V1 JANUARY 2016 MEDIA KIT 2016

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Rolf Farmer
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1 V1 JANUARY 2016 MEDIA KIT 2016

Table of Contents Introduction 3 ejournal 4 ejournal Direct Email 5 Website fitness.org.

2 Table of Contents Introduction 3 ejournal 4 ejournal Direct 5 Website fitness.org.au 6 enewsletter FAnews 7 Education Zone A tailored direct 8 Technical Specifications 9 Terms & Conditions 10 Contact Information 11 2

3 Our Members, Your Audience Fitness Australia is the peak national health and fitness industry association, committed to achieving a fitter, healthier Australia. Our 28,000+ active members are ready to engage with your brand. Registration Categories Gender Breakdown Geographic Breakdown Over 27,000 Registered Exercise Professionals / Sole Trading Businesses 42 % 58 % 11 % 1 % 7 % 20 % 34 % 3 % Over 1,700 Male Female 23 % 1 % Registered Fitness Businesses / Industry Suppliers / CEC Providers 3

ejournal POWERED publication Published quarterly, POWERED by Fitness Australia is a 40 page electronic magazine designed to inform the fitness industry through a range

RESISTANCE TRAINING FOR YOUTH Evidence shows it s not only safe, but improves overall health THE WEIGHT LOSS DILEMMA Are we doing the right thing by overweight clients?

AUTUMN 2015 ISSUE #5 State of Australia s health Referral networks ilearn Training clients with eating disorders CECs explained Live & accessible on; Fitness.org.

4 ejournal POWERED publication Published quarterly, POWERED by Fitness Australia is a 40 page electronic magazine designed to inform the fitness industry through a range of industryreviewed articles and evidence-based insights that can be applied by exercise professionals and fitness business owners who seek to enhance the quality of their industry services. Page Rates: Full Page $1,750 Half Page $1,100 ejournal by FIND THE RIGHT BALANCE MODIFIED MOVEMENTS AND TIME TO REST ARE THE KEY TO SAFELY TRAINING PREGNANT CLIENTS RESISTANCE TRAINING FOR YOUTH Evidence shows it s not only safe, but improves overall health THE WEIGHT LOSS DILEMMA Are we doing the right thing by overweight clients? POWERED reaches thousands of readers via this responsive and interactive platform. AUTUMN 2015 ISSUE #5 State of Australia s health Referral networks ilearn Training clients with eating disorders CECs explained Live & accessible on; Fitness.org.au Facebook Desktop, mobile & tablet 64,302 average page views per edition Reach 30,000 fitness industry professionals, businesses and stakeholders Edition AUTUMN WINTER SPRING SUMMER Booking Deadline 7th Jan th April th July th September 2016 Artwork Deadline 1st Feb rd May th August th November 2016 Publish Date 1st March th June th September th December

ejournal Direct Email Circulated quarterly to kick off each edition, our ejournal Direct Emails

quarterly ejournal. Rates: Top Banner $1,100 Bottom Banner $900 31.7% average open rate 5.

2016 29th April 2016 1st August 2016 28th October 2016 Artwork Deadline 22nd Feb 2016 30th May

5 ejournal Direct Circulated quarterly to kick off each edition, our ejournal Direct s are distributed to over 30,000 professionals and businesses highlighting content from the quarterly ejournal. Rates: Top Banner $1,100 Bottom Banner $ % average open rate 5.1% average click through rate Edition AUTUMN WINTER SPRING SUMMER Booking Deadline 29th January th April st August th October 2016 Artwork Deadline 22nd Feb th May th August th November 2016 Publish Date 1st March th June th September th December

Website fitness.org.au Fitness Australia Registered Exercise Professionals and Fitness Businesses are highly mobile, with 40% accessing our website with mobile devices.

With our responsive website design, your ad adapts to the users screen and orientation, rather than becoming crammed or hidden when viewed on a tablet or smartphone.

How responsive design works Advertisers will have the flexibility and range to either send one ad size or multiple.

6 Website fitness.org.au Fitness Australia Registered Exercise Professionals and Fitness Businesses are highly mobile, with 40% accessing our website with mobile devices. We re proud to be using the latest online technology to ensure the best results for our advertisers. With our responsive website design, your ad adapts to the users screen and orientation, rather than becoming crammed or hidden when viewed on a tablet or smartphone. This means a cleaner, more efficient solution for advertisers to reach consumers on their device of choice. How responsive design works Advertisers will have the flexibility and range to either send one ad size or multiple. With the first option, one creative will automatically adapt to the size of the screen it s being viewed on. For the second option, advertisers can use multiple creatives tailored to the ad size, optimising messaging and the marketing objectives of advertisers. Running a standard Medium Rectangle (MREC) campaign, the ad will appear as an MREC on a desktop, a Large Rectangle on a tablet and a Small Rectangle on a phone. From a desktop, visitors will see an MREC (300x250) Your ad From a smartphone, visitors will see a Small Rectangle (228x90) Your ad From tablet, visitors will see a Large Rectangle (270x308) Your ad Ad Unit Share of Voice (SOV) Cost per month Large Rectangle 25% $1,500 Small Rectangle Banner 25% $800 6

enewsletter FAnews Professionals enews Top Banner Twice a month. Circulated to over 28,000 fitness instructors and personal trainers. Business enews Twice a month.

