DEFINING THE FUTURE OF FOOD

Transcription

1 Culinology DEFINING THE FUTURE OF FOOD 2018 Media Guide

2 GET YOUR MARKETING MESSAGE TO THE IDEA PEOPLE Culinology creates an environment that stimulates new ideas and represents an important source of culinary and technical information for the food industry. The magazine speaks directly to the Idea People in the industrial food community. A recent survey of Culinology readers shows more than 92% are actively engaged in ideation and prototype development at their company. Benefits Of Advertising In Culinology: The Culinology audience represents a target market of decision makers with significant buying power. Representing the largest and most progressive companies in the food industry, 95% of Culinology readers have a role in product development and/or purchasing. Advertising in Culinology places you in front of the leading industry Idea People in a highly effective editorial environment.

3 ENERGIZED + INVOLVED READERSHIP: CULINOLOGY INSPIRES READERS Culinology is an exciting magazine that provides information I use in my work and personally. - Research Chef, Fortune 500 Food Processing Company Culinology magazine is a great place to look for an inspirational take on emerging food trends that can be applied to product development. Product Development Director, Multi-unit Food Service Culinology is a place where I can find and share with people in the industry. It is my go-to place to find ingredients. R&D Chef, Product Development Company TARGETED CIRCULATION Over one-third of Culinology readers are involved in research and development, with the other two-thirds working in management-level positions throughout the industry. Reaching this audience puts your advertisement in front of the people setting the trends and making purchasing decisions. 15,000 Print Subscribers 35,000 Digital Users 43,000 Total Unique Audience Readers of Culinology are culinologists, research chefs, food scientists and company executives who are active and influential to the product development process. Reaching this audience is a critical component of any food industry marketing strategy. CULINOLOGY READERS Ahold USA Ale House Management Inc. American Dining Corporation Applebee s International Inc. Aramark Corporation Arby s Restaurant Group, Inc. Aryzta Bay Valley Foods LLC Ben & Jerry s Homemade Inc. Big Boy Restaurants International LLC Bimbo Bakeries USA Bloomin Brands Inc. Bob Evans Farms Inc. Bojangles Restaurants Inc. Bremner Inc. Bridgford Foods Corporation Brinker International Inc. Burger King Corporation California Pizza Kitchen Inc. Campbell Soup Co. Carlson Restaurants Worldwide Inc. Chipotle Mexican Grill Inc. Clif Bar & Company Coca-Cola Bottling Co. Conagra Brands Darden Restaurants Inc. Dean Foods Co. Domino s Pizza LLC Dr Pepper Snapple Group Dunkin Brands Group Inc. Ferrara Foods & Confections Inc. Flowers Foods Inc. Frito-Lay Inc. General Mills Inc. The Hershey Co. In-N-Out Burgers Jack In The Box Inc. Keebler Foods Co. Kraft-Heinz Co. Kroger Co. Mars Inc. McDonald s Nestle Tyson Foods Inc. Unilever Wendy s Yum! Brands Inc.

4 2018 CULINOLOGY EDITORIAL CALENDAR MARCH JUNE 2018 RCA Annual Conference Edition Regional Flavor Trends Fresh on the Menu Natural, What Does it Mean? Culinology Industry News Expert Voices from Culinology Professionals International Flavor Trends Ingredient Trends: Fermented Ingredients Grain-based Foods on the Menu Dieting Menu Trends Culinology Industry News Expert Voices Bonus Distribution: 2018 RCA Annual Conference: Savannah, GA Bonus Distribution: IFT Annual Meeting and Food Expo: Chicago, IL Ad Close: January 20 Materials: February 10 Ad Close: May 1 Materials: May 15 SEPTEMBER DECEMBER Healthy Alternative Ingredients Seasonal Flavor Trends Health and Wellness on the Menu Culinology Industry News Expert Voices Bonus Distribution: Supply Side West: Las Vegas, NV IFT Supplier s Night: Chicago, IL Culinary Collaboration, Ingredient R&D and Culinary Expertise Non-GMO and Natural Digestive Health Plant Proteins Culinology Industry News Expert Voices Learning From Culinology Professionals Ad Close: August 1 Materials: August 15 Ad Close: November 1 Materials: November 15

