JUNE Hong Kong jewellery & gem Fair. 0 6JG17 Visitor Survey Report

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Egbert McDonald
6 years ago
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1 JUNE Hong Kong jewellery & gem Fair 0 6JG17 Visitor Survey Report

2 1 6JG17 Visitor Survey Report

3 Total number of visitors 25,652 Total number of collected onsite survey 580 Onsite survey response rate 2.26% [580/25,652] Total number of online survey successfully sent out 12,775 Total number of collected online survey 391 Online survey response rate 3.06% [391/12,775] Total number of collected survey (onsite + online) 971 Overall response rate 3.78% [971/25,652] 2 6JG17 Visitor Survey Report

4 Visitor s nature of business(es) (Visitors may carry more than one business natures, so the overall percentage exceed 100%) No of Respondents: 946 No of Skipped: 25 No of Respondents: 448 No of Skipped: 20 Manufacturer/Supplier Importer Exporter Wholesaler Buying Agent Jewellery Designer Gem Laboratory / Gemologist Gift Shop Retailer Jewellery Trade Association Private Jewellery Collector Publication 7% (68) 11% (49) 12% (117) 2% (19) 4% (18) 4% (39) 3% (11) 2% (15) 4% (16) 7% (70) 10% (45) 1% (8) 2% (9) 21% (92) 24% (107) 24% (226) 31% (294) 31% (140) 36% (338) 30% (134) 36% (340) 36% (340) 34% (154) 36% (162) 0% 5% 10% 15% 25% 30% 35% 40% Importer, exporter and wholesaler were the top three business nature among visitors, followed by Manufacturer/Supplier. 3 6JG17 Visitor Survey Report

Returning visitor First-time visitor Returning visitor Similar to last year, over 70% of total visitors were returning visitors.

5 Are you visiting this exhibition for the first-time? No of Respondents: 909 No of Skipped: 62 No of Respondents: 448 No of Skipped: 20 27% (242) 28% (127) 73% (667) 72% (321) First-time visitor Returning visitor First-time visitor Returning visitor Similar to last year, over 70% of total visitors were returning visitors. As one of Asia s top three fine jewellery events, the June Fair was well established and have satisfactory visitor loyalty. Meanwhile, less than 30% of firsttime visitor also shows that more efforts should be put to attract more new visitors. 4 6JG17 Visitor Survey Report

6 Overall, how would you rate your satisfaction with your experience at the June Fair? (0 = Extremely dissatisfied, 10 = Extremely satisfied) No of Respondents: 951 No of Skipped: 20 No of Respondents: 445 No of Skipped: 23 35% 30% 25% 21% (94) 32% (304) 25% (111) 18%(169) 15% 14% (132) 13%(56) 14%(133) 10% 12% (53) 9%(38) 9%(81) 7% (71) 7% (30) 5% 6% (26) 1% (5) 4% (17) 3% (32) 2%(9) 1% (6) 2%(17) 0% 1% (7) 1% (5) 0% (0) CSAT 7.53 CSAT 6.84 Satisfaction level was quite high in the Fair of both years with a slight increase from. The majority of visitors gave rating 6-10, with 85% in and 78% in, had a 7% rise in total. 5 6JG17 Visitor Survey Report

7 (Cont d): Satisfaction rating by visitors - Returning visitor vs First-time visitor (0 = Extremely dissatisfied, 10 = Extremely satisfied) Returning visitor: No of Respondents: 660 No of Skipped: 7 First-time visitor: No of Respondents: 240 No of Skipped: 2 35% 30% 25% 15% 10% 5% 0% (47) 31% (74) 31% (204) (47) 17% (115) 15%(96) 10% (63) 12% (80) 8% 12%(29) 6% 8% (53) 2% (5) 1% (3) 1% (3) 4% (27) 0% 0% 0% 1%(4) 2% (13) 0 1% (5) Returning visitor First-time visitor Returning visitor s CSAT: 7.41 First-time visitor s CSAT: 7.75 The customer satisfaction among first-time visitors was slightly higher than that of returning visitors. Most visitors were satisfied with the experiences gained in the Fair. 89% of first-time visitors gave rating 6 10, while 83% of returning visitors gave rating JG17 Visitor Survey Report

