Accountancy Media Pack

Transcription

1 Accountancy Media Pack

2 Accountancy is the complete solution Now more than ever, accountants and tax professionals need the best independent technical news and analysis to help them deal with an increasingly complex financial world. For over 124 years Accountancy has constantly adapted to stay at the forefront of developments in the world of finance and accounting. Now it s changing again to help the profession stay one step ahead, and in doing so creating a unique targeted proposition for advertisers and commercial partners to reach the leaders and decision makers in the worlds of accountancy and tax. Since breaking our links with the ICAEW in February 2012 Accountancy has been a truly independent voice of the accounting profession. And by remaining part of the world s largest professional publisher for accountants and tax professionals, we will draw on our extensive resources to create a unique product that combines up to the minute news with in depth technical insight and verifiable continuing professional development (). Unlike many magazines, which have simply added a website to their paper offering, Accountancy is a truly multi-media product. At its heart is Accountancy Live, driving the online agenda every day. The Accountancy News iphone App and our three times a week e-newsletters keep users up to date with all the latest developments is the world of finance, while the flagship Accountancy magazine provides fresh in-depth insight and analysis every month, and is now available as both a print and ipad tablet edition. Contents Our products... 3 Our audience... 4 Accountancy advertising ratecard... 5 Mechanical specifications... 6 Accountancy Live... 7 E-newsletter, tablet edition and News App... 8 Terms & Conditions

3 Our new media mix allows real choice for customers and provides new ways for accountants and tax professionals to access our high quality technical content. For advertisers this means a new and more intimate connection with accountants and tax professionals because: QQUsers are paying subscribers the best guarantee that they will read and use the product QQOrganisation-wide subscriptions mean we know who is using the product and what they are interested in QQEnhanced technical coverage means accountants turn to Accountancy as an essential part of their daily professional lives With our history, our unique position in the world of professional publishing and our access to the best technical brains in the industry Accountancy really is THE independent voice of the profession. Accountancy magazine Available to buy on subscription appeals principally to individual subscribers Accountancy Live Available on annual subscription, purchased mostly by accountancy firms and company finance teams on a multi-user basis Accountancy tablet edition New multi-platform format for the industry s leading title Accountancy News App Available to download free from the itunes App Store, updating throughout the day Accountancy e-newsletter Mailed free three times a week to over 14,000 registered users 3

4 So why Accountancy? Accountancy is the ONLY independent magazine in the UK for qualified accountants. With no institute affiliations and no hidden agendas it is unafraid to speak out for the profession. Accountancy Live offers a unique opportunity to advertise directly to users who are paying subscribers and who have chosen Accountancy as a vital source on information that plays a crucial role in their daily working lives. No wastage your message will be targeted directly at people who have shown their commitment to reading and using the product they have paid to subscribe to. What is the audience? In building the new Accountancy we have created a launch profile of our customers. During the first year, as subscriptions grow, we have built a database from CCH s comprehensive market insight which will be used to supplement the magazine circulation to 15,000 per issue with a profile split equally between business and practice. Within this split the profile of the magazine is as follows: 21% Senior Financial Manager 30% Partner/Owner/ Proprietor 24% CEO/Chairman/MD 20% FD/CFO/ Head of Finance 5% Group Financial Controller/ Financial Controller Online we will report the profile as it builds but across all media we expect the distribution of professional body membership to be approximately 85% ICAEW, 10% CIMA and 5% ACCA. We will release a quarterly update of this media pack showing the actual distribution as sales build. 5% ACCA 10% CIMA 85% ICAEW 4

5 Accountancy advertising ratecard Effective 1 February 2013 DPS... 8,000 PAGE... 4,450 HALF PAGE... 2,700 QUARTER PAGE... 1,500 COVERS... 5,050 Annual Directory... 3,780 BUSINESS SERVICES pscc Agency Commission 10% Loose inserts (up to 20 grams): Full run per thousand Inserts in excess of 20 grams... price on application Bound-in inserts (up to 20 grams): per thousand For inserts in excess of 20 grams... price on application All rates quoted subject to VAT For further information, contact the advertising team on Deadlines Copy deadline Publication date January... 12/12/14 29/12/14 February... 16/01/15 30/01/15 March... 13/02/15 27/02/15 April... 13/03/15 27/03/15 May... 17/04/15 24/04/15 June... 15/05/15 29/05/15 July... 12/06/15 26/06/15 August... 17/07/15 31/07/15 September... 14/08/15 28/08/15 October... 11/09/15 25/09/15 November... 16/10/15 30/10/15 December... 13/11/15 27/11/15 January /12/15 29/12/15 5