7 enewsletter FAnews Professionals enews Top Banner Twice a month. Circulated to over 28,000 fitness instructors and personal trainers. Business enews Twice a month. Circulated to over 1,200 fitness businesses operators and managers, including franchised gyms and clubs. MRECs Event/Course Listing Ad Unit Specs (w x h pixels) REPs enews Business enews Both Audiences Top Banner 650 x 75 $1,100 $900 $1,600 MREC x 250 $825 $650 $1,000 MREC x 250 $825 $650 $800 Sponsored Posts Sponsored Post Event/Course Listing Header + copy (80 word min. 80 word max) + URL + Logo / Image (292 x 150 static only) Course name + date + location + copy (15 words max) + URL + no. of CECs + logo / image (144 x 150 static only) $650 $650 $950 $260 N/A N/A 7

Education Zone A tailored direct email Continuing Education Providers are able to target specific postcodes to promote Continuing Education Credit (CEC) courses and/or events.

8 Education Zone A tailored direct Continuing Education Providers are able to target specific postcodes to promote Continuing Education Credit (CEC) courses and/or events. Education Zone Direct s can be tailored to reach fitness instructors, personal trainers and Sole Traders to suit your requirements. Note, all CEC providers advertising must adhere to our CEC Provider Branding & Advertising Guidelines. Requirements Our company has been utilising the direct service facility Education Zone provided by Fitness Australia for many years now and have found it always to be our most successful marketing campaign. It provides us with a direct line of communication to our target audience who may be interested in our services. I would highly recommend this facility to any fitness provider. Christian Marchegiani HIRT Systems CEC program name 5 word maximum Number of CECs The path to attaining credits must be specified. e.g. 15 CEC s over 2 days. CEC program date/s and location/s max. 2 locations and dates (in the same region) eg. Brisbane: 1 March 2013 CEC program time(s) CEC program cost(s) CEC program description 100 words maximum CEC provider details phone number, address and URL address for click-through Provider logo low resolution 100w x 75h pixels Image high resolution 610w x 400h pixels Video / YouTube link with time-marker directed to preferred frame shot (optional) Rates & Deadlines Set up fee $100 data rental Target Minimum NSW, QLD, VIC Target Minimum SA, ACT, TAS, NT $0.60 per data file 1000 data files per State / Territory 500 data files per State / Territory 8

9 Technical Specifications ejournal ejournal Direct enewsletter FAnews Type area Size (w x h mm) Type Size (w x h pixels) Type Size (w x h pixels) Standard full page 210 x 297 Standard half page vertical 88 x 259 Standard half page horizontal 182 x 127 Submit as high resolution PDF files (300dpi minimum) Submit using web safe colours RGB or HEX values Files can be supplied on disk or via Advertisements cannot be accepted in original format (e.g. Quark Express or InDesign files) Hyperlinks must be embedded in the pdf (with also as back up manual instructions on the URL addresses + hotspots where they appear) Incorrect supplied material may incur a production charge Website fitness.org.au Type Size (w x h pixels) Large Rectangle* 364 x 303 Rectangular Banner** 364 x 121 Maximum file size 75K 72 dpi resolution and web safe colours File type JPEG, animated or static GIF file format (no flash) Animated GIF files must be limited to 3 panels & are to be supplied as a single consolidated file URL addresses for click-through must be hosted by advertiser Animated GIFs are viewed on Outlook 2007 and 2010 displays the first frame of animated GIFs as a static image. Ensure your first frame works as a static image Ads must be supplied at least 5 days prior to publishing date * Specs are based on optimum resolution. Submitting a standard MREC (300 x 250) is sufficient with minimal resolution loss ** Specs are based on optimum resolution. Submitting a standard 3:1 Rectangle Banner (300 x 100) is sufficient with minimal resolution loss Top Banner* 610 x 75 Maximum file size 50K 72 dpi resolution and web safe colours RGB or HEX values File type JPEG, animated or static GIF file format (no flash) Animated GIF files must be limited to 3 panels & are to be supplied as a single consolidated file URL addresses for click-through must be hosted by advertiser Animated GIFs are viewed on Outlook 2007 and 2010 displays the first frame of animated GIFs as a static image. Ensure your first frame works as a static image Ads must be supplied at least 8 days prior to publishing date * Specs are based on optimum resolution. Submitting a standard Leaderboard (728 x 90) is sufficient with minimal resolution loss Education Zone: A tailored direct Type Provider logo low resolution 100 x 75 CEC program name 5 word maximum Size (w x h pixels) Image high resolution 610 x 400 Number of CECs The path to attaining credits must be specified. e.g. 15 CEC s over 2 days. CEC program date/s and location/s max. 2 locations and dates (in the same region) eg. Brisbane: 1 March 2013 CEC program time/s CEC program cost/s CEC program description 100 words maximum CEC provider details phone number, address and URL address for click-through Video / YouTube link with time-marker directed to preferred frame shot (optional) * Ads must be supplied at least 10 days prior to publishing date Top Banner* 650 x 75 MREC 300 x 250 Video Sponsored Article Course / Event Listing Maximum file size 50K 72 dpi resolution and web safe colours RGB or HEX values File type JPEG, animated or static GIF file format (no flash) Animated GIF files must be limited to 3 panels & are to be supplied as a single consolidated file URL addresses for click-through must be hosted by advertiser Animated GIFs are viewed on Outlook 2007 and 2010 displays the first frame of animated GIFs as a static image. Ensure your first frame works as a static image. Images for Course / Event Listings and Sponsored Articles must be static (no animated GIFs) Text files must be supplied in Microsoft Word format Deliver artwork at least 9 days before publishing date * Specs are based on optimum resolution. Submitting a standard Leaderboard (728 x 90) is sufficient with minimal resolution loss Artwork Delivery: pre, mid, post roll Header + copy (50 words min. 80 words max.) + URL + logo / Image (292 x 150 static only) Course name + date + location + copy (15 words max.) + URL + no. of CECs + logo / image (144 x 150 static only) Submit by to debbie@fitness.org.au, copying in phillip.hazlett@fitness.org.au subject line should be formatted: FA, media channel, ad type, advertiser name, publishing date e.g. FA, Professional enews, MREC, Reebok, 10/7/14 Please note ads that don t adhere to these specifications will be asked to be resubmitted. 9