8 How likely would you be to attend June Hong Kong Jewellery & Gem Fair again in the future? No of Respondents: 948 No of Skipped: 23 No of Respondents: 443 No of Skipped: 25 35% 30% 25% 15% 10% 5% 0% 31% (290) 33% (145) 23% (221) 18% (167) 19% (86) 14% (133) 12%(55) 8% (37) 9% (40) 1% (5) 1% (6) 4% (16) 6%(27) 1% (8) 3% (12) 1% (5) 6% (53) 0% (4) 3%(14) 4% (39) 2% (16) 1% (12) Loyalty Score 8.15 Loyalty Score 7.56 The Fair got very high loyalty score this year, with a slight increase from last edition. It indicates that the majority of visitors intended to visit again. It is encouraging that 92% of visitors gave rating 6-10, 13% up compared to 79% last year. 7 6JG17 Visitor Survey Report

9 (Cont d): Loyalty to attend again - Returning visitor vs First-time visitor (0 = Not likely at all, 10 = Extremely likely) Returning visitor: No of Respondents: 658 No of Skipped: 9 First-time visitor: No of Respondents: 239 No of Skipped: 3 35% 30% 25% 21% (138) 27% (64) 14% (34) 15% 13% (87) 1% (4) 19% (125) 10% 2% (10) 14% (33) 0% (3) 5% (13) 1% ((2) 4% (9) 5% 6% (39) 2% (4) 2% (4) 0% (1)0% (1) 5% (30) 0% % (12) 0% (3) % (74) 31% (207) Returning visitor First-time visitor Returning visitor s Loyalty Score: 8.17 First-time visitor s Loyalty Score: 8.10 Returning visitors high loyalty score was very close to that of new visitors. The majority of visitors, including both returning and new, had high loyalty to the Fair, include 90% of returning visitors and 91% of first-time visitors gave rating JG17 Visitor Survey Report

10 How likely are you to recommend June Hong Kong Jewellery & Gem Fair to a friend or colleague? (0 = Not likely at all, 10 = Extremely likely) No of Respondents: 949 No of Skipped: 22 No of Respondents: 435 No of Skipped: 33 30% 25% 15% 13% (58) 22% (206) (89) 17% (161) 9% (41) 9% (38) 10% 14% (137) 1% (8) 6% (24) 4% (17) 5% (20) 8% (76) 9% (39) 5% 3% (13) 7% (68) 1% (7) 0% (1) 2% (19) 0% 2% (23) 1% (13) % (231) 22% (95) NPS Average 7.73 NPS Average 6.98 NPS Average has a slight rise from last year, with 0.75 increase. Visitors who gave rating 6 10 were very high at 84%, rise 11% from. 9 6JG17 Visitor Survey Report

11 How did you learn about this exhibition? (Visitors may take more than one options, so the overall percentage exceed 100%) No of Respondents: 935 No of Skipped: 36 No of Respondents: 430 No of Skipped: 38 Advertisement Organiser s printer mail Organiser s Organiser s Website Search engine Social Media Word of mouth / Referral from industry friend At other exhibitions Others, (please specify): 14%(133) 10% (42) 11%(107) 17% (72) 16% (149) 15% (63) 6% (56) 6% (26) 7% (65) 5% (22) 7% (67) 11% (48) 6% (58) 9% (40) 34% (317) 35% (152) 40% (378) 35% (150) 0% 5% 10% 15% 25% 30% 35% 40% 45% Word of mouth / Referral from industry friend became the top important channel with a 5% increase from last year. Organiser s ranked the second though the percentage dropped slightly. Minor increase in the percentages of Advertisement, Organiser s website & Social media. 10 6JG17 Visitor Survey Report

12 (Cont d): How did you learn about this exhibition? - Types of Advertisement No of Respondents: 136 No of Skipped: 835 No of Respondents: 56 No of Skipped: 412 Trade publications 45% (61) 59% (33) Mass media 43% (24) 54% (74) Outdoor 10% (13) (11) 0% 10% 30% 40% 50% 60% 70% Mass media became the top source of advertisement this year to serve the purpose of promotion, with a 11% increase from. Trade publications were not as important as last year while outdoor advertising was still the least important type of advertisement. 11 6JG17 Visitor Survey Report

13 (Cont d): How did you learn about this exhibition? - Search Engine No of Respondents: 94 No of Skipped: 877 No of Respondents: 57 No of Skipped: 411 Google 80% (75) 79% (45) Yahoo 12% (11) 16% (9) Bing Baidu 1% (1) 0% (0) 5% (5) 5% (3) Sogou 2% (2) 0% (0) 0% 40% 60% 80% 100% Same as last year, Google, as the most popular local and international search engine, was the most effective channel for people to know more about the Fair. 12 6JG17 Visitor Survey Report