6 Mechanical specifications To supply artwork for Accountancy magazine you must ensure that your file meets these requirements. If you have any problems please do not hesitate to contact us on the telephone numbers listed below. 1 3 Gutter Artworks should be provided as a print ready PDF created to PDF/X industry standards. Further information can be found at co.uk/resources/guides-and-standards/production/pass4press/ PDF files must contain only: QQCMYK colours QQCMYK images of at least 300dpi QQEmbedded fonts QQFlattened images 2 Double Page Spread 1 Bleed 303 x 432mm 2 Trim 297 x 420mm 3 Type Area 270 x 390mm Please allow 6mm in total at the spine (3mm on each bound side) Full Page 4 Bleed 303 x 216mm 5 Trim 297 x 210mm 6 Type Area 270 x 180mm 4 6 Should your artwork not adhere to these requirements, the publisher cannot be held responsible for any reproduction errors that may occur. 7 5 NB. Any files supplied non-cmyk (eg. RGB) may print with unexpected results due to possible colour shifts/changes during CMYK conversion Half Page Type Area 7 Vertical 270 x 88mm 8 Horizontal 130 x 180mm Quarter Page Type Area x 88mm 6 your artwork to: elly.kiss@wolterskluwer.co.uk Tel: +44 (0)

7 Accountancy Live is updated daily with the latest, breaking news stories. With good quality, wide ranging editorial coverage it is fast becoming top of accountants daily favourite website list. It provides up-to-date technical accounting, auditing, regulatory and tax guidance therefore making it an invaluable tool for professionals. It currently receives over 20,000 unique visitors per month. Your advertisement can click through to a website page of your choice ADVERTISING OPPORTUNITIES QQHome page MPU: 3,450, 4-week tenancy QQRotating Banner advertising throughout site: 2,700, 4-week tenancy QQButton advertising throughout site: 1,890, 4-week tenancy QQOnline Surveys: Contact us for more details 7 Specifications Medium Rectangle: 300x250 pixels Leader Banner: 728x90 pixels Filmstrip: 300x600 pixels Portrait: 300x1050 pixels Small Rectangle: 300x125 pixels Please supply files as a.gif or.jpg

8 Accountancy e-newsletter In conjunction with we currently our Accountancy Live Update three times a week to over 14,000 opted-in addresses. These provide subscribers with up-todate news stories and information regarding their profession. Your advertisement can click through to a website page of your choice. ADVERTISING OPPORTUNITIES QQBanner advertising: 1,600, 4-insertions per month QQButton advertising: 1,400, 4-insertions per month QQSolus sponsored advertising: from 3,780 Accountancy tablet edition and News App Launched in Spring 2012, the ipad tablet edition of Accountancy magazine, provids the ultimate digital experience for our subscribers with dynamic content, interactivity and fully searchable indexing sees plans for both Android and Kindle Fire tablet editions. Free to download our Accountancy News App for the iphone continues to prove a popular tool for finance processionals on the move with over 13,500 downloads in its first 18 months online. ADVERTISING OPPORTUNITIES QQBanner advertising: 1,550, 4-week tenancy 8 E-newsletter specifications Medium Rectangle: 300x250 pixels Leader Banner: 728x90 pixels Filmstrip: 300x600 pixels Portrait: 300x1050 pixels Small Rectangle: 300x125 pixels Please supply files as a.gif or.jpg PLEASE NOTE: Microsoft Outlook versions 2007 or later do not support animated.gif creatives. Therefore please consider the importance of the first panel if supplying animated creatives or supply single frame advertisements. News App specifications Smart banner landscape: 320x50 pixels Please supply file as.gif only

