Media Kit. Fresh ideas for retailing success. In Print Online In Person

Transcription

1 2015 Media Kit Fresh ideas for retailing success In Print Online In Person

2 Contents With more than 50 years of experience in business-to-business communications and marketing, Great American Media Services, publisher of Gift Shop, provides a direct connection between vendors and their customers. Gift Shop reaches specialty gift shop buyers throughout the United States and beyond through various means of digital and print communications. Always on the leading edge of what retailers want and need, the company s staff of industry experts is dedicated to creating quality information that its readers eagerly look forward to with each new issue of the print magazine, e-newsletter and digital edition. What s more, Great American Media Services offers a number of other marketing solutions for its clients. From e-catalogs and webinars to in-person events and custom publications, marketers are able to engage their customers on any platform they choose. Circulation 3 Advertising Contacts 4 Editorial Calendar 5 Print Advertising 6 Web Advertising 8 Wrap Up E-Newsletter 9 Social Media Sponsored Posts 9 Custom s 10 E-Catalogs 11 Product Showcase E-Blasts 11 Marketing Services 12 www. facebook.com/giftshopmagazine twitter.com/giftshopmag pinterest.com/giftshopmag Mailing: P.O. Box 128 Shipping: 75 Applewood Dr., Suite A Sparta MI P F Marci Bracken National Account Executive P mbracken@ Nancy Brooks National Account Executive P nbrooks@ Julie McCallum Editor-in-Chief P , ext 125 jmccallum@ Sarah Schwartz Trends Editor P , ext 155 sarahs@ Leigh Jajuga Assistant Editor P , ext. 113 ljajuga@ Zeke Jennings Assistant Editor P , ext. 103 zjennings@ Media Kit // Gift Shop

3 Circulation Total Print Circulation: 30,000 60% Specialty Gift Shops 10% Resort/Hotel/Airport/Hospital Gift Shops 6% Housewares/Home Décor Stores 5% Stationery/Card/Book Shops 5% Apparel/Jewelry Gift Shops 5% Museum/Zoo/Aquarium Gift Shops 503,878 Website Pageviews July 28, July 27, 2014 Facebook: 6,910 Twitter: 1,830 Pinterest: 5,969 As of Aug. 26, % Children's/Toy Stores 2% Craft/Floral Shops 2% Online Retailer 14,500+ E-Newsletter Subscribers As of July 28, 2014 Trade Show Distribution ABC Kids Expo ACRE Las Vegas ACRE Philadelphia American Craft Council AmericasMart Atlanta Boston Gift Show California Gift Show California Market Center Chicago Gift Market Dallas Total Home & Gift Market Denver Gift, Home, Jewelry & Resort Show Fancy Food Show New York Fancy Food Show San Francisco Grand Strand Resort & Merchandise Show Gulf Coast Show at Panama City Halloween & Party Expo International Gift Exposition in the Smokies International Home & Housewares Show LA Mart Las Vegas Market Las Vegas Souvenir & Resort Show Mississippi Market National Stationery Show NY NOW OFFPRICE Show Philadelphia Gift Show Portland Gift & Accessories Show San Francisco International Gift Fair Seattle Gift Show Smoky Mountain Gift Show The Norton Shows Toy Fair TransWorld s Jewelry, Fashion & Accessories Show Windy City Gift Show Total Trade Show Distribution: 18,000+ All trade show distribution is subject to change. Emily Milligan Multimedia Designer P , ext. 106 emilligan@ Melissa Gray Group Marketing Director P mgray@ Kimberly Baker Publisher P , ext. 110 kbaker@ Matt McCallum CEO P , ext. 101 mmccallum@ Gift Shop // 2015 Media Kit 3

