SPONSOR TOOLKIT. 1 Rev

Transcription

1 SPONSOR TOOLKIT 1 Rev

2 EVENT INFORMATION GENERAL INFORMATION TEC Dates March 12-16, 2018 Certificate Programs: March 12-16, 2018 General Education: March 12, 13, & 15, 2018 Exposition: March 14, 2018 Location Sheraton Downtown Denver 1550 Court Place Denver, CO (303) IMPORTANT SHIPPING INFORMATION Visit for information regarding your exhibit space and shipping instructions NOTE: Freeman will not be accepting freight at the hotel. All freight sent to the hotel will be received and delivered to your booth by the hotel. Shipments sent directly to the Sheraton Downtown Denver will incur significant additional handling fees which are the sole responsibility of the exhibitor. Shipping directly to the hotel is NOT recommended. Table of Contents 3 Sponsorship Packages Overview 4 Platinum Sponsor Deadlines 5 Gold Sponsor Deadlines 6 Silver Sponsor Deadlines 6 Bronze Sponsor Deadlines 7 Supporting Sponsor Deadlines 8 TEC After-Hours: Sponsor Guide 9 How to Get the Most Out of TEC Promote Your Sponsorship Download the Media Kit to Find: - Banner Graphics - - Press Release Template - - Social Media Posts - - Template - Key Contacts General Information TEC@PSASecurity.com Show Logistics & Registration: Jennifer Anderson, Event Planner janderson@psasecurity.com Marketing & Media: Kim Garcia, Director of Marketing kgarcia@psasecurity.com Graphics Support: Kelly Veilleux, Digital Marketing Specialist kveilleux@psasecurity.com Vendor Support Craig Patterson, Director of Vendor Mgmt cpatterson@psasecurity.com

3 SPONSORSHIP PACKAGES PLATINUM GOLD SILVER BRONZE 2 Opportunities $25,000 Unlimited $15,000 Unlimited $12,000 Unlimited $8,500 EHIBITS Exhibit Booth 10 x x x x 10 Exhibitor Attendee Badges Priority Selection of Booth Placement 1st Round 2nd Round 3rd Round 4th Round Floor Decal in Front of Booth Access to Complete Attendee List Post Event Complimentary Exhibit Day Meeting Room Rental Logo on Badge Lanyards EVENTS SIGNAGE Logo on Sponsor Signage Welcome Reception Sponsor Invitation to VIP Reception 5 invites 3 invites 2 invites Vendor Awards Banquet Sponsor (Video Option) Vendor Awards Banquet Sponsor (Logo Only) DIGITAL Logo on all Attendee Promotions Logo on PSA TEC Website Highlighted Listing in Mobile App Social Media Promotion Mobile App Banner Ad Banner in TEC Daily News Custom Dedicated Promotion to TEC List Countdown to TEC Banner Ad PRINT Inclusion in Official Sponsor Press Release Highlighted Listing in Booth Map Ad on Printed Booth Map Full Page Ad in Education Schedule 3

4 PLATINUM SPONSOR DEADLINES DUE DATE ASAP 2/19/2018 3/1/2018 ITEM High-Resolution Logo High-resolution EPS file required. Send to Education Guide (Full Page) Advertisement File Type: Print quality PDF or JPG (300PPI) Color Mode: CYMK Trim Dimensions: 5.5 x 8.5 Bleed Dimensions: 5.75 x 8.75 Safe-Zone: 5 x 10 Please do NOT use any printer s marks, including crop/bleed marks, registration marks, color bars, and page information. If you have any questions regarding file set up please contact Kelly Veilleux, kveilleux@psasecurity.com Floor Plan Map Advertisement File Type: Print quality PDF or JPG (300 PPI) Color Mode: CYMK Trim Dimensions: 5.25 x 3.25 [No bleed or safe zone requirements] Please do NOT use any printer s marks, including crop/bleed marks, registration marks, color bars, and page information. If you have any questions regarding file set up please contact Kelly Veilleux, kveilleux@psasecurity.com Countdown to TEC Banner Ad File Type: JPG or PNG File PPI: 72 PPI Recommended File Size: 280 x 175 px Submit URL to marketing@psasecurity.com Video for Vendor Awards NO AUDIO. Video will also be featured on digital signage throughout TEC. Max Length: 30 Seconds Dimensions: 1920 x 1080 px Widescreen Mobile App Banner Advertisement Please provide app banner ad graphics in 3 sizes. File Type:.JPG or.png File Size (1): 1060 x 212 px File Size (2): 552 x 150 px File Size (3): 640 x 150 px TEC Daily News Banner Advertisement File Type:.JPG or.png File Size: 150 x 150 px Submit URL to marketing@psasecurity.com Book Hotel Rooms Visit for complete lodging details. Promotional rate ends 2/16/18. Custom Promotion HTML Submit HTML, subject line, and test/approval recipients. Meeting Room Food, Beverage, and Audio-Visual Order Please contact Michele Kiner (e: michele.kiner@sheraton.com p: ) to place AV and catering orders. View Menu: Register Booth Staff :: All Staff Must Be Registered to Attend To register booth staff, modify your sponsorship registration using the main confirmation code received via . Submit Names of VIP Reception Attendees Sponsorship includes 5 passes for your company representatives. the list of your company attendees to tec@psasecurity.com. 4

5 GOLD SPONSOR DEADLINES DUE DATE ASAP 3/1/2018 ITEM High-Resolution Logo High-resolution EPS file required. Send to Floor Plan Map Advertisement File Type: Print quality PDF or JPG (300 PPI) Color Mode: CYMK Trim Dimensions: 2.25 x 3 [No bleed or safe zone requirements] Please do NOT use any printer s marks, including crop/bleed marks, registration marks, color bars, and page information. If you have any questions regarding file set up please contact Kelly Veilleux, kveilleux@psasecurity.com Mobile App Banner Advertisement Please provide app banner ad graphics in 3 sizes. File Type:.JPG or.png File Size (1): 1060 x 212 px File Size (2): 552 x 150 px File Size (3): 640 x 150 px TEC Daily News Banner Advertisement File Type:.JPG or.png File Size: 150 x 150 px Book Hotel Rooms Visit for complete lodging details. Promotional rate ends 2/16/18. Register Booth Staff :: All Staff Must Be Registered to Attend To register booth staff, modify your sponsorship registration using the main confirmation code received via . Submit Names of VIP Reception Attendees Sponsorship includes 3 passes for your company representatives. the list of your company attendees to tec@psasecurity.com. 5

6 SILVER SPONSOR DEADLINES DUE DATE ASAP 3/1/2018 ITEM High-Resolution Logo High-resolution EPS file required. Send to Floor Plan Map Advertisement File Type: Print quality PDF or JPG (300 PPI) Color Mode: CYMK Trim Dimensions: 2.25 x 1.75 [No bleed or safe zone requirements] Please do NOT use any printer s marks, including crop/bleed marks, registration marks, color bars, and page information. If you have any questions regarding file set up please contact Kelly Veilleux, kveilleux@psasecurity.com Book Hotel Rooms Visit for complete lodging details. Promotional rate ends 2/16/18. Register Booth Staff :: All Staff Must Be Registered to Attend To register booth staff, modify your sponsorship registration using the main confirmation code received via . Submit Names of VIP Reception Attendees Sponsorship includes 2 passes for your company representatives. the list of your company attendees to tec@psasecurity.com. BRONZE SPONSOR DEADLINES DUE DATE ASAP ITEM High-Resolution Logo High-resolution EPS file required. Send to marketing@psasecurity.com. Book Hotel Rooms Visit for complete lodging details. Promotional rate ends 2/16/18. Register Booth Staff :: All Staff Must Be Registered to Attend To register booth staff, modify your sponsorship registration using the main confirmation code received via

7 SUPPORTING SPONSOR DEADLINES DUE DATE 1/1/2018 1/12/2018 ITEM PSATEC.com Ad File Type: JPG or PNG File PPI: 72 PPI Recommended File Size: 213 x 130 px Submit URL to marketing@psasecurity.com Mobile App Sponsor Splash Screen Graphics (Include all sizes listed below to accomodate all screen sizes.) File Type: JPG or PNG (1) File Size: 640 x 960 px (2) File Size: 1242 x 2208 px (3) File Size: 1536 x 2048 px (4) File Size: 1242 x 2208 px Countdown to TEC Banner Ad File Type: JPG or PNG File Size: 280 x 175 px Submit URL to marketing@psasecurity.com Digital Signage Ad Contact PSA Marketing Meeting Room Rental: Food, Beverage, and Audio-Visual Order Please contact Michele Kiner (e: michele.kiner@sheraton.com p: ) to place AV and catering orders. View Menu: 7

