MEDIA KIT 2018 MEDIA KIT 2018 DELIVERING AN AUDIENCE OF ENGAGED FOOD SERVICE PROFESSIONALS.

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1 MEDIA KIT 2018 DELIVERING AN AUDIENCE OF ENGAGED FOOD SERVICE PROFESSIONALS.

2 foodservice foodservice connects your brand with an audience of professional restaurateurs, chefs and caterers. We pride ourselves on providing expert analysis, in-depth features, explorative technical pieces and breaking news across a portfolio of off and online assets, to keep our audience up-to-date, informed and engaged with their industry.

3 Our audience, your customer foodservice attracts the industry s most innovative and influential professionals, responsible for the decisions made at Australia s largest and most reputable and dynamic restaurants, catering companies and educational institutions. 79% of the foodservice audience comprises of senior industry professionals (Owners, Executive Managers, Business Administrators, Chief Executives, Senior Staff). FOOD, BEVERAGE, EQUIPMENT, MFRS/WS 4 % 2 % INSTITUTIONS WITH BULK CATERING NEEDS (TAFE / HOSPITALITY COLLEGES, PRISONS, ARMED FORCES, HEALTH AND AGED CARE) COMMERCIAL CATERERS 12 % REGISTERED CLUBS HOTELS / ACCOMMODATION WITH DINING 11 % 10 % by organisation type* 61 % CAFES AND RESTAURANTS SOLE TRADER 4 % STAFF 26 % 27 % by organisation size* 15 % 101+ STAFF STAFF 28 % STAFF *foodservice Readers Survey 2016

4 foodservice platforms 1 MAGAZINE Published monthly, foodservice delivers in-depth news, investigative feature articles on industry issues and developments, recipes, culinary techniques, and interviews with highprofile figures Circulation: 7,072 (CAB MAR 17) Readership: 45,000+ (PUBLISHER S STATEMENT) 1 2 WEBSITE Delivering industry news, as it breaks, keeping our audience informed and up-to-date Monthly Unique Users: 11,545 (GOOGLE ANALYTICS SEP 2017) 3 ENEWS Weekly update of the latest news and information straight to our audience Subscribers: 13,019 (GOOGLE ANALYTICS SEP 2017) 4 SOCIAL A highly engaged community Facebook: 2,071 Twitter: 5,115 Instagram: 1,669 (AS AT OCT 2017) 2 3 4

5 Events and programs 2017 WOMEN I N FOODSERVICE AWA RDS W I F A Celebrates the women who are successful in roles across the foodservice sector. The inaugural 30 Under 30 class is dedicated to recognising and celebrating the best and brightest young foodservice professionals. DISH of the YEAR Championing the emerging talent within our sector and equipping them with the right tools for the future. Celebrating the dishes that grace Australia s menus, and rewarding the innovators who are taking the country s food to the next level.

6 Magazine editorial schedule JANUARY/FEBRUARY Breakfast Comparison on Blast Chllers MARCH Kitchen Equipment Dairy APRIL Burgers Dishwashers MAY Baking Foodservice preview JUNE Pizza & pizza ovens Food Trucks JULY Tabletop Refrigeration AUGUST Desserts Fine Food Australia SEPTEMBER Best sandwich Small Appliances OCTOBER Xmas Combi Ovens comparision NOVEMBER/DECEMBER Chefs corner Deep frying/oils The Year in Review

7 Marketing solutions In conjunction with the Yaffa Custom Content department, foodservice can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces CONTACT YOUR SALES MANAGER FOR CUSTOMISED PACKAGES

8 Industry touchpoints MAGAZINE CUSTOM CONTENT DIGITAL INDUSTRY EXHIBITIONS CEO SERIES Top 10 ways to reach our industry 5 6 NEXT GENERATION UNDER 30 WIFA DISH OF THE YEAR ROUND TABLES 1 MAGAZINE An audience of foodservice professionals, industry stakeholders and rising stars Readership: 45,000+ Circulation: 7,072 2 DIGITAL Website: Over 11,000 Monthly Unique Users enews: 13,000+ database of subscribers Social: community of 8,600+ followers 3 INDUSTRY EXHIBITIONS Supporting and representing our industry at various trade shows across the country 4 CEO SERIES An insight into the movers and shakers that shape our industry 5 DISH OF THE YEAR Celebrating and rewarding the innovators who are taking the country s food to the next level 6 ROUND- TABLES 8 10 Industry leaders discussing issues that affect your business and goals 7 WOMEN IN FOODSERVICE AWARDS WIFA celebrates the women who are successful in roles across the foodservice sector UNDER 30 The best 30 stars under 30 years of age nominated by our industry CIRCULATION: CAB MARCH 2017, READERSHIP: PUBLISHER S STATEMENT, UNIQUE USERS: GOOGLE ANALYTICS AUG 2016 SEP NEXT GENERATION Nurturing the next generation of leaders in our industry 10 CUSTOM CONTENT Vlogs, videos, reviews, events, edm s, sponsored editorial, social media, breakfast seminars, websites, webinars and more bespoke options

9 Rate card and material specifications 2018 Magazine Rates Size Casual x Full page $5770 $5010 $4830 $4640 ½ page $3610 $3190 $3090 $2980 ¹ ³ page $3120 $2690 $2600 $2500 ¼ page $2300 $2060 $1990 $1950 False front cover & inside front cover $9,500 RATES EXCLUDE 10% GST PREFERRED POSITION LOADING: OBC +30%, IFC +20% Material Specifications Size Width Height DPS (trimmed) FP (trimmed) ½ page vertical ½ page horizontal ¹ ³ page vertical ¹ ³ page horizontal ¼ page horizontal ¼ page square ¹ ³ page (directory) ALL SPECS ARE IN MM PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS Deadlines Issue Booking Material Publication Jan/Feb 12 Jan 19 Jan 20 Feb Mar 6 Feb 13 Feb 16 Mar Apr 7 Mar 14 Mar 16 Apr May 10 Apr 17 Apr 19 May Jun 8 May 15 May 15 Jun Jul 5 Jun 12 Jun 13 Jul Aug 5 Jul 12 Jul 14 Aug Sep 6 Aug 13 Aug 13 Sep Oct 5 Sep 12 Sep 17 Oct Nov/Dec 19 Oct 26 Oct 21 Nov Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $3500 Billboard* $3000 Extended Leaderboard $2500 Leaderboard $2000 MREC $2000 SREC $600 Background Skin* $4500 Pop-up Video POA POA Leaderboard $1470 MREC $950 SREC $420 * DOES NOT DISPLAY ON MOBILE SITE RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height Background Skin Rails (x2) Pop-up (desktop) Pop-up (mobile) Billboard Extended Leaderboard Leaderboard MREC SREC Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Weekly Monthly $2950 (per broadcast) Banner $1850 Medium Banner $300 $1350 MREC $600 $2000 RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height edm Banner Medium Banner MREC ALL SPECS ARE IN PIXELS Deadlines Website and enewsletter online material deadline is five days prior to publishing. edm broadcast material deadline is 10 days prior to publishing. Rhonnie Merry National Sales Manager P: E: rhonniemerry@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL UPDATED: 7 FEB 18

10 Contact Rhonnie Merry National Sales Manager P: M: E: Anita Connors Editor T: E: Helen Davies Publisher T: Published by Yaffa Media Pty Ltd Bellevue Street, Surry Hills NSW 2010 P: F: