Leadership Council Summer Meeting
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1 CTIA s Wireless Internet Caucus Leadership Council Summer Meeting Mobile Advertising: Current Status and Future Direction New York City Columbia Business School & Westin Hotel Times Square 1
2 July 7th TUESDAY 2:00-4:00pm Arrivals at The Westin New York Times Square; 270 West 43rd Street 5:00 Cocktail Reception Sponsored by OpenMarket Westin Times Square Atrium; 9th Floor 6:30 Dinner Sponsored by Cequint Shula s s Steak House, Westin Hotel 2
3 Mobile Advertising: Current Status and Future Direction Thank you to yesterday s s Dinner Sponsor: Thank you to yesterday s s Reception Sponsor: 3
4 Mobile Advertising: Current Status and Future Direction 9:00-9:20 9:20-9:50 9:20 Welcome Remarks: Steve Largent, CTIA - The Wireless Association Bob Atkinson, Columbia Institute for Tele-Information 9:50 Keynote and Overview: Eli M. Noam, Columbia Business School 9:50-10:45 Session 1 - The State of Mobile Advertising BREAK BREAK BREAK 11:00-12:15 12:15 Session 2 - LBS and Presence in Advertising 4
5 Mobile Advertising: Current Status and Future Direction 12:15-1:45 1:45-3:00 1:45 Luncheon Keynote Address: Eileen Harrington, Acting Director, Division of Advertising Practices Bureau, Bureau of Consumer Protection, Federal Trade Commission 3:00 Session 3 Creative Innovations in Mobile Advertising BREAK BREAK BREAK 3:20-5:00 Session 4 Brand & Agency Perspective 5:00 PM Reception Sponsored by Mojiva 5
6 Session 1 The State of Mobile Advertising Moderator: Jill Rosengard Hill, SVP, Frank Magid Associates John Hadl,, Managing Partner & Founder, BrandinHand Robert Hyatt, Executive Director, AT&T Kerstin Nettekoven,, Director, BT Paul Palmieri, President & CEO, Millennial Media 6
7 Session 2 LBS and Presence in Advertising Moderator: Kate Kingberger, Director, WID; CTIA Walt Doyle, CEO, ulocate Kate Imbach,, Director of Marketing, Skyhook Wireless David Rogers, Executive Director, Center on Global Brand Leadership, Columbia Business School Isaias Sudit,, CEO, Loc-Aid 7
8 Luncheon Keynote Address Self-Regulatory Principles for Online Behavioral Advertising Eileen Harrington; Federal Trade Commission Acting Director Division of Advertising Practices Bureau of Consumer Protection 8
9 Session 3 Creative Innovations in Mobile Advertising Moderator: Athena Polydorou, Director, WID, CTIA Larry Harris, CEO, Ansible Chip Hoffman, CEO, Mobile Tag Alan Rambam,, President, Mobile Behavior, An Omnicom Company 9
10 Session 4 Brand Agency Perspective Moderator: Gary Kibel,, Partner, Davis & Gilbert Mark Kaplan, Managing Director, GEM Strategy Sean Rosenberg, VP, RCA/JIVE Label Group Joe Sabol,, VP, PointRoll Jamie Wells, Mobile Director, OMD 10
11 Mobile Advertising: Current Status and Future Direction Thank you to our Reception Sponsor: Simple. Mobile. Advertising 39
12 CTIA s Wireless Internet Caucus Leadership Council Summer Meeting Mobile Advertising: Current Status and Future Direction New York City Westin Hotel Times Square 40
13 Mobile Advertising: Current Status & Future Direction CTIA WIC Leadership Council - Closed Meeting 9:00 Welcome 9:00-10:15 Session 5 Carrier Panel BREAK BREAK 10:30 Noon BREAK Noon Session 6 WIC Strategy, Vision, LC meeting Wrap Up ADJOURN 41
14 Session 5 WIC LC Carrier Panel Moderator: Bryan Biniak, Managing Director and Founder, Provenance Ventures, LLC Len Barlik,, VP, Wireless & Wireline Services, Sprint Will Hsu, VP, AT&T Interactive Jack McArtney, Associate Dir., Advertising & Content Standards, Verizon Britt Wehrman,, VP, Strategic Planning & Operations, T-MobileT 42
15 Session 6 WIC Strategy, Vision, LC meeting Wrap Up Mobile Advertising Action Team Metrics Development Discussion LC interaction on the Summer Meeting, Advertising and Key Takeaways Initiatives proposed, and Current Action Team discussion 43
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