14 (Cont d): How did you learn about this exhibition? - Social Media No of Respondents: 87 No of Skipped: 884 No of Respondents: 41 No of Skipped: 427 Facebook 36% (31) 44% (18) Twitter 1% (1) 0% (0) Linkedln 0% (0) 0% (0) Wechat 8% (7) 15% (6) Google+ 42% (17) 55% (48) Weibo 0% (0) 0% (0) 0% 10% 30% 40% 50% 60% For social media, Google+ has a 13% increase from and it became the most effective channel to reach visitors. The official Facebook Fan page of the Fair ranked the second effective channel to reach visitors. 13 6JG17 Visitor Survey Report

15 Have you upgraded your visitor badge for Trade Buyer ID? No of Respondents: 943 No of Skipped: 28 No of Respondents: 423 No of Skipped: 45 TBID is user-friendly 55% (517) 45% (426) Upgraded Not yet Yes No 4% (18) 2% (4) 96% (400) 98% (185) 0% 50% 100% 150% I will recommend TBID to my peers 53% (223) 47% (200) Upgraded Not yet Yes No 7% (28) 4% (8) 93% (387) 96% (177) 0% 50% 100% 150% More promotion for TBID is required as the visitors who have upgraded their visitor badge for TBID were still below 50% this year. Most of the TBID holders found the card user-friendly and were willing to recommend it to their peers. 14 6JG17 Visitor Survey Report

16 Did you use the fairs mobile app Mobile Buyer Guide? No of Respondents: 939 No of Skipped: 32 No of Respondents: 412 No of Skipped: 56 83% (779) 80% (329) 17% (160) (83) User Non-user User Non-user 35% 30% 25% 15% 10% 5% 0% 35% 30% 25% 15% 10% 5% 0% 5% (4) 12% (10) How well did the Mobile App meet your needs? (1 = Not at all, 5 = Very Well) 19% (16) 4% (6) 6% (9) How likely would you be to recommend this MOBILE APP to other attendees of the event? (1 = Not at all, 5 = Very likely) 34% (53) 31% (26) 30% (46) 13% (11) 30% (26) 27% (23) 27% (43) 31% (49) 22% (34) 22% (19) 22% (19) 9% (14) 5% (8) % (51) (17) Average Rating : 3.82 Average Rating : 3.38 Average Rating : 3.79 Average Rating : 3.31 More promotion for the mobile app is required as there were only 17%, a relatively low percentage of Mobile Buyer Guide user among the visitors of the June Fair. The comments for the app were not good enough according to the low average rating. 15 6JG17 Visitor Survey Report

17 (Cont d): Why the visitors did not download the Mobile App? No of Respondents: 775 No of Skipped: 196 No of Respondents: 349 No of Skipped: 119 Not aware there was a mobile app 53% (185) 70% (546) Too difficult to download / install the app 5% (35) 7% (23) Not worth the effort to install the app No mobile device / Mobile device didn t work with app 11% (89) 22% (76) 2% (18) 5% (16) Technical problems using the app 5% (35) 5% (19) Others 7% (52) 9% (30) 0% 10% 30% 40% 50% 60% 70% 80% More promotion for the mobile app is required as 70% of the Q7 respondents even not aware there was a mobile app. 16 6JG17 Visitor Survey Report

18 To what extent have your objectives for visiting this exhibition been achieved? (1 = Did not achieve at all, 5 = Fully achieved) No of Respondents: 928 No of Skipped: 43 Response Count Find new suppliers 3% 8% 22% 39% 8% 922 Seek franchisors / principals 6% 7% 21% 25% 13% 29% 915 Source new products 4% 9% 22% 36% 23% 6% 918 Place orders 6% 7% 21% 33% 12% 910 Collect market information 2% 5% 40% 27% 6% 915 Consolidate contacts with suppliers/ business partners 1% 6% 24% 36% 26% 7% 906 0% 10% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Did not achieve at all) (Fully achieved) N/A Visitors found that their objectives in Collect market information and Consolidate contacts with suppliers/business partners could be achieved to a larger extent; followed by Find new suppliers and Source new products. The objective in Place orders could also be achieved quite satisfactorily. 17 6JG17 Visitor Survey Report

