THE WORLD S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES 2018 PROSPECTUS

Transcription

1 THE WORLD S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES WEST 2018 PROSPECTUS APRIL 23-25, 2018 SAN JOSE MCENERY CONVENTION CENTER SAN JOSE, CA

2 ATTENDEES COME TO MARTECH TO EXPAND THEIR NETWORK, DISCOVER NEW IDEAS, NEW SOLUTIONS, AND LEARN ABOUT FORWARD-THINKING APPROACHES FROM THEIR PEERS. Join 2,500+ marketing, technology, management execs from leading brands and agencies representing the estimated $32.3 Billion in spend on marketing technology with 12.4% compounded growth rate anticipated for 2018 as they actively research new solutions and network with their peers. MarTech is the marketing conference for technologists, the tech conference for marketers, and the essential conference for growth-minded management. MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 2

3 Programmed with passion by Chair Scott Brinker. Scott has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture since He also creates the annual Marketing Technology Landscape Supergraphic (aka MarTech5000), is the author of Hacking Marketing, a guide to marketing management in a software-driven world, and publisher of chiefmartec.com. No one is more qualified to program, guide and moderate a marketing technology conference. Together, in 2014, Scott Brinker and Third Door Media, publisher of the leading information resources for digital marketers (MarTech Today, Marketing Land, Search Engine Land) and producer of the SMX events, launched MarTech and have been an integral part of bringing this community together. Scott takes the grand view of martech, that marketing, technology and management are no longer silos, rather they are blending to deliver compelling campaigns and remarkable customer experiences, adapting quickly to emerging opportunities that ultimately drives market share and profitable revenue. The synergies between these disciplines drive change and demonstrate the power of a united martech tribe. Because martech isn t just technology. It s the people and processes that leverage technology in the pursuit of that brand ideal. *IDC MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 3

4 MARTECH ATTENDEES JOB FUNCTION 67% OF ATTENDEES EXECUTIVE, MARKETING, IT MANAGEMENT 28 % 25% Executive Management 36% Marketing & Agency Management 14% Marketing & Agency Operations 7% IT Management & Operations 18% Other SELL PRIMARILY TO Equally b2b & b2c AT COMPANIES WITH ANNUAL REVENUE OF $500MM+ 70% B2B 18% Equally B2B & B2C 12% B2C 57% OF ATTENDEES ARE IN-MARKET FOR SOLUTIONS PREDICTIVE ANALYTICS & ANALYTICS MARKETING AUTOMATION SOFTWARE ANALYTICS CONTENT MARKETING & MANAGEMENT PERSONALIZATION SOCIAL MEDIA MANAGEMENT SOFTWARE SEO SOFTWARE CUSTOMER EXPERIENCE AGENCY SERVICES TESTING & OPTIMIZATION DATA MGMT/CUSTOMER DATA PLATFORM BUSINESS/CUSTOMER INTELLIGENCE MARKETING CLOUD/PLATFORM MARKETING OPERATIONS MANAGEMENT VIDEO MARKETING PLATFORM SOCIAL INFRASTRUCTURE ATTRIBUTION & PERFORMANCE TAG MANAGEMENT SOFTWARE PROJECT MANAGEMENT DIGITAL ASSET MANAGEMENT PAID MEDIA MANAGEMENT DISTRIBUTION SALES ENABLEMENT 16 % 16 % 30 % 28 % 28 % 27 % 25 % 25 % 25 % 24 % 23 % 22 % 21 % 21 % 20 % 19 % 19 % 18 % 18 % 17 % 78 % 34 % 36 % PURCHASING DECISION MAKERS 38 % MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 4

5 COMPANIES IN ATTENDANCE MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 5

6 TITLE SPONSOR / Breakfast Keynote $80,000 Two Available. Our Title Sponsorship provides the highest level of visibility and lead generation opportunities, combining extensive multichannel audience development and visibility (online, , social media, onsite). Pre-show, your company will receive premium visibility on the event website and in ongoing communications across , social and digital campaigns. At the show, your company will receive the highest level of exposure and acknowledgement throughout the venue, as well as in the Conference Guide and/or conference mobile app, with your logo on the backdrop of the keynote stage and during the 30-minute Breakfast Keynote (Tuesday or Wednesday). Your company s Breakfast Keynote is open to all paid conference attendees, and you will receive contact information on all that attend. Room capacity of 650. Your Keynote is highlighted in the agenda both before and during the event. The Title sponsorship includes a private Boardroom for meetings, a 20 x 20 Exhibit Floor Space, 10 All Access Passes, a postal mailing and an opt-in list. MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 6

