SAICA MEDIA RATECARD WEBSITES COMMUNICATIONS PRINT & DIGITAL

Transcription

1 SAICA MEDIA RATECARD WEBSITES COMMUNICATIONS PRINT & DIGITAL

2 THE SAICA WEBSITE A comprehensive electronic guide to SAICA and its activities and initiatives, offering information on accounting and other related topics. It covers news, events, interesting stories, SAICA press releases, exclusive member services, as well asaccess to specific constituencies such as Commerce and Industry, Public Practice and the SAICA Information Centre. There are also sections on related organisations, useful links and SAICA s business partnerships with other organisations. This site receives on average more than 22 6 hits per month. AGE PROFILE CAs(SA), AGAs(SA) AND ATs(SA) - JUNE 17 Under 3 1.4% % % % % STATISTICS Professional category Gender profile Commerce and industry: 48% Female: 25% Public practice: 3% Male: 75% Other (For example; Educational, government, other,other, retired,unemployed): 22% BANNER SIZE OPTIONS OPTION 1 5px High OPTION 2 346px High OPTION 3 173px High SAICA HOMEPAGE OPTION 1 5px High R3 R27 R25 5 R24 OPTION 2 346px High R22 R 8 R18 7 R17 6 OPTION 3 173px High R15 R13 5 R12 75 R12 Loading Fee: Top +%, Second +15%. SAICA HOME PAGE SPONSORED CONTENT BANNERS Rates exclude VAT and include agency commission BANNER BANNER SIZE 1 MONTH MAIN 77px Wide 481px High R5 SPECIFICATIONS: All banners must be either in*.gif or *.jpg format. MIDDLE 382px Wide 543px High R45 Note: Advertisers to supply their own click tracking tags MATERIAL DEADLINE: A final copy of the content must be submitted 3-5 days prior to appearing on the website. MAIN 77px Wide 481px High MIDDLE 382px Wide 543px High General conditions: 1. The customer acknowledges that he has read and agreed to the terms and conditions set out in this rate card, and in particular acknowledges that he has read and agreed to these general conditions. 2. While every care is exercised, SAICA shall not be liable for errors in or the non-appearance of or the mispositioning of any advertisement howsoever caused and whether as a result of any negligent or grossly negligent conduct or omission on the part of SAICA. Any such error, non-insertion, or the like shall not invalidate a contract, nor shall SAICA become liable for any loss or damage including any consequential damage occasioned by such conduct or omission. 3. The positioning of advertisements shall be entirely at the discretion of SAICA. SAICA shall retain the sole discretion to elect, to cancel or suspend any order in the event of having to reduce or restrict the size of its publication for any reason, or in the event of the customer failing to make payment, or making late payment for previous advertisements. 4. SAICA reserves the right to alter, abbreviate or omit advertisements if they appear to be illegal, objectionable or defamatory for any reason whatsoever, and in this regard SAICA s decision shall be final and binding. Any such error, non-insertion, or the like shall not invalidate a contract, nor shall SAICA become liable for any loss or damage including any consequential damage occasioned by such conduct or omission. 5. Customers instructions must always be provided in writing before the booking deadline. 6. Payment and proof of payment must be submitted before any advertising banners are placed onto SAICA s electronic media. If an advertiser already has a banner advert on the website and wishes to extend their contract, proof of payment for the extension period must be provided as the advertising banner will be taken off the website until proof of payment has been made. 7. SAICA does not automatically renew existing advertiser s contracts. The onus is on the existing advertiser to renew the contract. 8. Where an advertisement has not been inserted or inserted incorrectly, as a result of any error or omission by SAICA, SAICA shall at its sole discretion and without in any way admitting or incurring any liability whatsoever, be entitled to place such advertisement in a later edition, alternatively place a corrected version of any such advertisement in a later edition. SAICA WEBSITE STATS 3, 1,5 Page % 1. /brochures/default.aspx?brochureid=1599 1, % % GO TO REPORT Sep 1, 18 - Sep 3, 18 Sep 8 Sep 15 Sep 22 Sep 29 15,45 AdSense Revenue $. All Users 1.% Unique 12,882 AdSense Page Impressions Avg. Time on Page :3:22 AdSense Ad Units Viewed Bounce Rate 74.81% % Exit 67.6% 5, 2,5 Page % 1. /brochures/default.aspx?brochureid=167 2, % 2. 1, % GO TO REPORT Oct 1, 18 - Oct 31, 18 Oct 8 Oct 15 Oct 22 Oct 29 33,67 AdSense Revenue $. All Users 1.% Unique 26,759 AdSense Page Impressions Avg. Time on Page :3:12 AdSense Ad Units Viewed Bounce Rate 7.35% % Exit 59.15%