5 Culinology Culinology DECEMBER 2016 JUNE 2016 THE OFFICIAL MAGAZINE OF THE RESEARCH CHEFS ASSOCIATION THE OFFICIAL MAGAZINE OF THE RESEARCH CHEFS ASSOCIATION Ground and formed: A MEATY opportunity 18 ADVENTURES in ancient grains 20 Flavor advances: Top trends for 2017 The entrepreneur s way Going whole grain Culinology JUNE 2017 THE OFFICIAL MAGAZINE OF THE RESEARCH CHEFS ASSOCIATION Seeing innovation through the smoke Member profile: Herb Stockschlaeder, CRC New book digs deep into Culinology Culinology SEPTEMBER 2017 THE OFFICIAL MAGAZINE OF THE RESEARCH CHEFS ASSOCIATION Condiment creations Rising stars among ancient grains 12 What s next? 10 6 Taking sausage to the next level 6 Label claims: Signs of the times 19 The seeds of beverage innovation 18 Member profile: Research chef Kimberly Schaub 26 Member profile: FIU s Dr. Michael Cheng 24 Trends driving growth in specialty food 001_FBCU0617_cover.indd /7/ :56:28 AM Culinology_0917.indb 1 9/14/2017 8:13:14 AM

6 95% OF CULINOLOGY READERS ARE INVOLVED IN PRODUCT DEVELOPMENT AND/OR PURCHASING

7 CULINOLOGY DIGITAL EDITIONS All issues of Culinology are available on-line. The digital edition is convenient to access and is simple to flip through advertising and editorial pages. Your advertisement appears just as it does in the print version, plus and web addresses in the ads are live links. The digital edition is delivered to food industry professionals via a special digital alert. In addition, it is posted on culinology.org and foodbusinessnews.net on issue date and is available in over 50 languages. LIMITED SPONSORSHIP POSITIONS: DIGITAL EDITION SPONSORSHIP Sponsorship Includes: (1) 160x600px Wide Skyscraper - to the right of each page of the digital edition (1) 468x60px Banner included on the digital edition alert Only one sponsorship available each issue. $3,500/issue EDUCATIONAL WEBINARS Webinars offer a great opportunity to build brand awareness and generate sales leads with potential customers no matter where they are located. Let Culinology help you market and present your event to our unique database. Our support staff and moderators will help you every step of the way. Webinars typically run 1 hour. Your webinar may incorporate videos, surveys, poll questions, provide links to your site and deliver marketing materials for the audience to download. Your event will be recorded and archived fo viewing on-demand. Following your webinar, you will receive full reporting. EXCLUSIVE VIDEO SPONSORSHIP Video is extremely effective in presenting ideas and products. So whether your video strategy is designed as a product demonstration, an instructional video, or you just want to humanize your company, the Food Innovations Channel is uniquely positioned to house and present your video presentations. Digital Edition Video: 60-second e-mercial spot delivered on the intro page of the digital edition. $750/issue Talk to your Culinology representative to find out more Talk to your Culinology representative to find out more about pricing and availability. about the digital edition sponsorships. For more information or rates on these digital opportunities, please contact your Sosland sales representative. Mike Gude: mgude@sosland.com Bruce Webster: bwebster@sosland.com Dave DePaul: ddepaul@sosland.com Matt O Shea: moshea@sosland.com James Boddicker: jboddicker@sosland.com or call (816)

8 PRINT SPECIFICATIONS PRINTING: Offset BINDING: Saddle stitched 4-COLOR SPECIFICATIONS: Total density of all colors combined in any one area should not exceed 300%. Only MATERIAL REQUIRED: PDF/X-1a one solid color should be used in any one area. The color and quality of print reproduction may vary if a SWOP compliant proof is not provided. Laser proofs included are for content only. Graphic images minimum resolution, 300 dpi/cmyk, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi or vector. COLORS AVAILABLE: Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. At publisher s discretion PMS colors may be manufactured from process colors. PREFERRED MEDIA: PDF/X-1a 2001 files can be ed to preflight@sosland.com or FTP. Large files may need to be submitted via FTP. Contact Preflight Department for assistance. RATES 1X 2X 4X Full Page $4,050 $3,925 $3,500 2/3 Page $2,800 $2,650 $2,300 1/2 page $2,125 $2,000 $1,750 1/3 page $1,350 $1,250 $1,150 SIZES 2 Page Spread 1/2 Page Spread Page 2/3 page (V) 1/2 page island 1/2 page (H) 1/2 page (V) 1/3 page (H) 1/3 page (V) 1/3 page square Standard Ads (non-bleed) INCHES (width x depth) Trim Bleed 15 X X X X X X X 10 8 X X X X X X X X X X X X 10 4 X X 11 7 X X X X X X X X X CREATIVE SERVICES: At advertiser s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, layout, ad alterations, etc. The advertiser will be billed $125 per hour. For more technical information, please visit For more information about Culinology or to advertise, contact your Sales Representative. Mike Gude: mgude@sosland.com Bruce Webster: bwebster@sosland.com Dave DePaul: ddepaul@sosland.com Matt O Shea: moshea@sosland.com James Boddicker: jboddicker@sosland.com or call (816) Publication Trim Size 8 x CULINOLOGY IS BROUGHT TO YOU BY