7 PRESENTING SPONSOR / Lunch Presentation $50,000 4 Available. Presenting Sponsorships combine thought leadership, lead generation and branding opportunities that get your company noticed at the conference and beyond. Demonstrate thought leadership by presenting a 30-minute Lunch Presentation. These integrated programs combine extensive audience development activities (online, , social media) with a description embedded in the conference program. This combination of features enables your company to build awareness that prepares the MarTech audience to receive your message, delivers that message to MarTech attendees at the conference, and measures the results by capturing the names of attendees for follow up. Room capacity is 300. Deliverables include a 10 x 20 Exhibit Floor Space, a 30-minute luncheon presentation and contact details for attendees, opt in list, branding, and 2 All Access passes. MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 7

8 SPONSORSHIPS WITH SPEAKING OPPORTUNITIES SOLUTIONS TRACK SPONSORED SESSION $30,000 Eight Available. Speak at MarTech! You provide a speaker and presentation; we do the rest. The Solutions Track Session Sponsors get a 30-minute time slot to present and badges are scanned of all the session attendees. Room capacity is 90. Promotion includes: session description integrated into the conference agenda on the website, the printed conference guide and/ or mobile app; social media promotion; and signs promoting your session in the conference venue. Session Sponsorships include a 10 x 10 Exhibit Floor Space, bag insert, 2 All Access Passes and 25 Expo Hall passes. DISCOVER MARTECH THEATER PRESENTATION SPONSORSHIP PACKAGE $15,000 Twelve Available Present a 15-minute case study demonstrating your company s solution in the all-new Discover MarTech Theater, which will be located in the Expo Hall. Sessions will be promoted on the conference site agenda page and on-site. The theater is set for 50 attendees. All attendees will be scanned upon entry and the list will be provided to the sponsor. Package includes a 10 x 10 Exhibit Floor Space, 1 All Access Pass and 10 Expo Hall Passes. MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 8

9 SPONSORSHIP PACKAGES MOBILE APP SPONSOR $25,000 MarTech attendees have the opportunity to download the conference app to view agenda information, create a personalized schedule, view conference sponsors & exhibitors, take notes and much more. As the mobile app sponsor, your company will have premium visibility and branding every time the attendee accesses the app before, during and after the event with branding that appears at the base of the home page. The banner can be linked to your website or page url provided. This sponsorship includes a 10 x10 Exhibit Floor Space and 2 All Access Passes. NETWORKING RECEPTION SPONSOR $25,000 Our Networking Reception, compliments of your company, will be held in the Expo Hall on Tuesday and includes extensive branding (bar signs, drink tickets, napkins, signs), a $500 gift card/door prize, and is highlighted on the event agenda on the event website and in the event app. Gift Card Winner announced on the Keynote stage the following morning. This sponsorship includes a 10 x 10 Exhibit Floor Space and 2 All Access Passes. POWER STATION SPONSOR $30,000 Charge up MarTech attendees by providing them with power for their mobile devices. 4 High Top Tables (36 Round) with your branding on both table top and column will bring attendees together to network in the lounge/power recharge station. Includes a 10 x 10 Exhibit Floor Space, and a total of 2 All Access Passes. NOTEPAD & PEN SPONSORSHIP $20,000 Provide all registered attendees with a co-branded Notepad & Pen that will be distributed on attendee seats at Scott Brinker s Opening Keynote. The sponsorship includes acknowledgement on the conference website, as well as in the Conference Guide and/or Mobile App. The sponsorship also includes a 10 X 10 Exhibit Floor Space and 2 All Access Passes. The sponsor is responsible for the cost, production and shipping of the notepads and pens. TRACK SPONSOR $25,000 Number of Opportunities: Limited Demonstrate your company s thought leadership by sponsoring one of the MarTech Content Tracks. On site, your company will have prominent branding included in the signage around the entry way in to the session room, as well as in the track session room with a freestanding meter board, a slide in the conference deck, and a literature drop on each seat in the room. Online promotion includes Track Sponsor acknowledgement on the agenda, as well as on the exhibitor/sponsor pages. Includes a 10 x 10 Exhibit Floor Space, and a total of 2 All Access Passes. HOTEL KEY CARDS SPONSOR $20,000 What better way to get your brand in front of attendees than having your company s logo on an item they carry with them and use every day they are at the event their hotel key card. MarTech in San Jose has room blocks at two hotels, the Marriott and the Fairmount. Each hotel will be provided with branded hotel key cards that will be given to all attendees who book rooms. The sponsorship includes acknowledgement on the conference website, as well as in the Conference Guide and/or Mobile App. The sponsorship also includes 10 x 10 Exhibit Floor Space and 2 All Access Passes. MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 9

