Summit Dinner Green room access at the summit 30% discount on all further summit delegate bookings DEDICATED MEDIA CAMPAIGN Up to 2 POLITICO policy newsletter sponsorships - pending availability 1 full page print ads in POLITICO weekly

16 Position your organization as a key player in the sector. THE BENEFITS THOUGHT LEADERSHIP Co-chair one of the roundtable sessions (profile to be approved by editorial) Recognition during opening and closing remarks BRANDING & VISIBILITY Featured as Presenting Partner in all print and digital promotions Mention in up to 2 marketing messages in POLITICO Playbook Premium branding throughout summit space and on all marketing materials and POLITICO.eu Dedicated space in the networking area HIGH LEVEL NETWORKING 4 guest passes for executives, clients, prospects for the summit 1 seat at Summit Dinner Green room access at the summit 30% discount on all further summit delegate bookings DEDICATED MEDIA CAMPAIGN 1 POLITICO policy newsletter sponsorships - pending availability 1 full page print ads in POLITICO weekly newspaper

17 Position your organization as supporter of the summit. THE BENEFITS THOUGHT LEADERSHIP Recognition during the welcoming and closing remarks Submission of one (1) Sli.do poll to engage the audience BRANDING & VISIBILITY Featured as Supporting Partner in all print and digital promotions Mention in 1 marketing message in POLITICO Playbook Premium branding throughout summit space and on all marketing materials and POLITICO.eu Dedicated space in the networking area HIGH LEVEL NETWORKING 2 guest passes for executives, clients, prospects for the summit DEDICATED MEDIA CAMPAIGN 1 half page print ad in POLITICO weekly newspaper

18 Position your organization as a supporter of the summit. THE BENEFITS THOUGHT LEADERSHIP Priority seat at one of the afternoon roundtables Recognition during the welcoming and closing remarks BRANDING & VISIBILITY Featured as Visibility Partner in all print and digital promotion Branding throughout summit space and all marketing materials and POLITICO.eu HIGH LEVEL NETWORKING 2 guest passes for executives, clients, prospects for the summit

19 MEDIA COMPONENTS

20 SPONSORED CONTENT For your sponsored content, our services include: Copy-editing & layout of your article, based on your content and illustrations Publication in the relevant section on POLITICO.eu, promotion on homepage and across the rest of the website Option for your custom content: production of your custom content via top-level interviews conducted by a freelance journalist; rewriting of your content by our copyeditors; etc.

21 REACHING THE INFLUENTIALS: POLITICO S PRINT PRINT ADS, INFOGRAPHICS, SPONSORED CONTENTS We deliver over 14,000 copies including to the major EU institutions and in key transportation hubs around Europe every Thursday morning. These can include print advertisements. It has been recognized as one of the world s bestdesigned newspapers by the Society for News Design for two years in a row. DISTRIBUTION Belgium: 75% Germany: 8% COPIES 5,600+ European Commission 1,800+ European Parliament 2,100+ National Parliaments France: 7% United Kingdom: 1,5%

22 ABOUT POLITICO EUROPE

23 ACROSS THE CONTINENT, ACROSS THE GLOBE POLITICO is a global media company with over 310 journalists dedicated to nonpartisan coverage of essential news that drives the conversation and holds power players accountable. We have the largest newsroom in Europe dedicated to covering politics and policy. We connect the dots between power centers from D.C. to London and from Brussels to Moscow. POLITICO Summits bring our journalism to life focusing on the impact of policies on a cross-section of industries generating conversations that result in actionable results. POLITICO s Health Care Summit 2019 it is the only event dedicated to solutions-driven conversations between policymakers, innovators, industries and academics on the future of AI. 4 OFFICES IN EUROPE 58 journalists 18 nationalities 24 languages

24 OUR AUDIENCE DRIVES GLOBAL DECISIONS POLICYMAKERS BUSINESS LEADERS OUR AUDIENCE IS: 90% President Juncker s Office 400+ CEOs subscribe to our newsletter 2,5x more likely to be a government employee 96% Commissioners 90% European leadership from Global Top 50 companies 2x More likely to be interested in Government 89% Commission Heads of Cabinet 91% MEPS 100% Tusk s Cabinet

25 THANK YOU We look forward to continuing the conversation on ways to structure a valuable Health Care Summit partnership. SIMONA ROMEO Business Development Manager, POLITICO events sromeo@politico.eu