9 Terms & Conditions, cont. 1. DEFINITIONS 1.1. Company shall mean Wolters Kluwer (UK) Limited trading as CCH Magazines and Media Information, CCH and Accountancy Magazine Advertiser shall mean the business placing the Order with the Company Copy Deadline, shall mean the final date indicated in the media pack and/or on the Order Confirmation for supplying artwork, copy and all other information and documentation in whatever media and format and which is necessary for the Company to fulfil the Advertiser s Order Advertisement shall include the written content and visual presentation to be published by the Company in a variety of formats including display advertising, classified advertising, wraparounds, advertorials, loose inserts, bound inserts, giveaways and bookmarks Order shall mean the Advertiser s requirements for an advertisement(s) as detailed on the Order Confirmation and or a Client s requirements under these Terms and Conditions Magazine shall mean any magazine owned or published by the Company and as further described in the Media Pack. 1.7 Price shall mean the price set out in the Order Confirmation or such price as may otherwise be agreed with the Company. 1.8 Media Pack shall mean the information made available to Clients and potential Clients and which provides details of the services available from the Company, including but not limited to, the range of advertisements offered, prices and copy deadlines. 1.9 Event, Recipient and Sponsor shall bear the meanings set out in clauses 13 and The Client means any of the Advertiser, the Recipient, the Sponsor or the Recruiter. 2. PRICE 2.1. The Company shall send the Client an invoice for the price set out on the Order Confirmation. The Client must pay the price within the time specified in the invoice ( the due date ) Failure to pay by the due date will render the Client liable to an interest charge in accordance with the Late Payment of Commercial Debts Act All prices are exclusive of VAT which shall also be paid by the Client. 3. CANCELLATIONS AND COPY DEADLINE 3.1. The Advertiser shall submit all necessary artwork, copy, online content and other documentation and information to the Company prior to the copy deadline The Advertiser accepts that any cancellation of the Order shall cause the Company loss of revenue, costs and expenses and agrees to fully compensate the Company in respect thereof In the event of a cancellation less than 4 weeks prior to the copy deadline, the Advertiser shall pay the Company in accordance with the following sliding scale: Between 3 to 4 weeks before the copy deadline... 50% of the price Between 2 to 3 weeks before the copy deadline... 75% of the price Less than 2 weeks before the copy deadline % of the price The Parties agree and confirm that these payments represent a genuine pre-estimate of the losses, costs and expenses the Company will suffer as a consequence of any cancellation Advertisers who book multiple advertisements will be eligible to pay a lower rate per advertisement, based on the published rate card. Where an Advertiser who has been granted a discounted multiple insertion rate cancels all or part of their booking, a surcharge will be payable equal to but not exceeding the difference between the agreed rate for the volume of advertising booked and the rate card price for the volume of advertising actually taken Any cancellation must be notified to the Company in writing. 4. ARTWORK 4.1. All artwork, copy and other documentation and information required by the Company in order to comply with the Order must be supplied in accordance with the Company s mechanical specifications previously notified to the Advertiser The Company reserves the right to make any alteration it reasonably considers necessary to the artwork and copy so as to enable the advertisement to be published. 5. ADVERTISER S WARRANTY 5.1. The Advertiser warrants that the advertisement: (a) Complies with the British Code of Advertising, Sales Promotion and Direct Marketing. (b) Does not contain any material which infringes the copyright (or any other Intellectual Property Right) of any third party. (c) Does not contain any obscene, offensive or defamatory material. 6. ADVERTISER S INDEMNITY 6.1. The Advertiser agrees to indemnify the Company against all liabilities, claims, demands, actions, costs, damages and loss arising out of any breach of the warranty provided in clause PUBLICATION 7.1. The content of all advertisements is subject to the approval of the Company who reserve the right to cancel, refuse or postpone the publishing of an advertisement. The Company shall not issue any invoice when any such cancellation or refusal takes place The Company does not guarantee the publication of the advertisement in any specified issue of its Magazine(s) although every effort will be made to comply with the Advertiser s requirements. 8. LIABILITY 8.1. In the event of any error, misprint or omission in the printing of an advertisement or part of an advertisement, the 9