4 Advertising Contacts CANADA OTHER INTERNATIONAL WASHINGTON OREGON NEVADA CALIFORNIA IDAHO UTAH MONTANA WYOMING COLORADO NORTH DAKOTA SOUTH DAKOTA NEBRASKA KANSAS MINNESOTA IOWA MISSOURI WISCONSIN ILLINOIS MICHIGAN INDIANA KENTUCKY TENNESSEE OHIO NEW YORK PENNSYLVANIA WEST VIRGINIA VIRGINIA NORTH CAROLINA VERMONT MAINE NEW HAMPSHIRE MASSACHUSETTS RHODE ISLAND CONNECTICUT NEW JERSEY DELAWARE MARYLAND DISTRICT OF COLOMBIA ARIZONA NEW MEXICO OKLAHOMA ARKANSAS SOUTH CAROLINA MISSISSIPPI ALABAMA GEORGIA HAWAII TEXAS LOUISIANA FLORIDA ALASKA Nancy Brooks National Account Executive P nbrooks@ Marci Bracken National Account Executive P mbracken@ Media Kit // Gift Shop

5 Editorial Calendar In Every Issue Product Showcase: Editor's Picks Product Showcase: Showroom Standouts Featured Gift Shop Profiles Regional Retailer Spotlight Business Management Practices Trend Reports Display Inspirations GREENRetailer Parting Shot Trade Show Calendar Winter Features Bath & Body Children & Baby Farm Inspired Outdoor Entertaining Wedding & Bridal Featured Gift Shop: Floral Showcases Collectibles Gifts for Teachers & Coaches Global Accents Hair Accessories Lake Mother s Day/Father s Day Green Retailer Cosmeceuticals Editorial Deadline: Oct. 20, 2014 Advertising Deadline: Nov. 14, 2014 Bonus Distribution ACRE Philadelphia American Craft Council AmericasMart Atlanta Boston Gift Show California Gift Show California Market Center Chicago Gift Market Dallas Total Home & Gift Market Denver Gift, Home, Jewelry & Resort Show Fancy Food Show San Francisco Halloween & Party Expo International Home & Housewares Show LA Mart Las Vegas Market NY NOW OFFPRICE Show Philadelphia Gift Show Portland Gift & Accessories Show San Francisco International Gift Fair Seattle Gift Show Toy Fair Windy City Gift Show Editorial Inquiries? Julie McCallum Editor-in-Chief P , ext. 125 F jmccallum@ Summer Features Food & Drink Giftwrap & Packaging Handcrafted/DIY Holiday (Christmas & Hanukkah) Textiles Featured Gift Shop: Hospitals Showcases Artisanal Baby Games Ornaments Pets Tabletop Green Retailer Apparel Editorial Deadline: April 23, 2015 Advertising Deadline: May 20, 2015 Bonus Distribution ABC Kids Expo AmericasMart Atlanta California Gift Show California Market Center Chicago Gift Market Dallas Total Home & Gift Market Denver Gift, Home, Jewelry & Resort Show LA Mart Las Vegas Market Las Vegas Souvenir & Resort Show NY NOW OFFPRICE Show San Francisco International Gift Fair Seattle Gift Show The Norton Shows Windy City Gift Show Spring Features Collegiate Parties Seasonal Home Décor Stationery Featured Gift Shop: Stationery Special Advertising Section: Buyers Guide Showcases Apparel Candles Halloween Healthy Living Made in America Wit & Whimsy Green Retailer Coverage of the Eco Choice Awards Gourmet Editorial Deadline: Feb. 4, 2015 Advertising Deadline: March 3, 2015 Bonus Distribution ACRE Las Vegas Dallas Total Home & Gift Market Fancy Food Show New York Mississippi Market National Stationery Show The Norton Shows TransWorld s Jewelry, Fashion & Accessories Show Fall Features Candles Jewelry Made in America Resort Featured Gift Shop: Resorts Special Advertising Section: Buyers Guide Showcases Beer & Wine Chocolate/Valentine s Day Men s Bath & Body Stocking Stuffers Travel Green Retailer Coverage of the Eco Choice Awards New Parents Editorial Deadline: July 27, 2015 Advertising Deadline: Aug. 21, 2015 Bonus Distribution Grand Strand Resort & Merchandise Show Gulf Coast Show at Panama City International Gift Exposition in the Smokies Smoky Mountain Gift Show The Norton Shows All bonus distribution is subject to change. Gift Shop // 2015 Media Kit 5