19 (Cont d): Objectives achievement level - Comparison of combining Ratings 4 & 5 (1 = Did not achieve at all, 5 = Fully achieved) No of Respondents: 928 No of Skipped: 43 No of Respondents: 392 No of Skipped: 76 Find new suppliers 59% (546) 54% (204) Seek franchisors / principals 24% (76) 38% (348) Source new products Place orders Collect market information Consolidate contacts with suppliers/ business partners 59% (546) 52% (191) 54% (487) 43% (147) 67% (614) 61% (222) 62% (558) 55% (193) 0% 10% 30% 40% 50% 60% 70% 80% Visitors objective of Collect market information had the highest achievement level this year, followed by Consolidate contacts with suppliers/business partners. The achievement level of Find new suppliers and Source new products were also satisfactory. 18 6JG17 Visitor Survey Report

20 To what extent are you satisfied with the fair in the following aspect? (1 = Not satisfied at all, 5 = Extremely satisfied) No of Respondents: 927 No of Skipped: 44 Response Count Quality of exhibitors 1% Quantity of exhibitors 2% Service of exhibitors 1% Exhibit range 1% 4% 8% 4% 6% 18% 21% 21% 21% 50% 41% 43% 45% 26% 27% 28% 25% 1% 1% 2% 2% Pre-fair information from the organiser 2% Service from the Organiser 6% 3% 6% 21% 19% 44% 43% 26% 26% 2% 3% Onsite information, services, signage and decoration, etc. 2% Registration experience 6% 4% 8% 21% 44% 35% 27% 29% 1% 3% % 10% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Not satisfied at all) (Extremely satisfied) N/A It is encouraging that visitors were very satisfied with all of various aspects of the June Fair. 19 6JG17 Visitor Survey Report

21 (Cont d): Satisfaction level on the exhibition - Comparison of combining Ratings 4 & 5 (1 = Not satisfied at all, 5 = Extremely satisfied) No of Respondents: 927 No of Skipped: 44 No of Respondents: 384 No of Skipped: 84 Quality of exhibitors Quantity of exhibitors Service of exhibitors Exhibit range Pre-fair information from the organiser Service from the organiser Onsite information, services, signage and decoration, etc. Registration experience 76% (705) 71% (270) 68% (625) 62% (234) 71% (653) 70% (264) 69% (637) 67% (250) 69% (634) 65% (243) 70% (641) 64% (237) 71% (649) 66% (247) 64% (584) 63% (236) 0% 10% 30% 40% 50% 60% 70% 80% 90% Quality of exhibitors got the highest satisfaction level among visitors, followed by Service of exhibitors, Onsite information, services, signage and decoration, etc and Service from the organiser. 20 6JG17 Visitor Survey Report

22 How important are the following to you in your planning to visit this exhibition? (1 = Not useful at all, 5 = Extremely useful) No of Respondents: 909 No of Skipped: 62 Response Count 7.30% Invitation from the organiser 4.65% 15.82% 39.16% % % Invitation from your suppliers exhibiting at the 5.98% exhibition Who will be exhibiting at the exhibition % What products will be exhibited 4.66% Making appointment with the exhibitors before the exhibition 4.77% 4.88% 6.76% 20.16% % 24.50% 38.76% 37.96% 38.36% 32.15% 25.58% 30.41% 31.82% 25.17% % 4.21% 6.76% % Networking opportunities 6.32% 22.17% 36.14% 25.50% 5.99% 902 0% 10% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Not useful at all) (Extremely useful) N/A Visitors found that What products will be exhibited in the Fair was the most important factor in their planning to visit the Fair, followed by Who will be exhibiting at the exhibition and Invitation from the organiser. 21 6JG17 Visitor Survey Report

23 (Cont d): Level of Importance on Visitors Planning - Comparison of combining Ratings 4 & 5 (1 = Not useful at all, 5 = Extremely useful) No of Respondents: 909 No of Skipped: 62 No of Respondents: 383 No of Skipped: 85 Invitation from the organiser Invitation from your suppliers exhibiting at the exhibition Who will be exhibiting at the exhibition What products will be exhibited Making appointment with the exhibitors before the exhibition Networking opportunities 69% (627) 73% (277) 64% (581) 63% (230) 68% (616) 67% (243) 57% (517) 48% (173) 62% (556) 52% (185) 70% (633) 76% (272) 0% 10% 30% 40% 50% 60% 70% 80% Refer to the combined ratings 4 & 5, What products will be exhibited were the top factor in visitors planning, followed by Invitation from the organiser, in both editions of the June Fair. 22 6JG17 Visitor Survey Report

JUNE Hong Kong jewellery & gem Fair

JUNE Hong Kong jewellery & gem Fair 1 Total number of exhibitors 2,051 Total number of collected onsite survey 1,373 Onsite survey response rate 66.94% [1,373/2,051] Total number of online survey successfully