3 THE ACCOUNTANCY SA WEBSITE By advertising in ASA you expose yourself to South Africa s highest paid professionals. CEOs, CFOs, Business Owners, MDs and Boards of Directors, make up this dynamic group of core business leaders who collectively spend in excess of R18 billion annually on lifestyle purchases. The CA(SA) designation enjoys an enviable standing in terms of recognition and reputation in the local and international arena. CAs(SA) form one of the most lucrative market segments in South Africa: 75% of Chief Financial Officers of the JSE top are CAs(SA) 32% of Directors of the JSE top are CAs(SA) 32% of Chief Executive Officers of JSE top 4 are CAs(SA) JSE top 4 companies where the CEOs are CAs(SA) financially outperform those that are not headed by CAs(SA) BANNER SIZE OPTIONS MAIN HEAD BANNER 1px Wide 85px High ASA HOMEPAGE MAIN HEADER 1px Wide 85px High R4 R3 6 R3 4 R3 SIDE 1 3px Wide 3px High R3 R2 7 R2 55 R2 4 SIDE 2 3px Wide 3px High R2 9 R2 6 R2 45 R2 3 ASA CONTENT PAGES MAIN HEADER 1px Wide 85px High R2 R1 8 R1 7 R1 6 SIDE 1 3px Wide 3px High R1 5 R1 35 R1 275 R1 SIDE 2 3px Wide 3px High R1 45 R1 35 R1 23 R1 16 ASA WEBSITE STATS SIDE 1 BANNER 3px Wide 3px High ASA website receives an average of 33 unique visits per month and 85 impressions a month. Booking Deadline Dates: 15th day of preceding Issue month (or closest date thereof). Artwork Due Dates: 25th day of preceding Issue month (or closest date thereof). ASA WEBSITE Sponsored content: TYPE OF CONTENT Digitorial maximum 6 words Promote digitorial via Facebook post Promote digitorial via Twitter Post on LinkedIn COST R6 R3 R3 R3 ASA EECUTIVE ADVERTISING PACKAGE Paid for content: PACKAGE INCLUDES THE FOLLOWING 6 second corporate video of company (company can publish on own platforms) Profile on CEO / senior manager to be published in ASA and website (must be a CA) 6 second video of CEO / Senior Manager (company can publish on own platforms) ASA website main banner Published on ASA website and ASA digimag Full page advert in ASA Total Cost R75 Profile or video of CEO to be shared on social media as sponsored content