6 Print Advertising Gift Shop Magazine is an industry-leading publication for the specialty gift shop business. The magazine guides retailers in their search for the latest products and trends to offer their customers. Gift Shop provides high-quality editorial as its team reports on upcoming trends before they hit the mainstream. Each issue also includes GREENRetailer, the only quarterly guide to eco-friendly resources. With editorial features and new product showcases, GREENRetailer gives eco-friendly retailers the information they need to incorporate green practices throughout their stores. Gift Shop is proud to offer digital editions of every print issue. Available online and ed to all registered subscribers, each interactive issue provides an added opportunity to advertisers to reach buyers as they make their purchasing decisions. Plus, detailed analytics reveal what retailers are viewing. Advertising Rates Ad Type 1x 2x 4x 2-Page Spread $6,000 $5,800 $5,600 Full Page $3,300 $3,100 $2,900 2/3 Page $2,800 $2,600 $2,400 1/2 Page $2,400 $2,200 $2,000 1/3 Page $2,000 $1,800 $1,600 1/4 Page $1,275 $1,175 $1,075 Cover 2 $4,800 $4,600 $4,400 Cover 3 $4,000 $3,800 $3,600 Cover 4 $6,000 $5,500 $5,000 Rates are per insertion based on camera-ready, electronically submitted artwork. Ad insertions are noncancelable after space deadline. Print Deadlines Issue Ad Space Closes Materials Due Winter 2015 Nov. 14, 2014 Nov. 21, 2014 Spring 2015 March 3, 2015 March 10, 2015 Summer 2015 May 20, 2015 May 27, 2015 Fall 2015 Aug. 21, 2015 Aug. 28, 2015 Winter 2016 Nov. 13, 2015 Nov. 20, 2015 Special Print Opportunities: Belly bands Cover corner* False cover, gatefold or barndoor Brochure Inserts, Catalog Inserts, Postcard Inserts tipped, bound or polybagged Post-It Note Mailing list rental Geo-targeting Call your dedicated sales representative for custom quotes on these special print opportunities. Special Print Opportunities Belly Band Cover Corner* False Cover *Only available with the purchase of a full-page ad Media Kit // Gift Shop Gatefold Insert Post-It Note

7 Print Advertising Specs Final Trim Size 2-Page Spread 16.25" w x " h 2/3 Page 4.5" w x 9.7" h Live Area 15.5" w x " h 2-Page Spread (Full Bleed) 16.5" w x " h 1/2 Page Vertical 3.35" w x 9.7" h Final Trim Size Full Page 8.125" w x " h Live Area 7.375" w x " h Full Page (Full Bleed) 8.375" w x " h 1/2 Page Horizontal 6.875" w x 4.75" h GIFT SHOP Free Product INFOR MATION Free Lead Generation Receive measurable sales leads, encourage interest and drive traffic to your website through this free program available with any ad placement. Readers can complete the Reader Service Card in the print publication or online. Each week, leads will be delivered to you via the address you provide to Gift Shop so you can follow up with the interested party. Both clicks to your website and reader requests are stored in the Gift Shop database, and reports of these are available. 1/3 Page Vertical 2.2" w x 9.7" h 1/ 3 Page Square 4.5" w x 4.65" h 1/4 Page 3.35" w x 4.75" h Additional Specs For full-page ads the live area (area that all text and logos must fall inside) must be at least 3/8 from the trim, and all bleeds must extend at least 1/8 beyond trim. Ads and embedded artwork must be CMYK and at least 300 dpi. Only PDF or TIFF files will be accepted. We are not responsible for the readability of ad copy below 10-point in size. Print Ad Submission: Complete the submission details, select file(s) for upload and click submit. Files less than 10 MB can be ed to emilligan@. Gift Shop // 2015 Media Kit 7