10 EXHIBITS 10 X 10 TURNKEY BOOTH PACKAGE $12,500 Turnkey Exhibitor Package Deliverables: Graphic Backdrop (8 x 10 ) Grey Carpet (1) 500W Electrical 2 Arm Lights 512 Hardwired Internet 32 Monitor 2 Barstools 1 Countertop with cabinet 1 Scanner 1X postal mailing list use (bonded mail house) 1 All Access Pass 10 Expo Passes Company listed in the Conference Guide and/or Mobile App Company logo on the Exhibitor/Sponsor web page and link to company description 15% Discount Code on additional All Access Passes 10 X 20 TURNKEY BOOTH PACKAGE $24,000 Turnkey Exhibitor Package Deliverables: Graphic Backdrop (8 x20 ) Grey Carpet (2) 500W Electrical Outlet 3 Arm Lights 512 Hardwired Internet Two 32 Monitors 4 Barstools 2 Countertops with cabinets 2 Scanners 1X postal mailing list use (bonded mail house) 2 All Access Passes 25 Expo Passes Company listed in the Conference Guide and/or Mobile App Company logo on the Exhibitor/Sponsor web page and link to company description 15% Discount Code on additional All Access Passes OR, BRING YOUR OWN EXHIBIT * : 10 x10 Exhibit Floor Space - $8, x20 Exhibit Floor Space - $15, x20 Exhibit Floor Space - $28,000 * Floor space includes 1 Scanner (2 for 10x20 & 20x20); 1 All Access Pass (2 for 10x20 & 20x20); 10 Expo Passes (25 passes for 10x20 & 20x20); 1X Postal Mailing List Use (Bonded Mail House); Company listed in the Conference Guide and/or Mobile App; Company logo on the Exhibitor/Sponsor web page and link to company description; and a 15% Discount Code on additional All Access Passes. MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 10

11 À LA CARTE SPONSORSHIPS ACTIVATION DINNER $20,000 Two Available. Host an intimate dinner for prospects attending the conference. We arrange the dinner, venue, invite qualified attendees and guarantee prospects to participate. Up to 20 attendees and a minimum of 15 will RSVP and attend the dinner. If you would like more guests to attend (including current prospects, customers, etc) you pay an additional $750 per person. Up to 4 members of your staff can attend at no additional charge. HEADSHOT PHOTO BOOTH SPONSOR $20,000 Sponsor the Headshot Photo Booth on the exhibit hall floor. Attendees can instantly upgrade their business profile pics, as well as share their photos socially and commemorate their MarTech experience all thanks to your company. Your brand will directly benefit from increased attendee engagement by sponsoring the headshot photo booth. HYDRATION STATION SPONSOR $12,500 With all that walking and talking, attendees get thirsty. Sponsor the Hydration Station in the exhibit hall and have attendees carrying cups with your name on it. The sponsorship includes acknowledgement on the conference website, as well as in the Conference Guide and/or Mobile App. REGISTRATION SPONSOR $12,500 Reach everyone who registers online for the conference by becoming the exclusive registration sponsor. Your logo is displayed on all pages of registration. On the Thank You for Registering Page, you can invite attendees to visit your booth and tell them about your other conference activities. Also includes the opportunity to hand out your promotional items on-site at the conference in registration. LANYARDS $12,500 This high-visibility sponsorship puts your company logo around the neck of all conference attendees. Acknowledgement of this sponsorship is also included in the Conference Guide and/or conference mobile app. Sponsor is responsible for cost, production and shipping of the lanyard with MarTech approval. BADGE HOLDER INSERT $12,500 With this high-visibility sponsorship, each conference attendee will receive a badge holder insert that displays your company s logo. With every look at a badge to read the attendee s name, your company logo will be there as well over the course of the event. Acknowledgement of this sponsorship is included on the conference website exhibitor/sponsor page, as well as in the conference guide and/or mobile app. MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 11

