June Hong Kong Jewellery & Gem Fair Exhibitor Survey Report

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Merryl Lang
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1 June Hong Kong Jewellery & Gem Fair Exhibitor Survey Report

Survey Summary Total number of exhibitors 2,210 Total number of collected onsite survey 1,436 Onsite survey response rate 6 [1,436/2,210] Total number of online survey successfully sent out 2,133

2 Survey Summary Total number of exhibitors 2,210 Total number of collected onsite survey 1,436 Onsite survey response rate 6 [1,436/2,210] Total number of online survey successfully sent out 2,133 Total number of collected online survey: 193 Online survey response rate: 9.0 [193/2,133] Total number of collected survey (onsite + online) 1,629 Overall response rate: 73.7% [1629/2,210] 6JG16 Exhibitor Survey Report 2

3 Exhibitors in Theme Pavilions or Group Pavilions Number of Respondents: 922 Diamond Pavilion Gemstone Pavilion Fine Jewellery Pavilion Fine Design Pavilion & Fine Gem Pavilion Pearl Pavilion Fashion Jewellery Pavillion Silver Jewellery Pavilion Jewellery Accessories, Packaging, Tools & Equipment Hong Kong Premier Pavilion Antique & Vintage Jewellery Pavilion Mounting Jewellery Pavilion Fei Cui Gallery Designer Arena Pavillion Coral Pavilion Stainless Steel Jewellery Pavillion Other Country Pavilion 8% 7% 4% 3% 3% 2 18% 26% Respondents of this exhibitor survey are mainly exhibiting in Diamond, Gemstones and Fine Jewellery Pavilions. 6JG16 Exhibitor Survey Report 3

4 Exhibitors in Theme Pavilions or Group Pavilions [Based on feedback of Other Country Pavilions] Number of Respondents: 555 Thailand Japan Mainland China Italy Taiwan AWDC Hong Kong India Germany Israel Turkey Brazil Korea ICA Sri Lanka USA Colombia Publication, Association, Gem Lab & Institute 8% 6% 4% 3% 3% 13% 18% Respondents of this exhibitor survey are mainly exhibiting in Thailand, Japan and Mainland China Pavilions. 6JG16 Exhibitor Survey Report 4

5 Exhibitors nature of business(es) Number of Respondents: 1597 Number of Respondents: 1455 Manufacturer/Supplier Wholesaler Exporter Importer Retailer Jewellery Designer Buying Agent Jewellery Trade Association Private Jewellery Collector Gem Laboratory / Gemologist Gift Shop Publication 13% 9% 6% 28% 24% 46% 4 58% 57% 67% Manufacturer/Supplier, Wholesaler and Exporter are three major natures of businesses of the exhibitors. Respondents may carry more than one business natures, therefore the overall percentage exceed 10. 6JG16 Exhibitor Survey Report 5

6 Are you a first-time participant in this exhibition? Number of Respondents: 1491 Number of Respondents: [175] 13% [181] 88% [1,316] 87% [1,210] First-time Repeated First-time Repeated Around 9 of the exhibitors are repeated ones. It could be a result of its long history and good reputation in the industry. 6JG16 Exhibitor Survey Report 6

7 Overall, how would you rate your satisfaction with your experience at June Hong Kong Jewellery & Gem Fair? (0 = Extremely dissatisfied, 10 = Extremely satisfied) Number of Respondents: 1598 Number of Skipped: 31 3 Number of Respondents: 1424 Number of Skipped: % [323] 2 [323] 1 4% [70] 6% [90] 1 [183] 1 [160] 7% [94] 1 [143] 1 [164] 7% [108] 1 [189] 13% [180] 1 [199] 13% [181] 1 [154] 1 [139] 3% [42] 3% [48] 4% [51] 4% [63] 3% [54] 4% [64] % of the respondents gave a rating 7 or above, which is same as. 6JG16 Exhibitor Survey Report 7

8 Overall, how would you rate your satisfaction with your experience at June Hong Kong Jewellery & Gem Fair? (Breakdown of responses between First-time and repeated exhibitors) CSAT [First-time exhibitors] CSAT [Repeated exhibitors] Response Count: 172 Response Count: First-time exhibitor Repeated exhibitor 2 2 [257] 2 [34] 13% [166] 1 6% [11] 6% [75] 1 [151] 1 [131] 7% [90] 1 [19] 9% [16] 1 [161] 1 [19] 13% [22] 1 [130] 9% [15] 6% [10] 6% [11] 6% [10] 4% [52] 3% [5] 3% [40] 4% [47] JG16 Exhibitor Survey Report 8

9 How likely would you be to participate June Hong Kong Jewellery & Gem Fair again in the future? (0 = Not at all likely, 10 = Extremely likely) Number of Respondents: 1592 Number of Skipped: 37 Number of Respondents: 1417 Number of Skipped: [354] 2 [346] 2 18% [286] 17% [242] 1 [174] 13% [178] 14% [218] 13% [191] 1 [31] [14] [33] [33] 4% [56] 3% [39] [82] [65] [75] [66] 9% [151] 9% [123] 9% [140] 8% [112] of the respondent gave a rating of 7 or above. 6JG16 Exhibitor Survey Report 9

10 How likely would you be to participate June Hong Kong Jewellery & Gem Fair again in the future? (Breakdown of responses between First-time and repeated exhibitors) Loyalty score [First-time exhibitor] Loyalty score [Repeated exhibitor] Response Count: 171 Response Count: First-time exhibitor Repeated exhibitor 23%[296] 2 18%[229] 2[37] 16%[28] 1[26] 14%[186] 1[148] 1 9%[16] 1[17] 9%[16] [9] [8] [63] 9%[113] 9%[111] 4%[6] [4] [63] [18] [4] 3%[42] [26] Repeated exhibitors gave a higher rating 6.84 than that of first-time exhibitors It indicates that the organiser has built long-term relationship with those old clients. 6JG16 Exhibitor Survey Report 10

11 How did you learn about this exhibition? Number of Respondents: 1471 Number of Respondents: 1203 Organiser s 29% 34% Word of mouth / Referral from industry friend 26% 27% Advertisement 17% 2 Organiser s website 2 2 Organiser s printed mail At other exhibitions 8% 8% 16% 2 Search Engine 4% Social Media Other 1 9% Organiser s is again the main source of fair information. A suitable promotion plan and comprehensive database might help in enhance the Fair awareness. Search Engine and Social Media are new questions in. 6JG16 Exhibitor Survey Report 11

12 How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from advertisement] Number of Respondents: 218 Number of Respondents: 57 Trade publications 77% 8 Mass media 27% 3 Outdoor 13% Trade publication is again the main advertising channel for a trade fair. Outdoor is a new choice in. 6JG16 Exhibitor Survey Report 12

13 How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from search engine] Number of Respondents: 58 Google 86% Baidu 1 Yahoo 1 Sogou Bing Most of the exhibitors learned the Fair from Google, as it is the most popular search engine among others. 6JG16 Exhibitor Survey Report 13

14 How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from social media] Number of Respondents: 26 Wechat 54% Facebook 5 Google+ 23% Weibo 8% Twitter 8% Linkedln WeChat ranked number one among the social media vehicles as it is popular in China, while Facebook ranked the second. 6JG16 Exhibitor Survey Report 14

15 Did you use the fairs mobile app Mobile Buyer Guide? Number of Respondents: 1535 Number of Respondents: [308] How well did the MOBILE APP meet your needs 6 4 [137] 4 8 [1227] User Non-user 2 13% [31] 14% [41] 43% [103] 19% [57] 14% [41] 9% [26] 9% [22] 2 [47] 1 [37] % [176] How likely would you be to recommend this MOBILE APP to other attendees of the event? % [128] 4 [96] 87% [1131] User Non-user 2 13% [38] 18% [53] 17% [51] 1 [27] 9% [27] 1 [28] 17% [39] 17% [40] Percentage of Mobile Buyer Guide user increased from 13% to 2, in which 3 of the users gave a rating 4 or above to the mobile app. Features exhibitors like most: search engine, wall post function Features should be added: business matching 6JG16 Exhibitor Survey Report 15

16 My top 3 markets (countries/regions) currently are: Number of Respondents: 993 Top 20 out of % % 38% 2 17% 1 13% 8% 7% 6% 6% 4% 4% 4% 4% 3% 3% 3% Mainland China, Hong Kong and the United States are the top three markets of the exhibitors. 6JG16 Exhibitor Survey Report 16

17 My target 3 markets (countries/regions) currently are: Number of Respondents: 781 Top 20 out of % % 1 7% 7% 6% 6% 4% 4% 3% 3% 3% 3% 3% Despite the slowdown of Mainland China s jewellery market, it remains the number one targeted market among exhibitors. 6JG16 Exhibitor Survey Report 17

18 To what extent have your objectives for exhibiting in this exhibition have been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 1478 Response Count Find new buyers 27% 27% 28% 1 3% 1462 Find franchisers partners / agent 28% 17% 19% 3% Explore new markets 28% 24% 28% 8% 3% 9% 1336 Launch new products 17% 23% 3 1 4% Brand-building 16% % 16% 1276 Collect market information 13% 2 37% 18% 6% 1304 Consolidate contacts with buyers/ business partners 13% % 7% 8% N/A The percentage of rating 4+5 for Collect market information (24%), Consolidate contacts with buyers/ business partners (24%) and Brand-building (18%) ranked top three. It shows that exhibitors objectives on these three aspects are relatively well-achieved to others. 3 of the respondents expressed that they are not ready to find franchisers partners or agents through the fair. It seems that it is not popular in jewellery industry yet. 6JG16 Exhibitor Survey Report 18

19 Q9.1. To what extent have your objectives for exhibiting in this exhibition have been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 1478 Number of Respondents: 1355 Comparison of combining responses of Rating 4 and Rating 5 Collect market information Consolidate contacts with buyers/ business partners 2 24% 24% 24% Brand-building Find new buyers Launch new products 18% 17% 1 16% 1 16% Explore new markets 1 1 Find franchisers partners / agent 9% In aspects of Collect market information and Brand-building more exhibitors gave rating 4 and 5 in than in. 6JG16 Exhibitor Survey Report 19

20 To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 1481 Response Count Business opportunities 19% 26% Visitor traffic 3 28% 27% 9% 3% 1442 Visitor quality 19% 27% 36% 1 4% 1430 Pre-show service of organiser 6% 14% 4 27% 1 4% 1417 Onsite service of organiser 14% 37% 29% 1 4% 1399 Facilities and services of the exhibition centre 14% 39% 29% 1 3% 1405 Official stand contractor(s) 13% 38% 28% 1 7% 1391 Official forwarding agent(s) 4% % 1 18% 1339 Move-in and move-out arrangement 4% 13% 4 28% N/A The percentage of rating 4+5 on aspects of Onsite service of organiser (4), Facilities and services of the exhibition centre (39%) and Move-in and move-out arrangement (39%) ranked top three. These are aspects that exhibitors satisfied most. 6JG16 Exhibitor Survey Report 20

21 To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 1481 Number of Respondents: 1329 Comparison of combining responses of Rating 4 and Rating 5 Onsite service of organiser Facilities and services of the exhibition centre 4 37% 39% 36% Move-in and move-out arrangement Official stand contractor(s) 34% 33% 39% 38% Pre-show service of organiser Official forwarding agent(s) 37% 34% 34% 3 Business opportunities Visitor quality 17% 17% 17% 17% Visitor traffic 1 13% Satisfactory level on most of the aspects are higher than last year. Improvement in aspects of Move-in and move-out arrangement and Official stand contractor(s) are most significant, higher than. 6JG16 Exhibitor Survey Report 21

22 June Hong Kong Jewellery & Gem Fair and Mineral, Gem & Fossil Asia are held in HKCEC concurrently this year. Do you think such arrangement is beneficial for your company? Number of Respondents: % [374] 53% [748] 2 [279] Beneficial Not beneficial No Comment Most of the exhibitors (53%) are neutral to having the mineral show to be held concurrently at HKCEC. 6JG16 Exhibitor Survey Report 22

23 Please select the exhibition that you rate most important for your company. (Please tick only ONE) Number of Respondents: 930 Number of Respondents: 1289 September Hong Kong Jewellery & Gem Fair (Sep) Hong Kong International Jewellery Show (Mar) June Hong Kong Jewellery & Gem Fair (Jun) JCK Las Vegas Show (May) BaselWorld Fair (Mar) Japan Jewellery Fair (Sep) Bangkok Gems & Jewelry Fair (Sep) Vicenzaoro Winter (Jan) Gem & Jewellery India International Exhibition (Mar) Istanbul Jewellery Show (Mar) Delhi Jewellery & Gem Fair (Sep) Hyderabad Jewellery, Pearl & Gem Fair (Jun) Istanbul Jewellery Show (Oct) Other exhibition 7% 3% 3% 3% 4% 17% 3 47% 63% % of the respondents rated the September Fair the most important fair to them, up from 47% in. The expectation of the September Fair this year is much higher, as the market is rather slow from the beginning of the year. Most of the exhibitors are looking forward to the number one jewellery event to find business opportunities. Drop of importance of March Fair may reflect short lead order, e.g. X mas and New Year, is more important now. 6JG16 Exhibitor Survey Report 23

24 What are your plans for participating in this exhibition next year? Number of Respondents: 1422 Number of Respondents: % 17% 2 3% 3% Preferences between booth sizes [Based on exhibitors who will participate the next edition] % 7 Will participate May participate Will not participate 8 of the respondents will participate again in next edition. Most of the respondents (78%) are looking for a booth of same size as. It reflects most of the exhibitors keep wait and see attitude in the September Fair % Larger booth size Same booth size Smaller booth size 6JG16 Exhibitor Survey Report 24

September Hong Kong Jewellery & Gem Fair 2017

September Hong Kong Jewellery & Gem Fair Survey Summary Total number of visitor 59,122 Total number of collected onsite survey 568 Onsite survey response rate 0.96% [568/59,122] Total number of online