8 Website Advertising Feature your company on GiftShopMag.com and create a truly integrated marketing campaign. Gift Shop s website is a leading go-to information source for retailers looking for the hottest trends in the industry. Online article archives, exclusive articles, photo galleries and product news keep retailers coming back day after day. More than 166,000 people visited GiftShopMag.com in the last year, bringing in more than 503,000 pageviews. Advertise on GiftShopMag.com and ensure your message is in front of retailers when they need it. A B A B B Website Advertising Rates Ad Type 1x 3x 6x 12x a. Leaderboard $750 $725 $700 $675 b. Premium $500 $475 $450 $425 c. Skyscraper $650 $625 $600 $575 Web Wrap $750 per week Rates are per insertion based on Web-ready, electronically submitted artwork. Ad placements are non-cancelable. C Website Ad Specs Ad Type Specs Max Size a. Leaderboard 450 px x 75 px 50 kb b. Premium 175 px x 300 px 50 kb c. Skyscraper 160 px x 600 px 75 kb Web Wrap Call for more information. Upon refresh, placements rotate within the set position area. Each ad will rotate with up to two other ads. All website ads must be RGB and 72 dpi to the specs above. Only Web-ready files formatted as.gif,.jpg,.swf will be accepted. Website Advertising Deadlines Month Deadline January Dec. 19, 2014 February Jan. 21, 2015 March Feb. 20, 2015 April March 20, 3015 May April 22, 2015 June May 21, 2015 Month Deadline July June 19, 2015 August July 20, 2015 September Aug. 21, 2015 October Sept. 21, 2015 November Oct. 21, 2015 December Nov. 20, 2015 If artwork is submitted past the ad deadlines noted, there is no guarantee that the ad will be live on the first day of the scheduled month. Digital Ad Submission: Complete the submission details, select file(s) for upload and click submit. Files less than 10 MB can be ed to adeyo@ Media Kit // Gift Shop

9 Wrap Up E-Newsletter A A Reach retailers via through sponsorship of Wrap Up, Gift Shop s weekly e-newsletter featuring important industry information. As part of the sponsorship, your ad will be paired with product news, industry information and other exclusive content. Thousands of retailers read each edition of Wrap Up. Only a limited number of advertising spaces are available in each issue of Wrap Up, so sign up today to guarantee placement. B Wrap AUp Ad Sizes & Specs Wrap Up Advertising Rates Ad Type 1x 3x 6x 12x a. Banner $750 $725 $700 $675 b. Premium $500 $475 $450 $425 Rates are per insertion based on Web-ready, electronically submitted artwork. Ad placements are non-cancelable. Wrap Up Deadlines Wrap Up Ad specs Ad Type Specs Max Size a. Banner 450 px x 75 px 50 kb b. Premium 175 px x 300 px 50 kb Issue Month Deadline January Dec. 19, 2014 February Jan. 21, 2015 March Feb. 20, 2015 April March 20, 3015 May April 22, 2015 June May 21, 2015 Issue Month Deadline July June 19, 2015 August July 20, 2015 September Aug. 21, 2015 October Sept. 21, 2015 November Oct. 21, 2015 December Nov. 20, 2015 All e-newsletter ads must be RGB and 72 dpi to the specs above. Only Web-ready files formatted as.gif,.jpg will be accepted. If artwork is submitted past the art deadlines noted, there is no guarantee that it will be included in the scheduled issue of Wrap Up. If the ad misses its scheduled issue, it will be placed in the next available issue. Social Media Sponsored Posts Reach an engaged audience of gift retailers through a sponsored post across Gift Shop's various social media communities. Your content will be shared on the Gift Shop Facebook page as a sponsored post and then will be Tweeted to thousands of followers, multiplying its reach even further. Pinterest and Instagram sponsorships also are available. There are only limited opportunities available throughout the year, so be sure to secure your spot early. Gift Shop // 2015 Media Kit 9