8 TEC After Hours: Sponsors Networking is a huge component of the TEC experience. Take advantage of this face time with top systems integrators by hosting your own sponsored night out after-hours at one of Denver s many dining and drink options. Use this chart to get an idea of ideal places to network. Have a special type of setting in mind? Let us know! What kind of atmosphere do you want? = Colorado Owned Business Casual Do you need a private meeting space? No Yes Do you want a meal or light appetizers/drinks? Do you want a meal or light appetizers/drinks? Meal Light appetizers drinks Meal Light appetizers/drinks Walk (<0.5 miles from hotel) Drive (>0.5 miles from hotel) Walk (<0.5 miles from hotel) Drive (>0.5 miles from hotel) Walk (<0.5 miles from hotel) Drive (>0.5 miles from hotel) Walk (<0.5 miles from hotel) Drive (>0.5 miles from hotel) Maggiano s Little Italy th St Miles from hotel Italian $$ Wynkoop Brewing Co th St. 1.1 Miles from hotel American, Brewery $$$ The Crimson Room 1403 Larimer St. 0.7 Miles from hotel Lounge, Jazz/Blues $ Cru- A Wine Bar 1442 Larimer St. 0.7 Miles from hotel Wine Bar $$ 5280 Burger Bar th St Miles from hotel American, Bar $ Ocean Prime 1465 Larimer St. 0.6 Miles from hotel Seafood $$$$ Coyote Ugly th St. 0.2 Miles from hotel Bar $$ Howl At The Moon th St. 1.1 Miles from hotel Dueling Piano Bar $$ Marlowe s th St. 0.2 Miles from hotel American $ Denver Chophouse th St. 1.2 Miles from hotel Steakhouse, Brewery $$ Union Lodge No Champa St. 0.4 miles from hotel Lounge $$ Roosevelt 1512 Larimer St. 0.7 Miles from hotel Lounge $$ Yard House th St Miles from hotel American, Bar $$ Panzano Restaurant th St. 0.6 Miles from hotel Italian $$ Live at Jacks th St miles from hotel Jazz & Blues Lounge $$ The Cruise Room th St. 1.3 Miles from hotel Lounge $$ Earl s Kitchen + Bar 1600 Glenarm Pl. 0.2 Miles from hotel American $$ Beast and Bottle 719 E 17th St. 0.7 Miles from hotel American $$ Churchill Lounge th St. 0.2 Miles from hotel Cigar Lounge, Cocktail Bar $$ Cooper Lounge 1701 Wynkoop St. 1.1 Miles from hotel Lounge $$$ Paramount Cafe th St. 0.1 Miles from hotel American, Grill, Pub $ Rhein Haus 1415 Market St. 0.8 Miles from hotel German/Bavarian $$ Stout Street Social 1400 Stout St. 0.4 Miles from hotel Bar, American, Sushi $$ Green Russell 1422 Larimer St. 0.7 Miles from hotel Speakeasy $$ 8

9 Get the Most out of Networking is a huge component of the TEC experience. Take advantage of this face time with top systems integrators during TEC networking events and consider hosting your own sponsored night out! TEC Networking Schedule Monday 5:00 pm-7:00 pm: Welcome Reception Tuesday 5:00 pm- 7:00 pm: TEC-Fest! Before TEC Preset Appointments Check out the list at or on the app of who is coming to TEC and preset appointments for Wednesday or set up a dinner meeting with key attendees. The more you plan in advance, the more likely you are to get the meetings you desire. Stay Connected Download the app to engage with prospects and stay updated on all the TEC happenings. Interact with others on social media. Use #PSATEC and Schedule Time Mark out time on your calendar for after the event to follow up with connections made during the event. Carving out the time before the event eliminates the chance of forgetting or running out of time to followup after the event. Promote Sponsorship Post on social media, include "PSA TEC Sponsor" tagline on s. Dinner and Meeting Reservations Set up meeting and dinner reservations with integrators you would like to connect with. Use the TEC After-Hours dining flowchart for ideas. Need more ideas? Ask us! See Who's Coming to TEC: 9

10 During TEC Learn Along Side Attendees All education sessions are open for sponsors to attend. Listen in to find out the new industry trends presented by industry leaders and how you can help integrators. Network! Network! Network! All networking events are open for sponsors to attend. Feed a Lead Evenings are the perfect time to take your key prospects out for dinner after the TEC hosted receptions. Take Notes Make sure to write down actionable and personalized notes about interactions for reference during your follow-ups. Start The Conversation Don't be afraid to go up to someone new. If you can't provide them any benefit, but you know someone who can, make it a point to introduce them. A er TEC Strike While the Iron is Hot! Download the attendee list and follow-up with key prospects immediately. Keep Appointments Use the time you set aside before TEC to reach out to people you connected with or missed. Try Different Ways Don't limit your follow-up to just an . Go old school and pick up the phone, or write a letter and stick a stamp on it. Use social media to engage with them by posting a photo to Twitter or Facebook from TEC with your new connection and tag them. Connect with them on LinkedIn and get them involved in your digital network. Keep It Going Keep your conversation going months after TEC to build a lasting relationship. Tip Every time you reach out to an attendee, before, during or after TEC, make it personable. Avoid the "Copy and Paste" or social media post. Download the App! 10