10 Terms & Conditions, cont. Company will either re-insert the advertisement or relevant part of the advertisement as the case may be or make a reasonable refund of or adjustment to the cost. No reinsertion, refund or adjustment will be made where the error, misprint or omission does not materially detract from the advertisement. In no circumstances shall the total liability of the Company for any error, misprint or omission exceed the amount of a full refund of any price paid to the Company for the advertisement in connection with which liability arose The Company shall not be liable for any loss or damage occasioned by the failure (however caused) of any advertisement to appear in any specified issue of its Magazine or occasioned by its Magazine having a lower than expected content and/or distribution, or occasioned by its Magazine s issue and delivery dates being delayed (for whatever reason) The Company shall not be liable for any loss of or damage to artwork, drawings or other property or material supplied by the Advertiser. The Company reserves the right to destroy without notice all artwork, film and other property which has been in its custody for three months from the date of the last appearance in an advertisement unless the Advertiser has given instructions to the contrary Whilst every endeavour will be made to forward replies to notified box numbers as soon as possible, no liability is accepted in respect of any loss or damage which may occur through delay in forwarding or omitting to forward replies. 8.5 The entire limit of the Company s liability (including any liability for the acts or omissions of its employees, agents or subcontractors) whether in contract, tort, misrepresentation, statute or otherwise in respect of any claim arising from its acts or omissions pursuant to this Agreement shall be limited to the Price paid by the Client. 9. COPYRIGHT The copyright for all purposes in all artwork, copy and other material which the Company or its employees have originated, contributed to or reworked shall vest in the Company. 10. FAILURE TO SUPPLY ADVERTISING COPY AND OTHER INFORMATION If the Advertiser fails to supply the Company with advertising copy and any other documentation or information necessary for the Company to fulfil the Order, the Company shall be entitled to claim compensation from the Advertiser for any loss of revenue, cost and expenses suffered and incurred by the Company and directly resulting from such failure by the Advertiser. 11. ADVERTISER S FAILURE TO FULFIL THE COMPLETE ORDER Where an Order consists of more than one advertisement and/or advertisements over a period of time, the Advertiser cannot cancel the Order when it is only partly performed. If the Advertiser purports to cancel the outstanding balance of an Order and/or fails to provide the Company with advertising copy and other documentation or information relating to the remaining part of the Order, the Advertiser shall relinquish any right to any advertisement series price discount. In addition, the Company shall be entitled to claim compensation from the Advertiser in accordance with the provisions of clause ACCEPTANCE OF THE TERMS AND CONDITIONS The placing of an Order and/or the supply of artwork and copy for the insertion of an advertisement shall amount to acceptance of these terms and conditions Any purported conditions stipulated on a Client s documentation shall be void insofar as they conflict with the Company s terms and conditions No variation or modification of these terms and conditions shall be valid unless agreed to by the Company in writing. 13. SPONSORSHIP 13.1 This clause 13 shall only apply to all Sponsors as defined in clause 13.3 below This clause 13 shall apply in addition to all other clauses in this document In the event that the provisions of this clause 13 may conflict with other clauses in this document, then the provisions of this clause 13 shall prevail The Event shall mean an event organised by the Company 13.3 The Sponsor shall mean a business placing an order for a form of sponsorship which may include, but is not limited to, exhibition stands and the inclusion of the Sponsor s logo within the Company s promotional marketing material or at an Event The number of attendees is not guaranteed at any Event and the Company cannot accept any responsibility for the number of attendees An Event may be postponed or cancelled at the sole discretion of the Company where it deems such action to be necessary. The Company can accept no liability for any loss or damage (direct or indirect) that any such postponement or cancellation causes the Sponsor It shall be the responsibility of the Sponsor to provide all marketing material for branding The Sponsor shall be responsible for the performance of all roles linked to sponsorship, including those that are required to be carried out on the day of an Event. Specific examples include, but are not limited to, the provision and serving of lunch and refreshments It shall be the sole responsibility of the Sponsor to provide and set up equipment such as stands and banners All parties shall comply with the provisions of the Data Protection Act All data relating to customers of the Company, including delegates attending Events, shall remain the sole property of the Company The price to be paid by the Sponsor is set out on the Order Confirmation and is otherwise governed by the provisions of clause 2. 10