10 Custom s Reach retailers right in their inboxes. Gift Shop can send your message to more than 26,000 gift retailers just as you want them to see it through its custom blast service. Designed by you or by our team of graphic designers, custom s allow you to put your products at retailers fingertips as they re making their purchasing decisions. Tell your company s story how you want it told with a custom blast to interested gift buyers around the world. Custom Rates One Version Two Versions A Two Versions B Two Versions C $250 (+$100/m list rental*) $399 (+$100/m list rental*) $499 (+$100/m list rental*) $750 (+$100/m list rental*) 1 subject line 1 version of content 2 subject lines 1 version of content 1 subject line 2 versions of content 2 subject lines (A/B testing) 1 version of content Review analytic reports Resent most successful version to remaining audience To receive above pricing, blast materials must meet Great American Media Services specifications. If it does not meet specifications, design fee will apply. Please note: blasts will be labeled as an advertisement at the bottom. Custom Specs All clients must sign an Distribution Agreement and provide an opt-out list before can be sent. Clients submitting HTML code must provide files at least five working days prior to the scheduled send date. blasts should not be wider than 600 pixels and images can not be saved locally. s must be designed using tables. DIV tags are not accepted. If there are issues with the HTML code, feedback will be provided to the client to fix the code. If the client chooses to have Great American Media Services change the code there will be a minimum design charge of $499. Clients must submit new HTML code for any eblast sent within 30 days of their most recent custom . Need Help with Your Design? We offer build/design services. $499 per version, +$350/m list rental Media Kit // Gift Shop

11 E-Catalogs Target thousands of potential new retail buyers by posting a digital version of your catalog on our website. In addition, the e-catalog gallery is promoted in print issues of Gift Shop Magazine, in the Wrap Up E-Newsletter and Gift Shop's social media accounts. Periodic blasts will further promote the e-catalog gallery to Gift Shop's audience. Save thousands of dollars in printing and mailing expenses by giving retailers the information they need to make immediate buying decisions. Call for a custom quote. Product Showcase E-Blasts Gift Shop also offers a co-op eblast program, giving you the ability to market one of your products to our exclusive list of over 26,000 retailers. With this program, you have the opportunity to include a product shot with description, your website and contact information with clickthrough capability. Only five companies' products are featured in each . Each Listing Includes: One Image Product Title Up to 40-word description Company Name Phone Number Website Product Showcase e-blasts rates & specs Price Image Specs $499 per 300 px wide x no more than 400 px tall Gift Shop // 2015 Media Kit 11

12 Marketing Services Great American Media Services marketing solutions provide unique and innovative opportunities for companies to engage customers at various points in their decisionmaking process. We can help you leverage your brand recognition as well as our industry expertise to reach across channels to strengthen existing relationships as well as establish new ones. Marketing Inquiries? Kimberly Baker Publisher P , ext. 110 F kbaker@ Social Media Development and Management We will serve as your social media manager, to work with you on all steps of creating a social media marketing plan. We ll handle all of the details, from setting up your accounts to daily management, including making timely and appropriate posts of your information to the social media sites of your choosing. This includes managing your brand s reputation online by responding to inquiries, posts and comments on the various social media platforms. Marketing and List Management Take the guesswork out of marketing. We can help you develop an effective, targeted campaign, from conception to design. Let our team of qualified database specialists even take care of storage and management of your valuable address database including managing sign-ups, unsubscribes and all of the details associated with maintaining a clean database. Custom Events Our dedicated events and marketing staff can help you create activities to specifically meet your engagement and outreach needs. We offer a number of online and live events, including: Awards Programs Executive Buyer Dinners Industry Gatherings and Parties Meetings Presentations Tours Trade Shows Training and Education Virtual Trade Shows Art Production Our talented team of graphic designers will work hand-inhand with your team to create eye-catching, effective artwork that promotes your company s products and services across all integrated marketing channels, including custom s, direct mail campaigns, newsletter banner ads, print advertisements and much more. Custom Content Creation Our skilled and knowledgeable editorial team can provide you with custom multimedia content for a number of platforms: Blogs Custom Publications Digital and Print E-Newsletters Press Releases and Media Kits Social Media Websites White Papers Webinars Online seminars are a great way to educate the industry about your products and services while providing attendees with valuable information. Speakers present information to an engaged audience on topics important to them. Each webinar can host up to 100 people. Other Services Website Audits Marketing Consultation Custom Marketing Campaigns Media Kit // Gift Shop