12 À LA CARTE SPONSORSHIPS SPEAKER DINNER SPONSOR $12,500 Make a memorable impression with the VIP speakers at MarTech by becoming the exclusive sponsor of the Speaker Dinner. We ll invite all of the speakers and treat them to dinner, cocktails and special networking. You ll welcome the speakers at the dinner and your sponsorship of the event will be acknowledged with signs and other branding opportunities. Includes 5 tickets for your staff to attend the event and meet the speakers. CONFERENCE BAG SPONSORSHIP $10,000 The co-branded conference bag (your brand and the conference) is presented to all registered attendees. We pay for and produce the bag. The sponsorship includes conference bag insert. STAIR RISER GRAPHICS $8,500 Two Opportunities. Stair riser graphics are a fun and unexpected way to gain high level visibility just as attendees are entering the venue from street level to event level. An unconventional way to make a lasting impression. Your image can be viewed as attendees arrive, step in & out for a breath of air or a meeting. MEETING ROOM $7,500 EACH Limited Opportunities. Invite attendees to your private meeting room, a 10 x 15 space to meet clients, prospects and the press. Includes 40 meeting table with 4 chairs, a 6 skirted table, side chair, carpeting, electricity and Wi-Fi. Capacity is approximately 4-6 guests. A/V and catering available at an additional charge. Access is permitted only when the Expo Hall is open. MIGHTY MINI-GUIDE SPONSOR $6,500 Sponsor the handy printed reference guide provided to attendees in the registration area upon arrival and throughout the event-as long as supplies last! The pocket guide includes easy reference to info such as the Agenda at a Glance, Exhibitor/Sponsor info, Floor plan. Your sponsorship includes the Cover 4 Full Page panel, so every time it s in use, your ad will be visible! HANGING BANNERS $6,500 EACH Limited Opportunities. Get instant recognition for your company with a 2-sided banner hung from the dramatic barreled ceiling in the Concourse on the Exhibit Level of the convention center. These 5 FT Wide X 10 FT High banners will be located in the main thoroughfare for attendees during the event, providing maximum exposure and branding. MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 12

13 À LA CARTE SPONSORSHIPS COLUMN WRAPS $5,500 EACH Limited Opportunities. Column wraps are a great way to place your branding at attendee eye level. Located in the Concourse on the Exhibit Level of the Convention Center in the middle of all the action between the ballrooms, exhibit hall and session rooms, providing a big presence & branding opportunity. FLOOR GRAPHIC $5,500 EACH Limited Opportunities. Increase your company s visibility and lead attendees to your booth or session with a floor graphic! Strategically placed in/around the show floor will deliver your message in a unique and entertaining way. BAGGAGE CHECK SPONSOR $5,000 Put a smile on attendees faces by offering free baggage check, sponsored by your company. Your brand will be the first and last thing they see as they begin and end their day. Your company s logo will be included on all signage that promotes the baggage check service and will be highlighted on our event mobile app. BACK LIT PANEL SIGNAGE $3,500 Limited Opportunities. Grab attendees attention with this highly visible signage treatment. Not your standard fare, this sign shines a light on your company s brand message so you get noticed and get read. CONFERENCE BAG INSERT $3,600 Limited Opportunities. Reach All Access attendees by distributing your promotional brochure in our conference bags. Sorry, no pens or notepads since those are separate sponsorships and are sold separately. Item subject to approval. MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 13