4 NOVEMBER 18 HOW FUNCTIONAL WHY THE C-SUITE NEEDS TO JACK UP ITS THE ACCOUNTANCY SA MAGAZINE REASONS TO ADVERTISE IN ASA: 1. Our audience forms one of the most lucrative market segments in South Africa. They often have remunerationpackages in excess of R1.5 million per annum, which gives them an LSM1. 2. That s not only where their wealth lies: 72% also own unit trusts, 38% own them off shore and 21% have more than one home. 3. This captive market has the highest professional and personal buying power in the country. 4. CAs(SA) approximate spending per annum on business-related purchases and leasing is over R15 billion. 5. The CA(SA) is the highest paid designation in the country as per the Robert Walters recruitment salary survey. 6. More than 75% of our members go on regular business (and personal) trips locally and overseas. COVER A / B E A: Outside back B: Inside front / back 297 x 21 mm (bleed 34 x 214mm) E: 1/3 across 77,8 x 184mm F C C: Full page 28 x 21mm (bleed 34 x 214mm) F: 1/4 up 123,3 x 85,5mm Booking Deadline Dates: 5th day of preceding Issue month (or closest date thereof) Artwork Due Dates: 12th day of preceding Issue month (or closest date thereof) LOADING FEES Special / Prime Positions Covers 15% Any specific page requested 1% (ie an advert next to an article or on page 3 etc). Digital ASA is available on the following platforms and is sent to 6 accounting professionals. By advertising you get exposure on all of them: Digi-mag: ed monthly on the first working day of every month PDF (printable): ed at the start of every month Digital version: From January 18 a digital responsive version for mobile consumption will be available for viewing as well as downloading from mobile devices. D ZAMA KHANYILE LIFTING AS SHE CLIMBS LEADERS BECOME CEOs HOW ESTABLISHED & SUCCESSFUL BUSINESSES CAN SCALE UP TA TRANSPARENCY G D: 1/2 up 259,6 x 85,5mm G: 1/4 across 55,1 x 184mm D H D: 1/2 across 123,3 x 184mm H: 1/8 across 55,1 x 85,5 ASA MAGAZINE PRINT RATES. Note: All print advertiser will receive the same advert in the digital version of the magazine. SIZE 1 2 ISSUES 3 4 ISSUES 5 6 ISSUES 7-8 ISSUES DPS R5 R47 5 R45 R42 5 R4 FPFC (C) R3 R28 5 R27 R25 5 R24 HALF PAGE (D) R R R18 R17 R16 THIRD PAGE (E) R15 R14 25 R13 5 R12 75 R12 QUARTER PAGE (F) R12 R11 4 R1 8 R1 R9 6 STRIP (G) R8 R7 6 R7 R6 8 R6 4 CORNER (H) R5 R4 75 R4 5 R4 25 R4 ASA MAGAZINE DIGITAL RATES SIZE 1 2 ISSUES 3 4 ISSUES 5 6 ISSUES 7-8 ISSUES DPS R25 R22 5 R21 5 R R18 5 FPFC (C) R15 R14 R12 5 R11 5 R1 HALF PAGE (D) R1 R9 R8 R7 R6 5 THIRD PAGE (E) R8 R7 5 R6 5 R6 R5 5 QUARTER PAGE (F) R5 R4 5 R4 25 R4 R4 85 STRIP (G) R4 R3 5 R3 R3 R2 8 CORNER (H) R3 R2 8 R2 5 R2 R2 VIDEO R1 N/A N/A N/A N/A CLASSIFIED RATES AND SPECS Rates are quoted per month and exclude VAT and include agency commission Payment for Text Listings need to be made upfront (on or before the th day of the preceding month booked). Bold: R7 per word Normal: R5 per word Tel /Cell number and is charged as 1 word. Sections available: (client to stipulate which Section they want their text listing to appear in) APPOINTMENTS PARTNERSHIPS AND PRACTICES SERVICES Please furbish for invoicing details with your booking: Full company name Postal address Telephone Send invoice to (full names) Address Company VAT Number BUSINESS CARD IN CLASSIFIEDS SECTION 9 ISSUES OR MORE 9 ISSUES OR MORE Rates are quoted per month and exclude VAT and include agency commission Rate: R2,5- excluding VAT Specs: 8 mm wide 45mm high (PDF format (3 dpi), CMYK, include tick/crop marks, Include URL link address) Advert can be designed by SAICA designer but artwork fees may apply. Client to provide logo and wording - Max 45 words and 1 logo.

5 THE SAICA NEWSLETTERS The SAICA newsletters are sent weekly to members, associates and trainees. There are various newsletters with different constituencies, so if you re interested in advertising in one of the SAICA newsletters, please contact us in order to advice you on the one that would be best for you. Costs for advertising will be quoted based on your specific requirements. ADVERT BANNER 1 173px High SPECIFICATIONS FOR ADVERTISING IN THE NEWSLETTERS All banners [static only] must be supplied either *.gif or *.jpg format General conditions: 1. The customer acknowledges that he has read and agreed to the terms and conditions set out in this rate card, and in particular acknowledges that he has read and agreed to these general conditions. 2. While every care is exercised, SAICA shall not be liable for errors in or the non-appearance of or the mispositioning of any advertisement howsoever caused and whether as a result of any negligent or grossly negligent conduct or omission on the part of SAICA. Any such error, non-insertion, or the like shall not invalidate a contract, nor shall SAICA become liable for any loss or damage including any consequential damage occasioned by such conduct or omission. 3. The positioning of advertisements shall be entirely at the discretion of SAICA. SAICA shall retain the sole discretion to elect, to cancel or suspend any order in the event of having to reduce or restrict the size of its publication for any reason, or in the event of the customer failing to make payment, or making late payment for previous advertisements. 4. SAICA reserves the right to alter, abbreviate or omit advertisements if they appear to be illegal, objectionable or defamatory for any reason whatsoever, and in this regard SAICA s decision shall be final and binding. Any such error, non-insertion, or the like shall not invalidate a contract, nor shall SAICA become liable for any loss or damage including any consequential damage occasioned by such conduct or omission. 5. Customers instructions must always be provided in writing before the booking deadline. 6. Payment and proof of payment must be submitted before any advertising banners are placed onto SAICA s electronic media. If an advertiser already has a banner advert on the website and wishes to extend their contract, proof of payment for the extension period must be provided as the advertising banner will be taken off the website until proof of payment has been made. 7. SAICA does not automatically renew existing advertiser s contracts. The onus is on the existing advertiser to renew the contract. 8. Where an advertisement has not been inserted or inserted incorrectly, as a result of any error or omission by SAICA, SAICA shall at its sole discretion and without in any way admitting or incurring any liability whatsoever, be entitled to place such advertisement in a later edition, alternatively place a corrected version of any such advertisement in a later edition.