Terms & Conditions All advertising bookings must be confirmed in writing on a signed booking form. Advertising bookings will be declined if details are omitted from this form.

10 Terms & Conditions All advertising bookings must be confirmed in writing on a signed booking form. Advertising bookings will be declined if details are omitted from this form. Publisher s right All advertisements are subject to the approval of the Fitness Australia who reserves the right to decline, omit or request amendments to advertising that is considered unsuitable for publication. The placement of an advertisement is at the publisher s discretion except where specially instructed and agreed upon by the publisher and the advertiser. General conditions To be eligible to advertise a course, program or event through Fitness Australia s print and online media the program or event must be approved with CECs. There is a minimum spend of $350 for the direct marketing service in metro areas. Payment procedures To secure advertising space payment must be supplied at the time of booking. Full payment (credit card or direct debit) must be received 10 days prior to publication. Non-payment by the due date may affect any future advertising with Fitness Australia. Artwork Fitness Australia accepts no responsibility for typesetting/artwork done on behalf of an advertiser. Final artwork must be submitted in accordance with Fitness Australia s advertising specifications. Advertisements supplied to an incorrect size will need to be re-supplied. Incomplete artwork that requires any additional work will incur additional charges. Requested changes to existing artwork will be charged at trade prices. Due to various differences in screen sizes, resolutions/colours, operating systems and browser versions on computer systems, we cannot guarantee that creative submitted for web productions will look the same on every machine and configuration. Every effort will be made to retain the overall look of the original advertisement. We are therefore unable to match web colour to print advertisement. Pre-booked and pre-paid advertising will be refunded or credited for future advertising use, if an advert is not published as per booking agreement. Cancellation For direct marketing cancellations will only be accepted in writing no later than 10 working days prior to publication date. Advertisements cancelled after this time will be subject to a charge of 50% of the appropriate rates. Cancellations may affect all rates and/or positioning for the remainder of the contract. Fitness Australia reserves the right to repeat a previous advertisement at the correct size where the booked advertisement has not been submitted on time. Late material may attract an extra charge. Fitness Australia reserves the right to reject or cancel an advertisement at any time for any reason whatsoever and will not be held responsible for any action arising from the failure of any advertising to appear. It is the responsibility of the advertiser to ensure that advertisements comply with the rules by the Media Council of Australia and the Trade Practices Act 1947 as amended. Advertisements are accepted for publication on the condition that the advertiser indemnifies the publisher and its servants and contractors against all actions, suits, claims, loss and/or damage and expenses resulting from anything published by the advertiser. For more information about the terms and conditions or advertising specifications contact Fitness Australia on

Contacts for Advertising Enquiries Phillip Hazlett Manager, Commercial t 03 9981 0029 m 0431 334 923 e phillip.hazlett@fitness.org.

11 Contacts for Advertising Enquiries Phillip Hazlett Manager, Commercial t m e phillip.hazlett@fitness.org.au w fitness.org.au Debbie Makrinakis Marketing & Communications Coordinator t m e debbie@fitness.org.au w fitness.org.au HAVE QUESTIONS? Contact Fitness Australia PO Box 6453 Alexandria New South Wales 2015 t f e. marketing@fitness.org.au 11

MEDIA KIT JANUARY JUNE 2018

MEDIA KIT JANUARY JUNE 2018 V1 JANUARY 2018 Table of Contents Introduction 3 Website fitness.org.au 4 enewsletter FAnews 5 Social Media Boosted Facebook Post from Fitness Australia 6 Technical Specifications