14 APRIL 23-25, 2018 SAN JOSE MCENERY CONVENTION CENTER SAN JOSE, CA SPONSORSHIP OPPORTUNITIES 1 SOLD Title Sponsor 2 Available 20 X 20 Space $80,000 Join 2,500+ marketing, technology, management execs from leading brands and agencies representing the estimated $32.3 Billion in spend on marketing technology with 12.4% compounded growth rate anticipated for 2018 as they actively research new solutions and network with their peers. 2 SOLD Presenting Sponsor 4 Available 10 x 20 Space $50,000 5 SOLD Solutions Session Sponsor 10 Available 10 X 10 Space $30,000 Power Station Sponsor Exclusive 10 X 10 Space $30,000 Track Sponsor Limited 10 X 10 Space $25,000 Mobile App Sponsor Exclusive 10 X 10 Space $25,000 SOLD Networking Reception Sponsor Exclusive 10 X 10 Space $25,000 Notepad & Pen Sponsor Exclusive 10 X 10 Space $20,000 Hotel Key Card Sponsor Exclusive 10 X 10 Space $20,000 Activation Dinner 2 Available N/A $20,000 Headshot Photo Booth Sponsor Exclusive N/A $20,000 Theater Presentation Sponsor 12 Available 10 X 10 Space $15,000 Hydration Station Sponsor Exclusive N/A $12,500 SOLD Registration Sponsor Exclusive N/A $12,500 SOLD Lanyards Sponsor Exclusive N/A $12,500 SOLD Badge Holder Insert Sponsor Exclusive N/A $12,500 Speaker Dinner Sponsor Exclusive N/A $12,500 Conference Bag Sponsorship Exclusive N/A $10,000 Stair Riser Graphics 2 Available N/A $8,500 Meeting Room Limited N/A $7,500 Mighty Mini-Guide Sponsor Exclusive N/A $6,500 Hanging Banners Limited N/A $6,500 Publication Distribution Limited N/A $6,500 Column Wraps Limited N/A $5,500 Floor Graphic Limited N/A $5,500 Baggage Check Sponsor Exclusive N/A $5,000 Conference Bag Insert Multiple N/A $3,600 Back Lit Panel Signage Limited N/A $3,500 MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 14

15 APRIL 23-25, 2018 SAN JOSE MCENERY CONVENTION CENTER SAN JOSE, CA EXHIBITOR OPPORTUNITIES Join 2,500+ marketing, technology, management execs from leading brands and agencies representing the estimated $32.3 Billion in spend on marketing technology with 12.4% compounded growth rate anticipated for 2018 as they actively research new solutions and network with their peers. TurnKey Booth Package Multiple 10 X 10 Booth $12,500 TurnKey Booth Package Multiple 10 X 20 Booth $24,000 Turnkey Booth Package includes: Graphic Backdrop (8 x10 or 8 X20 ) Grey Carpet (1) 500W Electrical (2 for 10 x20 ) 2 Arm Lights (3 for 10 x20 ) 512 Hardwired Internet 32 Monitor (2 for 10 x20 ) 2 Barstools (4 for 10 x20 ) 1 Countertop with cabinet (2 for 10 x20 ) Exhibit Floor Space Multiple 10 X 10 $8,000 Exhibit Floor Space Multiple 10 X 20 $15,000 Exhibit Floor Space Multiple 20 X 20 $28,000 Exhibit Floor Space includes: Floor Space 1 Scanner (2 for 10 x20 or 20 x20 ) 1X postal mailing list use (bonded mail house) 1 All Access Pass (2 for 10 x20 or 20 x20 ) 10 Expo Passes (25 for 10 x20 or 20 x20 ) Company listed in the Conference Guide and/or Mobile App Company logo on the Exhibitor/Sponsor web page and link to company description 1 Scanner (2 for 10 x20 ) 1X postal mailing list use (bonded mail house) 15% Discount Code on additional All Access Passes 1 All Access Pass (2 for 10 x20 ) 10 Expo Passes (25 for 10 x20 ) Company listed in the Conference Guide and/or Mobile App Company logo on the Exhibitor/Sponsor web page and link to company description 15% Discount Code on additional All Access Passes MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 15

16 CONTACT US / We re excited to work with you to accomplish your objectives. Leslie Bacon SVP, Marketing Solutions (203) lbacon@thirddoormedia.com Carolyn Goldfarb Sales Director (917) cgoldfarb@thirddoormedia.com Elizabeth Huston Director of Business Development (646) ehuston@thirddoormedia.com Sean Moriarty Partner & VP of Sales (203) sean@thirddoormedia.com Elizabeth O Connor Director, Business Development (203) eoconnor@thirddoormedia.com Sarah Power Director of Business Development (516) sarah@thirddoormedia.com Darlene Townsend Director of Business Development (650) dtownsend@thirddoormedia.com Mary Warley Senior Director, Business Development (508) mary@thirddoormedia.com One of the things that makes MarTech unique is the level of sophistication of the buyers that we see. This is really an educated, informed audience; they ask the hard questions, which are the great questions and those are the conversations that we really want to be having. KYLE CHRISTENSEN, INVOCA MARTECH April 23-25, 2018 San Jose McEnery Convention Center San Jose, CA 16